Online Confidential with Jody Milward Jody Milward

In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏  She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client.

This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices.  Had she done that with this type of client, then it could be a recipe for disaster.

On this week’s episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager.  Experienced ad managers need to watch out for these ones too!

There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?
There are 3 key metrics to help us monitor the performance of our ads:
Hook Rate Hold Rate Half Time Rate This week’s episode of Online Confidential I break down these metrics, and why they matter.

This week’s Online Confidential Show: talking secret ad manager business 🔎
If you’ve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then I’m sure you’ve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or “Freelance Digital Marketers.   Well, today's episode of Online Confidential I’m talking about he $70k paydays, and trust me, it's a rollercoaster.
Let me be clear, I’m not here to bash these business models; after all, they've been around for decades and alot of people make a living from them. But let's just say, it's not all sunshine and rainbows. As multi-millionaires have popped up almost overnight others are 5 months in and no sales.
I share my thoughts on the MRR, affiliate marketing and the 10 minute Chat GPT & Canva course creators… and what I firmly believe is one of the quickest and most sustainable ways to make money online.
Intrigued? This episode isn't just about what's trending. It's about setting you up for success with real, sustainable business models. So, if you're ready to cut through the hype and get down to business, hit play and let's dive in.

In a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave.
This week on Online Confidential, I’m sharing with you:
My own insights and experiences of advice that I’ve followed Those that didn’t go as planned How that saying ‘that when one door closes another one opens’ can be so true.  

Last year was an interesting time for me and my team members:  we updated the Elite Ad Manager Certification, and a key team member become a new mum. So I decided to put the podcast on pause.
So in this returning episode of Online Confidential, where we talk about secret ad manager business, I’m going to share:
My story from stay at home mom to student, to Private Investigator to Facebook Ad Strategies What we do here at Social Charlie to support ad managers across the world.

Since managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones. 
This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients.
Key Topics Covered:
How conducting audits, rather than running traditional ads, can be your golden ticket to drawing in those high-quality clients you've been dreaming of. How audits allow you to showcase your expertise directly, build authority, and connect with businesses already investing in Facebook ads but not seeing the results they hoped for.