On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘secret ad manager’ business, I have a revealing chat with the amazing Molly Pittman, CEO of Smart Marketer. 

 

The day to day of an ad manager is typically spent weeding out what isn’t working and figuring out how to improve clients’ ad results.

 

If some days feel like you’ve been handed a loaded bucket of just know you’re not alone. Agencies have the same challenges running ads for clients who expect returns and have high expectations of their campaigns.

 

As Molly says “most of what we do ad-wise doesn’t work” but if you have good processes around finding the right clients, communicating, managing client expectations, and looking after your health and well-being, know that you’re doing the best you can!

 

 In this revealing interview, Molly shared her journey from marketing intern to freelance ad manager & consultant to agency CEO and words of wisdom for you, from one ad manager to another…

 

Here are just a few of the key highlights:

[00:01:47] How Molly got started learning ads as an intern at Digital Marketer

[00:03:23] Making the transition from 9-5 to freelancer to agency owner

[00:07:00] Are e-comm & info products really so different?

[00:10:07] Why your skillset as an ad manager’s is one of the most valuable skills to have

[00:13:26] What Molly’s agency uses to qualify the right clients

[00:29:10] Advice on how to protect boundaries and prevent burnout