small business

How do I increase my prices for my Ad Management Services?

How do I increase the prices of my ad management services?

That's a question I hear a lot. So in my Elite Ad Manager C
Certification, I am often asked by those students, how do I increase the prices of my ad management services to those clients that I've been working with for some time?

Now, this is such a common question because when you start out as an ad manager, typically you are charging maybe $500 a month or a thousand dollars a month. You got your training wheels on, you're wanting to get some case studies and experience and you sort of take anybody on. And honestly, our confidence in managing campaigns for clients is probably not right out there.

We want to get that experience and we want to have boots on the ground so that we know what we're doing. We're in those campaigns and we're happy to do it for $500, because it's getting that experience and getting those case studies. But it comes to a point where you've got that experience. You've got the case studies, you've got results for clients, and your expertise has gone from here to up here. So you should be charging more for your services, but what do you do with those clients who are just those regulars? They locked in at that lower rate.

What do you do? How do you get them to move along that journey with you to increase your prices to $2,000 a month or $3,000 a month? Granted, that is quite a jump. If you are just charging $500 a month. So it's a matter of having a process and a way to do it rather than just ringing them up or sending them a new agreement, saying our prices have gone up, here they are. If you've been working with these clients, especially for some time. You have a relationship with them and say therefore, communicating with them is going to be such a valuable part of it.

How to run facebook ads for clients
And it's that valuable and essential part of the sales process as well. So these are just some of the tips that I have learned along the way from the sales queen, as I call her Renee Hribar, who also helps out with our Elite ad managers to bring her 20 plus years of sales experience. She has what's called a point method. And I've used this myself with clients and it works beautifully.

So one of the first things you need to do is to have a progress meeting. So instead of just, like I said, out of the blue, sending an invoice or saying, we're upping our prices, have a call with your client.
So tee that up. And ideally when you take a client on board, it's always a great idea to schedule a progress call before your first term of agreement is up so that you can communicate things. And if at that point your scope for the services you're providing has blown out, then you can address it right there and then rather than continuing on doing extra work and therefore feeling possibly a bit resentful in all this work that you're doing.

So tee up these progress meetings and on those meetings, what you can do is you can lay out all of the things that were in the original scope documents. So that agreement, when you first took someone on board, these are the things that we're doing in this meeting. It's an opportunity for you to go and I've also been doing XYZed and all these other pieces that inevitably you end up doing as ad managers.

Maybe it's writing the ad copy. Maybe it's organizing images and creative, maybe it's going in and fixing their landing page or doing something with their CRM. A lot of these things tend to be inevitable when we're running ads for clients into these other assets. So laying out all these additional things can be a way for you to say,
we're doing this, this, this, this, and this. And therefore your client goes, Oh, wow, you're doing all that as well. That's all extra. Wow. That's great value. That's amazing. Yes, it is great value and therefore we would like to also be able to add in X, Y, and Zed, like these are other opportunities that we see aren't getting missed.

Like for example, if they just have a lead magnet funnel and you've been getting leads for them, and they've been following up with calls and you've got some retargeting strategies in play. Are there other opportunities that you see can be brought in that can help them to further establish those leads, like maybe incorporating another funnel? You might say, I think it's time we've been getting leads in this way. This is great. It may be time to also incorporate XYZed. And bring in another strategy. So you're increasing the value, possibly not that much work for you because you've probably already been doing a lot of it already. But there may just be like an extra campaign that you could be bringing in there as well for them to get additional leads and increase their revenue even further.

So outlying the extras that you have been doing, and also looking at opportunities that can be brought in to further enhance their results. And so by doing all this, by presenting that extra value just initially from the extra work and showing them the extra work that you've been doing, that is just enough for you to be able to say, okay, so as you can see, we've covered a lot of ground here. And we have been doing all of these extra ones.

So we have been looking at our pricing model and we do need to increase our prices. But as you can see here, we've been providing a lot of this extra value to you already for just this price. So I'd like to propose that we do increase these prices to whatever that may be so that we can really make sure that you are looked after we can continue to serve you and do all these additional ones that we have been doing for you previously for this price, so that you are in the best position moving forward and continuing on to be getting these leads and these sales for your business. And then also, if they are interested in these other angles, these other opportunities that you have identified. Then that also gives you the scope to then be able to add an extra, perhaps $500 or just a bit extra into those services.

