FACEBOOK advertising

How to make additional money as a Facebook ad manager

If you’re wondering how you can make additional money as a Facebook ad manager, other than just doing done-for-you services.

Keep reading!

Now knowing how to run Facebook ads for clients is a super, super valuable skill.
You are a Rainmaker for businesses and can help them turn things around and change people's lives, employ more staff and make a big difference in the economy.

So what can you do that’s not just limiting you to a limited number of done- for-you services? Your knowledge, your experience is so, so valuable. So how can you offer it to more people?

Let’s look at four ways that you can do that. Number one is obviously the done-for-you services. That's your premium services, and that's what you charge a significant rate for as you have experience and expertise.

If you're starting out, then you're not starting out at $2000 or $3,000 a month because you need to get some runs on the board. But ultimately you want to be charging $2000 or $3,000 per month or more running ads for clients. It's a premium service as you're taking a lot of pressure off them that they don't need to learn Facebook ads.

They leave it with you to handle. And as long as they've got that validated funnel, that proven offer, and they know who they're talking to, you can just work the ads. You take that all off their shoulders and that is immensely valuable. So we've got a done-for-you service which as you know we can only take a limited number of clients like that on board.

Another service you can provide is a coaching service and that can be completely scalable. You can have office hours of say two hours a week where people who have hired you for your coaching program, can come in and join you in these office hours. So if they've got any questions about their ads, if they've got bottlenecks, if they want your help, they can just tune into these office hours. You're there on zoom and they can all jump in and you answer their questions. They can learn so much from you and answering their questions directly, or if there's others on the call as well, then they can learn from those questions as well.

So coaching is an amazing opportunity for you because again, you have these skills, you have this expertise that so many business owners want to know, and they can't all afford your services, maybe the lower rate, or maybe even at the higher rate, but you can provide a scalable coaching program. The office hours make it very simple and very easy in that you have a day that for two hours you can just jump on a call.

How to run facebook ads for clients

You can also add on a VIP package to that coaching service with those office hours. So say you've got Wednesdays from 8:00 AM to 10:00 AM office hours. And people can just jump in then and answer their questions. You can also offer a VIP service that could be access to you via Voxer. For example, that Mondays to Fridays, if people have got questions, they can just send you a Voxer and you answer like just one a day. That's a big key here! You want to have those boundaries set. You don't want to be hit up in Voxer like 12 times a day and then you're spending so much time in there.

Look at the voxes once a day and therefore people will be very thorough with their thoughts and what questions they have for you. And instead of asking you a little question here, you answer it. And then this is the next one. Here's the next one. It'll help them with their thought process and ask you better questions. And so for that VIP on top of the office hours coaching, that can be extra $200 a month or $500 a month or so for that VIP level.

So coaching is another service you can provide as well as consulting. So if there are businesses who have someone on their team already, who is running their Facebook ads, but just needs support, you can offer a consulting service for them.

You can catch up with them once a week. They can have access again to your Voxer and such, and you can support them. Now, that's typically not as scalable as your coaching. Like we were saying office hours, you can get as many people in. They can all join. Consulting is still more one-on-one. However, again, that would be a premium price because it's a one-on-one service. Your time is your time. You can not scale that. So again, you can charge a very good price to be able to provide that service when you have the expertise.

And then finally we have our VIP days. So this is where we've talked about in other episodes where you can do an audit service, you can do a strategy session and you can do a setup service. So this takes that to the next level. So a strategy session might typically just be for about two hours, whereas a VIP day, it could be five hours or so. And that's where it's a combination of the strategy session, but then you also go deeper into other levels so that you may really help them to map out, here's all these offers.

And what's been selling the best. What have people been opting in for. Follow the money is what I like to tell people. What have people been buying and focus on that one first and then build everything else around it with your VIP day.

That would also go into looking at, and making sure that you've got your messaging and avatar dialed in and all the other pieces. Looking at the sales page, what's on the sales page and is that talking to the avatar. So the VIP days would be a very intensive day, which again, is a premium service that people would be paying you more for because they have you exclusively for the day.

So that's four ways that you can expand on your Facebook ad expertise,including that done-for-you services. You can do coaching, which is completely scalable. Have as many people in your coaching as you want. And then also offer a VIP element for that coaching service. Because as I like to tell people, there's always people who like to sit in the front of the plane.So there'll be people who will just get the coaching program. And then there will be others who will upgrade for that VIP service on top.

Then you've got your consulting, which you do one-on-one help with someone on their team. And we've got these strategy sessions that you can also do as well. So a number of ways that you can maximize your expertise and not just be doing the time for money exchange.Yes, some of them still have an element of that, but it's a way that you're not locked into the done-for-you services, which we know can take up a lot more hours than we initially planned. And especially as we're going through iOS or the changes that roll out there and all the changes that inevitably happen with Facebook ads, we're always on our toes a bit there.

If you want to know more about making consistent 5k months as a certified elite ad manager, head over to eliteadmanager.com and check out our training, that helps you to become a certified elite ad manager and puts you ahead of the rest when it comes to providing ads for clients.

