Archives for June 2021

What’s the best Campaign to use for your Facebook Ads?

Have you ever gone to launch an ad and you've wondered which campaign objective shall I use? Well, that's what we're digging into today in this episode of online confidential, where I take you behind the scenes to talk about secret ad manager business. So if you go into ads manager and you're going to launch a campaign, you're going to see that there are a number of different campaign objectives that you can select from.

And Facebook has them all neatly bundled for us into awareness, consideration, and conversion. But sometimes you may be wondering which objective you should use because your goals may be a bit different or varied or your retargeting. So what campaigns should you use now out of all those campaigns there? I've probably only used about five. There are some campaign objectives that I have never used.

So first of all, we need to consider what the objective is of our ads. Are we wanting someone to come in and opt in or come in and purchase? If that's the case, then you want to be selecting a conversion campaign that is so Facebook is going to go out and it's going to find those people who are likely to convert. And then for our conversion campaigns,that's where we'll select a standard event at the ad set level for the objective that we're wanting to achieve.

So say if it's opt-ins, you may have the lead standard event installed on that thank you page. So the lead standard event fires when someone opts in, so you'll have a conversion campaign that's optimized for leads. That standard event, if you are getting people to purchase something, then you'll likely have that purchase event firing on that confirmation page.

So at the ad set level, you'll change that optimization to be purchases because that's the standard event that would be firing on that confirmation page. So again, it's a conversion campaign that's optimized for purchases. Now, conversion campaigns are great and then that's what so many advertisers go out and do. They are wanting people to take action to opt in and build their lists.

How to Run Facebook Ads for clients
They're wanting people to purchase. They're wanting people to apply to book a call. So conversion campaigns are super popular and therefore super competitive. They can be some of our most costly campaigns and not some, but they usually are. So you've got a higher CPM. A lot of people are in there because that's targeting that section of the audience that is just hot and ready to take action.

So conversion campaigns, very, very competitive, but it's the campaign that you want to select. If you're wanting people to opt in, wanting people to purchase, you want them to convert and take action.

Now, the other campaign objectives we have, one is traffic. Now this is one that a lot of people will get confused with because they'll want to be sending traffic from Facebook over to their website, but to opt in. So they may think, well, I'm sending traffic, I'm sending them over to my website. So I'll just select a traffic campaign. If you're wanting people to opt in your best bet is to still use a conversion campaign that's optimized for that event that you want to fire, lead purchase, whatever it may be. So a traffic campaign will do just that.

Facebook will send that ad to people who are more likely to click a link and just go to your website, not necessarily to take any action or convert or anything like that. And quite often I see traffic campaigns do exactly that, they get people to a website, but they don't convert. They don't opt in.

So use a conversion campaign. Whenever you're wanting people to opt in or a traffic campaign. When you're wanting to get people to your site. Now, a note on traffic campaigns, you need to optimize them for landing page views. A traffic campaign will normally default to link clicks, which is Facebook's going to send it to people who are likely to just click on your link. But you will have a huge drop-off rate between people who click the link and people who actually land on the page.

So at the bottom of your ad set level, you'll need to change it from link clicks, to landing page views so that you actually get people who are more likely to click the link and wait for the landing page to load and at least see what's on the page. So a traffic campaign is good. If you just want to get people over to a blog post to read, or it's part of maybe a retargeting strategy where you're getting them over to learn a bit more, and then you've got ads that are following up to get them to convert or purchase or whatever it may be.

So traffic campaigns are also handy for a bottom of funnel re-targeting ad. So if you've been getting people over to a sales page and they haven't purchased, you want to get your ads out in front of them again. And depending on the audience size, a conversion campaign, even though you want them to come over and convert may not feed out so well. So using a traffic campaign, because if you've already filtered your audience to start with, with a conversion campaign to get people over to purchase, but then they haven't, you've done that filtering already.

So now we just want your ads to get in front of as many people as possible. So a traffic campaign that's targeting that audience may be more effective to get people back over to the site, because like I said, we filtered them in the first place. They're more likely to convert, but let's just get them back.

So a traffic campaign gets people to a blog post or over to read something or as part of a bottom of funnel strategy. I do actually love to combine a number of campaigns for my bottom of funnel. So I may have a conversion campaign and a traffic campaign and another campaign, all targeting bottom of funnel audiences so that I keep the bottom of the funnel nice and wide.

