What’s the difference between Standard Events, Custom Events and Custom Conversions? 

If you run ads, there’s no doubt that you already know about Standard Events and probably  Custom Conversions as well. But something that a lot of Ad Managers don’t know about are Custom Events and how they are different.

Let’s take a step back and look at each of them individually today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.