Hi. I’m Jody Milward In the words of Mark Zuckerberg “Senator, we run ads” That’s what I do. I’m a Facebook Ad Strategist, Agency owner, Consultant and Educator. And the crazy thing is, I don’t have a piece of paper from a college or university saying I have a degree in marketing or anything else for that matter.
I finished High School, didn’t go on to any formal tertiary education, went to work for a government department as a receptionist, got married at 19 and a few years later, kids came along which lead me down a pather to find a way to make money working from home.
Obviously the natural choice here is to become a private investigator right? And start your own company… yes?
I like to say I was an Accidental entrepreneur – in my search for a work/life balance income opportunity.
So yes, I became a Private Investigator but no Car Park Stakeouts or spouse busting. It was what you’d call skip tracing. But after 8 years in this industry, it was time to move on. I fell in love with Facebook Marketing and the opportunity it presents so anyone with a service, product or business to build a following and make more sales and change lives.. Not just your own, but those of your clients.
One of my first official clients was an Online Marketer I was following who wanted help for an upcoming launch. I was still pretty new to it all, but they gave me a go. I got paid a whopping $12/ph – which in Australia is a rate a 15 year old would get paid. But I gave it my all. Even when, during the launch and my family had a rare holiday booked, there was no wifi at the apartment, so I went across the road to McDonalds a couple of times a day to tap into their Wifi and work for hours at a time.
But my hard work paid off.
But as we know there are 3 certainties in life. Death, Taxes and Facebook Algorithm changes.
Eventually the popular Ads to Webinar to sale strategy wasn’t working as well as it used to. Everybody with a webinar funnel was feeling it and cost per lead when up and conversion rates went down.
So in my usual style of giving my all and working my butt off, I was always working on the campaigns. New ads, new audiences, revised landing pages, checking email open rates….
I was so consumed and stressed I’d have to take sleeping pills so I wouldn’t wake up during the night worrying about campaigns.
As soon as I woke up in the morning in Australia, I’d feel the fear hit my stomach, as I thought about how the campaigns were performing that day in America.
As we walked through to the back room of the vet, we sensed Rocky knew what was about to happen, and he was at peace. We sat on the floor with him as he crossed the rainbow bridge and vet officially declared “He’s gone”.
I’d been living in a constant state of stress and now broken hearted and grieving, but still Ads came first.
My life was out of balance. Way out of balance. Something had to change.
So, How Can I Help You?