So that's a conversion campaign and a traffic campaign. Then we've also got an engagement campaign. Now these are great to get out in front of your audience and to find those people who are likely to engage with your posts, this puts some social proof on your ads and Facebook. I love social proof and it also looks good for your ads as well, but it also creates an audience for you, a custom audience of people who have engaged with any post or ad. And they're great audiences. I find them to work really well again in retargeting strategies.

Now, engagement campaigns, like the word implies engagement. Facebook's finding that audience of people who are likely to engage with your ads. So they're great again at the top of funnel.

So you can get some content out in front of your desired audience that may be cheaper than a conversion campaign. So you'd go out and build an audience up first, who you then retarget to come over and convert. And those engagement campaigns, like I said, you can then build up your audiences of people who have engaged with any post or ad so that you can retarget them.

Then engagement campaigns are also great bottom of funnel. Like I said, keep it nice and wide. So you may have a conversion campaign, a traffic campaign and an engagement campaign. You'll find with your engagement campaigns, you'll get a low click through rate because they're not designed to go to people who are likely to click, but you will still get people clicking on them as long as your ad copy is good.

And you got a great creative and a great hook. So that's engagement campaigns, video campaigns and video view campaigns. Facebook will send them off to people who are more likely to watch a video. So if you've got a great little content piece and people often ask how long should a video be? Well, as long as it needs to be to engage with your audience, give them value and entertain them.

So video view campaigns are great to build an audience of people who have watched your video. And that can be from three seconds, 25%, 50%, 75%, a hundred percent of your videos. So there's lots of different points in there. And obviously people who have watched more of your video are going to be more interested in what it is that you have to offer.

So again, retargeting different sections of the video of your audience. Now, when it comes to videos, just because you may have the video in your ad does not mean that you select a video view campaign. Again, if you're wanting people to convert, Opt in for a webinar, and you've got a video in the ad, don't use a video view campaign.

I mean, try it and test it for sure. You'll get a low click through and you might actually get a good cost per conversion. So test and see. But ultimately if there's video in your ad, but you want people to convert, you're still using a conversion campaign. If you get conversions from your video views, then that's great. That's a bonus! So video views, video view campaigns are for people who you want to watch the videos, but if you want them to convert, still use a conversion campaign.
Now, a note on our videos when you're using it to build an audience and retarget them, make sure you keep the placements to Facebook and Instagram, because then Facebook will build those audiences, those custom audiences that you choose of people who've watched, whatever that percentage is, or 15 seconds, the thru plays of your videos. If you select all placements, Facebook, can't retarget those video views. So a very important thing to note there. If you're using your videos to build an audience, keep them on Facebook and Instagram.

And then finally the reach campaigns. I love reach campaigns. Even though Facebook has them up at a brand awareness objective, it’s good to get out there and reach as many people as possible. I actually love to use them. Re-targeting in what I call a nurture sequence, where people who are in your world, in your sphere, you are continuing to retarget this audience like for the next 30, 60, 90, 180 365 days, depending on what placement you're retargeting. So reach campaigns are great because of their frequency. You can create an ad and it will get delivered to your audience.

Like maybe once every five days or once every seven days, or once every three days,
whatever you choose. You can choose the frequency, which is beautiful. So you can just pop up in their newsfeed with different content pieces rather than hammering them day after day with the same ad. So that's where I really love reach campaigns, more for nurturing, for retargeting, putting different content pieces there in front of your audience, putting a testimonial in there, putting a behind the scenes, living life kind of content piece, a philosophical content piece, something that portrays your values so that you are nurturing your audience.

Then as you're using those reach campaigns, and you're getting back out in front of your audience, you also pepper in some conversion campaigns that, you know, 60 days down the track after they've registered for your webinar and they are seeing all your content pieces in your reach campaigns, invite them back to book a call or invite back to purchase something else because they're seeing it every day in the newsfeed with all these relevant bits of information that is continuing to build your affinity authority and trust with your ideal clients.

So that's it, that's the five sorta campaigns that I've used typically every day with all clients and with my own funnels, conversion campaigns,traffic campaigns, engagement, video view, and reach campaigns.

So if you would like to know more about ad strategies and what strategies to use, I've got nine different strategies that I talk about in the elite ad manager certification. So if you want to know more about that head over to and grab your seat and find out how the elite ad manager can help you to consistently hit five figure months.

