Facebook has just launched the new Page Engagement Audience, and this is a game changer, and today I can’t wait to share with you how you can take advantage of this new feature to grow and scale your business.
On the other hand, we're also going to be talking about whether or not you're ready to do Facebook Ads. Watch the video or read more about Page Engagement Audience below:
I love helping business owners get their online marketing just right. So, today, like I said, amazing news that has come out from Facebook. If you are an online marketer, or if you know someone who has an online business that they're wanting to get up and running, share this with them.
Feel free to share this out there.
You are going to love this information, particularly about the new custom audiences of Page Engagement. It is huge. It is a huge opportunity for businesses. That's what Facebook does, really well, is that they are always refining, they're always tweaking.
There is no greater place that you can get a more targeted audience than on Facebook.
They are doing great things for us as business owners. It is in their best favor to provide such a great platform to advertisers and businesses who will spend money with them to make money.
That's what we're all about here. We're not just wanting to gamble on our Facebook ads, we're wanting to have a strategy, which leads to the 2nd part of today's topic.
We're going to be talking about are you even ready to do Facebook ads. Feel free to share.
First topic is the new Facebook.
You would go into your Ads Manager to audience, custom audience, then it will be the bottom one that says Page Engagement. It will be a blue box around it that says “New”. Not everybody has this yet but it's exciting for those who do. Because, this is a great, great way to re-target a warm audience.
Now, we're going to be creating warm audiences that we can re-target to.
Re-targeting is huge, okay? Re-targeting is a game changer for businesses and it gets your prices right down when you're targeting to warm audiences.
Warm audiences are people that already know you and are a step closer to you than those opting in or to purchasing your product.
These are people who have visited your page, so that's awesome, because a lot of people … They'll come check you out, visit your page and then never come back in. This is an opportunity to get back in front of them.
It will also include people who have engaged with any of your posts or ads. If you've done ads before and you've done maybe conversion ads or like ads, or even post-engagement ads, where people have maybe just clicked, shared and moved on. This is a great way that you can get back in front of them.
Previously, they were just gone and lost. Now you can get back in front of them.
You can also include audiences that have clicked on any call of actions on your site, so you know on your page. So, if you've got a button that says, sign up, join, whatever, learn more. These people that have already expressed an interest in your ad, will be able to get re-targeted with your ads.
Also, people who have messaged your page. That can be huge because a lot of pages are getting a lot of messages. People are clicking and just sending request because it's quicker than emails, isn't it?
If they send off an instant message to your page, they are expecting a reply. A lot of pages get a lot of messages. You're able to target this audience in your ads as well. It's phenomenal.
People who have saved any of your page posts. So, if you've got content that you're putting over on your page from other pages and people have saved that for later, that's also going to be in your audience.
The new Page Engagement Custom Audience is a fantastic feature for marketers. That's something that you really want to get onboard with.
So, before we even go there, we need to ask, are you actually ready to do ads?
While this is all great and exciting and everyone in business knows that Facebook is where you need to be because that is where the people are, more than any other platform.
When they're standing in line at the bank.
When they're traveling at home from work on the bus.
They're on their phone and most likely they're on Facebook checking in to see what their friends are doing. That's when you've got an opportunity to get in front of them.
Now, I've got a little story with regards with that and the re-targeting. So, it does all tie in with our Page Engagement Audience. My husband's parents have just come up. We live at the coast and they've come up for a couple of days.
She said, “I was looking up hotels, motels up here OF where to stay and I clicked on one and the next thing you know, I'm seeing ads for this Holiday place that I'd just clicked on.
They're following me around, how did they know my information?” It's like, they don't really know your information, but the cookies, or whatever it is, knows your IP address and knows that you've visited their site.
So, they're re-targeting to you which is awesome. That's what our new Page Engagement Audience takes that to a whole new level.
That power of re-targeting to people who have seen your ad and then you're standing out to them again, even more. I'm sure all of us have seen these at this stage.
That used to just be available to the big boys, okay. But, anyone can do it. Anyone can do it now. You know, right?
Superbowl … Huge. 114 million viewers. It's like, that is mind boggling. For a 30 second ad for Superbowl, it cost five million dollars. That's huge money.
So, Doritos, or whoever it may be, spend five million dollars for a 30 sec ad to 114 million people which might include the 90 year olds who don't have teeth to chew the Doritos with, or something. It's just out there. It's a brand awareness that's going to a huge audience, it's not all your ideal client.
Now, Facebook … You can do video view ads to increase your brand awareness as well.
Target your ideal audience for just one cent. You can get one cent video views. How massive is that? You can just spend one cent getting to your ideal client and get a huge reach. You don't have to be spending big bucks on Facebook ads to get your brand known and to increase your leads and sales.
But, if you don't have a strategy in place, if you don't have a system in place then you are just gambling with your Facebook ads. With the money that you're putting in, you don't know what you'll get back because you don't have a system.
So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. You need to have a strategy in place.
I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business. You'll be able to watch and ask me any question you may have about your funnel. Here's the link to join me https://www.facebook.com/JodyMilwardbiz/
Look forward to seeing you there 🙂
Thanks for joining me today, I hope you have a great one and I'll see you next time.