How high should you let the frequency of ads go? 

 

If you’ve panicked when you’ve seen high frequency on ads, here’s some good news!

 

There are times when a high frequency is totally okay despite what some expert textbooks will tell you.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain when to know it’s ok to let the frequency metric go high and when you want it to stay limbo low.