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PSA: Why you should “Allow Tracking” despite what Apple may suggest…

PSA: Why you should “Allow Tracking” despite what Apple may suggest…

If you are an iPhone user, chances are you’ve updated to the latest operating system – iOS14. Then, as your Apps have updated you may have seen a little prompt that says something like
“This App would like permission to track you across their App and other websites”
And then the choice is yours….
Allow App Not to Track
Perhaps in that moment you see Mel Gibson yelling “FREEDOM” and you feel giddy with power as you ‘stick it to the man’ and you tap “Allow App Not to Track

And with that new sense of empowerment, you open up Airbnb and start looking for accommodation for your next dream vacation.

1 hour later, feeling completely overwhelmed at so many options but not finding the right one, you head over to Facebook to watch some funny cat videos and see what your friends from high school are doing 20 years on.

And in your newsfeed you’re getting ads for
Denture Clinics 🦷
Toddler Toys 🍼
Mobility Scooters 👵
Incontinence Pads 💦 💩

Wouldn’t you rather be getting ads from Expedia,, Airbnb or swanky resorts with all the features you’ve been trying to find for your well earned break?

AND… they have deals going…
get 7 nights for the price of 5 🤩
breakfasts included 🥓 🍳
complimentary bottle of champers on arrival 🍾

A personally curated newsfeed based on things you ARE interested in.

While Apple and alot of publications are celebrating and promoting that you tap the “Do Not Allow Tracking” option, it does not mean you do not get ads in your Newsfeed on Facebook or any other app you may open up.

What it means is that
👉 you will still get served the same number of ads, but they are not likely to be relevant to you👈

Facebook is free to 1.88 billion daily active users.
It’s funded by Advertisers.

Even if there are ads in your newsfeed, the choice is yours whether to…
Tap and learn more
Hide the ad and say ‘show me less ads like this’
Keep on scrolling.

But at least you are getting ads that are relevant to you and providing you with a more enjoyable user experience on the platform – whatever app you use.

If Bono still hasn’t found what he’s been looking for, then it would be a good idea for him to allow tracking… 🎤 🕶

Also, did you know Apple has its own advertising platform, so is it really a matter of privacy or they want to keep the data for themselves?

You can learn more about it here

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 Is your discovery call ready to hire you as an Ad Manager?


You've got a new lead and you're getting on a discovery call, but are they ready to hire you as an ad manager?

So, yes, congratulations! You've got a new lead. You're jumping On a discovery call.

Now we need to identify if they are ready to hire you as an ad manager, that's a very different thing to finding out are they even ready to run ads? Anybody can just run ads, have a funnel. And off you go. We want to find out if they're ready to hire an ad manager because if they're not, you can both be in for a very stressful time.

So five things that we're going to look at, number one is, do they even have something to sell? If they're in business, then yes, they will have something to sell. Now that can vary. Some of the selling may be offline. I worked with a very well established restaurant franchise with over 80 restaurants across Australia. We were not selling so much online.

We were doing brand awareness and audience building so that we were staying front and center of mind in the newsfeed. So people would see it and then they would reach out or they'd be going out for dinner and they go, let's go there! Because we were present in the newsfeed. So there will be businesses that are just off to that audience building and that brand awareness so that the sales can actually happen offline.

But if you're working with coaches and course creators, then yeah, generally those sales are all happening online. And what can happen for a lot of these niches is that they told you, you need to build a list, which is absolutely true. We want to be building lists because Facebook can do anything to us at any time. So we want to get people off Facebook onto our database.

Now, does this person have something to sell straight away or are they just committed to list building? Which is, you know, quite a bit of an outlay to be investing into building your list without having something to sell, they could be down $3,000 a month on their ad spend.

You know, if they're spending a hundred dollars a day,maybe they're only spending $30 a day, but if they're not making sales straight away, do they have the capacity to run that for, you know, two or three months? Do they have money that they do have set aside that they are committing to this? And therefore they're planning their launch in three months' time when their products may be ready,if that's the case, they also need to be aware that you could launch, but you may not make your money back for the previous three months. So very important for you to know, do they have something that they are selling straight away? Because again, if they're not, if they are just focused on list building, then they can get a bit stressed out.

