Episode 106: Come behind the scenes of a premium Facebook ads agency in the coaching niche

Key Highlights [00:05:00] Why deciding to be a specialist makes

Jody Milward

Key Highlights

[00:05:00] Why deciding to be a specialist makes you memorable

[00:06:20] Going from charging $50/hr to $1500/hr

[00:09:05] What to think about when charging for new ad managers 

[00:14:00] How Adrienne finds clients who pay $5,000/mth for her DFY ads mangement services

[00:27:14] What’s working in the coaching niche with Facebook ads

[00:31:35] The low budget strategy to capture a higher share of attention in the newsfeed

Jody: [00:00:00] Welcome to this special episode of Online Confidential, where we go behind the scenes to talk about Secret Ad Manager business with today’s guest, Adrienne Richardson. 

For those of you who haven’t met Adrienne before, Adrienne has been running Facebook ads for a long time and has worked with some of the big players in this online marketing space and digital course space.

So let me just tell you a little bit about her. Adrienne’s been [00:00:30] managing Facebook ads for almost a decade. She’s got an education side of the biz where she teaches business owners how to do their own ads, which is so essential when they need to roll up their sleeves and learn how to do their ads at some point.

And she also has the agency side where she offers done for ad management services, and her clients are typically coaching experts, speakers, thought leaders, course creators, et cetera, that have an online business. So Adrienne, welcome to the show!

Adrienne: Thank you, Jody. I’m excited to be [00:01:00] here. 

Jody: Adrienne is in Nashville, Tennessee, it’s a place that I’ve been to a few times.

Absolutely love it. I always love listening to Adrienne’s accent. Oh, and if you ever get a chance to go to a disco with Adrienne, by the way. She’s got the moves. 

So Adrienne, you weren’t always a Facebook ad manager. Like a lot of us here, we didn’t just go growing up going, ‘I want to be an ad manager when I grow up’.

So tell us a bit about your journey. How did you fall into this world? 

Adrienne: Yeah, well I [00:01:30] think definitely most of us didn’t think we wanted to grow up to be an ads manager because Facebook didn’t exist when we were a kid, right. I actually went into the military straight out of high school.

I had no desire to further my education. I did not enjoy high school. I just wanted to be done. And I certainly didn’t have any people in my life that were business owners. Like I didn’t know a single person, not in my family or my family’s friends or anything. It was all military. But while I was in the military, I did [00:02:00] start working on a degree and ended up getting a degree in PR.

I started my advertising and marketing background and public relations by going to college. I then got a job in Philadelphia when I used to live up in that area for an advertising agency. And so at that time, like I said, Facebook didn’t exist. So we were doing things like writing press releases and pitching to the media, trying to get our clients in the newspaper and on TV and things like that.

I think [00:02:30] all of those skills that I learned during that time, we had to understand our audience and where they hung out and how to reach them and how to write messages that reach them. So all of the things I did then definitely served me well when I discovered Facebook ads, but to condense the story, I got laid off from that job while I was pregnant and decided to start a parenting magazine.

I did that for four years. I sold the magazine, and then I started my own PR [00:03:00] firm. And while I was running my PR firm, I discovered Facebook ads from a pink haired lady named Sandy Krakowski. 

Jody: Yes. Oh my gosh. I same! 

Adrienne: Yep. And Sandy is a spitfire, she is not everybody’s style, but hey, she was talking about this thing called Facebook ads and I just wanted to learn them for myself to get myself more PR clients.

That’s really why I started dabbling in them. [00:03:30] And then when I realized that that tool combined with my background, I was getting really amazing results that I then started offering it to my PR clients. And within the first year of opening up my PR firm, I was getting such great results from Facebook ads that I stopped offering all the other services that I was doing.

I was just like, I’m all in on ads and I’ve been that way ever since. 

Jody: Oh, that’s amazing. And it’s a similar kind of journey, I was [00:04:00] looking at other products or offers that I had and it was like, I’ve got to learn Facebook ads. And so from there, that was that love of Facebook ads and the ability that it can change so many businesses as well as for people like me who want to learn how to run Facebook ads. It just opens up a whole new world of opportunity. 

