So if you go into ads manager and you’re going to launch a campaign, you’re going to see that there are a number of different campaign objectives that you can select from.

 

And Facebook has them all neatly bundled for us into awareness, consideration, and conversion. But sometimes you may be wondering which objective you should use because your goals may be a bit different or varied or your retargeting.

 

Well, that’s what we’re digging into today in this episode of online confidential, where I take you behind the scenes to talk about secret ad manager business.