For online coaches, digital marketers, and anyone else trying to make an income on the Internet, the biggest challenge has to be finding potential clients. Almost paradoxically, the increased connection created by the Internet has made it harder to identify and engage with a target audience.
Having a product that customers want is no longer enough. To be successful nowadays, you need a pitch that differentiates you from the competition and cuts through the noise. This gets harder every day, with more entrepreneurs coming online and creating content.
So, how do you stand out from the crowd and connect with new customers?
Get their attention
The Internet is a massive maze of information and opinions, so the likelihood of a potential customer just stumbling across your content is very low. As such, you need to make sure that those who are in the market for your products and services see your details. Use Search Engine Optimization (SEO) techniques to help when developing your online content.
Collect their details
When it comes to making a sale, contact information is invaluable. As such, it’s important to have a way to collect a potential client’s details on their first visit. This can be as simple as a registration form. However, you will need to offer something in return for a client’s information, like:
Regular update emails
Access to free online courses
Discounts on future purchases
Follow them up
Chances are, clients won’t take action on their first visit – in fact, it will usually take several visits before they ‘buy’. You can help speed up this process by maintaining contact with prospective customers and reminding them of your offering. Following up can also help reinforce your position as an expert or leader in your industry.
Get them to ‘buy’
Once a customer is ready to take action, you need to make it as easy as possible for them to ‘buy’. One way to do this is to build a ‘sales funnel’ that directs customers to the products they want and guides them through the sales process. Whether you’re ‘selling’ a service (like online training), expertise (like consulting services), or a physical product, it’s important to define a clear path from discovery to sale.
Need some extra help?
While there are many tools to help you develop an effective web presence, I recommend using ClickFunnels. It’s a platform I’ve used many times and has helped my clients generate over $1 million. It’s easy to use (you don’t need to be tech-savvy!) and provides access to all of the functionality you could need in one place. Visit ClickFunnels for more information and to start your 14-day free trial.
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