So while you've identified, these are the ones that we can do. And this is what we have been doing for this price, bringing this into it as well will be a great way to capitalize on all this other work that we've been doing. And that's for this price. So presenting the value is such an essential part of your price increase.

Now not everyone is going to say yes, not everyone is going to go, Oh right. I'm happy to pay more money and here we go. You will get clients that do, you will get clients who have seen your value when perhaps you have not. And they've just been happy to pay $500 a month and go, oh she should be charging more than that, but okay. I'll take it. So if you do have clients that go, I'm not paying that. That's fine. Feel free to say, okay, well, it's been great working with you. Unfortunately, we can't continue to do this at $500 per month. We do need to do this. So therefore, if that's not going to be fitting in with your budget, then we'll just need to look at, off-boarding you in the next couple of weeks. Or whenever their agreement is ending, that is fine. Don't panic about it. Because when you do release those lower tier clients, you are making space for those clients who are ready to come in and pay you at what you're worth.

With your years of experience and knowledge that you've been bringing in, you make that space for new people to come in and you'll be so glad that you do. Even if you've got a $500 a month client that is just basically there and you barely have to touch their campaigns, there is still weekly reporting. There is still contact with them. There is Headspace, mental space that those smaller tiered clients take up that if you release them, you'll feel a lot better. You'll have more Headspace to be able to bring in a new premium client who will pay you what you're worth.

So that's how you can increase your prices for your existing clients and position it in a way that is more likely to get them to say yes and continue working with you. And if they don't, that's fine as well, release them and welcome in those new clients.

If you want to know more, if you need support for running ad campaigns for the info product and digital course niche, head over to JodyMilward.com/innercircle and check out the ad manager inner circle. That is where we provide support to ad managers so that they can troubleshoot their campaigns,optimize their campaigns, and be set for success as they work with clients running their Facebook ads. So head over, we'd love to see you and support you in the inner circle.

Share Button

Ad Account Restricted! Now what?

Ad account restricted!
No! it's something that sends chills down the spine of anybody running ads on Facebook, especially if you're an ad manager.

So there are four ways that we can be disabled or banned from advertising on Facebook.
And that is our personal profile, the business page, the ad account, or the business manager. Now each of those ways have their own issues and circumstances and possible workarounds. And that's what we're going to be looking into. So ready, number one, the personal profile. This one is actually the biggest nuisance because according to Facebook terms, you're only allowed to have one personal profile.

So I hope, you know, someone that you're really chummy with now to protect yourself in case your personal profile is restricted from advertising. You need to act before it's too late. You need to make sure that you are not the only one with admin access to advertising assets and your business page. Make sure there is someone else with admin access to that page.

To the ad account, you need to make sure that you're not the only one who has access to the ad account and to the business manager. Again, make sure you're not the only one with admin access to the business manager, because if your profile is restricted, then you cannot go in and make any changes to those assets. You cannot go in and then add someone as an admin to your business manager.

You can not go in and make changes to your ad account. So make sure that you have someone else who is assigned admin to all those assets as well. That's what I would say, setting up an insurance policy so that if things go down, you're not left wondering what am I going to do now. You've set things up so making sure people have access to those assets.

And if it is your profile that has been restricted, you need to be reaching out to Facebook to talk to them and try and resolve it. Facebook loves automation and their bots are overzealous. Their bots are going through and disapproving things left, right and center. So it's that matter of reaching out to Facebook and asking for a manual review, the wording that you typically would say is that it appears that the bots have triggered a false positive, and we would like to request a manual review. So make sure that you reach out to Facebook, you get on chat support, you submit the tickets and try and follow up. Now they may respond back again with an automated reply, just keep reaching out, be persistent and get it resolved. In the meantime, while all that's going on, this trusted person that you know, can access those assets that you possibly can't. So your advertising can still go on while you've got all this other that you're trying to sort out.

