Jody: Hello and welcome to this episode of Online Confidential, where I have got a special guest with us all the way from some secret location on a little island paradise. So we have Anneloes with us. She is one of our Elite Ad Manager graduates and she's absolutely crushing it with a couple of offers that she has with people. I also love how she crosses international boundaries with her offers and services. So Anneloes, thank you for being here with us today. So first of all, tell me, where is your secret little island paradise? Anneloes: Thank you,
You want to get the best performance results for your clients with low cost per lead or low cost per acquisition from their ad campaigns, but what do you optimize first when the cost per lead is higher than you’d like? Do you start with testing the ad or do you start with testing audiences? Great question! That's what I dive into today, in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business. When you launch ads and see the cost per lead data coming in higher than you’d like,
Jody: Hello, welcome to this episode of Online Confidential, where I’m excited to be bringing to you another one of our certified Elite Ad Managers, Amanda. Amanda has a great record in this space. She's been absolutely crushing it for her clients and her diligence that she shows when she’s working on campaigns is just amazing. So anyone that works with Amanda is lucky to be one of her clients, that's for sure. Like most of us in this ad management space, we didn't leave school saying “I want to be an ad manager when I grow up.” So this
Are you thinking about diversifying your Facebook ad management services? In this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share four ways to diversify your Ad Management services and leverage your expertise with Facebook ads. Even though there’s a lot of great value in being known as a specialist and an expert who has the systems and procedures in place so things run like clockwork, when it comes to Facebook ads, things change all the time. So, you don’t want to have just one service type to offer.
Do you price your services based on what you think your potential client will pay you? Well, that's what I’m talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business.  I was talking to one of our Certified Elite Ad Manager students recently. This student loves doing tech integrations, which is a nice added bonus for a client if they've got someone who can manage Facebook ads for them and also do tech set up as well.  Pricing ‘other’ services on top of ad management I'm not
Have you tried using the Collection Ad format in your Facebook Marketing campaigns? In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I reveal why I love using Collection Ads to tackle those tricky bottom-of-funnel retargeting challenges. When it comes to retargeting the bottom-of-funnel audience you’ve got two problems. The first problem is getting the ad into the newsfeed, and the second problem is getting people to engage with the ad. In this article, I share a strategy I’ve been using with Collection ads that solves both those problems. I’ll give
How can your clients get more sales without any more ad spend?  That's a problem most business owners would love to have a solution for and today I’ll help you with the answer in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business. Your client wants more sales and that's what you want for them, but how can more sales be generated without increasing the ad spend?  They may have a strict budget and can't increase the ad spend, or perhaps there’s a  very small bottom of funnel audience with
What do you do when a client gets in touch and says, “Hey, I want to do some ads tomorrow for this new promotion”.  How do you respond to the client and avoid being pulled in every direction?  I’ll give you the steps to handle impulsive situations like this one in this episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager” business. You’ve got that email, message in slack or DM in Facebook from a client who’s all fired up to get ads up and running stat! They say,  “Hey, I want
Have you ever sent a proposal to a potential client only to be ghosted and never hear from them again?  I’ve got good news! In this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’s business’  I share four ways to avoid being ghosted and set you up to close the deal. Congratulations, you’ve just wrapped up a great discovery call!  You've sent through your proposal to the client and you’re so sure they're going to sign up. So how do you make sure they come on board as a client (if
August 2022
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