Reports are coming in that unexplainable rising ad costs are causing ad managers who only run conversion campaigns to experience migraine-like headaches that last for the entire length of client campaigns.
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Remote offices all over the world are where ad managers are hiding and crying into their morning coffee looking dishevelled and exhausted because…
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Costs per click have doubled, tripled or more…
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Conversion rates have hit rock bottom…
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CPMs are higher than the temperature of lava…
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Costs per lead are more expensive than a triple shot caramel macchiato…
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Clients are wailing and asking their ad manager “Why are my ad costs higher than last time??!!” 
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Ok, that’s a little dramatization!
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If your ad strategies only focus on cold audience conversion campaigns you’re narrowing the chance of conversion only to the 2-3% of buyers who are ready to purchase.  That’s an expensive audience.
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Meanwhile competitors are scooping up the people in the 97% that you aren’t getting ads in front of. 
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This is why audience building and warming up audiences needs to be part of your strategy to convert more people into your client’s offers.
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On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain why building audiences and warming up audiences are the strategies Elite Ad Managers use to increase conversions and get amazing results with Facebook ads.