So for you, you had that PR background or that sort of experience of knowing how to talk to avatars, which a lot of other ad managers don’t. But like you said, it really was the fuel, it [00:04:30] was like lighting that rocket to just take off.

So you started that company. You were running Facebook ads for clients and then so what’s that journey been like? So has it just been unicorns and rainbows, or..? What has that looked like for you?

Adrienne:  Well, I can tell you it certainly used to be way easier than it is today. However, when I first got started, I was doing the ads for my clients that [00:05:00] were PR clients.  Once I got my feet wet and I decided I was all in on Facebook ads, I took Marie Forleo’s B School. And during that time just planted my flag in the sand and identified myself as I’m a Facebook ads expert.

That’s what I do. 

So when people would ask in the group, does anybody know anybody who can help me with my Facebook ads? People would mention my name. And when I was doing PR and I did [00:05:30] all kinds of things that fall under the PR umbrella, nobody ever thought of me, when someone would say, ‘Hey, do you know somebody who can do this?’

Because I was doing everything and so I wasn’t memorable.  So once I decided to go all in and, and be known for something, then people started remembering that I was known for that and would mention my name. And I actually started to get coaching clients from it and I was kind of new to that world.

I didn’t really know anything about coaching. B School was probably my first experience with coaching or maybe my [00:06:00] second experience with coaching. And I started, I was charging $50 an hour to do Facebook coaching.  And I thought like $50 an hour, I was like, that’s a lot of money, because I had never made, probably even in the military, the military doesn’t get paid well, you know what I’m saying?

I don’t even remember how much I was making back then, because it was a bajillion years ago. But I wasn’t even making $50,000 a year. So, $50 an hour was like, this is [00:06:30] amazing.  And then as I got better, then I like raised my price to $75 an hour and then I got a little better and I raised it to $100 dollars an hour.

And I didn’t really start doing done-for -you until I’d been coaching for about a year. And so then I moved into done-for-you. And when I started doing done-for-you, I was charging $500 a month. 

Jody: Oh, ouch. Yes. 

Adrienne: Yeah. Now we have to remember, that was about 10 years ago. Well, probably about eight years ago.

So there’s that. But still, even eight years ago, [00:07:00] that was grossly underpriced. But I also believe that in this market what you can demand in how you charge does largely grow as your expertise grows, the better results you’re able to produce for people, the more money that you can charge. 

And so I was new then and all I was doing, honestly, I wasn’t even managing ads. They were paying me $500 to set up a campaign for them. [00:07:30] And then I was done, like I’d set up the campaign, I’d set up some ads sets. I’d set up their ads and I was done. And honestly, there’s days that I’m like, could I just go back to that?

It was so easy. I just set it up for you and then bye, I’m outta here. So I started out, charging a lot less. I felt like it was a lot of money at that time, but that’s because I was still thinking in terms of when you work for someone, you get paid an hourly rate.

It was like, how much do I want to get paid an hour? 50 [00:08:00] bucks? Well, that sounds great. So gradually, as I was able to get people better results and my confidence grew in myself because I also didn’t feel like I was worth more than that. Once I started getting better results and seeing like, well that wasn’t just a fluke. 

I actually got good results over and over and over again. Then I started to believe in how valuable what I was doing was, and [00:08:30] that’s really when I was able to start raising my prices. 

Jody: Awesome and you touched on so many valid and relevant points there, like that starting out at $500 a month while we go ‘oh, ouch’.

And we feel the pain of that now. That was 10 years ago and that is where I actually recommend a lot of people do start off if you’re just starting out. I see a mistake that a lot of people go, ‘yes, I’m going to learn how to be an ad manager’, sign up a $2,000 client and go, ‘what do I do [00:09:00] now?’

And it’s like, don’t do that. Start small. Say I’m launching this advertising service, Facebook ad service. I’m looking for some initial clients. It’s a discounted rate of say just $500. Then again, it depends on the niche as well, as we know and we’ll dive into these a bit more. 

