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Your Monthly Earning Potential As A Facebook Ad Manager

How much can you earn per month as a Facebook ad manager? That's what we're going to be talking about today in this installment of Online Confidential, where I take you behind the scenes of Secret Ad Manager Business.

So hold onto your shorts, we're going to be talking about some crazy numbers here today that you might just think would be an annual income, rather than a monthly income. As a Facebook ad manager, you are a rainmaker! You are essential to businesses increasing their revenue and so therefore the service that you provide is super valuable. A lot of ad managers that I talk to who are just starting out have their mind absolutely blown at the amount that they can make per year or per month running ads for clients, even myself!

I was talking to a colleague recently who by themself is managing a handful of clients, maybe 10, and they're making about $100,000 per month. And they're actually on their way to $200,000 per month, just with 10 or they were maybe getting another couple of clients on board to 12 clients gunning for $200,000 a month. Insane, right? Who would have ever thought going to school that you're going to be making $200,000 a month?

Sure. There are some people that may have felt that and kudos to them, but it’s certainly not something that we are taught at school, how to be an ad manager. This could be a career path and what your income possibilities are. So that is obviously one big extreme. And that's not obviously what you're going to be starting out with, right? If you are starting out as an ad manager, we need to start where we’re at a level that suits us and our confidence. Because if you are going to be pricing someone even $2,000 a month and you try and pitch that price, and you've never actually launched a campaign before, chances are you're going to choke, and you're going to feel a lot of pressure delivering for your client charging that amount.

So many ad managers do start out at a lower rate, ans get some experience on board. I tell people you need to be 100% transparent. I've never run campaigns before. I am just learning Facebook ads. I'd love to give this a go for you. And you know, a nominal rate of $500 per month where I'll go in and I'll do X, Y, Z. And rather than you, Mr. Client or potential client, I'm wasting time trying to figure out Facebook ads on top of everything else that you're already doing. I'll take care of all that for you.

And they’ll hopefully say, Brilliant. Please do. I don't want to waste my time in there. I'm too busy as it is. So starting off at a bit of a nominal fee, getting some runs on the board is super valuable for you. Get those case studies together and build your confidence before you know it, three months down the track, you can be charging a thousand dollars, $1,500, or even $2,000 per client. Now when people join my elite ad manager program, if they get in, in a certain window, we have an ad manager action plan meeting.

A 30 minute call where we look at their strategies to hit their income goals. Now for a lot of these people that are joining are mums or their transit, they've got little kids, or they've got older kids and chances are, they're not really looking for full-time work. Some of them are, which is great, which means a maximum of 10 clients or so, but others they're juggling little kids and homeschooling and various things. So five to six clients is enough for them. And maybe they only need to earn $5,000 a month or that's their first goal. When we sit down and we actually look at the lifestyle that they want, they only want to work part time and the actual income that's required for that, their eyes light up and they see how it is possible to actually hit $5,000 per month without having to go off to that nine to five and work all these long, crazy hours and worry about all the commuting.

One of my friends, who's another amazing ad manager, we've been ad best buddies for years now, Marsha, I recently did an interview with her to hear her story of coming from corporate America, to having kids and then working from home, learning how to run funnels, build funnels for people, and then going into ad management services and how she first charged someone like $50 for the first funnel or whatever.

And she thought, wow, this is amazing. And so from there, she's earning well in excess of $10,000 per month, running ads for clients making six figures per year, working from home part-time with her three little kids. So it's completely possible. So if you were to just have five clients paying you $1,000 per month for Facebook ads, which is completely like a base level price, totally achievable, that's $5,000 per month. Now what I do want you to consider, and this is what I point out in our ad manager action plan is that you do still have expenses on that, which you need to consider. You'll have to basically like a 30% tax that needs to be put aside.

How to run facebook ads for clients

You might want to get a VA on board to just relieve some time for yourself. So that could be, you know, 10 hours a week that you might have someone that's coming in and doing the reporting and various other administrative aspects you might want to pay for a bookkeeper. You may have some subscriptions that you're paying for as well. So we actually have a calculator that looks at all these other expenses so that you can see what you actually need to bring in so that revenue each month, so that you can actually take home that income goal into your pocket each month. So depending on those expenses, if you have VAs, if you're outsourcing copywriting, if you're outsourcing graphic design work, et cetera, to bring home $5,000 per month, you may need to actually make $9,000 in revenue. I know you might go wide.

Where does that $4,000 go? Well, hello, Mr. Tax Man, right? They liked to take their cut. So you want to make sure that You've earned it and you've put it aside. So you don't have to dig it out of your pocket. So even if you do need to make $9,000 a month to bring in $5,000 per month, if you have again, just five clients who are paying you $2,000 per month, that's $10,000 and you've got there. Okay. Even if you had clients at $1,500 per month, that's like six clients at $1,500 per month. Now, another thing to consider when you're running ads for clients is the ad spend that you're managing. Managing $3,000 a month in ad spend is a hundred dollars a day.