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Do you know what the difference is between Standard Events, Custom Events and Custom Conversions?

If you run ads, there's no doubt that you already know about sStandard Events and ustom Conversions as well. But something that a lot of Ad Managers don't know about are Custom Events, what are they and how are they different.

Let's just take a step back and look at each of them individually to start with. First of all, Standard Events.ow when it comes to our Facebook pixel, we have the Base Pixel. That's typically the big, long piece of code. The base pixel gets installed or depending on the software, you'll just put in your pixel ID, just that string of numbers that's for your pixel.

So we need that Pixel everywhere to start with, on all of your wWebsite assets. Everywhere that people would land off of Facebook, that's relevant to our services. We want that pixel everywhere!
Now, then we want our Standard Events which are typically events that will fire on pages that we want to track.

For example the Lead Standard Event. We would typically install that on a page where somebody will land on the opt-in and then they'll put in their email address. Then they land on the Thank You or Confirmation page. And that is where a conversion has happened. So the Standard Event, pixel would be installed on that Thank you page. And that's what we are optimizing our Conversion Campaigns for.

When we run a Conversion Campaign, that's optimized for the Lead Standard Event,, Facebook will go and find more people who are likely to opt in.. We generally use a Lead for the very easy opt-ins such as PDFs or quizzes or guides and things like that.

Then we typically use Complete Registration Standard Event on webinar funnels, for example. So something that's a bit more of a bigger ask where they're going to sit and they're going to watch an hour's training, so complete registration there. Then when you've got your high ticket funnels, you would have a submit application for when they have submitted their application form and schedule for when they have actually booked a call.

So there are a number of different options there. We used to be very limited, but we've got a few more options these days. There's also of course, purchase and initiate checkout and add to cart. So again, initiate checkout can be on the page where there is a checkout form and then purchase is going to be on that page. They land, after they have put in their credit card details, say by now the purchase event has occurred. And it's on that confirmation page. Again, depending on your software, some may have that firing for you in the backend, but typically, you know, you'll have it on a confirmation page and that's where it will fire.
How to run facebook ads for clients

So there are standard events there that Facebook has standard, and they're going to be across everybody's ad account. Now custom events are like a standard event, but they're custom. They're unique for you! So where you may have the lead standard event installed, this is where I would customize that event for a particular funnel. So say for my ad manager guide funnel, I would have lead_AMG for the ad manager guide.

That way I can keep track in Facebook in the reporting and see what the lead event has fired for that ad manager guide. Because if I've got five different funnels that all have the lead standard event firing, then it could get a bit confusing with my ads because it might see that a lead event has fired, but it hasn't been for the funnel that I intended it to be for.

Because people end up in different places on your website. The last ad they may have seen was for my ad manager guide, but they may have opted in and invited the lead event for one of my other funnels. So it was actually that one and not the manager guide, but the lead event would fire in that one. Hope I haven't lost you there!

So custom events help you keep track of your funnels. So lead_AMG for ad manager guide, then I might have lead on the school for AME for ad manager express, for example. So you can customize them. Now, these are great because they're not URL based.

You could put this custom event on any page. So therefore if you've got a funnel, for example, the ad manager guide and the URL was admanagerguide.com. It's on the thank you page of it but for some reason I've had to change the URL. I can still just use that snippet of code and put it on another URL and it will continue to fire there.

So that's what makes custom events different to custom conversions because custom conversions are typically created from a URL. So if that URL needs to change, then you'll need to create a new custom conversion for it. So custom events are super flexible, very robust. And it's just the little piece of script code that is the same as the standard event that you just customize and you can install on any URL and it will just start tracking.

So that's why I love custom events because they are very robust, not URL based and save a lot of issues like when things are URL based. Now when you create a custom event, we also need to come back and create a custom conversion. Now I just said with our custom conversions, typically when people create them, they create them based on the URL.

Now, when you create a custom event, you will select that event rather than the URL. So yes, you'll need to fire it on that page. So you'll go through your funnel, you opt in, you'll do your pixel check and you'll see that it's fired. Then come back to your custom conversions and you'll be able to see it, generally takes a few minutes, can take up to 30 minutes or so, you'll see that event there in your list.

So rather than creating a custom conversion, based off a URL, you'll just say from an event and you'll see it there in the list and you'll select it, then you'll pair it with one of the standard events. So like I said, lead_ AMG is for people who've opted in for the ad manager guide.

So I would pair that with the Facebook standard event lead. So that's how you set up your custom events over into a custom conversion. And you need to do that step because then in ads manager they'll come up in the columns. You'll want to be able to create your new reporting, a column for lead ad manager guide. So that's why you need the customer events there.

So Facebook will start being able to track them and you'll start seeing them in ads manager. Now, like I said, custom conversions. Typically people create them based on the URL. Now, if you are doing that, there's a couple of things you need to make sure you don't select equals, unless you really know what you're doing. And you're doing that for a specific reason because there's so many variations that can happen with our custom conversion URLs.

