Let’s look at the way that we present our message/messaging with our copywriting. A great way to be able to do that is to be able to follow some templates. As an ad manager, you may not be a copywriter and chances are that you’ve just come into Facebook ads and you’re just putting some ads together for your clients or your clients are providing the ad copy as well. Being able to identify what makes good copy is going to help you as you run ads for clients successfully!