I was going to say, it's easy, but it's actually not as easy as running a thousand dollars a day. There's all sorts of different challenges when you're working with smaller budgets. But if you've got a client that's running $3,000 a day, $3,000 a day, that is awesome. But $3,000 a month with their Facebook ads, you can also be charging 10%.

That's a pretty typical nominal amount of ad spend percentage of ad spend to charge your clients. So you might have a thousand just to keep my numbers nice. And even a thousand dollars a month retainer plus 10% of ad spend. So if they're spending $3,000 a month in ad spend, that's another $300 that you would be charging them at the end of the month.

So your monthly fee from that client isn't just a thousand dollars. It's $1,300. And then if you're getting them amazing results and they're scaling up because sales are coming through and they scale up to 5,000 to $10,000 per month, then you'll get that 10% of $10,000, which is an extra thousand dollars. So that $1,000 client is now $2,000 client. And again, so if you're charging $2,000 per client, you've got five clients on board. That's $10,000 per month, but you'll be taking some out for all those expenses. So you might be bringing home 6,000 a month. But if each of those clients are also paying that 10% of ad spend that $10,000 per month can very quickly be $15,000 per month or more.

Okay. So that's how, as an ad manager, you can be making those $15,000 a month, that income that for so many people, maybe the equivalent of a year's income, you have the potential to make that in one month running ads for clients, because you provide such a valuable service. I really want you to get that. So many ad managers get caught up in their own mind and caught up in their own securities and caught up in their own money stories that they may believe.

And so therefore they don't charge what they are worth. You are a rainmaker for businesses. They need you. Your value is in the services that you provide and all those hours that you spend learning how to run Facebook ads and continuing to learn the latest tips, strategies, or changes on the platform. You provide such a valuable service, and it really is a premium service of businesses should be paying you for.

So recognize that and own that. If you are only charging $500 per month for clients, and you've been running ads for longer than six months, you need to increase your prices. If you're charging a thousand dollars per month, and you've been running ads for clients for more than six months, and you aren't getting results for your clients, you need to increase your prices.

You're not doing yourself or your clients a favor by charging, you know, prices that see you struggling and therefore needing to be on a constant chase to get more clients. If you're trying to work with 10 clients at a thousand dollars per month, you're going to wear yourself very thin. Your clients may not get results because you may drop the ball. And therefore you're on a constant hustle by using the model.

That's like what I call a boutique agency where you're working closely with clients in a one-on-one method where they're not feeling like they're just like in a cattle crush, just all coming in, that they feel that they have your attention and that premium service, you can charge premium prices. So if you want to learn more about that, increasing your prices and providing that boutique agency service by working intimately with your clients, then I invite you to check out the elite ad manager.

That's my certification program, where we help you to do exactly that, to increase your prices, get systems in place and provide a premium level of service for your clients, as well as learning the most up-to-date comprehensive ad strategies out there. So if you want to learn more about that head to www.eliteadmanager.com and I look forward to seeing you there.

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What do you do if you have a potential client who may not be quite ready for Facebook ads?

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What do you do If you have a potential client who may not be quite ready for Facebook ads?

So you have a great potential client and they've reached out to you and they're wanting to know how to run Facebook ads or how you can run their Facebook ads for them.

In a previous post I shared strategies that I like to use to look under the hood and determine if someone is going to be a great fit for our Facebook ad services. That's either via strategy session if they haven't run any ads before or doing an audit, if they have run Facebook ads. So either of those ways you get a good insight of their business, what assets they have in place and where they're at, whether they should, or shouldn't even be running Facebook ads at this stage.

I know a lot of people who have run Facebook ads and they haven't been entirely ready. They've just banged some stuff up and they haven't had pixels installed. They have just been sending people to whatever random pages and it's been like a bit of a hot mess.
But if you've used either of those strategies and you've gone in and you've looked at the assets that they have in place, then you need to be honest and give that potential client clear expectations of what you have seen and what results they may expect with their existing setup.

For example, in my elite ad manager program, we recently had a member who had a potential client and they didn't have the assets set up that you really need to run Facebook ads and didn’t even have the pixel installed.

You need to be able to track conversions on the thank you page so that when you're running ads for lead gen, you can tell Facebook, go out and find people who are likely to opt in. And if you don't have that pixel tracking in place, you can't run the correct objectives and Facebook can't optimize correctly for you.

