Facebook is an incredibly impressive company. It grew from a single college campus to several, before spreading nationwide and globally in less than a decade. It now measures its audience of users in the billions and is entrenched as part of the social media and Internet landscape. It also rakes in hundreds of billions of dollars in advertising revenue as companies the world over pay for access to those billions of members.
The News Feed, Stories, and Messenger are all valuable Internet properties that we all spend time on.
That means that advertising on them should be a slam dunk for your marketing efforts, right? Well, not quite.
Facebook Ad Effectiveness Falling
The reach of Facebook is not in doubt. What is in doubt is the competitive dynamics around ad buying on Facebook. As more and more businesses get increasingly sophisticated about marketing online and redirect marketing budgets towards online advertising, the costs of placing ads online grow. It’s simple supply and demand: more demand + same supply = prices going up.
That means that each customer who sees your ad costs more to acquire. And that means that the returns that you get on your investment (ROI) for marketing online fall.
Problems That Emerge
That means that you are now more likely to lose money by throwing some Facebook ads out there than you used to be. Based on the math of users and how much it costs, you are less likely to find the right users with your ads. By the right users, I mean those users who are most likely to be interested in your service because of their buyer traits and characteristics.
So, none of that seems particularly positive. But there are ways to improve the ROI of your marketing budget by a huge amount. It has a lot to do with making sure that your ads hit the users who are most likely to be interested in your services. That means that your marketing dollars won’t be wasted.
A consistent, repeated process of retargeting and remarketing to interested users has the potential to improve your ROI by over 380% according to Connect Retarget. In fact, the method works so well that half of the world’s largest brands and almost 7 out of 10 marketing agencies have specific budgets set aside for it.
Retargeted visitors are 70% more likely to convert into customers than those who simply visit once. To find out the techniques that you need to learn to retarget the highest quality visitors to your website, you can visit Connect Retarget. and make a valuable investment in your online business today.