Converting Browsers to Customers: The Steps You Need to Know

Builders are lucky. While there are dozens of problems to

Jody Milward

Builders are lucky. While there are dozens of problems to be solved on a building site, builders benefit from a huge advantage: a blueprint from which to work. This document is the results of hours of work, problem-solving, and collaboration between town planners, architects, builders, and local governments to make sure that when the final result is ready, it does exactly what it’s supposed to do.

But building a website and online coaching program is different. There is no set of rules and blueprint to be followed that helps improve your chances of success. And often, there is less collaboration and more of you just guessing what might work best.

But it doesn’t have to be that way. By understanding the key steps of turning a browser on your website into a customer, you can start building your own blueprint.

Generating Leads

Once browsers find their way to your website, you want to know who they are. Think of how much more effective real-world retail stores would be if they knew a little something about you when you came in to browse, so that store assistants could point you in the right direction.

That’s what well-designed websites let you do. You can incentivize browsers into giving you their email address or contact information by offering them something valuable in return like a guide, subscriber-only resource, or a discount off their first purchase in return.

Follow Up Funnels

Following up has been shown through countless trials to increase rates of conversion from browser to customer. Some rules of thumb even say that between five and ten repeated exposures to a marketing message are required before a customer recalls them or trusts them.

By following up, you can send tailored, specific messages to previous browsers to “get them over the line” to becoming a customer.

Sales and Ordering

In its early days, Amazon spent millions of dollars in court defending its patent to a key piece of technology. It wasn’t an algorithm that optimized how their massive distribution centers worked or one that predicted what shoppers would want in advance. No, it was simply the technology behind its “one-click purchase” button.

This is a powerful illustration of a simple fact: you need to make it as easy and seamless as possible to buy your product, right down to the last detail.

Luckily, there are tools that let you optimize all of the key stages of the process described above.

ClickFunnels lets you do simple but powerful website creation where you can attract leads, take payments, and deliver digital products all in a single, unified platform.

This part is important. There is no doubt that there are more tools than you could probably ever hope to know about out there that do one or two things extremely well. But when you are thinking about your own workflow, you don’t want to be endlessly toggling between programs and screens. You want a single platform that does everything well. That was the original genius of Facebook. There were already microblogging platforms, ways to send digital invites to events, and the ability to share photos before Facebook came along. But the genius was putting all of the major parts in one place and integrating them in a way that made sense. That’s the same principle that you want from your business tech and one that this service offers.

And there’s no risk to you, you get a 14-day free trial to get access to the product and explore how it works. So what are you waiting for?



I love to share practical information to help you improve your skills, learn something new or help you avoid the mistakes that many Ad Managers and I have made to help fast-track you on your journey as a well-paid and in-demand Ad Manager.