So there's a few things that are not quite ideal in this situation. So what do you do when things like that happen? Well, don't sugar coat things. Give those real expectations that as you've discovered with the potential clients funnel, that here's an issue, here's an issue and here's an issue. And these really need to be resolved before we run Facebook ads.
How to Run Facebook Ads for clients

Because if they're not resolved, then we cannot do X, Y, and Z. And therefore your ad spend will not be as efficient as it should be. We will not be able to attract conversions and we will not be able to XYZ. So you need to lay that out very clearly. One so that your client is properly informed.
They're not Facebook ad specialists. They don't know the ins and outs like you do. So they need to be properly informed of the consequences of their existing tech setup. And also it's protecting you that if you do take them on board as a client, that you have exactly laid out that you haven't given any false promises, guarantees, or yeah we'll be able to get a hundred leads.

So if you do identify situations like this, where it's like, yeah, they're using a third party software, we can't put the pixel on it. So we can't track our conversions. You need to lay that all out. If the client were to say, yep, that's fine. Look, I'm happy to give it a go anyway, let's just see what we can do. Then you have two choices. One, you could either walk away. You could say, well, okay, that's great but unfortunately, I wouldn't be the best fit for you because it's essential to me that I get results for my clients. And therefore I need to be able to track and optimize your Facebook ad campaigns.

So walk away. There's no harm in doing that. And chances are, when you say no to something, something better comes along or option two is you can do it as a bit of a test if you are needing experience, if you are wanting to launch campaigns and such, you could just do this, but what you need to be very clear on then is that the client is a hundred percent informed of like, here's where we're going to have issues because we cannot do X, Y, and Z. So don't just leave that on a proposal or on a zoom call or on a telephone call, make sure if they are coming on board, that it is in your agreement that you would say, the client has been advised that with their current funnel setup, we cannot do this sort of tracking. We cannot do this. We cannot optimize our Facebook ad campaigns, which may result in inefficient ad spend, you know, lowly generation and XYZ. So it is all there in black and white in that agreement that they sign.

So that if in a month's time, everything seems to have gone over their head. They forgot you telling them this is what's going to happen. And they say, we're not getting any leads, what's happening. You can say, as it's noted in our agreement, the issues that were presented to you back when we started X, Y, and Z. And then once they actually see it for themselves and they go, Oh, okay. So, you know, this is what this all actually means.

Then they may say, okay, well how much for a landing page or okay do a landing page for me. And that's when you would say great I'd be happy to. I'll just get a price for you. That's not included in your services and is an additional fee.So make sure that if things aren't all set up properly and they still want to carry on anyway, you've protected yourself. It's all there in black and white. And therefore, if they decide that they do need to have that funnel, as you have advised them in the past that you charge accordingly for it.

So, that's a couple of things if they're not ready and if they're particularly wanting to get people off Facebook and be generating their leads. Now there are times where a potential client may not have website assets in place. But you can still run ads for them by running some engagement and video view campaigns directly on Facebook. It's what I share in my $10 a day client attraction code.
And that is where you are building up an audience, you're doing targeting, you're drawing in their potential ideal clients, and you're nurturing them. And you're creating a bit of a buzz around content pieces that you're then retargeting to that audience.

Now through that they can have people reaching out to them via messenger. They could be putting up the links that could be to their Facebook page for more information and various other things like that. So they can still be generating leads and sales by starting conversations with people who are engaging with them directly by a messenger.

I wouldn't have just Facebook as your one and only strategy. We want to ideally get people off Facebook over onto their CRM, over onto their email list, where they can communicate with them at any time so that if Facebook shuts down their page or shuts down their ad account, they can still contact them via email.

But, if they've already got that in place, then audience building on Facebook is a great way to combine with it. If they're building those assets, if they're getting them in place, you can start running ads for them by running those engagement campaigns and doing audience building. So then when the assets are ready, they've got that lead magnet or that webinar or whatever it is that they want to send people to.

You can be retargeting that audience and start directing them over to that lead magnet, opt in or their offer. The most essential thing that they're going to need beyond website assets and such is a product, offer or service that people want, and that people have already been buying. So they've been making organic sales just by being in Facebook groups or talking to people or via their networks, they need to have a product, offer or service that has been selling so that you have the best chances of being able to help them to promote it.

If they are just starting up, then that's a whole different kettle of fish where they need to really be investing in data to see if their product, offer or service is going to be selling. So if they do have something that has been selling initially already, then yes, you can support them with Facebook ads, either audience building, lead gen or if they don't have funnels in place, then they'll probably learn pretty quick that we'll need to get funnels in place, but you need to set those clear, honest expectations of where there may be limitations and issues because of this existing setup and make sure that's clear in writing.

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Do you have your business manager insurance policy set up?

Do you have your business manager insurance policy set up?

