Websites used to be pretty straightforward. A website was like a digital billboard or sign. It was set up to give people who already knew a little bit about you or your business a way to research you without having to give you a call or come into the office.
But the flaws of that model are obvious. It requires you being searched by name, and for your potential customer to know what to search. Google changed all that.
Indexing the Web
By developing the background technology to index every page on the Internet, Google was able to “crawl” and organize the Internet. Impressive stuff. For businesses, that signaled a massive change. Instead of customers having to know where they were going when they started searching, they could find your business or service on their own. These days, that’s called organic search traffic.
The Downsides of Organic
Of course, organic has its drawbacks too. A person who is purposefully searching for you already knows something about you and is probably trying to “fill in the blanks” or get a little more comfortable with your business or background.
Compare that to a browser who finds you organically. Their “blanks” are much more numerous. They know very little about you, don’t have a strong intention to purchase, and are less informed about your product. At this point, you have to take them on a journey to get them familiar with you, your product, your business, and how you can solve the problem that led to them searching in the first place.
Luckily, there’s a name for that process, and resources to help you do it.
Funnels not Websites
The process of educating a browser and turning them into a customer is called the awareness funnel, or the buyer’s funnel. Your goal is to optimize every step of this process so that your potential customers’ questions are answered as they become aware of them as they browse your site.
These questions might be “why is this person qualified to help me?”, “do they have the right experience?” and “how much does their service cost?”. You want to be able to map the typical browsers journey through your website and answer all the questions they have so they are likely to convert to a customer before they click away.
This isn’t an easy process. And it is rarely one that a business can get right the first time. That’s why tools like ClickFunnels work. They increase your chances of success by increasing your “shots on goal” with customers. You can find out exactly how they do that with their current 14-day free trial that can open up the world of lead generation and sales conversion through effecting marketing and sales funnels.
What are you waiting for? Head over to ClickFunnels and see how you can take your customer acquisition to the next level.