For example, with your Facebook ads, people will click on your Facebook ad, they'll go over to your page. And you've probably noticed Facebook puts in a little question mark, and then it says, FB click. And then there's a whole other string and UTM parameters and all the rest of it. So that's why custom conversions or URLs using content equals is very dangerous because they can have a lot of variations.

Some might be HTTP, some might be HTTPS. So I always recommend to people that you create your custom conversions when you're using a URL that you select contains, and you only use that part of the URL that you absolutely need. So I typically won't include HTTP or HTTPS. I would just say Jodymilward.com/TYAMG, which is thank you,ad manager guide. So I know they've landed on that page. So it contains just that part of the URL. Therefore, if it's HTTP or HTTPS, it doesn't matter if Facebook puts the question mark, if FBQ click on the rest, it doesn't matter if there's various other parameters that have been put on the end of it.

As long as it contains this part, then create that custom conversion. So that's what you need to consider there. So standard events come from Facebook, here's your standard events. Custom events, you can customize them to whatever, and you just use the same sort of script that you use for your standard events, but just customized. Then you create a custom conversion of that custom event and then custom conversions where you may use a URL.

Now, when it comes to optimizing our ads these days and our aggregated events, we can only have eight aggregated events. So that's where I would not typically use our custom events for the aggregated events. It's much safer for you to be able to use your standard events. Therefore they can be applied across any funnel. So if you've got ads running for a funnel already, and you've used custom events or custom conversions that you've optimized for, you've put them in your aggregated events, but then you're going to be launching a new funnel And you need to make changes to those aggregated events that could just throw things right out of whack for you.

So best practice if you use your standard events in your aggregated events, that's going to save you a lot less grief as you roll out additional funnels, we'll make changes, but create your custom events or your custom conversions, but ideally custom events because they're so much more robust and use them for tracking in your ads manager and use your standard events for optimizing and in your aggregated events.

If you want to know more about making consistent 5k months as a certified elite ad manager, then head over to eliteadmanager.com and discover how it's possible, the problems that are existing in the industry and the opportunities that exist for elite ad managers.

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What is one of the best skills you can have as an ad manager

What is one of the best skills you can have as an ad manager, it may not be what you think. So being an ad manager, you probably think there were a lot of skills that are required, and yes there is. And you may think one of those skills is being a Facebook ad Ninja. Well, it is, but there is something that is even more important than being able to launch campaigns, measure the ROI, see what the click through rate is and optimize all the stuffs. One of the things that I've been talking with, and is it always something that comes back to me with the clients that I work with is communication.

You see a lot of people when they're working with ad managers, communication just falls off the person that who has been running ads just disappears. They don't hear from them or they have to, the client has to keep reaching out and asking questions and seeing what's going on, touching base to see if there is anybody still there running my ads and to get updates on what's going on. Now I get when campaigns go South sometimes you want to avoid those conversations.

You may not want to talk with your ideal clients or even when things are going really well. And you're busy with everything else. Sometimes the client communication can just slip through the cracks, which is a big mistake because it's, at those times when the clients start feeling like are they really giving my ads the attention they deserve or they really giving me the attention I deserve, I'm paying you to run these ads and all the negative thoughts start coming into it. Relationships are key to doing business.

When you communicate with your client, you are building up your relationships so that when things do get tough and admittedly they do with Facebook ads, not every campaign you launch is going to run out the gate and be 10 X ROI, a return on investment by the way. And so there will be ones that don't work. That's the name of the game. And when things don't work, it's being able to communicate with your clients and having that relationship to fall back on that they know that you've got their back because you're communicating with them.

That's, what's going to see you through and have a great longterm relationship because really the last thing you want as an ads manager is to be turning over clients every three months especially when you're working as a freelancer and you're working intimately with them. It takes a lot of time and effort to be onboarding clients all the time. . And then offboarding clients as well.

How to run facebook ads for clients

You really want to be working with clients for the longterm and communication is a key to that. So one of the things that I do when I start working with someone is I will communicate with them every day for 14 days. Just give them updates on what's going on with their ad account. Even if not too much it's happened. You've just been researching like audiences before the campaigns launched, or you've submitted copy off to the copywriter. You would just say, Hey, just touching base. We've got some copy and I'm getting created for your campaigns. We expect to have that back by Friday. I'll send that through to you for your review and comments, easy as that they know something's happened or the next day we've been dialing in, we found some great audiences.

We've been doing a lot of research here and looking into your previous data on your ad account. And we can see there's some great opportunities. And when we launch these campaigns that we would like to try, . So just communicating every day, because that first 14 days is really like a honeymoon period where you're setting up the relationship and the expectations. .

If you take someone on board and then they don't hear from you in the first three or four days and they're thinking, what on earth is going on? I haven't heard, I guess they're . Is there anything that I should be doing? It puts some doubt in, so be on the forefront with communication and just be touching base. Then as things are progressing and you're running their campaigns, a weekly report is something that clients love. They don't all read it, and they don't need to know everything that you are looking at when you're running the campaigns, all the conversion rates and everything like that, just a summary of this is where, how much the leads cost. This is how much it was cost per sale. This is how many sales that we're tracking.
And this is what the landing page conversion rate is like. Um, these are some areas that we”re going to be continuing to try some, um, audience testing with, or loading in some new copy this week, just a summary then as well saying what's happened in this last week and what you're looking at doing this week, whereas things have gone South.

