Sales Funnels Basics (And Why It’s Important To Understand Them)

Regardless of whether you are selling a product or service,

Jody Milward

Regardless of whether you are selling a product or service, online or offline, there is a proven system for the process of obtaining leads and converting those leads into sales. That process is referred to as a ‘sales funnel’. The concept of a sales funnel isn’t new. It’s been around for decades, but it is only in the last ten years or so that the process has been refined and automated.

Automation has dramatically improved the effectiveness of sales funnels, and when you use a premium automation tool, it will become clear how it can help you to scale your business fast.

Selling On Autopilot

Few sales professionals or marketers would disagree when I say that sales funnels are one of the most important weapons in their kit and that having them can make the difference between trying to meet sales targets and blowing those targets into the stratosphere. Once you have a sales funnel in place (and you will have to be prepared to devote the time to do this), your whole sales process, from list building, through to action (a sale, phone call, appointment), can run on autopilot.

Knowing at least the basics of sales psychology will be invaluable in creating your sales funnel and getting your messages just right.

Understanding the Psychology of Selling

The top marketers in the world understand the concept that people will always do whatever they can to avoid pain – much more than we would do to obtain pleasure. The great copywriters of the world write in such a way that invokes pain and pleasure, and now that you know to look for it, you will see it in opt-in forms, sales letters, advertisements, and pitches.

I suggest that in your landing page or follow-up email communications, you use this knowledge when positioning your products or services. Consider: What are your customers going to gain by buying your product, and, at the same time, what pain will they be avoiding?

Likewise, the concepts of scarcity and urgency are fundamental in sales psychology, and again, you will often see these in sales copy – people hate the thought of missing out. Even in blog posts and follow-up email sequences, where the objective is to build a rapport, most marketers still include an element of persuasion in their copy.

Using These Insights In Your Sales Funnel

In simple terms, a sales funnel is a multi-stage system that uses a number of different media to automate a sales flow. They do this by drawing on those psychological factors mentioned above, e.g., correctly using the pain/pleasure paradigm, creating a truly appealing offer, building a rapport with your leads, and then reeling them in. Of course, there will be testing, modifying, measuring along the way to ensure you get things just right.

Your sales funnel will move a prospect from the point of first contact with you, right through to the point of purchasing.

Using Click Funnels

There are many different offerings when it comes to sales funnel software, and I urge you to look carefully at whether they can deliver what you need.

If you are considering ClickFunnels, the timing is perfect because right now they are offering a 14-day free trial, and you’ll see they offer coaching program and how-to webinars to help you on your way.



I love to share practical information to help you improve your skills, learn something new or help you avoid the mistakes that many Ad Managers and I have made to help fast-track you on your journey as a well-paid and in-demand Ad Manager.