Do you have your business manager insurance policy set up? Hmm, probably not. So what is a business manager insurance policy, or maybe you're even asking what is business manager? Well, I'll take a step back if you don't know what business manager is.

Business manager is another sort of entity of Facebook. That is where the business stuff gets done. So you've got Facebook in your personal newsfeed, but over in business manager, that's something that you need to create. And that's typically, you know, when you're saying to Facebook, yeah, that I'm serious, that I have a business, I'm going to be putting money into ads.

And so over there in business manager is where you take care of business. You'll have your ad account there. You'll have your pixels there. You'll have your page there as well, most of the time. And there's other things like events manager and audiences, and you set up your payments and billings and stuff.

And when you're an ad manager, you'll have your business manager. And then when you get clients on board, they will share their ad account to your business manager. So that rather than you getting added to all these different people's ad accounts, you have your business manager, your clients share their ad account to your business manager, where you work on their ad accounts, they see everything that's going on in their ad account.

They still retain full ownership, but it's just where you access it via your business manager so that you can very easily jump between clients ad accounts and such. Okay. So that's what business manager is. Now most people will just set up one business manager and a lot of ad managers and ad agencies will have one business manager. But if there's anything that we've seen with Facebook, lots of things go on and there's lots of bugs. And one of the problems can be that your business manager, all your ad accounts might get shut down. Your ad accounts get shut down. Your business manager can also get shut down. Things can also happen like with your own personal profile, it may just be accidental,but it might be that your profile just seems to disappear on Facebook for 48 hours and you reach out to them and you get it all reinstated. But then if your profile is gone, then you can't access your business manager or do anything.
How to Run Facebook Ads for clients
So we need to set up some insurance policies. So that one, we protect our business. We protect our client's businesses in that we're still able to access their accounts and still be able to manage campaigns.
So what is a business manager insurance policy, it's actually where you set up a secondary business manager to use as a backup in case of emergency.

So what that will look like, you'll have your business manager that you will set up, you'll say business manager one. And it's your main business manager that you have shared with all your clients and such but business manager two, your insurance policy is one that you would get somebody else to set up. So just in case anything ever happens to your profile because then you wouldn't be able to access business manager one or two regardless.

So you have a trusted partner, whether it's a spouse or business partner that sets business manager two up. And then they can add you in there as an admin and then in business manager two, they'll have to create a page. You have to have a Facebook page. It will be claimed by that business manager that can just be like a default kind of page. You can just create one, you don't have to do anything with it. And it will have an ad account that will come with it also.

So that ad account can be business manager two ad account. So that's a backup ad account you can have for yourself. And when that is done you will be able to put some ad spend through it. You can share your page. Your page can go to any ad account. You know, it's not locked to any ad accounts. So your page can be added to business manager two. And then once it is, which is a very simple process. You can just run ads for a dollar a day engagement campaigns that are connected with the page. And therefore once you've got your ads going through there a dollar a day. You're putting some ad spend through and that'll open up some other features to business manager like being able to share assets between business managers, but also we need to put that ad spin through so that the ad account doesn't get disabled.

Because, you know, we've found that Facebook will disable ad accounts that have been dormant. Haven't been having any ad spend in six months or so they can shut them down. So just by putting that dollar a day through there, one, you're also building up engagement with page audiences as well, which you can use in your main ad accounting business manager one, but it's just keeping that ad account active.

So business manager two is where somebody else that you trust sets it up and therefore you can be added as an admin to it. So that in the worst case scenario, if your business manager does get shut down, you have another business manager, which your clients will be able to share their ad account then too. So they've lost access to your main business manager and therefore you'll be able to reach out to them and say hey, look, let's share to this business manager instead, it's all there ready to go. So they just need to say, okay, partner with this business manager and away it goes.

So another reminder or another thing to consider when you are setting up business managers and such is to turn on two factor verification. That's super important. What that does is that helps to make sure that your ad account has higher security, then not having it on because what can happen is if you have people in your business manager. So if you've got like a VA on board or some other people like your trusted spouse. And they don't have two factor verification on their personal Facebook account, they could get hacked. And what that means is if they get hacked,
they can get into your business manager, get into the ad accounts and launch some ads for some dodgy products at a thousand dollars a day, which is not a good time for anybody.

So that's why when you go into your business manager, go down to the security or settings and make sure you turn on two factor verification for everybody in your business manager. What that means is when they go to Facebook on a different device, or go back to Facebook now for the first time, they will need to set up two factor verification, but that's it. It's just a one and done process. They don't have to do it every time, just when they go on a new device and Facebook recognizes them. And that's it.