Those coaching and course creator niches. Oh man, they’re tough. If you can run ads for them, you can run ads for anywhere. It’s not really a niche that I really recommend for people who are just starting out. There are so many other businesses that you [00:09:30] can get started out just with some basic lead gen and even brand awareness, like big companies.

As I’ve booked and audited various accounts I would see ads that are just brand awareness, like the literal brand awareness campaigns. Yeah. That are just running. And I go, these guys are not going to be looking at these ads for another month and yet they’re getting paid $2,000 a month just to run these easy campaigns.

So I’m on a mission to help educate ad managers to work with the right clients. Especially if you’re just [00:10:00] starting out, these ones that are a bit easier, and like we were saying $50 an hour or $500 a month, that can still be huge for a lot of people. So if you had four clients paying $500 a month, and again, if they’re the right clients, that’s $2,000 a month, which could be replacing your job money. 

But like you touched on, when you have your own business, you’ve got to look beyond just that hourly rate because we’ve got to put aside tax money, [00:10:30] we’ve got to put in this, do we want to hire somebody? So taking all that into account and then finding out what your ideal hourly rate is. 

So many great nuggets in all of that, in the journey that you’ve had. And so now, for example, if you don’t mind sharing, you started at $50 an hour, then $500 a month. What kind of rates do you charge people these days?

Adrienne: So now I sell, I don’t even do one-on-one coaching anymore, but every once in a while I will sell it, [00:11:00] but when I was selling it, it was $1,500 an hour. So I’ve come a long way.

Jody: Oh gosh, what’s that? $50 to $1500.

Adrienne: $50 to $1500 and I was charging $500 a month when I got started, and now I charge $5,000 a month plus 10% of ad spend. There’s no way though, and I’m so glad you brought that up and you teach people that because there’s no way that I could have confidently started if someone told me I had to start at $5,000.

And in fact, the first time someone suggested to me that [00:11:30] I charge $5,000 a month, I was like, nobody would ever pay that much money. Like nobody in the world pays $5,000 a month for somebody to run their ads. That’s crazy. I was like, ‘I could never do that!’  I had to work my way there. But like I said, the only reason that I can so confidently say that, and in fact I had a sales call this morning and the person tried to negotiate my rate down with me.

And I was just like, thank you so much for trying, but no. The only reason I can do that now is because I have 10 years of being able to produce [00:12:00] results for people that I have the level of confidence that I know that even if they pay me that rate and they pay their ad spend, that they’re going to make money because that’s what’s important to me.

I don’t want people hiring me and they don’t make money.  So number one, I’m picky about who I work with to make sure I can get them the result. But I worked my way up to that amount. I didn’t start there. And I wanted to add on to something you said about choosing the right clients.

That is just such good advice because I feel like I’m in the niche that I’m in [00:12:30] is extremely difficult and expensive and hard to produce results. There are days when I think this could just be so much easier if I worked with different type of clients. So I think it’s fantastic that all the things you said are just such good advice for people that are starting out.

Jody: Yeah, thanks. Because it’s just because I see it and I have ad managers go, oh my gosh, there’s this, and as you were talking about with Marie Folio’s B School, [00:13:00] that’s where a lot of new people go,  So for yourself, you’re the ad manager there, people coming to you $50 an hour. Perfect. That’s a perfect situation. 

Whereas, if you were in there to get clients for your $5,000 a month service, not a good fit. 

So that leads to another question that a lot of ad managers will ask, is how do you get clients that pay that? I have people come into Elite Ad Manager certification that have been running ads for years for a while and one of them, [00:13:30] similar to you. 

She was charging $1500 a month, thought that was going to be the limit, and now she’s also charging $5,000 a month plus a percentage of ad spend, because she’s got the right clients. 

What’s your experience? When you do have that confidence and that expertise, how do you find those right clients who do pay those premium prices?