What you're doing to overcome that and get things up to speed again. . Communication is gold there in your weekly reports as well. Then also just each week, a touch base at the start of the week saying, Hey, this is what we're working on this week, X, Y, Z. And then at the end of the week, do a wrap up. Because when you are working from home, things can roll over into the weekends so easily and you really want to take the weekends off. ? You want that to be your time? Not only because we're here to have this work life balance but also so that you can refresh and you can come into it being creative again on Monday.

So do a wrap up at the end of the way saying, Hey, . So as we discussed at the start of the week, we've done X, Y, Z, just signing off for the week. Do you have any questions? . And then they see a chance to come in with any questions, yeah great these are awesome. Answer the ones that you can and get back to the ones that you can't. I'll get back to you at the start of the week next week, and give you an update on these other questions. . So that is a great frame of it and then also, if there is something that's underway or in progress, or that's being actioned, if you do daily updates, just I have my clients in a Slack workspace, their own Slack workspace. And I might just say, hey, we've started working on this today. Um, I'll let you know how that goes, or we're anticipating, we'll be launching these ads today or any other back and forth communication that's going on.

Then again, just like we have the wrap up at the end of the week signing up for the week at the end of the day, saying, , just touching base at the end of the day, we've got X, Y, Z going on. . Now the key to this when, if you have 10 or 20 clients,
yes, that's going to be harder for you. But what I encourage you to do as an ad manager, where you're charging a higher rate, so you may think you need 10 or 20 clients or 10 clients for example charging a thousand dollars. You need to get 10 to make 10,000 a month. Well, that's where, when you're a bit more experienced, I would be recommending you as an ad manager, be charging at least $2,000 a month. Plus a percentage of ad spent. So even $3,000 a month and percentage of ad spend. So obviously you don't need to have that many clients to break that 10 K Mark. So, charge what you're worth and communicating are a couple of big things.

So obviously if you do have more clients, if you are working with 10 or 12 clients, get a VA on board, have someone to help you. That's going to be essential, especially with your communications and everything in the back end. Now, with that, that's where I would also recommend that you continue the communications. It's that relationship that you're building with with your client.

You don't want to assign that to somebody else. You continue to communicate and have you a VA or someone else to support you, who could do those other things in the back end, such as taking the daily data. . That's something that you don't exactly need to do. You're looking in Facebook all the time. You just outsource it. Have someone who can come on board and they can put all the daily data in and the weekly reporting that will save you hours, that you can put back into communicating with your clients as well, to build those relationships and have a happy ongoing clients. And that's what we love as ad managers.

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Have you ever wondered how much you should charge as an ad manager?

How much should I charge as an ad manager? That's a question I get asked all the time by members of my inner circle and other ad managers that I've been coaching over the years. So how much should you charge as an ad manager?

Well, that's kind of a bit of a long piece of string. It depends on a few various options, like who it is that you serve and what your experience level is like. And also what your mindset is like as I've spoken with ad managers over the years, and they've really struggled with charging higher prices, a lot of it comes back to their own mindset and what they think that they're worth.

You see a lot of ad managers and a lot of people in general, they struggle with the thing called imposter syndrome. And it's especially true for ad managers. A lot of us can feel like we get our worth from the results that we get with our ads. If things are doing great, we're riding high and you have that confidence to charge more but if things aren't going well, then it's kind of like, gee, should I even give them a refund? Well, that's a whole nother kettle efficient something for a whole nother episode. But coming back to our mindset and realizing what you're worth as an ad manager is one of the biggest things that's going to help you to decide what you can charge as an ad manager.

And we'll circle back to that one shortly, but first of all, what should you charge? Well, there's going to be various different levels, obviously when you're just starting out, you're not going to be charging $3,000 a month. Hello? Sorry. No, if you're new to it and if you've got, you know the learner wheels on. It's really not, integrous, if that's such a word for you to be going out and charging these high fees, if you don't know what you're doing.

So initial stages while you're learning you charge appropriately and you make it clear to the person that you're working with, that, yes, I am fairly new to Facebook ads but if you are happy to give me a go with this minimal charge and I'll give you my all and you don't have to learn Facebook ads, I'm doing all that for you. And I'll be able to apply everything that I'm learning into your campaign so that you can get the best results possible. And they'll go sure, yeah, that sounds great. I don't want to have to learn them, so please go ahead, feel free and do it.

So for myself, when I started out and I wasn't quite sure what I was doing. With my first client, I got paid $12 an hour to run Facebook ads. It's a starting point. And you know, I'm very glad to have had that experience. I've worked really hard by the hours I would have put in it was probably more like $4 an hour.

How to run facebook ads for clients
Because I just went above and beyond and seriously, that's sometimes what you need to do, especially when you're learning on the job as well. So you'll be putting in extra time to do that extra learning and then be implementing. So if you're starting out as an ad manager, hooray, kudos to you! Probably don't go with those thousand dollar marks.I would probably be benchmarking at a minimum of $500 a month to manage someone's ad campaigns.