So two factor verification, very important for any business manager. So just to recap, you'll have your main business manager where you'll have your client's ad accounts all attached to, but then you'll have your backup insurance policy, business manager. That's owned by somebody else. And therefore it's got an ad account in it, which is running just a dollar a day ads, keeping that business manager in that ad account active. And if God forbid your business manager gets shut down and you've got clients that you're running ads for, they can then share their ad account with your backup business manager.

So that's just something to keep in mind, definitely something you need to set up. If you are running ads for clients, it is very important that you do have that backup in place and that you can keep running ads for your clients even if your business manager does get shut down.

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Getting yourself out there and looking for ad management clients.

So you're getting yourself out there and you're looking for ad management clients. And what do you do then? How do you go about getting them on board and getting them to work with you?

So you may think getting a client on board to run ads for maybe the hardest thing but sometimes it's that onboarding process, which can be very challenging. It can take up a lot of time, and that's why you want to have some slick and smooth systems. So that it's just an easy breezy walk in the park for you and not causing you any more stress or adding any hours to your day.

Because when you're running an ad management service, like I recommend where you're working exclusively with a smaller amount of people, and you're not getting leads every day and you're not onboarding three clients a week. I'm exhausted just thinking about it. I just love working with clients, doing a great job, partnering with them and working with them more on a long term basis. So this is especially where you want to have these systems down smooth because it's not something that you're doing every day.

So you don't want to have to come back. When you do onboard a new client and go now, what was I doing? What do I say? Where do I go? So having a system that is smooth is going to serve you very well in the long run. And when you're getting started out, there is not a whole heap of software and things that you need.

There's just a couple, there's one in particular that I recommend that you pay for, but the rest can just all be done with Google docs and it can be a very straightforward, not overwhelming process. Now, one of the other platforms that you can be using is a tool called Calendly or another booking, sort of a calendar system. So that's especially handy where you can send people to go and have a discovery call with you. But if you're having conversations with people or people are getting recommended to you and it's personal, I love to keep it personal because that also sets the stage for how you're going to be working with them. So I am a bit resistant to just sending people, you know, if we're having a conversation that want to book in for an ad call, yes, it's convenient where you just go up, go find a time on my calendar, but I've learned from some of the best that to keep that conversation going and just suggest a couple of times to them, it can get a bit out of control sometimes with time zones working across the world and everything.

But typically I haven't really had too much of an issue where I'll say, great, let's jump on a 20 minute call and have a chat about what sort of support you're looking for for your ads. So let's just book in 20 minutes. I have this time and this time do either of those suit you, and typically they come back to me going, yes, that is perfect. And we lock in a time, then I'll just send, via Google calendar or just send them an invite and I make it a zoom meeting. So using zoom, you can use that, you know, for free and you will just integrate your Google calendar with zoom. So therefore you can get, just say, make it a zoom meeting. And there it is. The calendar invite is sent off. Their time is locked in and the zoom meeting link is right there. It's so straightforward and easy. You could also use Google Hangouts if you didn't want to have the zoom integration, but that's step one where you're talking with the person you arrange a time and then you send off the invite and you have your meeting.

How to run facebook ads for clients

Now, like I said, you could use a tool like Calendly. That's typically what I do use for my booking software. And when you are using that, then you have that integration and then Calendly will be sending the reminder in the emails when someone books the time. So it is a bit more automated. It's a bit more of a process to set up but once it's set up, it's set up and that's all fine. It's up to you. How tech you want to get. But like I said, I love to keep it personal. And so I want to keep that conversation going with that person. So that's what I do, propose two times from them rather than just shifting them over to the calendar and we'll organize a time together.

It just helps, you know, to establish that rapport and that communication. So then you get on the call and you go through what they may need and what kind of support thereafter. And from there you would make your decisions as to like, yes. Okay. I can help you with this. Yes, we would be a good fit and go from there.

Typically what that looks like is you may send them a proposal. I will often ask for a proposal or what it may look like to work with you. And that's where I love to use a tool called 17 hats, because you can set up, um, formatted con contracts, quotes, and invoices as well, so that you can have your quotes already set up. You don't have to customize them each time. Sure. There may be different projects, but for you and I'm keeping things nice and smooth for not just onboarding, but for ongoing working with a client, if you have a pretty standard service agreement or, you know, this is the quote, and this is what we do, it makes it so much easier for you to go,
yep. This is what we do.