Adrienne: So what I’m going to say unfortunately probably isn’t very reproducible. It is, but it isn’t. And so a hundred percent of my business is built [00:14:00] on word of mouth. And that is something that as a paid traffic person, I don’t really like to tell people. Because with word of mouth, you’re just sitting back waiting for somebody to refer you.

And you never know when they’re going to come and you don’t know where they’re going to come from. And so certainly earlier on when I started doing ads, I was out there going to all kinds of live events and networking and, yes, I’ll come be a guest coach in your program. And yes, I’ll come to like I was saying yes to all these opportunities to get [00:14:30] exposure.

But then once my name, all it takes, I’m telling you, is it takes one person. Yeah. The one person it was for me is a girl named Emily Williams, and eight years ago she was in B School with me. Actually, I don’t know if she was in B School, I think she was, but she had done Gina DeVee’s coaching program and Gina DeVee is like, she’s not that big anymore, but she was big back then.

All the coaches went to her to get coach certified and Emily, I think she found me in B School. I don’t even remember cause it’s so long ago now. But she [00:15:00] hired me to help her with her ads and I did coaching for her ads and, and she was just crushing it. And so she’s in Gina DeVee’s mastermind with all these other women who have online businesses that are learning how to be coaches.

And so she just told everybody in Gina DeVee’s mastermind about me. And so I had like 20, 30 people come to me and hire me to do coaching. So initially it took one person that was so thrilled that they just went and told everybody. [00:15:30] And that grew the coaching side of it.

And then eventually Emily became a done-for-you client when her business, grew to be a seven figure business. But what has happened with my done-for-you is the agency side of the business is the same thing. It’s like I’m in a mastermind right now where one person in there reached out to me and hired me to do their ads, and at our last event, he stood up in front of the whole room and told everybody how amazing I was.

And now just [00:16:00] four weeks after the live event, I have six clients from that mastermind. So when you say how do you get those clients, the thing is, I just did everything I could to be as exposed, as much exposure and visibility as I possibly could. And just looking for that one person that I could get amazing results for.

And then they just go and tell everybody else. And now, right now, if I wanted to be very intentional about getting those clients. Obviously I would [00:16:30] build some kind of funnel or I would do whatever. I’d be more intentional, but I’m happy with the volume that I get in terms of referrals. But one other thing I wanted to say about that.

When you talk about well, how do you get them or how do you raise your prices to that? Like I said, I did it gradually. The raising of my prices was gradual. I didn’t go from $500 to $5,000. But the biggest thing that did change was how I positioned myself in the marketplace.

And I did that through branding and through messaging. [00:17:00] And so I started to change all of my messaging to say I work with seven figure business owners and up to achieve X, Y, and Z. And I made sure that my branding and everything that I did looked like the level of someone who did amazing work. And so I was recently sitting down with a copywriter and they’re like, oh man, we want to get more clients like you, how do we do that? 

I went and looked at their website and I’m like, there’s nothing on this website that would be appealing to me. All of this language speaks to somebody who’s a newbie in business. [00:17:30] I was like, if you want to attract someone like me, you have to change the language on your website to speak to me.

So I think that’s a big part of making that as you’re gradually growing is you’re up-leveling your messaging of how it positions you, of who you work with and what you do. You’re up-leveling the look and the level of professionalism. I think that that’s a big part of it. 

Jody: A hundred percent it is and it’s that position that you are the authority in that niche. That’s what I will say to a lot of ad [00:18:00] managers, is they may want to run ads, do some lead generation. It’s like what that lead magnet is, has to talk to your ideal person. So if you want someone who is starting out and then possibly just offer coaching to them, it’ll be three things you need to do before you launch your first ad.  So that’s talking to that new person. 

Otherwise it could be, discover three missed opportunities that’s losing you money with your Facebook ads. Then that’s [00:18:30] probably talking to someone, well, maybe that was just off the top of my head, they’re already doing ads or spending money, or it could be then those ones who have been running ads. You’re capped out at $10,000 a month. You can’t scale. 

Here’s three things you need to do. So it’s like, oh, I’m spending $10,000 a month, what do I need to do? So making that very intentional to bring in the right people. So I’m really glad that you mentioned that as well. 