And a great place to start is with a training program that I have for that, which is called the client attraction code. It's a fantastic strategy to help get you up and running with learning Facebook ads, as well as bringing great value to businesses. As they build audiences, you can go out, target their ideal client, start building that audience and be drawing them in and attracting their ideal client. So you can grab that over at jodymilward.com/tendollars. And that's a great place to start learning Facebook ads and offering that as a service to clients.

So from there though, if you have a client that is wanting to do lead generation campaigns,
that is someone who, or when they want people to opt in for a checklist or teach it or watch a webinar, then that would be a lead gen campaign. Now, in my inner circle, we had a couple of members recently who were working with clients who had like a $600 a month budget, which is not much wiggle room. It's about $20 a day.

So when you're doing lead gen campaigns at that level, yes, that could be something that you could again offer for like a $500 a month price point as you get to learn, because obviously that business owner, they don't have that big budget for someone to go all in spending, you know, $3,000 a month on their ads. They're just sort of starting out as well.

So it's a bit of a testing ground. So again, great place for you to learn but we need to make sure that the client would have those clear boundaries and expectations of like, well at $20 a day, we might get two leads in. We might get four, but there's a bit of testing underway. So when you are just starting out, don't overcharge and don't pretend to be something you're not, don't pretend to be someone who's been running Facebook ads for a long time.

You have all these case studies and success stories and stuff, be honest, okay, that's going to serve you so well in the long run. As you communicate with your clients saying yeah I am new to this. This is something that I'm learning, but I'm willing to do this at this reduced rate just for a little while, while you're getting your learner wheels off. And we can talk about increasing what your monthly retainer would be after you've, you know, worked with them for maybe a month or two and generating some results for them.

So that is a way you should be starting off as an ad manager and providing ad management services to clients and answering that question of how much should I charge? Now I know ad managers, who've been doing this for a couple of years. They know their stuff. They've gotten great results for clients, but they're still just charging a thousand dollars a month.

Now this is where I'm trying to teach them, educate them and show them that the value that they are bringing by running ads for clients and they're managing $5,000 a month ad spends they're generating leads and helping that business owner get sales and increase their revenue. So when you are doing that, when you are a Rainmaker for a business and you can do something,
that's helping them to improve their revenue, then you need to charge accordingly.

You are a very valuable asset to that business. And as you get the skills as you get the experience, and as you know what you're doing, then yes, charge a higher rate. And I'm not saying an hourly rate at all, go for a monthly retainer. And then that's up to you is how many hours are you going to do? I know for myself, I do put in a lot of hours and that's why like I charge a higher premium rate because as I like to say, when I kind of have a boutique style that I work with people it's very exclusive, very close. And so I give them the white glove treatment rather than the rubber glove treatment.

So when you're working and you have that kind of level of service, you can charge more and work really nicely intimately with people. And they know they're well looked after and well taken cared for. So if you're in that interim of like, I have just started out, but I don't have that confidence to be charging higher rates yet.

Look at what you've done. Look at the case studies, look at your own mindset, consider how you're viewing yourself. If you're viewing yourself as someone who is just, you know winging it and not getting results now, and then you need to look at your mindset and you need to, you identify that you have a very valuable skillset.

And by having that skillset, you're helping other people build their business. They need you! And so when you are a great ad manager, when you give it your all, and you do do your best, you are justified by charging those rates of what, $2,000 a month, $3,000 a month.

And then also this is where it's very popular with ad managers to either charge a percentage of ad spend on top of that monthly retainer, or possibly even a percentage of sales that have come in via Facebook. So you can see there, if you're charging $2000 or $3,000 a month and you work with a client that is, you know spending $10,000 a month and you're getting 10% of the ad spend so you get an extra thousand dollars. So you're rewarded for your hard work. What other businesses or careers can you get rewarded like that? Where it's like here, this is what I charge. And then I'm getting rewarded for my work. Sales, I know you get that with commissions but it's also a great benefit to being an ad and to be able to add that on because you're doing a great job and you should be rewarded for it.

Now you may be thinking most people can't afford to spend $2,000 a month for an ad manager. Well, if you have that conversation with someone where you are having a discovery call and you're seeing if they're a great fit for you and if they say, Oh, $2,000, I don't have that kind of money for an ad manager. Then they're not your ideal client. It's as simple as that. Some people will say yes, some people will say no. So what! You will find that with the rates that you charge, you will attract the right clients for you.

So if someone can't afford you, that's fine. You know, that's where they'll maybe need to go and hire somebody who is starting out an intern, so to speak. But if they're wanting someone else who is more experienced, then they need to pay for that service. And if they can't afford it, that's fine. You say, good luck. Look, I look forward to working with you at some point, when you are able in a position to be able to afford this management fee, that's it,

it's not the end of the world. There are millions and millions of businesses all around the world that you can tap into to offer Facebook ads as a service to, and between you and me, when you are working with people that are easy to say, yeah, sure. $2,000 a month. No problem, let's sign up! They're going to be sweet clients and away you go,it is possible.

