To run a successful business in the digital age, you need to have a strong web presence – and your website is a critical part of your digital platform.
A good website can help you find new customers, share your story, and promote your products and services. A great website will help you connect with customers, build your profile and portfolio, and make sales.
The difference between good and great comes down to one thing – design.
Designing your website
To build a website that connects and converts, you need to understand what your end goal is and the path a customer takes to get there. Keeping this in mind while planning your site will help make sure the layout and content guide customers through the purchasing process.
You should also think about how you can use your site to stand out from the competition. The best way to do this will depend on the nature of your business.
For example, if your primary offering is online coaching programs, your website should help promote your expertise within your chosen field. To do this, you could provide access to free webinars and online training. You may also want to add a membership section and a course delivery platform for paid customers.
Building and maintaining your website
Setting up a website takes skills and experience most of us don’t have. Usually, this means hiring a designer or developer – particularly if you need specialist functionality. There are also things like the domain and web hosting to arrange (and pay for!).
Add to this ongoing support requirements, and it’s clear that building and maintaining a website can be a time-consuming and expensive process.
Thankfully, there are now a number of web development applications that help simplify the process. While many of these services offer technical assistance and can organize the domain and hosting for you, Clickfunnels is the platform I always recommend to my clients.
Why is ClickFunnels so good?
I’ve been a ClickFunnels user for a couple of years, and it’s helped me generate over $1 million for my clients.
It is a holistic online marketing platform that makes it easy to sell absolutely anything – from physical products to webinars and coaching programs. It also provides access to all of the tools you will need, all in the one place.
The best news is, you don’t need to be tech-savvy to use ClickFunnels. In fact, you can start with one of their free templates, then drag and drop whatever else you need. There’s even a fun training ‘game’ to help you get started.
For more information – and to start your 14-day free trial – visit ClickFunnels.