The beauty with Facebook ads is that, we know how to run Facebook ads, so [00:19:00] therefore even just putting those brand awareness, not even, not using brand awareness campaigns like reach campaigns to put your content out in front of the audience.

So that people can see you, they can hear your expertise, and you are building up that authority right there in the newsfeed for just a couple of dollars a day. But yes, like you said, just the messaging, positioning and looking the part as well. That’s awesome.

With regards to that, a lot of the ladies who come into my world [00:19:30] are on a similar thing to you, we don’t want to build these big agencies,  We don’t want to actually be running ads and have a salesperson doing seven calls a day and onboarding four people a week. We do like to have that small, intimate connection.

So that’s where getting referrals and word of mouth when you get great results for clients, they tell about it. So there can be a bit of an element like you’ve sort of referred to here of that pay-to-play model,  Where you are in the mastermind and you are there [00:20:00] to learn, but to also to network and find someone who’s going to be that one for you. Great story, thanks for sharing all of that. 

Let’s talk about team then. So it’s not just you. You’ve had a couple of people, you’ve had a team as you’ve been doing all of this. Give us some examples of highs and lows of teams and a takeaway or something that you’d recommend to people who are looking to hire someone to help them with their ad management.

Adrienne: Yeah, [00:20:30] like many of your people have no desire to build out a huge agency where we have a hundred clients and like 20 employees and all of that. I love teaching and so that’s why I have a teaching side of my business.  The done-for-you agency side also brings a lot of fulfillment.

It’s higher ticket and so it’s more profitable and all the things. So I think both are important. We usually would never take on more than 12 done for you clients. That’s [00:21:00] where like very specialized boutique agency to keep it small. And honestly this year I’ve even talked to my team about cutting that in half because we’re dealing with larger accounts, larger clients, they have larger expectations. We’re very hands-on. 

And the thing about team is that up until about about two years ago, so that would put me for the majority of eight years, in seven, eight years, I managed the ads. [00:21:30] And I had like an executive assistant who was an an administrative assistant and would fill out the spreadsheet of daily stats for all of my clients, she’d do like that kind of filling out spreadsheets type stuff.

Jody: Yeah, that’s huge. 

Adrienne: That’s just time consuming, we don’t need to be the ones to do it. You put the numbers in and then I’ll go read them, but I don’t have to be the one that enters the data. So anything that I didn’t have to be the one to do. My first [00:22:00] hire was really just kind of an, an executive assistant, administrative assistant, whatever you want to call them, but they weren’t necessarily doing the ads, they were just supporting with things that have to do with ads and supporting me in other ways so that I could be there to do the ads.

Now I’m not saying this is the right way to do it, I’m just sharing how I did it. That was great because it was extremely profitable because I didn’t have to pay a huge team. So I was keeping the majority of the profit. But it also meant that I’ve never gone on vacation in 10 years and not looked at ads.

[00:22:30] It means that I’ve worked before on Christmas Eve because someone had a huge launch starting on Black Friday. So there’s pros and cons to that, but about two years ago I got to the point in my life that my kids are older, they’re not going to be in my house much longer. And I really, really wanted way more freedom.

And so that’s when I started hiring. I brought on a junior ads person that wasn’t necessarily as experienced as [00:23:00] me, but they had enough experience to know the mechanics. Where if I said, ‘hey, we’re going to set up a campaign for this client, this is the budget. Here’s where you’re trying to reach, here’s the ad copy’ or whatever.

They could go and they were a mechanic.  They could set everything up. They didn’t need me to hold their hand. They knew exactly what I meant. They knew all the things to do. And so that probably took about 30 percent-ish of the work off of my plate. Which was nice when you’ve never had that. 

Jody: For sure.

Adrienne: But then you [00:23:30] get a little taste of that, and then I was like, I want more, I want someone who can do more. And that’s where it becomes challenging, especially in my position, because I’ve been doing this for so long and manage big budgets that in order to find someone who is at, at the skill level that I’m at and wants a job is very difficult. 