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How To Leverage Facebook’s New Page Engagement Audience To Rapidly Grow And Scale Your Business – Part 2

HOPE MARKETING

Ever heard of hope marketing? You know the kind where ya' pays ya' money and ya takes ya' chances? Most of us marketers have and it almost always ends in failure.

You must have a strategy when it comes to promoting your products and/or services using Facebook advertising.

So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. That's “hope marketing” Instead, you need to have a strategy in place.

SALES FUNNELS

That's where sales funnels come in. You may have heard of that before. You may not have heard of that before, but what it basically is, is just getting a strategy together.

Having a plan together of how you're going to be getting your online leads and sales. Watch the video or continue to read below:

Whether that is through paid Facebook ads or whether it is just working on things organically, which does take a really long time, by the way. You really do want to get into Facebook ads.

But before you do, you want to have this strategy setup so that when people people do start coming into your funnel, they will be aware of what the next step is.

They'll know whether they're going to opt in for something, and then they are on your email list and then you can keep contacting them. You're not just relying on paid traffic.

Sales funnels are a really, really critical part of an online business. That is what takes business owners from just having a hobby to actually having a business where you can start seeing leads, where you can start seeing sales come in.

It can be more of a predictable income stream as well instead of just hit and miss. It's a really, really vital part of the puzzle. I know there is so many bright, shiny objects.

I got into online marketing years ago. I wasn't always into online marketing and sometimes I wish I wasn't because there is a lot to it. It can mess with your head, but when I started it years ago, there were so many options.

There was so many platforms and so many tools, it was like, okay, let's put an eBook out. It was like, okay, how do we sell it. What's our platform, where do we go, what sort of website do we need.

Because of so many options it was overwhelming and confusing. That is where a lot of online entrepreneurs can get stuck by trying to figure out all the platforms, by trying to figure out the best way to do things.

As I've been working with business owners and helping them with their sales funnels, I've really seen that there is a really streamlined approach that you can do.

That is what I want to help business owners to achieve. They can streamline the process so that they don't have to get caught up in all these different platforms that are going on.

They can just focus on what they do for their business and have a simple, simple system that they can tweak and refine.

You're not going to get it right on the first go but you can tweak things along the way very easily yourself.

Don't have to worry about going to any web developers any more. That is just a costly thing and also you're at their mercy. It could take two weeks to get something changed on your website.

NEW TOOLS HAVE MADE THINGS A LOT EASIER FOR NON-TECH PEOPLE TO SAVE TIME AND MONEY

Just simple tools and strategies that you can use and apply to get your message out there and get it heard by your ideal clients is what you need. Your followers are going to resonate with you and resonate with your message. Those people that you want to serve and help.
Very simple streamlined tools and systems. They can be put on autopilot.

Once you've adjusted them and got things going then you can scale off. That's when you can start putting more money into Facebook ads and the systems are already there and in place for you to just be able to go, okay, I'll spend an extra $20.00 today on Facebook ads.

More sales and leads come in without you having to do any extra work. It's automated and it's scalable, which is what we want.

As online entrepreneurs, we want things to be automated, we want things to be scalable. It's so doable and it's so simple.

When people who are just starting out with an online business ask me “What should I use for my website?”  I have one word for them

Clickfunnels.

This software is a game changer for people who want to build an online business.  Say ‘bye bye' to expensive developers, complicated coding and band-aids to stick a multitude of platforms together.

This program puts a whole Sales Funnel together from Landing Page, to checkout and then delivery of your online program (if you have one and if you don't already, plan to do one!)

It's the program I use for clients with 6 figure ad budgets and multiple 6 figure revenues.

But don't let that intimidate you.

Like I said it's SUPER easy to get up and running with a simple sales funnel and then you can scale it like crazy when you're ready.

Here's a link for you to check out Clickfunnels for yourself – it's a 14 day FREE trial so you could even be getting sales before your trail ends.

I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business.  You'll be able to watch and ask me any question you may have about your funnel.  Here's the link to join me  https://www.facebook.com/JodyMilwardbiz/

Look forward to seeing you there 🙂

Jody

PS…
This is my affiliate link for Clickfunnels which means to do get a small commission if you proceed with a paid membership.
But s.e.r.i.o.u.s.l.y…..  this program could be the difference between getting stuck in overwhelm, or getting sales…  Here's the link one more time:
https://jodymilward.com/clickfunnels

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How To Leverage Facebook’s New Page Engagement Audience To Rapidly Grow And Scale Your Business – Part 1

Excellent news!

Drum roll!

Facebook has just launched the new Page Engagement Audience, and this is a game changer, and today I can’t wait to share with you how you can take advantage of this new feature to grow and scale your business.

On the other hand, we're also going to be talking about whether or not you're ready to do Facebook Ads. Watch the video or read more about Page Engagement Audience below:

I love helping business owners get their online marketing just right. So, today, like I said, amazing news that has come out from Facebook. If you are an online marketer, or if you know someone who has an online business that they're wanting to get up and running, share this with them.

Feel free to share this out there.