Here's all our line items. And this is the quote. So when you send through the quote, they can see it. You will also be notified that they have viewed it as well. So you can keep track of how things are progressing and you can adjust and change your quotes around and, you know, add new lines when it comes to submitting your quote. I really recommend that you break down the prices rather than just sending off a quote that might say, okay, Facebook ad services, $3,000 a month. People go, well, where's that all? Well, break it down. You'll be saying that you'll have weekly reporting so that it allows for four 30 minute calls with the client per month. You'll be putting in that it might include ad copy or ad creative,but not videos. So break it all down as to what is included so that they can see, Oh, okay, there's this, there's this there's this, there may even be prices attached to it that you know, that yes, we're allowing for whatever weekly reporting. Obviously you wouldn't have a price on that, cause that'd be all part of the service better. You'd have your weekly reporting, this, that, and everything else you'd have, like, you know, up to four 30 minute calls valued at this price, this price, this price. So they can actually see, Oh, okay. So that's how it comes up at $3,000. Yep. That's all great. So it's just reassuring for your potential client to see, you know, what value they are getting.

Even though we know that you're going to bring them more value because you're a Rainmaker and you can bring in more revenue to their business, right. But sometimes they just need a bit of help getting over the line and seeing that themselves. So you can send off a quote via 17 hats, and then you can have an automation that's all set up so that once they sign it and they accept that quote an invoice actually gets sent straight away or a service agreement.

So you can set all of that up. So that here's the next step and the next step and the next step. So it's not coming back to you and has to wait and be in your inbox. And especially again, with time zones and people being asleep, it can all be automated. So therefore you can send through and they'll sign the quote it'll come through and then automatically your invoice can go through and they can pay the invoice or you send through the service agreement straight away. And the service agreement again, can be a very standardized agreement. That's outlining what you've had on the quote and other more in depth details. Like you'll talk about fees and when they're due and when they're payable and how they're payable and all the rest of it.

So quote, service agreement, sign that, and then the invoice can go off and the invoice can be sent straight from 17 hats again, and your clients can pay via 17 hats. So it's a great all in one tool. And when you've got legal documents like that, it's essential that you do get them where they are legally signed.

It's not just sending off a Google doc or something in that case. So that's why I really recommend that kind of platform there. So that's one platform that you'd be paying for that's about $40, $45 a month, I think. So check that one out. If you're needing some sort of a platform to help you do all that and condense all of that, legalees kind of stuff.

Then after that Google docs is going to work really well for you. That's typically where we'll have our clients come on board and we create a new Google folder for them. We'll have an inhouse folder, which has just for me and my team where we're just, you know, saving all the stuff that we have to do. And then there's a client facing folder as well, which is where we'll ask the client to drop any assets. They have photos or videos or any email copy. So we'll have a client facing folder and our own internal folders. And from there, that's where we'll share things with the clients and they'll share back. So we'll share a Google document and say here, fill this out, give us all the information on your USP, your unique service proposition or who your ideal avatar is. And from there we just have the Google docs and with that, when we come up to creating our scope documents of like, we've got the client on board, we'll then do a strategy session. And that strategy session is where we'll talk to them or go, okay, great. So here's our plan for the next 90 days.

And we've got it all mapped out and that strategy session we can come back and we can just create, you know, so here's the framework. Here's what the funnel is going to be. This is where we're going to be driving traffic to, and that can just be done on a Google slide presentation. Okay. we'll create all our rectangles and our flow charts and things like that.

And then it's very easy to duplicate it and save it as a template so that you've got a framework to be working with other clients as well. So you'll have your Google slide where you'll have, here's what we'll be working on over the next 90 days. And from there as well with emails or ad copy, you can link it from, you know, put a link in your slide presentation that we'll go over to a Google doc. That's got the email copy or the ad copy, and you can also have links to your spreadsheets. Now when it comes to spreadsheets, that's what I like to use for reporting and getting information back to our clients. That's often something that really confuses a lot of ad managers.

They'll say, what should I put in the reporting? What do they want to hear? And there's all sorts of expensive reporting software, but you really don't need it when it comes to the end of the day, what your client wants to know is, um, how much they've spent and what the results have been. Okay. So that's, you knowhow much has been spent, how much has the lead cost? How much is the cost per sale and those kinds of information, they really aren't that interested in here's how many impressions you've got, and this is what their click through rate is. They're not really worried about that. What they're worried about is the results and how much they've spent.

So put getting your info from ads manager,just into a simple Google doc. A spreadsheet is all that you really need, especially at the early stages when you're running ads for clients, you there, you know, maybe a time and place when you do have, if you do have a lot of clients or having massive ad spends massive big campaigns, then maybe your reporting software might be useful for you, but I'm sure you'll get away with just being able to use a spreadsheet.

So as you can see there isn’t a big ask for lots of software packages that you have to invest and spend all this money on all these things. So you can just get away without even having a calendar to start with like how. You can just be talking with people and communicating, and then teeing up times. But you will want to get a calendar at some point and you can get them on a free trial or even. I think Calendly you can get free for a long time. So give that a go. And then also maybe just 17 hats, great software where you get the legal stuff taken care of and then Google docs it's as simple as that.
So there's a really very, very low barrier to be able to start getting clients on board. And when you have those kinds of systems especially when you can send your quote and your invoice and then you'll send an email there to schedule once it's all teed up and it's like the next step is, you know, we're going to have our strategy call.

