Today I'm going to share one of the crappiest moments that I’ve had as a Facebook Ad Manager. It's probably not going to be what you think at all, but it just really didn't align with my values and my integrity. I do not want to make excuses or blame anyone or anything. It was entirely on me. However, it was influenced by who I was listening to. At the time, there were some podcasts that I was listening to that made me feel quite toxic. So the attitude and atmosphere stirred something up within me. Whether that was my
If I see one more webinar ad for a business coach who coaches about business coaching that is vanilla, fluffy, and vague, I'm going to 🤢. As an ad manager, it's generally not our job to be a copywriter. However, a lot of the time, a lot of us are. We take that on board as we create the copy to go in the ads because that's just how it's done. Ideally, you get to a place where you're either outsourcing it and your clients are paying for it, that's part of your billing system. Or your clients are providing
I’ve talked to a lot of Ad Managers and asked them what the obstacles are for them to be able to grow and scale their business. A lot of the time, they will say systems. Now systems have become a bit of a sexy word in this sort of marketplace. Everybody loves systems! I love the idea of having these systems, but people think that just because they have systems in play that they're ready to scale. Well, you don't need to have systems in place to get to five-figure months. You will need them at some point especially when
Have you ever been thrown under the bus? Well, I have, it's not a nice experience! But unfortunately, sometimes we may do that as Ad Managers. So we’re going to unpack what it may look like to act with grace as an ad manager because it's inevitable as you go into accounts. If you're running campaigns for clients, there will be a few broken things along the way. For example, there will be broken funnels where you have no control over the funnel or things have been broken with ads or you're doing audits on ad accounts and things aren't
So you feel like you're the best-kept secret? It's time to get out and get visible! Now that might make you feel a bit scared, right? There's something that's holding you back from being visible. Maybe you're telling yourself that you just don't have time to create content or that you're so busy doing the work for your clients and helping them to be visible. There's just no time for you to do your own visibility campaigns or get your own content out there. It could be a case of the builder's house being the worst house in the street
Want to know how I added over six figures to the revenue for my done for you Facebook Ad Management Services? Well, it was with a low ticket offer or what we like to call a Self-Liquidating Offer. It was part of an overall strategy that I have developed while running ads for clients in the coaching and digital course space. I bundled up my methodology, put it into a Self-Liquidating Offer and sold it for $27. I'm not even including the revenue that was generated from the sales of the product in the hundred thousand dollars. This strategy also
What different ad strategies can you be testing in this post iOS world? With the Apple iOS rolled out and changes that are happening with pixel tracking and cookie tracking, and who knows what's going to be unfolding in the future, what are some ad strategies we can start incorporating that will actually keep people on Facebook so that we can continue to retarget them and suffer minimal tracking issues. Well, there's a number of options. First of all, using Video View Campaigns. Now Video View Campaigns are typically designed to go out to people who are more likely to
If you’re wondering how you can make additional money as a Facebook ad manager, other than just doing done-for-you services. Keep reading! Now knowing how to run Facebook ads for clients is a super, super valuable skill. You are a Rainmaker for businesses and can help them turn things around and change people's lives, employ more staff and make a big difference in the economy. So what can you do that’s not just limiting you to a limited number of done- for-you services? Your knowledge, your experience is so, so valuable. So how can you offer it to more people?
If you run ads, there's no doubt that you already know about sStandard Events and ustom Conversions as well. But something that a lot of Ad Managers don't know about are Custom Events, what are they and how are they different. Let's just take a step back and look at each of them individually to start with. First of all, Standard Events.ow when it comes to our Facebook pixel, we have the Base Pixel. That's typically the big, long piece of code. The base pixel gets installed or depending on the software, you'll just put in your pixel ID, just
September 2021
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