Number two is the business page. A page could be restricted from advertising and again, bots are very common with this issue. So again, you'll be reaching out to Facebook if this has been an issue, but reasons why might genuinely be restricted is if you have consistently been posting content that is against community standards. For example, the get rich quick kind of schemes, even though that's ad terms and policies. If you're putting a lot of that on your page then Facebook is not going to be your friend. If your page quality is low in that, you've got a lot of negative feedback on it. Then again, Facebook is not going to be happy with it. You can go and check out your page quality and see what it says there. But again, a lot of times I see it getting our pages restricted, just because of bot errors. There may be reasons where our credit cards may have just been declined because they're new cards. And so the bank's not familiar with them or addresses can be issues or various other things. So there's a number of reasons why. Reach out to Facebook, see about getting it resolved.

How to run facebook ads for clients

Your backup for this one could be to have another page up and running and ready so that if one page goes down, you've got another one. And that other one we'll get back to in just a minute, when we talk about the business manager, but having another page that you can just go to set up your ads is a good insurance policy. Because pages are not connected to an ad account. You can run ads from any ad account from any page. I've seen people do it accidentally, they've run ads and they've attached another page to the ad. So that's one of your lesser problems there. If you've got a lot of great quality, great content and such on the page and a lot of engagement, yes, it may be a bit of an uphill battle, but that's probably the least of your concerns out of these four disablements or restrictions.

Number three is the ad account is getting shut down or has been shut down. Again, overzealous bots are doing this all the time. So reaching out to Facebook again, saying to them that it appears the bots have triggered a false positive, and you would like to request a manual review. It might come back and say, well the landing page was an issue. And if you know the landing page is an issue, keep reaching out, striving to tell them that yes, you strive to be compliant. So what do you do about ad accounts that get shut down? Well, this is where you have another ad account up and running and ready to go. So it's much easier to have this set up beforehand rather than when you get shut down.

And then you try and set it all up because Facebook may ping you for circumventing policies. So having your other ad accounts set up, don't do it in the same business manager, have it in another business manager. That way in case something happens to business manager number one, you have another business manager up and running now. In that business manager with that ad account, that ad account can be running ads from your backup page. So you've got a backup ad account and a backup page that you can just be putting a dollar a day through so that the page is getting some traffic and engagement. The ad account is putting some spin through it and building up trust with Facebook that yes, you pay your bills and you being a good citizen and you're putting out good content. So if your ad account gets shut down. Ideally, you've got another ad account up and running. And with that ad account in the backup business manager, your backup ad account needs to also have a backup pixel. And that pixel gets installed with the pixel from your main working account.

So you'll have two pixels over on one page getting all that data and all that tracking. Because again, if the ad account gets shut down, you can't do anything with it, right. You're dead in the water. So make sure you have that backup ad account as your insurance policy.

And then number four, the business managers, so if a business manager gets shut down,
then all the assets in it are shut down as well. That's why we set up our backup ad account into another business manager so that it can still be accessed in case one business manager goes down. Now with that, don't you create that business manager as well. So don't you own both of those business managers with the assets in them. Because if we go back to your personal profile being shut down, then that's two business managers that you cannot access or may get shut down along with you. So the second business manager, the backup insurance business manager, make sure that it is owned by somebody else that you trust. So it could be a partner, life partner, business partner, someone that you trust creates that business manager.

And therefore you've got your ad account over there, just ticking away. And that's where if business manager one does get shut down. If you're an ad manager and you're running ads for clients, then the backup business manager then gets partnered with your clients, with their business managers. And so you've had ad spin going through there, building up trust with Facebook.

Because if you just go and set up a business manager, it's going to take a couple of weeks for you to be able to request access to other assets. So you will have two weeks where you won't be able to access your client's accounts from a business manager, other than being added into their business manager, which if your profile was an issue you wouldn't be able to do anyway. So you'll have that backup business manager ticking along. So it's spending money, Facebook's liking it. And if business manager one is shut down, you can just go to your clients. Hey, here's this link, partner with this business manager, they can partner up and you can get running again in no time.

So personal profile, page restrictions, ad account shut downs and business manager shut down. So the four big ones that we need to look out for anyone who is running Facebook ads, making sure you have those insurance policies in place. Someone else that you could trust, who has access to the page, the ad account, to the business manager, as well as creating that separate business manager that someone else creates with the backup ad account in there as well back up pixel. And that pixel is installed over on all your website assets as well.