It's all very systemized and processed. So when you are onboarding the next client, you don't even have to think about anything. It just all goes through and you know exactly what's going on.

That's a bit of behind the scenes about how to onboard a client and keep things nice and smooth and under control so that when you get a client on board, you're not feeling overwhelmed and stressed out about all this work that you've got to do to suddenly get them on board. It's all done and dusted.

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Are the riches in the niches?

They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that's one way that I like to say, it's all I know how I'm going to say niche or niche.

Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding that area or that particular industry that you like to work with running ads for.

Now for me, I work with coaches and digital course creators. So I'm very familiar with lead generation campaigns, webinar registrations, email sequences, the whole shebang that goes into what it takes to have an effective online marketing strategy for a coach or digital course creator. Now there's a lot of different niches. You may choose that working with local businesses is a great niche for you.

You may choose that service providers like possibly mortgage brokers or insurance brokers could be a great niche for you. You might look at brick and mortar stores. Even shops like clothes stores could be a good niche for you or there's e-commerce, which is a whole nother kettle of fish, which is not my zone of genius. So we won't talk about that. But that is eCommerce is a great industry to be learning how to be an ads manager as well. So there's a lot of different areas.

Now, when you start out as an ad manager, you may not have a particular niche. You might just put it out there and drum up business from a variety of places. So for myself, I had some real estate agent clients. I had someone who was running a webinar that used to be a former CNN anchor. So that was very cool and a few different other sort of lead gen campaigns. What that causes then is possibly a bit of confusion as you're looking in different sorts of, you know, learning the backgrounds of, you know, what would make good real estate ad campaigns versus other campaigns for other various kinds of industries and niches. So you can be a bit scattered for lack of a better word in that you've got to understand this one, understand this and understand this. I mean, even with the coaching and digital course space, there are so many niches in there.

It could be working just with business coaches, with health coaches, you could be working with creatives. So there's other different specific niches that you could be working with just in the courses and the coaching digital course creation area. I think I said that all correctly. So lots of different niches.

How to run facebook ads for clients

Now, how do you choose one? Well, like I said at the beginning, you may just have a few on hand. And from there you can decide which ones that you'd like to work with and then look at targeting more people like that, so that you can get in front of them and attract them to you for your ad management services because you'll know the ins and outs you'll know some of their pain points and you'll know some strategies that can help them generate more leads with Facebook ads.

And that's what you can start putting out with your own ads, which I've done in another episode of online confidential, and how you could do that with my product, the client attraction code, that'll teach you how to do that brand awareness strategy. If you can put your knowledge and experience into some little ads yourself and get them out, target your ideal clients and draw them into you and they'll go, you know, exactly what I'm talking about. And so I need you to run ads for me because you know my audience and you know the struggles that I have as the business owner and they have as my clients.

So you may find a few different clients and then you'll zone in on one. Or perhaps another great way to find your niche is to look at your past experience. What passions do you have? Like for example, do you have a passion in like, I'm thinking of like little toy boats that you know, float around. So you've got some sort of hobby that you're interested in. Is there a market there that needs Facebook ads? If so, tap into that, you know, so like for a hobby store, yes. I'm sure they would love to get more clients. So you could be doing ads for hobby stores, right. If you're a musician, you could be doing ads for musicians, if you're an author and you're interested in self publishing, there's a lot of people who are interested in self publishing or putting the books out there.

So if you've got an interest or hobby, look at using that and with your skills and experience and again, knowing the pain points of your ideal client. How you can incorporate Facebook ads to overcome those pain points. So hobbies or interests, or past experiences, a great place for you to also be able to bring your skills to the table and your understanding to serve your clients even better.

Or if you don't have that, then it is a matter of just getting out there, working with a few businesses and seeing what really works well. Now, another thing to consider when you're looking at your niches is looking for ones that have high lifetime value customers. Where you've got ones that would just be like one off service, then you'll need to do a lot of lead gen campaigns.That is where you're continually getting people to opt in for something. Whereas, services that have a lot higher lifetime value. Like, you know, Medi spas are a popular one. Orthodontists are another super popular one. Chiropractors are another super popular area. So there's some solid industries or niches that you could go out to first of all, to be offering your Facebook ad services too.

