So what happens to many, many ad managers they'll get a new client on board, and then they get access to the ads manager. They start investigating their clients funnels or lack thereof, and discover that they are in for a bit of a nightmare when it comes to tidying things up, putting things together, having to build a landing page and all the rest of the stuff that goes with running Facebook ads. This is something that I've heard from a lot of ad managers and some conversations we've had recently over in my inner circle membership, where
Apple VS Facebook and what that means for our Facebook Ads “Apple has announced changes with iOS 14 that impact how we receive and process conversion events from tools like the Facebook pixel. Once these changes take effect, we will request permission through Apple's AppTrackingTransparency framework to track conversion events occurring on iOS 14 devices. We’re providing guidance on how to prepare for the changes which are expected to be introduced with an update to iOS 14 in early 2021.” https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch App users will be prompted to Allow tracking or opt out of Tracking. Examples of tracking include, but are
What do you do if you have a potential client who may not be quite ready for Facebook ads?
?autoplay=0&rel=0 What do you do If you have a potential client who may not be quite ready for Facebook ads? So you have a great potential client and they've reached out to you and they're wanting to know how to run Facebook ads or how you can run their Facebook ads for them. In a previous post I shared strategies that I like to use to look under the hood and determine if someone is going to be a great fit for our Facebook ad services. That's either via strategy session if they haven't run any ads before or doing
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It's 10 o'clock at night, you get a ding on your phone or messenger, and it's a client. How do you avoid that as an ad manager when ads are running 24 seven? So you've got clients on board, except your communication with them is typically via emails or Facebook messenger. That's not quite ideal because 1) things get lost very easily in email inboxes, and 2) they get lost even more easily in Facebook messenger inboxes. So how do you communicate with your clients? Sure, you'll have people who are communicating with you that way initially. But then when
My ads aren't converting! That's something I've heard a lot from ad managers as I've been coaching them over the years. And there's a few things we need to look at to find out why. So why aren't your ads converting? Well, there's a few things that we will go through to troubleshoot that and see what the exact problem is. But first of all, the first thing we want to consider is are you even using the right objective? Sometimes when we're wanting people to come over and take an action to opt in or sign up for something,
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Do you have your business manager insurance policy set up? Do you have your business manager insurance policy set up? Hmm, probably not. So what is a business manager insurance policy, or maybe you're even asking what is business manager? Well, I'll take a step back if you don't know what business manager is. Business manager is another sort of entity of Facebook. That is where the business stuff gets done. So you've got Facebook in your personal newsfeed, but over in business manager, that's something that you need to create. And that's typically, you know, when you're saying to
Should I offer additional services to my ad management business? So you've got ad clients on board. That's awesome! Now, inevitably, you're going to get a few requests that are going to be like, could you just do me a landing page or can you just hook up my email integration? Or what about bots? Bots are doing great. I hear maybe we could use a bot now. That's all great ideas! And inevitably, yes, that does happen when you're running someone's ads.There's all these other pieces that can go with being an ads manager, but you need to decide
So you're getting yourself out there and you're looking for ad management clients. And what do you do then? How do you go about getting them on board and getting them to work with you? So you may think getting a client on board to run ads for maybe the hardest thing but sometimes it's that onboarding process, which can be very challenging. It can take up a lot of time, and that's why you want to have some slick and smooth systems. So that it's just an easy breezy walk in the park for you and not causing you
What is one of the best skills you can have as an ad manager, it may not be what you think. So being an ad manager, you probably think there were a lot of skills that are required, and yes there is. And you may think one of those skills is being a Facebook ad Ninja. Well, it is, but there is something that is even more important than being able to launch campaigns, measure the ROI, see what the click through rate is and optimize all the stuffs. One of the things that I've been talking with, and is
January 2021
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