My ads aren’t converting! That’s something I’ve heard a lot from ad managers as I’ve been coaching them over the years. And there’s a few things we need to look at to find out why. So why aren’t your ads converting? Well, there’s a few things that we will go through to troubleshoot that and see what the exact problem is. But first of all, the first thing we want to consider is are you even using the right objective? Sometimes when we’re wanting people to come over and take an action to opt in or sign up for something,
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Do you have your business manager insurance policy set up? Do you have your business manager insurance policy set up? Hmm, probably not. So what is a business manager insurance policy, or maybe you’re even asking what is business manager? Well, I’ll take a step back if you don’t know what business manager is. Business manager is another sort of entity of Facebook. That is where the business stuff gets done. So you’ve got Facebook in your personal newsfeed, but over in business manager, that’s something that you need to create. And that’s typically, you know, when you’re saying to
Should I offer additional services to my ad management business? So you’ve got ad clients on board. That’s awesome! Now, inevitably, you’re going to get a few requests that are going to be like, could you just do me a landing page or can you just hook up my email integration? Or what about bots? Bots are doing great. I hear maybe we could use a bot now. That’s all great ideas! And inevitably, yes, that does happen when you’re running someone’s ads.There’s all these other pieces that can go with being an ads manager, but you need to decide
So you’re getting yourself out there and you’re looking for ad management clients. And what do you do then? How do you go about getting them on board and getting them to work with you? So you may think getting a client on board to run ads for maybe the hardest thing but sometimes it’s that onboarding process, which can be very challenging. It can take up a lot of time, and that’s why you want to have some slick and smooth systems. So that it’s just an easy breezy walk in the park for you and not causing you
What is one of the best skills you can have as an ad manager, it may not be what you think. So being an ad manager, you probably think there were a lot of skills that are required, and yes there is. And you may think one of those skills is being a Facebook ad Ninja. Well, it is, but there is something that is even more important than being able to launch campaigns, measure the ROI, see what the click through rate is and optimize all the stuffs. One of the things that I’ve been talking with, and is
How much should I charge as an ad manager? That’s a question I get asked all the time by members of my inner circle and other ad managers that I’ve been coaching over the years. So how much should you charge as an ad manager? Well, that’s kind of a bit of a long piece of string. It depends on a few various options, like who it is that you serve and what your experience level is like. And also what your mindset is like as I’ve spoken with ad managers over the years, and they’ve really struggled with charging
They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that’s one way that I like to say, it’s all I know how I’m going to say niche or niche. Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding
Where do I find clients for my ad management services? That’s something I get asked quite frequently as I work with a lot of ad managers. And that’s what we’re going to be covering today in this episode of online confidential, where I take you behind the scenes and we talk about secret ad manager business. So where can you find clients for your ad manager services? Well, there are clients all around you and all over the world, so where you can particularly dial in and find them very easily and quickly to start with is to pay attention
How can you be an in demand ad manager without a marketing background? So a bit about my background, I never had a marketing degree and I’ve gone from making $12 an hour as an ad manager to seven figures in the time that I’ve been running ads. So how does that happen? Well, there’s a few things that we’re going to talk into, but first of all, a bit about me, if you don’t know me, hi, my name’s Jody, by the way. And I used to be a receptionist, just worked in a government department or a secretary
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