And when they get a lead or a new client on board, they are worth thousands of dollars to that business. So if anyone knows the value of getting in new leads, it will be those kinds of sorts of businesses. So that's a great place to look at. And again, you're likely to have them in your own local area, perhaps you even go to a chiropractor, perhaps you go to dentist, they could be great places to tap into to start with, because you've already got a relationship with those businesses and say, Hey, I'm learning Facebook ads. How would you like to, you know, get some up and running and I'll charge you just at a minimal fee as I'm getting, you know,

my toes wet and learning this industry. Nothing like relationships to be able to help kick you, kick you off in the right direction. Even with that, if you decided that you're going to be an ads manager, and you're going to be running ads for clients, and you want some clients, then just even do a post on your Facebook page, or your personal profile, just say, Hey, I'm learning to run Facebook ads. If anyone's wanting to get some Facebook ads done, just reach out to me. I'm sure, you know business owners, or have friends who know business owners who would love to talk to you about running Facebook ads. Whenever I go somewhere where there are other business owners around, and I say, I do Facebook ads. I go, Oh, wow, I've got to talk to you. So it's a pain point for a lot of people. They know they need to be on Facebook, but they don't know how to run ads or even where to start. So just even a post on your page can help bring in some first clients for you.

And then that can help you decide who it is that you like to work with and who you want to continue to serve. So whether you say niches or niches, it's where the riches are, and it helps you to be more streamlined. And with your services for clients, when you really can dial into just one area, one industry that you're wanting to work with, you will be much more efficient for you, and you'll get better results for your clients as well.

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Profile? Page? Please?!

Ok, number 1 rule for Facebook for Business is you you need a Facebook Page.

This may come as a bit of of a surprise to a number of folk out there – but one of the most common questions people starting out on Facebook have is:
What's the difference between a Profile and a Page?”  This is probably the number 1 question which gets asked time and again because their on Facebook and they think they are one and the same.

So let's have a look at it…

Here is my Facebook Personal Profile.  You can see it's my Profile because it has my name and details about me. Also there is no Like, Invite Friends to Like or Call to Action Button – as you don't have these options on Personal Profiles.  Personal Profiles are where we post to catch up with friends and family and wish each other Happy Birthday rather than picking up the phone and calling them! (If you do that – stop it – pick up the phone and call your mother! 😉 )

Jody Milward FB Profile Image

 

 

Now that we know what a Personal Profile looks like, here's what a Business Page Looks like

Facebook Business Page

 

You'll see where my name is, there is a description for the ‘entity'.  Mine says “Business Person”  but there are a number of options for you to chose from, depending on how you set up your page – Local Business, Company, Brand etc….

I'm sure your little eyeballs have also noticed the Likes, Share and Call to Action Button – which I have chosen “Sign Up”.  These buttons are KEY features for your Business Page to increase your following and connect with your community.

“Ok, that's all great, but WHY do I need a Business Page to promote my Business on Facebook?”

Well that's a great question.  Let's see why…

1. Facebook doesn't approve of people using their personal profiles for ‘pimping' to their friends.  Ultimately Facebook is a social platform – where people catchup and hangout.  If people are using their personal profiles to promote their products or services – it reduces the quality of the users experience and that makes for an unhappy Facie.  Facebook is focussed on quality user experience, so they are endeavouring to keep their users newsfeed as engaging as possible and managing the marketing posts to people don't get bombarded with “BUY NOW” messages and ensure quality content.

So you need another reason?  Ok then…

2. Google spiders Facebook Business Pages.  This means that Google looks at and tracks the posts on your business page which helps your SEO.  Active Facebook Business Pages can rank higher in a Google search than many static Websites which means your Facebook Page could make it to the first page of Google long before your website does – woohoo!

Still need convincing?…

3.  You can't advertise using a Personal Profile.

If you're hoping to get on Facebook make a couple of posts which ‘go viral' and ride the wave of sales without putting any money into marketing, then I suggest you sit down and wait for the Tooth Fairy to bring you $2 when your teeth start falling out 🙂  If you're in business you just can't afford not to spend some money marketing, and Facebook is an extremely effective platform to use the ‘refractor beam' to laser in on your ideal clients, increase brand awareness and connect with your potential clients for a fraction of the price of other marketing options. Even Google is advertising on Facebook – so what does that tell you?

So I trust you're now convinced to create a Facebook Page for your Business – so how do you do it? – Easy peasey.

Create Facebook Business Page

 

Simply go to your Facebook Personal Profile and click on the little downward arrow over to the left.  Choose “Create Page”  and away you go.  There will be a number of options to chose from which you can change later on.

However when you choose the name for your page, don't get too creative!  You want to choose a name thats easy to remember and easy to spell.  Also keep in mind what you are doing now, is not what you maybe doing 5 years from now.  So it may be a good idea to use yourself as the brand (as I have done) that way, you have an open platform to market what ever you like over the years instead of being restricted by your current interests.

One very important little note here is this – you can only change the name of your page ONCE!  So have a think about what you are going to call your Business Page and think twice before you change it.

 

 

Cheers

jody signature

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