They can be so confusing for so many people. They start to create a funnel and before they know it they're drowning – trying to figure it all out and forgetting about what they do best which is getting their information out and finding students and teaching people.
Sales funnels are something that can be scaled up and systemized as your business grows.
I want to show talk to you about a system today, that you can start now if you're just starting out or if you're already making some good money with your online program or service. Now, this is the same system that people who are selling online courses that are getting six, seven figure incomes, even eight-figure incomes, use as a foundation for their sales funnels. It's a beautiful thing!
You're not restricted by where you are in your business with sales funnels.
Isn't that awesome? You can play the same game that the big boys are playing. Set it up now, automate it and tweak it as your business grows.
Let’s talk about the steps needed to get your sales funnel up and running. Grab a pen and paper and jot these down…
First step is your domain which you may already have. I’ll just explain a little for those who don’t… For me, my domain is jodymilward.com. Your domain and your website are super important things. How you set them up in your funnel is crucial as well. What I actually recommend is using WordPress as your blog, because that's great for putting your content up, putting your knowledge out there every week or so, getting your message out, and it's got great SEO capabilities which helps to draw in free traffic to your website (and we all say “yay!”)
A lot of people might say, “Oh, I'm looking at using Squarespace or Wix for my website,” Those formats template your whole sit and reduce your SEO which again, is why I say WordPress for your SEO and for your blogging.
Second step – we're going to be creating a landing page with ClickFunnels. I do love Clickfunnels because it’s so much more than just a landing page. You can create landing pages, resource pages, shopping cart, payment processor, even delivery for your lead magnets, which makes it so streamlined. That's just a heap of less tools and programs that you need to worry about. You can just keep focusing on getting your content out, finding potential students, and turning them into paying students.
Your landing page is going to have a fabulous offer your potential student can’t resist – so they will give you their email address in return for your information. This is what we call a “Lead Magnet”
Now, since you have your potential student’s email… guess what???
Yes – you email them!
Your emails are a really important part of your funnel, so you're going to want a really credible email provider that's going to be able to grow with your business. For this I recommend ActiveCampaign. They have excellent tagging capabilities and the base price is about what you’d pay for Mailchimp (which can’t do all that Active Campaign can)
Okay, so to build our Sales Funnel (our system to get potential students and turn them into paying students) we start with our domains, we then have our landing page and on our Landing page we have our lead magnet, which we give in exchange for their email, which we start to build trust with our potential students via emails.
Once we've got all those things set up and in place, then we go over and connect it all with our Facebook page.
I know a lot of people are out there trying to promote their business on Facebook. It can take a little work. It takes a lot of work doing all those social posts and interacting with people and such. A lot of people get tired before they start seeing any great results. That could also be because they haven't set up the sales funnel in place, they haven't got their lead magnets together, and they haven't got this whole system streamlined and working for them.
Once you've got your lead magnet, your landing pages, your email delivery all in place, that's when you hook it up to your Facebook page and that, that, my friends, is when you really see funnels working for you. That's when you can start driving traffic from Facebook's highly engaged audiences, highly targeted audiences, straight to your lead magnet so you can turn potential students into paying students. That's what we want. People who are hungry and wanting to learn from you. That's when we start getting the profits coming in.
What I do now is I help online course creators get their message heard. I create their sales funnels and emails and Facebook ads and such. I've been doing that for years now. I know how to put it all together, all the key pieces that you need right now to get your message heard, to start promoting your course, to be getting in those potential students. I have all this information which I'm wanting to get out to you because that's what I'm passionate about. I want to help you get your message heard, to get your course out there that can transform not just your life, not just your family's life, but all your students and their families and their friends. The impact that you can have by getting your course out there, just by getting a simple sales funnel together, is massive. It's massive. That's what I want to do. I want to help you get that all together.
I've got a infographic of what I've just gone through with the steps in the funnel because so many of us who are creative, like to see a visual, don't we? I've put that together for you in an awesome infographic for you to download, print off, refer to it as you plan your first funnel. Here’s your link:
Once you’re able to see it, you’ll see a Sales Funnel doesn’t have to be overwhelming at all.
There's just a few hurdles that, if you haven't done it before, can be overwhelming, but I've also got a solution to help you get through that as well.
I hope that you're inspired, that you think, “Okay, a sales funnel. I'm not quite sure what that is, but I'll have a look and I'll give it a go.” If you give it a go then you are on track to creating a product and a program and a lifestyle that you love.