So people aren't clicking on your ads? It hurts, right? I know, I’ve been there. In the last few weeks, we've looked at the creative aspects of our ads, as well as our headlines with a brilliant hook to capture the attention of our ideal customer and audience. Maybe they are looking and reading the ad, but then they're not clicking that all too important CTR link click that's taking them over to the page that we want them to. This may be happening because the messaging is not on point. In this episode of Online Confidential, we’re focused on
Does your ad headline have a hook or is it ho-hum? So many ad managers end up also being copywriters, while a lot of us aren't trained to be copywriters, we just seem to slip into it. Therefore, knowing how to create some great copy, some headlines, particularly those that have great hooks, is essential to the performance of our ad campaigns. Now, even if you are not writing them, and a copywriter or your client provides copy to you, you can have a great eye to see if you think it's going to convert or not. And as we
My ads aren't converting! That's something I hear a lot from ad managers, and that's what we're going to be talking about today. So previously, we also looked at what to do if your ads aren't converting, but identifying the bottlenecks along the way, not just looking at your ad manager and those ad metrics, but also steps of the funnel that could actually be the problem and not your ads. But we have to also look at the ads being the problem. If you looked at your metrics and you go, yeah, that click-through rates only like a 0.3,
Help my ads aren't converting! That's a call-out I hear a lot in my ad manager communities and many ad managers have ripped out their hair thinking that their ads aren't converting were in fact, the ads were doing the job that they were meant to do, but it was another part of the process where things were falling down, causing a bottleneck. And so people weren't converting. So being able to identify where those bottlenecks are is such an important thing. When you're running ads doing paid traffic to a website or going for conversions, you need to be
How do I increase the prices of my ad management services? That's a question I hear a lot. So in my Elite Ad Manager C Certification, I am often asked by those students, how do I increase the prices of my ad management services to those clients that I've been working with for some time? Now, this is such a common question because when you start out as an ad manager, typically you are charging maybe $500 a month or a thousand dollars a month. You got your training wheels on, you're wanting to get some case studies and experience
Ad account restricted! No! it's something that sends chills down the spine of anybody running ads on Facebook, especially if you're an ad manager. So there are four ways that we can be disabled or banned from advertising on Facebook. And that is our personal profile, the business page, the ad account, or the business manager. Now each of those ways have their own issues and circumstances and possible workarounds. And that's what we're going to be looking into. So ready, number one, the personal profile. This one is actually the biggest nuisance because according to Facebook terms, you're only
  So what happens to many, many ad managers they'll get a new client on board, and then they get access to the ads manager. They start investigating their clients funnels or lack thereof, and discover that they are in for a bit of a nightmare when it comes to tidying things up, putting things together, having to build a landing page and all the rest of the stuff that goes with running Facebook ads. This is something that I've heard from a lot of ad managers and some conversations we've had recently over in my inner circle membership, where
Apple VS Facebook and what that means for our Facebook Ads “Apple has announced changes with iOS 14 that impact how we receive and process conversion events from tools like the Facebook pixel. Once these changes take effect, we will request permission through Apple's AppTrackingTransparency framework to track conversion events occurring on iOS 14 devices. We’re providing guidance on how to prepare for the changes which are expected to be introduced with an update to iOS 14 in early 2021.” https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch App users will be prompted to Allow tracking or opt out of Tracking. Examples of tracking include, but are
What do you do if you have a potential client who may not be quite ready for Facebook ads?
?autoplay=0&rel=0 What do you do If you have a potential client who may not be quite ready for Facebook ads? So you have a great potential client and they've reached out to you and they're wanting to know how to run Facebook ads or how you can run their Facebook ads for them. In a previous post I shared strategies that I like to use to look under the hood and determine if someone is going to be a great fit for our Facebook ad services. That's either via strategy session if they haven't run any ads before or doing
April 2021
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