They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that’s one way that I like to say, it’s all I know how I’m going to say niche or niche.

Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding that area or that particular industry that you like to work with running ads for.

Now for me, I work with coaches and digital course creators. So I’m very familiar with lead generation campaigns, webinar registrations, email sequences, the whole shebang that goes into what it takes to have an effective online marketing strategy for a coach or digital course creator. Now there’s a lot of different niches. You may choose that working with local businesses is a great niche for you.

You may choose that service providers like possibly mortgage brokers or insurance brokers could be a great niche for you. You might look at brick and mortar stores. Even shops like clothes stores could be a good niche for you or there’s e-commerce, which is a whole nother kettle of fish, which is not my zone of genius. So we won’t talk about that. But that is eCommerce is a great industry to be learning how to be an ads manager as well. So there’s a lot of different areas.

Now, when you start out as an ad manager, you may not have a particular niche. You might just put it out there and drum up business from a variety of places. So for myself, I had some real estate agent clients. I had someone who was running a webinar that used to be a former CNN anchor. So that was very cool and a few different other sort of lead gen campaigns. What that causes then is possibly a bit of confusion as you’re looking in different sorts of, you know, learning the backgrounds of, you know, what would make good real estate ad campaigns versus other campaigns for other various kinds of industries and niches. So you can be a bit scattered for lack of a better word in that you’ve got to understand this one, understand this and understand this. I mean, even with the coaching and digital course space, there are so many niches in there.

It could be working just with business coaches, with health coaches, you could be working with creatives. So there’s other different specific niches that you could be working with just in the courses and the coaching digital course creation area. I think I said that all correctly. So lots of different niches.

Now, how do you choose one? Well, like I said at the beginning, you may just have a few on hand. And from there you can decide which ones that you’d like to work with and then look at targeting more people like that, so that you can get in front of them and attract them to you for your ad management services because you’ll know the ins and outs you’ll know some of their pain points and you’ll know some strategies that can help them generate more leads with Facebook ads.

And that’s what you can start putting out with your own ads, which I’ve done in another episode of online confidential, and how you could do that with my product, the client attraction code, that’ll teach you how to do that brand awareness strategy. If you can put your knowledge and experience into some little ads yourself and get them out, target your ideal clients and draw them into you and they’ll go, you know, exactly what I’m talking about. And so I need you to run ads for me because you know my audience and you know the struggles that I have as the business owner and they have as my clients.

So you may find a few different clients and then you’ll zone in on one. Or perhaps another great way to find your niche is to look at your past experience. What passions do you have? Like for example, do you have a passion in like, I’m thinking of like little toy boats that you know, float around. So you’ve got some sort of hobby that you’re interested in. Is there a market there that needs Facebook ads? If so, tap into that, you know, so like for a hobby store, yes. I’m sure they would love to get more clients. So you could be doing ads for hobby stores, right. If you’re a musician, you could be doing ads for musicians, if you’re an author and you’re interested in self publishing, there’s a lot of people who are interested in self publishing or putting the books out there.

So if you’ve got an interest or hobby, look at using that and with your skills and experience and again, knowing the pain points of your ideal client. How you can incorporate Facebook ads to overcome those pain points. So hobbies or interests, or past experiences, a great place for you to also be able to bring your skills to the table and your understanding to serve your clients even better.

Or if you don’t have that, then it is a matter of just getting out there, working with a few businesses and seeing what really works well. Now, another thing to consider when you’re looking at your niches is looking for ones that have high lifetime value customers. Where you’ve got ones that would just be like one off service, then you’ll need to do a lot of lead gen campaigns.That is where you’re continually getting people to opt in for something. Whereas, services that have a lot higher lifetime value. Like, you know, Medi spas are a popular one. Orthodontists are another super popular one. Chiropractors are another super popular area. So there’s some solid industries or niches that you could go out to first of all, to be offering your Facebook ad services too.

And when they get a lead or a new client on board, they are worth thousands of dollars to that business. So if anyone knows the value of getting in new leads, it will be those kinds of sorts of businesses. So that’s a great place to look at. And again, you’re likely to have them in your own local area, perhaps you even go to a chiropractor, perhaps you go to dentist, they could be great places to tap into to start with, because you’ve already got a relationship with those businesses and say, Hey, I’m learning Facebook ads. How would you like to, you know, get some up and running and I’ll charge you just at a minimal fee as I’m getting, you know,

my toes wet and learning this industry. Nothing like relationships to be able to help kick you, kick you off in the right direction. Even with that, if you decided that you’re going to be an ads manager, and you’re going to be running ads for clients, and you want some clients, then just even do a post on your Facebook page, or your personal profile, just say, Hey, I’m learning to run Facebook ads. If anyone’s wanting to get some Facebook ads done, just reach out to me. I’m sure, you know business owners, or have friends who know business owners who would love to talk to you about running Facebook ads. Whenever I go somewhere where there are other business owners around, and I say, I do Facebook ads. I go, Oh, wow, I’ve got to talk to you. So it’s a pain point for a lot of people. They know they need to be on Facebook, but they don’t know how to run ads or even where to start. So just even a post on your page can help bring in some first clients for you.

And then that can help you decide who it is that you like to work with and who you want to continue to serve. So whether you say niches or niches, it’s where the riches are, and it helps you to be more streamlined. And with your services for clients, when you really can dial into just one area, one industry that you’re wanting to work with, you will be much more efficient for you, and you’ll get better results for your clients as well.