The world went dark for Facebook Ad Managers after Apple’s iOS14 update rolled out and people opted out of tracking on their iPhones.  

 

All the delicious data we used to get from Facebook now has more holes than swiss cheese.

 

Being an Ad Manager today means you must know how to set up a client’s business manager correctly so the data you get from the events in your ads is relevant to the campaigns.

 

Otherwise, you’re just like Mr Magoo bumbling around in ads manager.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”, I shine a light on aggregated events, how to set them up, what they’re for and why you need to have them.