With more businesses than ever before advertising on Facebook™, it’s getting harder to cut through the noise and reach the right audience. This, combined with the increasing cost of ad space, can make it extremely difficult to get a good return on your marketing spend. Even if you do manage to get potential customers to your website, the statistics say that most won’t make a purchase on their first visit. In fact, some research suggests that a customer needs to see an advertising message at least seven times before they take action. This is why retargeting has to be part
Thanks to the Internet, setting up your own business has never been easier. The rapid expansion of the ‘gig economy’ is evidence of this, with millions of people worldwide swapping the security of a 9 to 5 job for freelancing.While this change is often attributed to the rise of ride-sharing and other service-oriented platforms, statistics show that it’s actually consultants and creatives who are driving the move to independent work. This means that there is a growing group of people building businesses based on their existing experience and expertise – and a market for these skills and services. So… how
In this day and age, a website is the center of any successful business’s sales and communication platform. Building a website can be quite expensive and time-consuming though, particularly if you need any specialist elements – like an e-commerce store, membership site, or online course platform. Previously, setting all of this up would require a lot of technical expertise. However, there is now a simple website creation tool where you can attract leads, take payments and deliver digital products, all in one platform. It’s called ClickFunnels. I’ve been a ClickFunnels user for a couple of years and have helped clients
Audio transcription has many benefits and can be used in many ways. However, it can be time-consuming and expensive to do, and needs to be accurate to be effective. Why use a transcription service? Converting audio recordings to text allows the content to be used in different ways and across multiple formats. For example, transcripts can be used to: add captions to videos on social media, helping viewers to understand and connect with the content improve the searchability of the content, helping drive web traffic create other content, like article and blog posts Transcripts are also easier to refer back
An often misplaced wisdom about websites is that “if you build it, they will come”. This may have been the case a couple of decades ago, but with so many millions of websites now vying for people’s attention, the ways to attract them has become a lot more complex. While we now need to be both thoughtful and nimble in the strategies we use to attract our ideal clients, the next step has remained unchanged. What happens when they get there? Most website owners and small business operators spend a lot of time getting their website looking professional, and loading
3 Reasons why high-ticket coaches should not DIY their Facebook Ads (and what to do instead) If you’re a high-ticket coach, you really shouldn’t DIY your own Facebook Ads. Surprising, I know, but I’ve got three solid reasons why. Now, I get it. I talk to a lot of coaches who say, “Oh, I just want to learn a bit about how they work.” Or, “I just want to get to understand them.” And that's fine. It’s good to have a baseline understanding of what’s going on, after all. However, if you're trying to scale your business and see significant
Are you following the rules when playing in Facebook's sandbox? If you're not, you could end up in a lot of trouble and lose access to the biggest platform to market your business. In this post we're going to look at what you need to do to make sure that your presence on Facebook is maintained because at the time of writing this, there’s been ad accounts getting shut down, as well as personal profiles being removed off of the face of the Earth. Now, good news is these people had their personal profiles restored – eventually, but it's a
Have you been staring at that LIVE button on your Facebook Page for what feels like forever, knowing you ought to start using Live video in your marketing strategy, but you just keep putting it off week after week? Well, today I'm going to give you three reasons why you need to go Live on your Facebook Page so you can increase your visibility and attract your ideal clients. You see, there's people that need to know you, that need to hear your message and need to come to you for your help to overcome the situation they’ve been battling
Successful Facebook™️ Ads need more than just good targeting. 🎯 If you've been doing Facebook Ads you've you’ve probably been told you need to niche down and hyper target your ideal target audience. Hopefully, you've gone into Audience Insights, and have done some good in depth research for what audiences, interests, behaviours and demographics to use in your targeting. Discovering possibilities you hadn’t previously thought about. There's a lot of Facebook pages out there, so it’s essential (and profitable) to dig in and do some extensive and ongoing research, so that you can get some really effective targeting going on.
September 2021
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