You are going to love this information, particularly about the new custom audiences of Page Engagement. It is huge. It is a huge opportunity for businesses. That's what Facebook does, really well, is that they are always refining, they're always tweaking.

There is no greater place that you can get a more targeted audience than on Facebook.

They are doing great things for us as business owners. It is in their best favor to provide such a great platform to advertisers and businesses who will spend money with them to make money.

That's what we're all about here. We're not just wanting to gamble on our Facebook ads, we're wanting to have a strategy, which leads to the 2nd part of today's topic.
We're going to be talking about are you even ready to do Facebook ads. Feel free to share.

First topic is the new Facebook.

You would go into your Ads Manager to audience, custom audience, then it will be the bottom one that says Page Engagement. It will be a blue box around it that says “New”. Not everybody has this yet but it's exciting for those who do. Because, this is a great, great way to re-target a warm audience.

Now, we're going to be creating warm audiences that we can re-target to.
Re-targeting is huge, okay? Re-targeting is a game changer for businesses and it gets your prices right down when you're targeting to warm audiences.

Warm audiences are people that already know you and are a step closer to you than those opting in or to purchasing your product.

These are people who have visited your page, so that's awesome, because a lot of people … They'll come check you out, visit your page and then never come back in. This is an opportunity to get back in front of them.

It will also include people who have engaged with any of your posts or ads. If you've done ads before and you've done maybe conversion ads or like ads, or even post-engagement ads, where people have maybe just clicked, shared and moved on. This is a great way that you can get back in front of them.

Previously, they were just gone and lost. Now you can get back in front of them.

You can also include audiences that have clicked on any call of actions on your site, so you know on your page. So, if you've got a button that says, sign up, join, whatever, learn more. These people that have already expressed an interest in your ad, will be able to get re-targeted with your ads.

Also, people who have messaged your page. That can be huge because a lot of pages are getting a lot of messages. People are clicking and just sending request because it's quicker than emails, isn't it?

If they send off an instant message to your page, they are expecting a reply. A lot of pages get a lot of messages. You're able to target this audience in your ads as well. It's phenomenal.

People who have saved any of your page posts. So, if you've got content that you're putting over on your page from other pages and people have saved that for later, that's also going to be in your audience.

The new Page Engagement Custom Audience is a fantastic feature for marketers. That's something that you really want to get onboard with.

So, before we even go there, we need to ask, are you actually ready to do ads?

While this is all great and exciting and everyone in business knows that Facebook is where you need to be because that is where the people are, more than any other platform.

When they're standing in line at the bank.

When they're traveling at home from work on the bus.

They're on their phone and most likely they're on Facebook checking in to see what their friends are doing. That's when you've got an opportunity to get in front of them.

Now, I've got a little story with regards with that and the re-targeting. So, it does all tie in with our Page Engagement Audience. My husband's parents have just come up. We live at the coast and they've come up for a couple of days.
She said, “I was looking up hotels, motels up here OF where to stay and I clicked on one and the next thing you know, I'm seeing ads for this Holiday place that I'd just clicked on.

They're following me around, how did they know my information?” It's like, they don't really know your information, but the cookies, or whatever it is, knows your IP address and knows that you've visited their site.
So, they're re-targeting to you which is awesome. That's what our new Page Engagement Audience takes that to a whole new level.

That power of re-targeting to people who have seen your ad and then you're standing out to them again, even more. I'm sure all of us have seen these at this stage.
That used to just be available to the big boys, okay. But, anyone can do it. Anyone can do it now. You know, right?

Superbowl … Huge. 114 million viewers. It's like, that is mind boggling. For a 30 second ad for Superbowl, it cost five million dollars. That's huge money.
So, Doritos, or whoever it may be, spend five million dollars for a 30 sec ad to 114 million people which might include the 90 year olds who don't have teeth to chew the Doritos with, or something. It's just out there. It's a brand awareness that's going to a huge audience, it's not all your ideal client.

Now, Facebook … You can do video view ads to increase your brand awareness as well.
Target your ideal audience for just one cent. You can get one cent video views. How massive is that? You can just spend one cent getting to your ideal client and get a huge reach. You don't have to be spending big bucks on Facebook ads to get your brand known and to increase your leads and sales.

But, if you don't have a strategy in place, if you don't have a system in place then you are just gambling with your Facebook ads. With the money that you're putting in, you don't know what you'll get back because you don't have a system.
So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. You need to have a strategy in place.

I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business.  You'll be able to watch and ask me any question you may have about your funnel.  Here's the link to join me  https://www.facebook.com/JodyMilwardbiz/

Look forward to seeing you there 🙂

Jody

Thanks for joining me today, I hope you have a great one and I'll see you next time.

Talk soon.

Jody

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Why Your Facebook Ads Don’t Convert & 3 Things You Need To Do To Fix It!

 3 KEYS TO ADS V1 Crayons

“I’m starting to realise how important copywriting is in my Facebook Ads”

 

…is an all too often comment from entrepreneurs with a product or service they are wanting to promote.

 

I know first hand just how awesome Facebook Ads are…

 

really awesome.