I can find people who have the skill level that I have, but they don’t want a job. They don’t want to come work for me. [00:24:00] They want to run their own business because they know they can make money in that. So that has honestly been a really challenging part for me is recruiting top talent that can reproduce the results that I can and who only want to work for me.

I haven’t figured that out yet, so I’m still basically have junior ads managers on my team so that I have help, but I’m still very heavily involved. So 

Jody: So if you’re [00:24:30] a tired, worn out ad manager that no longer wants to do the client chase and hustle, and you would like to work for someone with a premium agency. But a hundred percent, and that’s where I have partnered a few ad managers who have been on that journey, they’ve learnt to run ads and they go, I don’t want to do the client stuff, I don’t want to be do the business stuff. I just want to work for someone. When you do find that partner it’s a dream. 

But like you say, a lot of ad managers, they know they’re worth, and then that’s where you as the owner of the business have to [00:25:00] go, okay, what’s going to be the investment here? 

Do I want to buy my time back? Yes I do. 

So I’m going to pay somebody, and then am I going to pay someone top dollar at a high level because they had the skills level and expertise so I can’t just minimally manage it? Or find that person who has the desire that I will invest a lot of time into, fingers crossed they work out and stay around so they can rise up in the ranks.

So it is, it’s not an easy thing and it’s the biggest struggle for [00:25:30] any business,  Having that dream team on board, finding people, and then you’ll have someone great, then their life changes. They have new desires, they move on and you’re like, oh crap, I’m back to square one. And then, when it is you, that burden of you’ve had a personal referral, people want to work with you.

Adrienne: Yes. 

Jody: I don’t know, but I felt that responsibility of like, I’ve still gotta be on this thing. They want to work with me. And you feel very much that personal responsibility. It is a challenge. It is nice when you’ve got these big clients and you can keep so [00:26:00] much of that profit when it is just you.

It’s great to be able to have a holiday when you’ve got someone trusted on board, which is a challenge with the niche that you work with. 

So let’s just dive into that. So you do the webinar funnels, the coaching funnels. Like I said, if you can run ads for this niche, you can run ads for anybody. They can be intense. 

So just give us a bit of an insight, there are a lot of ad managers here who do webinar funnels, those kind of ads. 

What do you see working, what’s a big tip [00:26:30] that you have? What’s the secret? Come on, give us the silver bullet that everyone’s looking for. 

Adrienne: What’s the latest, weirdest thing? The interesting thing that I have found is, everything that I’ve heard people out there say is dead, is not. I mean, email marketing has been around since when, I don’t even know how long, since email began.

Jody: That’s it. 

Adrienne: People will say, email marketing is dead. Well no, it’s [00:27:00] not. I make money from my email list every single day. I have clients that have been doing evergreen webinar funnels for 10 years. And they still work brilliantly. And people will come to me all the time and say, oh, webinar funnels don’t work.

Or you have to warm people up for months and then you can put them through a webinar funnel. And if you’re going to sell them high ticket, you need to do this first. I don’t have a belief that there’s only one way to do something or that you can or can’t do [00:27:30] something.

When someone tells me something can’t be done, I assume that means they can’t do it. I don’t assume it means it can’t be done. So I still stand behind Evergreen Webinars. 

Now, what I am noticing is that it is becoming harder to keep people’s attention. And so we are doing a lot of testing with shorter webinars.

But I still have clients with 45 minute webinars that do great. But I do have a lot of clients testing a 25 minute or 20 minute webinar [00:28:00] and they’re also doing great. 

When you’re selling something for over $3,000, where the stranger’s going to need to get on the phone with you and want to talk to you before buying from you, I’m still seeing webinars and VSLs be the main leader in terms of still working, still being able to produce that.

Challenges used to be really popular in the fitness space and then [00:28:30] covid hit and everybody started doing challenges. Challenges are still working but what I am noticing with challenges is they are becoming harder to get people to last the entire time, depending on how long it is.

