Where do I find clients for my ad management services?

That’s something I get asked quite frequently as I work with a lot of ad managers. And that’s what we’re going to be covering today in this episode of online confidential, where I take you behind the scenes and we talk about secret ad manager business. So where can you find clients for your ad manager services?

Well, there are clients all around you and all over the world, so where you can particularly dial in and find them very easily and quickly to start with is to pay attention to who’s advertising already. When you get, as we say, junk mail, those pamphlets that get delivered in the mail, whose pamphlets are you getting? Are you getting ones for people who do security screens on doors or for pool builders, who are those people that are sending and paying for pamphlets to get printed and delivered?

They’ve got a marketing budget so they can be great businesses to be reaching out to for your ad management services. Then look at the newspapers. Who’s paying to have their ads in a newspaper, go and get in touch with those people as well. They’ll be great places to introduce to ad management services.

If they’re not advertising already and how you can find out if they’re out advertising or even if they are advertising, they may be looking for someone new. So you can head over to the Facebook ad library and be able to see who is advertising. So if you found someone who’s, you’ve got their pamphlet, you’d like to get in touch with them, go and check them out.

Now you can go to the Facebook ad library or an easier way is to go to their Facebook page. Then you’ll see a section that says page transparency, whether you’re on a mobile you’ll tap on it or if you’re on a desktop on the left hand side, you’ll just click on page transparency and that’ll show you there. It’ll say this page is currently running ads, or this page is not currently running ads either way. It’s a win because you can, if they are running ads, you can have a look at them seeing what they’re doing and perhaps get back in touch with them saying, Oh, by the way, did you know X, Y, Z, you know, it could be that their ads are a bit risky and not compliant.

So you could maybe say, Hey, are you aware that with Facebook ad policies, you really can’t be saying this and it slipped through for the time being, but I’d hate to see your ad account shut down. If they’re not running ads and then say, Hey, I see that you’re not running ads at the moment. And perhaps you have in the past, maybe keep an eye on them for a little while but you know, you’re not running ads at the moment. Do you know, Facebook ads are a great opportunity to, you know, get more leads in sales. So go and check out businesses pages on Facebook and see if they’re running ads, identify those one first of all, uh, that are coming through with junk mail, with newspapers also, uh, radio, listen to the radio, watch some TV and see what local businesses around you are running ads and tap into them again, run over, look at their Facebook page.

See if they’ve got any ads running, because really these guys that have a radio or television budget are spending so much money like for a prime time spot. And approximate costs would be for a 15. Second ad would be like $7,000. Depends if it’s a more regional one, it might be a bit cheaper, but $7,000 for one 15 second ad in a prime time spot. Forget about the production costs. That’s just air time. So a lot of money for one 15 second ad right? And they won’t just need to do one.

They would want to have a campaign so people can actually see the ads. And then when the ads are playing these days on TV, who’s actually watching them, right. They’ll have this big, here’s our data, but who is actually watching them. What do you do when a commercial comes on on TV, do you go off to the kitchen, get a drink? Do you head to the bathroom? Do you pull out your phone and start looking at Facebook? Or do you do some channel surfing? How effective are those TV ads anyway, then radio as well? Where if you hear someone, that’s got an ad on the radio, reach out to them because they’re paying a lot of money for that air time.

And with TV and radio, there’s no getting back in front of people. There’s no retargeting. There’s no call to action. You’re leaving the ball completely in their court for them to try and remember what that website name is or what your business name is. Let alone trying to remember a phone number right, with Facebook. You can get that all right there in front of them.

It’s such a powerful marketing tool. And it’s just a lot of businesses have not realized the opportunity and they need someone like you to come and introduce it to them. Google is the next one. Surprise. Surprise. If you’re seeing someone who’s running Google ads, reach out to them, run over to their Facebook page. See if they’re running ads on Facebook as well. Because again, they’ve got, it’s a sign that they’ve got some idea about online marketing, and they’re interested in tapping into an online marketplace and getting leads that way, but maybe they haven’t made the bridge over to Facebook again. And that’s where they need you to educate them.

So there’s a couple of ways that you can find people who are advertising already and helping them to realize that if they divert some of their marketing budget to Facebook could be very, very beneficial for them. So that’s a couple of ways of where you can find leads and another strategy that I used as well was one called cold calling, which is oomph, it is a bit rough and painful.

Some people love it. Wasn’t exactly my cup of tea, but what I found worked really nicely for me and generated the number of clients was to actually go to their website. And there’s a thing called the pixel. The Facebook pixel, you can download a tool called the Facebook pixel helper. It’s a free Chrome extension. So you need to use Chrome.

And what that enables you to do, when you look at any website, you can see if they have installed the Facebook pixel. Now, if they haven’t got it installed, that means that they are not building an audience of people that visit their website. The Facebook pixel will track people who have visited a website, as long as they’ve logged on to Facebook on that logged device. And it does multi-devices, so whether someone’s been logged on to Facebook on their phone or logged on to Facebook on their computer at home, or logged onto Facebook at their computer at work, it’s their Facebook user ID. This is so exciting? I love it. Their Facebook user ID is tracked across each of those devices. And that’s what makes it so powerful.

Whereas Google and cookies, don’t, it’s just IP based. So if someone’s visited a website on their phone, Google is not going to capture them. If they look at the page again, you know, it’s not going to recognize that they’re coming back to it if they’re on their device. So super powerful tip there. So the pixel helper is an extension that you can download and you can go and visit people’s websites and you can see if they don’t have it.

What I would then do is I would do a screen recording using another tool called Loom and then just do a screen record. And I would be saying, Hey, I just visited your website and just wanted to reach out because just your Facebook pixel is not installed. And it’s a super valuable tool that, you know, helps businesses to generate, you know, extra leads in sales, by being able to retarget their audience. And it’s the tool that we’ve been able to use. It’s helped us generate X, Y, Z for our clients, or get X, many leads.

So not only just showing them, Hey, you don’t have the pixel tool, the pixel helper, that’s not going to provide much information for them, but also be telling them what the benefit is of having the Facebook pixel installed and how it can help their business is where that strategy is gold. So I would go to the websites, do an email record loom and loom was super great as well because when I sent the email to the person who owned the website, it would actually put in the loom link and it puts a little screenshot of their website.

So it captures their attention. Hey, that’s my website. What are they doing with my website? Why’s my website in this email? And it catches their attention. And then you can also see if they have watched that video. So allows great follow up then that you can say, Hey, just sent through this video. And you know, you don’t say, I know you’ve just watched it. You don’t want to be too private of an instigator like I was. And you just say, Hey, just reaching out and following up. Did you get a chance to watch that video that I sent through? Do you have any questions about that? I’d love to help you out. And if you want to know more about how this pixel can help you with your business.

So there’s some ways like print, who’s sending out pamphlets, uh, who’s advertising in a newspaper. Who’s advertising on Google, who’s advertising on TV and radio, go and check out their Facebook pages. Look at that page. Transparency. See if they’re running ads, there will be great businesses to follow up with to see if they want your assistance with Facebook ads and then also go visit their websites. See if the pixel is on their page and if not, then they need to get that installed. Even if they’re not running ads so they can build an audience of people. And when they do get started with Facebook ads, they have a great audience, or they’re already there. They can just get underway with retargeting.