Now, as always, reach out to Facebook, chances are that it was in error that the bots have got carried away and shut things down. Appeal, appeal, appeal, even though they may say our decision is final. Keep knocking on that door. Be persistent. Use those terminologies that the, you know, the bots triggered a false positive. We're requesting a manual review. And just keep knocking on Facebook door. It can take a little while, which can be very frustrating. So having those extra insurance policies in place will certainly help you through as you get to the bottom of it and get things resolved.

If you are looking for support running Facebook ads for coaches and digital courses, then head over and join my inner circle at jodymilward.com/innercircle. It's an amazing community for digital unicorns as we call them who are crushing it with Facebook ads or being crushed with Facebook ads. We are there to provide support. We have eyes on your ad accounts twice a week with our ad clinics, and we are there all the time where you can drop in a question and get amazing support, not just from the coaches in there, but also the amazing community in there. Facebook ads can be tough. Don't go it alone. We're here to support you along the way.

Share Button

Are the riches in the niches?

They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that's one way that I like to say, it's all I know how I'm going to say niche or niche.

Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding that area or that particular industry that you like to work with running ads for.

Now for me, I work with coaches and digital course creators. So I'm very familiar with lead generation campaigns, webinar registrations, email sequences, the whole shebang that goes into what it takes to have an effective online marketing strategy for a coach or digital course creator. Now there's a lot of different niches. You may choose that working with local businesses is a great niche for you.

You may choose that service providers like possibly mortgage brokers or insurance brokers could be a great niche for you. You might look at brick and mortar stores. Even shops like clothes stores could be a good niche for you or there's e-commerce, which is a whole nother kettle of fish, which is not my zone of genius. So we won't talk about that. But that is eCommerce is a great industry to be learning how to be an ads manager as well. So there's a lot of different areas.

Now, when you start out as an ad manager, you may not have a particular niche. You might just put it out there and drum up business from a variety of places. So for myself, I had some real estate agent clients. I had someone who was running a webinar that used to be a former CNN anchor. So that was very cool and a few different other sort of lead gen campaigns. What that causes then is possibly a bit of confusion as you're looking in different sorts of, you know, learning the backgrounds of, you know, what would make good real estate ad campaigns versus other campaigns for other various kinds of industries and niches. So you can be a bit scattered for lack of a better word in that you've got to understand this one, understand this and understand this. I mean, even with the coaching and digital course space, there are so many niches in there.

It could be working just with business coaches, with health coaches, you could be working with creatives. So there's other different specific niches that you could be working with just in the courses and the coaching digital course creation area. I think I said that all correctly. So lots of different niches.

How to run facebook ads for clients

Now, how do you choose one? Well, like I said at the beginning, you may just have a few on hand. And from there you can decide which ones that you'd like to work with and then look at targeting more people like that, so that you can get in front of them and attract them to you for your ad management services because you'll know the ins and outs you'll know some of their pain points and you'll know some strategies that can help them generate more leads with Facebook ads.

And that's what you can start putting out with your own ads, which I've done in another episode of online confidential, and how you could do that with my product, the client attraction code, that'll teach you how to do that brand awareness strategy. If you can put your knowledge and experience into some little ads yourself and get them out, target your ideal clients and draw them into you and they'll go, you know, exactly what I'm talking about. And so I need you to run ads for me because you know my audience and you know the struggles that I have as the business owner and they have as my clients.

So you may find a few different clients and then you'll zone in on one. Or perhaps another great way to find your niche is to look at your past experience. What passions do you have? Like for example, do you have a passion in like, I'm thinking of like little toy boats that you know, float around. So you've got some sort of hobby that you're interested in. Is there a market there that needs Facebook ads? If so, tap into that, you know, so like for a hobby store, yes. I'm sure they would love to get more clients. So you could be doing ads for hobby stores, right. If you're a musician, you could be doing ads for musicians, if you're an author and you're interested in self publishing, there's a lot of people who are interested in self publishing or putting the books out there.

So if you've got an interest or hobby, look at using that and with your skills and experience and again, knowing the pain points of your ideal client. How you can incorporate Facebook ads to overcome those pain points. So hobbies or interests, or past experiences, a great place for you to also be able to bring your skills to the table and your understanding to serve your clients even better.