 

I've done Facebook Ad Campaigns for clients which have resulted in 10,000 leads and $350,000 in sales, built 7 figure businesses and seen 10x return on investment (ROI), heck even  5,500x ROI using the power of retargeting ads (but we'll leave that for another post).

 

But I also know if you have crappy copy, your Facebook Ads are not going to convert – or if they do, you will be paying a higher cost per click.

 

Trust me.  I’ve been there and done that.  I haven’t invested the time to write and rewrite ads, tweak headlines, test and test again and the results have been like a black firecracker in the night sky.  There’s been an excitement and expectation of something spectacular happening – hundreds of conversions for just pennies and sales galore… but *poof* money up in smoke and nothing to see.

 

You’re left with your jaw hanging, staring at your screen.

 

Then you kinda get over it and end up writing something like “I got what you want, just click the button and gimme your money.  Now.”

(ok, maybe now quite so abrupt, but you’ve thought it haven’t you…. Or maybe it’s just me….)

 

But the words you use in your Facebook Ad – every single word – are vital to the success of your campaigns and the profitability of your business.

 

The better your copy converts, the more you sell.

 

Simple huh?

 

Sure, your ad creative (image, video etc) is really important too but this post is about copywriting. Using words that pique the interest of the reader, prick their pain point, and promise a light at the end of the tunnel bring in profits.

 

I’m sure you have a fabulous product or service that will help be a solution for someone’s problem and improve their life in some way.  I love it!  But if you don’t get your message heard and sales in, then you aren’t going to help anybody and that is tragic for you and the hundreds or even thousands of people you could be serving.

So how do you write better copy in your Facebook Ads?

 

Well this where the private investigator in me comes out a bit.  You gotta spend sometime researching….

 

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

1. KNOW Your Ideal Client.

If you’ve done the hard yards to put a program together or committed to providing a service, I would think you would have a good idea of who your ideal client is.  But sometimes, we need to take some time to refocus on our client and get really specific.

“I sell weight loss services to women” is kinda broad.  I mean your 22 year old single lady with no kids is less likely to engage to the message that you would give to a 43 year old mother of 3 (like me)

 

So that may just mean instead of having 1 ideal client avatar, you may have 2, 3 or more.  So take the time to research each avatar you’ll be targeting.  Come up with a name, where they live, career, kids, even print a picture of your ideal client to really bring it home.

 

If you have clients already, have a look at their Facebook Profiles.  Depending on the security permissions they have set, you may be able to see what Facebook Pages they like and get more information about their interests and where they are hanging out online.  This information will really help you when it comes to targeting the audiences you will serve your ads to as you can explore deeper with Audience Insights.

 

 

2. Know What Your Ideal Client WANTS.

One of the keys to copywriting that converts is to not write about yourself though at surface level that is how it looks.  What you’re really writing about is the reader – answering their questions and offering a solution.  Remember, you’re client doesn’t particularly care about you (sorry to bring you the harsh news!), they are thinking “What’s in it for me?”

 

Write copy that speaks to the reader’s feelings, desires, dreams and fears.  Tony Robbins said “Emotion is the force of life, it’s what drives us” and it’s certainly what drives your ideal client to click on your ad.

 

So how do you find out what they want?

 

Facebook groups are a fantastic place to start.  Find groups where your ideal clients are hanging out and listen to what they are saying.  What questions are they asking?  What pain points are they wanting to solve?  Depending on the group rules, you may also be able to ask strategic questions to help you better serve your clients – current and future ones.

 

So use the priceless information from Facebook groups as a framework to write the copy for your ads.  What positive change can you bring to your reader to help solve their problem?  Focus on that rather than the actual product or service.

 

3. Headlines Are KING!

According to Copyblogger, 8 out of 10 people will read your Headline but only 2 out of ten will read the rest of your copy.

 

Wowzers…..

 

So if you don’t have a Headline that makes someone tap on the screen and stop scrolling, then you’re in the Newsfeed Whitewash….

 

So armed with your Client Avatar and the questions from Facebook Groups you have an arsenal of ideas to craft a killer headline.

 

For inspiration to put it all together, check out Amazon and look at books that align with what you are offering.

 

What…more research?!

 

Yup

 

Book reviews are a goldmine for creating copy that converts.  People who loved the book often seem to provide excited statements which feature the benefits they have received from the book.  Also negative comments can also help to address issues which you can counteract in the copy you write for your product.

 

Be sure to also test the length of your headlines.  AdEspresso tested thousands of Ads and suggests that Headlines with only 5 words convert the best.

 

“If I had more time, I would have written you a shorter letter”

 

Benjamin Franklin and Mark Twain are some of the people who have been attributed to this quote.  It is a Copywriter’s golden rule and especially when it comes to Facebook ads as you have just seconds to capture the reader’s attention with a catchy headline and stimulate just enough interest to get that click.

 

I know it can be hard to get your creative juices flowing sometimes.  That's where it's great to look at and model what is already working for top online marketers bringing in 6 or 7 figures from their Facebook Ads.   So if you're needing some inspiration, click the image below to steal my Swipe File

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

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