So you feel like you’re the best-kept secret? It’s time to get out and get visible!

Now that might make you feel a bit scared, right? There’s something that’s holding you back from being visible. Maybe you’re telling yourself that you just don’t have time to create content or that you’re so busy doing the work for your clients and helping them to be visible. There’s just no time for you to do your own visibility campaigns or get your own content out there.

It could be a case of the builder’s house being the worst house in the street or the cobbler’s kids never having shoes. It’s a priority that we need to give for our business because as great as an ad manager that you may be, we will inevitably have clients come, and we will have clients go. It just happens.

You need to have that visibility so that you have a constant flow of potential clients. People are waiting for a vacancy on your books, but one of the reasons why we’re not getting out there, and we’re not getting visible is not that we don’t have time. You can get someone for $10 or $15 an hour to get some social media content together for you to get it out there so that’s not an obstacle for you.

I have my program, the Client Attraction Code, that saves us from going live every day of the year and getting camera ready. You can just have content that you put into the newsfeed that gets seen a few times every 30 days, and you dominate the news feed.

You are continuing to get in front of your ideal client. They keep on seeing you and building up that visibility. It’s super easy! If you know how to do Facebook ads, then there’s no reason why you can’t be doing that. But there is obviously a reason why you’re not getting visible and I hear this all the time with ad managers.

That’s why in the Elite Ad Manager Certification Program, we have a mindset coach, Coach Dawn. She has a saying for our students, which is helping them discover why they’re not visible. What you think determines how you feel, and how you feel is how you act. So it comes back to thinking about what you’re thinking about. That’s making you feel like you can’t get visible or you’re scared about being visible. And then how that makes you act is to not be visible, so you don’t put any content out there.

Now, I completely get it. I struggled and still struggle with visibility and putting myself out there, being visible because it’s like, oh, other ad managers know more than me. What if I say something wrong or someone else doesn’t agree with it? Well, that’s just going to happen in the world of Facebook ads because there are so many ways to do things while there is obviously some dead set, right?

There are a whole variety of ways to do things. I’ve looked at ads and looked at ad accounts where all the wrong things were done, but they were getting amazing results. You don’t have to be right a hundred percent of the time, and you’re not going to be so knowledgeable that you know everything. So cut yourself some slack.

With the knowledge and skills that you have, there are people out there who need to hear from you. So while there might be a whole section of the audience that your visibility, message, and services will not apply to, there is a section of the audience who will be so grateful to hear from you and the tips you might put out there. The strategies that you might talk about could be a game-changer for them.

As I said, I’ve struggled with visibility over the years. This is even after helping several clients generate a million dollars in their business and having generated a million dollars for two businesses I’ve personally owned. I still feel like I’m an imposter. So who am I to talk about these things that will still rise up, but I’ve got to think about what I’m thinking about. So that my thoughts will determine my feelings, which determine my actions and are coming out in the manner that I want them to.

It comes back to thinking about what you’re thinking about. So for me, if I keep thinking, “Oh, who am I to talk about this? Who’s going to listen to me,” or, you know, XYZ, negative thought, negative thought; it’s going to get that thought going. And so, therefore, I won’t do a video or I won’t do this post, and then you don’t get visible.

Whereas when you are coming from a place of service where I’ve learned something, seeing something that’s been working or just from my experience over the years. I say, “Right, well, this is obviously what people need to know.” They need to know something about the pixel, or they need to know about compliance with their ads or XYZ. I can help people shortcut their learning process to avoid the heartache of an ad account shut down because of the knowledge that I have.

When you come from a place of service that reframes everything for you, it’s taking the focus off of you and focusing on the people who need your help. That’s a way that I’ve overcome the thoughts that stop me from being visible and getting out there.

Have a look at what those things are that you’re thinking about. Maybe you’ll want to journal them or write them down so that you can identify them in the future. It could be that you’d just be working on something, and something will come up. Try to be conscious of those things you are thinking about. That way, when it does come up, you may be able to write it down, put down the thought process, and maybe even think about where did this come from? Where did I start thinking that I wasn’t good enough, that nobody wants to listen to me, or that I’ve got nothing to offer to people?

Think about those thoughts and reframe them. Instead of thinking, “I’ve got nothing new to say,” or, “Who’s going to listen to me?” Write down an opposite thought pattern, such as, “I’ve invested, whatever it is a year to learn Facebook ads,” or, “I’ve invested $10,000 into my ad training. I’ve invested $50,000 in client ad spend or helped clients generate a hundred thousand dollars back in sales.” Have a look and write down what you have actually done. Chances are, you’re going to surprise yourself if you were to read those accomplishments as if you hadn’t written them, and you just saw the writing on the wall somewhere, and you’ll go, “Wow, that’s great! You’ve done awesome. Good on you!”

If you didn’t know you, that’s what you would say. However, if you knew it was you, you’d dismiss it and go, “Oh, that’s no big deal. It is a big deal! Congratulations! Pat yourself on the back for everything that you have been doing.

Think about what you’re thinking about. If it is taking you down a negative trail or building in that fear, and then that fear determines your actions, swap it around, and change those thoughts. Identify them, recognize what you have achieved, how you are worthy of giving this information and coming from a place of service to help people. That will change those actions from hiding and making excuses that you don’t have time, that you just need to do this first or build a funnel first. Identify those things, see what you have achieved, and come from a place of service. It will change the game for you when it comes to being visible and stops you from being that kept secret.

If you feel like you’ve been hiding, or if it’s time to get visible, we’d love to help you with that!
You can email us at success@socialcharlie.com.

We’d love to support you further with overcoming this mindset because when it comes to running Facebook ads for clients, having that skill set for ad management is one thing. But, we need to have our mindset in the right place!