Or if you don't have that, then it is a matter of just getting out there, working with a few businesses and seeing what really works well. Now, another thing to consider when you're looking at your niches is looking for ones that have high lifetime value customers. Where you've got ones that would just be like one off service, then you'll need to do a lot of lead gen campaigns.That is where you're continually getting people to opt in for something. Whereas, services that have a lot higher lifetime value. Like, you know, Medi spas are a popular one. Orthodontists are another super popular one. Chiropractors are another super popular area. So there's some solid industries or niches that you could go out to first of all, to be offering your Facebook ad services too.

And when they get a lead or a new client on board, they are worth thousands of dollars to that business. So if anyone knows the value of getting in new leads, it will be those kinds of sorts of businesses. So that's a great place to look at. And again, you're likely to have them in your own local area, perhaps you even go to a chiropractor, perhaps you go to dentist, they could be great places to tap into to start with, because you've already got a relationship with those businesses and say, Hey, I'm learning Facebook ads. How would you like to, you know, get some up and running and I'll charge you just at a minimal fee as I'm getting, you know,

my toes wet and learning this industry. Nothing like relationships to be able to help kick you, kick you off in the right direction. Even with that, if you decided that you're going to be an ads manager, and you're going to be running ads for clients, and you want some clients, then just even do a post on your Facebook page, or your personal profile, just say, Hey, I'm learning to run Facebook ads. If anyone's wanting to get some Facebook ads done, just reach out to me. I'm sure, you know business owners, or have friends who know business owners who would love to talk to you about running Facebook ads. Whenever I go somewhere where there are other business owners around, and I say, I do Facebook ads. I go, Oh, wow, I've got to talk to you. So it's a pain point for a lot of people. They know they need to be on Facebook, but they don't know how to run ads or even where to start. So just even a post on your page can help bring in some first clients for you.

And then that can help you decide who it is that you like to work with and who you want to continue to serve. So whether you say niches or niches, it's where the riches are, and it helps you to be more streamlined. And with your services for clients, when you really can dial into just one area, one industry that you're wanting to work with, you will be much more efficient for you, and you'll get better results for your clients as well.

Share Button

How to use Facebook Live as part of your video Marketing Strategy

If you are tired of creating Facebook posts that nobody sees (painful isn't it!) then you NEED to be using Facebook Live and video on your Facebook Page – it’s ‘crackalackin'! You can get ten times the reach of a normal static post by changing and doing a video post.


The two types of video that we're going to be talking about is Facebook Live, (oh my gosh, it is huge, you need to be doing it!) and video posts. I know some people aren't quite up to going live yet and that's cool. You'll get there.

Facebook Live. It is hot to trot! There is no doubt Facebook loves it. You may have even seen ads for Facebook Live around the place.

Facebook Live Video Marketing Cheatsheet
Download your Facebook Video Marketing Cheatsheet

 

Why do you want to use Facebook Live?

  1. Like I said, Facebook loves Facebook Live and they're going to reward you for going Live on Facebook by pushing your livestream out into people's newsfeeds.
  2. People are likely to watch your Live stream videos three times longer than just a normal video post. That’s a very important metric to Facebook who sees that longer viewing means it is an engaging video therefore we're going to show it into more people's newsfeeds. That is going to improve your reach and your engagement because also….
  3. People are ten times more likely to comment on a live video. Not only are they watching your lives three times longer, they're ten times more likely to comment. Again, that's an important engagement metric that Facebook looks at and will improve your organic (free) reach long after you've pressed the finish button on your Live Stream.

That's why you need to be using Facebook Live. If you're not confident in it yet, there's a simple hack that you can do. That is, when you put the details in and when you're ready to go live, you'll see that there's a little button just over near your picture and it will say “Public”. If you just tap on that and say “Only me”, then that will show your live only in your newsfeed. How is that? You can practice without worrying about anyone else having to see. It can just go live straight to your newsfeed.

You can have a few practices but promise me, promise me, you won't be hard on yourself. You won't look at it and go, “Oh, I'm no good. I'm just going to give up 🙁 ” Don't do that! Watch it, see how you could make things better and critique yourself constructively and then try again.

Another great hack for practicing would be to create a group with a couple of trusted friends that you can all be in and go live. Therefore, you do have an audience so you can talk to them, you can interact with them, they put comments in, so you can actually get a great feel for what it's like going live and having an audience. They can also go live in the group as well. It's a win-win.