I just think that’s because our world has changed a bit. Getting people to show up consistently every single day for an extended period of time is more challenging. But again, not impossible. I have clients that do challenges all the time and they make a ton of money. I [00:29:00] don’t believe that there’s anything that has stopped working that hasn’t worked for the last 10 years.

I just think that the most important thing these days, it’s always been important, but it’s more important than ever, is great creatives and a really strong message. That’s just the thing that’s all continuing to have to get better and better. 

Jody: That’s like coming right back to the start of like how you had success with your PR clients. 

Because you had that background in marketing, you could [00:29:30] see, you knew how to craft these messages that would convert. I think with Facebook ads for a lot of years, like in the heydays of 2016 to 2018, you could get away with a lot, without having to really dig in and have great messaging, but then tables turn. 

That’s really what a lot of businesses need to do at the moment. So when they’re saying, this isn’t working, you just need to dig deeper. Be more creative with your creative, really deep dive [00:30:00] into that messaging and do the work. Like a lot of people, going back to, well, I don’t want to say B School, but B School and people starting out, they’ll skim. 

They’ll just skim over a lot of things. Their ads will be very plain, and things just don’t work. 

Like you said, the same systems, the same strategies still work. We may need to adapt a bit, like you said, with shorter form webinars, like here’s maybe a three series or whatever it [00:30:30] may be, but making it a bit shorter because people are just snacking.

We’ve got reels, we’ve got stories, we’ve got all these short form content, which again, like what we can do as ad managers to get clients is put what I call snackable pieces of content into the newsfeed. So while people may not watch a full webinar, they can still see 10 of your videos over the next 30 days that’s going to educate them with some social proof and everything like that and position you as the authority. 

So great to hear that you’re seeing [00:31:00] these strategies still working, obviously with the clients that you are working with, and with your expertise, digging in, making sure that messaging is on point and, and therefore bringing in those results.

So thank you for sharing!

Adrienne: I think they get the best results when they’re doing a combination of what you said and what I said. You’re staying present, you’re putting things out there on social that you can turn into ads for a couple dollars a day that are keeping you top of mind, positioning you as the authority, showcasing your expertise.  [00:31:30] Having that out there all the time.

What I really do for people who have the budget, is to also have ads that go directly for what I want.  So if I want to sell a low ticket, run ads directly to a low ticket, if I want people to book a call with me, run ads directly to something that’s going to book a call with me. 

I like to do a combination where your strategy that I love, that snackable content that you’re running these ads, low cost, you’re staying in front of people because I actually feel like the two of those work together really well.

Jody: Absolutely. 

Adrienne: When I have [00:32:00] clients that do just straight up cold, just straight to the webinar and they don’t have any organic strategy or any other awareness or positioning or any other kind of other ads or posts. Their ads will do well, but they don’t do as well as my clients that do both.

They just crush it when they have both. I’m glad that you brought that up because to me it’s not an either or. It’s not like, oh, do I do Jody’s snackable thing or do I do this Evergreen webinar? To me, when you have the budget and the ability, and you’re ready for [00:32:30] that, do both.

Jody: Oh, Adrienne, virtual high five, exactly. It’s that combination, that holistic approach. There’s that small percentage of the audience that are ready to take action that everyone else is targeting as well. But with the right messaging, everything, they convert. A hundred percent you want to do that. But undergird at all with this awareness and authority building. 

Well, it’s been an absolutely a pleasure talking with you today. Thank you for being so candid taking us behind the scenes of your journey as [00:33:00] an ad manager and your agency and everything that comes along with it.

So if people want to connect with you, where do they go and find you? 

Adrienne: They can go to my website, and there it’ll tell them all about me and have my social media links and all that good stuff. Awesome. 

Jody: Thank you so much, Adrienne. It’s been an absolute pleasure. Guys, go check out Adrienne she’s just an amazing human. 

Thank you for spending time with us today. That’s it for now, ‘til next time, bye for now. [00:33:30]


I love to share practical information to help you improve your skills, learn something new or help you avoid the mistakes that many Ad Managers and I have made to help fast-track you on your journey as a well-paid and in-demand Ad Manager.