That's another great way to practice going live, is to either do it privately, just to yourself, or create a group with some trusted friends and get the whole experience there.

Facebook Live is a really, really powerful tool for your marketing strategy. It's something that if you're a coach, a consultant, an author, a speaker or if you have a skill or hobby that you're wanting to share with the world, your ‘particular set of skills’, then you need to be doing Facebook Live. You really do!

Another way, to use video in your Facebook Marketing Strategy would be to  do a video post to your Facebook page. That would be where you could record yourself so you can get comfortable in front of a camera (if you’ve got a good camera on your smart phone just start with that), but you have the added bonus of being able to edit it. When it comes to editing, you could just use the simple free tools like iMovie for Macs or Movie Maker on Windows. Nothing big and complex. That's all you need to be able to edit your videos, cut it down to something nice and upload it directly to Facebook – that’s the important part.  Facebook will reward you with greater reach by uploading your videos directly to the Facebook platform (ie. NOT via Youtube) by putting it out into people's newsfeeds, getting greater reach and such.

Now, another option for your video marketing is, instead of doing static image quotes, you can create them in a video with tools such as Ripl.com or Animoto.com.  They're tools that are so easy to use and they can create fantastic, gorgeous looking video graphics that you can put on your page. You will see that you will get a far greater reach by uploading these as videos than just a normal static post.

 

Facebook Live Video Marketing

 

I’ve created a Facebook Video Marketing Cheatsheet, which gives you tips on how & why to use Facebook Live and tools that you can use to create a normal video post. In the Cheatsheet, there's an example where there's a static post that had about 119 people reached, and then a Facebook Live that had 1,117 people reached.  That’s an increase of 838%

That is just the kind of impact that using videos in your posts are making. That is massive, free, organic reach.

But wait just a second…. Here’s the kicker…

Facebook is building an audience of everybody who has viewed your videos. Not just one video, not just two videos, all videos. While these are going out into newsfeeds, getting free organic reach, Facebook is building an audience of everyone that's viewed them and that is really powerful. There is nothing like video to build up the know, like and trust factor with your ideal client, or your potential students.

That is a massive win. They're getting to know you, like you and trust you. Then, when you're wanting to do some Facebook ads, you've got a warm audience there already who have watched your videos which is going to reduce your costs to acquire a new lead or customer because you're not targeting cold traffic who don't know you from a bar of soap.  This ‘warm audience’ will be more likely to give you their email address when you ask for it.

So not only are you getting the massive increase in free reach, Facebook's putting all of your videos out there, and building an audience for you!

Oh my gosh, there's just so much gold in Facebook videos at the moment. When you've got a video that has seen massive reach, that has done really well, that people have commented with, you can put just even $1 a day with a Facebook Ad to get it out to a bigger and bigger audience.  Getting people to see your videos and build an audience for pennies!  Which again, will be building an audience that then you can retarget with the next step in your Facebook Marketing Funnel.

If you're not using Facebook Live or Videos already, or you're doing them half-heartedly, you really must to incorporate it into your marketing strategy. You will be amazed at the sudden jump in increase of reach that your page will get and the engagement that will come. It really will breathe some life into your Facebook page. You're going to love it!

Get your FREE Facebook Video Marketing Cheatsheet that has all of this information and more, tools you can use, how do you use Facebook Live, why to use Facebook Live, and how you can also create video posts and tools that you can use. Click here and grab the free download and incorporate video marketing into your Facebook Marketing Funnel – it is powerful. Powerful!

Share Button

Claim Your Facebook Web Address

Claim Your Facebook Web Address

Have you claimed the Facebook web address for your page?
When you create a Facebook Page, it is given a URL something like facebook. com/27862354872683 (a series of numbers).  You need to allocate a specific Facebook URL or Facebook Web Address to ensure your Page is easily found so it will say facebook. com/yourpagename

In this video I show you just how to do that – because you want people to find your FB Page right?!

So be sure to check your Facebook Page and claim the Facebook Web Address you want for your page!

 

Did you find this information useful?  Please share and let others know of this key information to help them get their Facebook marketing just right!

Share Button