How to Run Facebook Ads for clients

They may not last too long. Those cost per lead, maybe coming in higher than they anticipated. They're getting half the amount of leads coming in and they just want to give up and you know, and can it all. So it could be very stressful for you. So if they've got something that they can sell straight away to offset that lead gen cost is super valuable.

If they do just have that budget and they are just focusing on audience building. That is okay too. But see if they've got something to sell straight away so they can recoup that lead gen cost.
Number two, have they sold it organically? You want to know, is this a validated offer? Has it been selling already without Facebook ads?

And if so, how are they selling it via just word of mouth by groups that they are in? Are they speaking on stages and getting things sold that way? Are they going to networking events and selling it there? So how is it being sold? Has it been validated?
If they just come up with this, Hey, here's my new product or offer and this is out here to the world and they haven't sold it to anyone. There's no validation. You don't know if it's going to sell. If it hasn't sold with warm audiences, we have no idea how it's going to sell with cold audiences. And even if it does sell with warm audiences, we still don't know how it's going to sell with cold.

But we do know that people do want it at least if it's not validated, if it hasn't been sold, if it is all brand new, there is a lot of testing to do, and they need to be aware of that, that they're going to be up for ad spend as they get that data. And they are also going to be up for ad management services. And so therefore are they prepared to invest into that for two to three months to dial everything in. So knowing if it's been selling or has it gone to organic audiences.

Number three, what's the product suite? Do they only have one offer or do they have several that's really going to be important for you as well as your running ads?
Because if they've just got the one offer it's $497 and they're expecting to cover their ad spend, pay you and go and lie on a beach getting those margaritas. Not likely to happen on a $497 product. So they actually need to have these other offers. They may have something before that $497 offer that is offsetting that ad spend like an SLO as we call them a self-liquidating offer that could then ascend into that $497 offer, and then maybe ascend into a $5,000 product, which is really where they're going to make bank.

So what is their product suite? If they are just coming out the gate with one offer, then things again could be tight depending on what that offer is. Now. Even if they do have multiple offers, you will want to just focus on one when you get started so that you can launch that funnel, test it, revise it, optimize it, and get it working.

What can happen is if things don't start selling your client can go into a bit of panic mode and go, this isn't working, let's try this.

And then they'll try that for a few weeks. This isn't working, let's try this. And so nothing gets the time and attention to get it properly dialed in and optimized. So if they do have additional offers, make sure that it's agreed upon that you're focusing on this one for eight weeks to really get it dialed in, test different hooks, test different messaging.

Number four, do they have a funnel? They may have been selling things organically. It doesn't mean they've got a landing page. Doesn't mean they've got the thank you page. Doesn't mean they've got the email sequences that are going through.

So make sure you know what assets they have in place that they have a funnel to sell this product. I know ad managers that have got clients on board, they'd been going through getting sales, but still their clients haven't been terribly profitable and the ad managers discovered that they don't even have an email sequence that's going out after this webinar. So again, that's really going to impact you and your ad management services and make it look like things aren't working.

Ads are just one part of it. So you need to make sure that your client has these other pieces all in play so that you, as their ad manager can do the best job that you can bringing people in and having them convert on the other side.

Number five, can they invest into getting the data? That's what I was talking about before, that it may take two or three months to get a funnel dialed in. So are they able to invest in not only the ad spend, but also having you onboard to get that? If they're expecting to just get an ad manager on board and start bringing in sales straight away, because they've got a new Amex and they've got this limit and they need to get it paid off every month. So they're thinking just six sales a month will do that. Then it can be very stressful if you go for the month and no sales come in and that can happen, especially if it is a new product or offer. You may get six sales depending on the price.

There's so many variables with it, but they need to be able to invest, get the data, make decisions with the data and keep going, because you do not want to be getting clients on board who are not ready for you as an ad manager, because that's just going to cause a revolving door of clients for you. People will come on board, they'll get stressed after month number two, and they're already itching to get out.

And you're in a constant onboarding cycle. It's not good for you or for your business. It's not good for you, for your mental health as an ad manager. And it's not good for your clients as well. So making sure that they are ready to hire an ad manager with those five points is going to save you and your client a lot of stress.

Now there's options after this. If they're not ready for an ad manager, as mentioned in last week's episode, you could offer them coaching or consulting services to be able to help them get to the place to be ready for an ads manager. You could also be offering them a strategy session if they don't have funnels and assets in place to be able to get them in order and help get them another step closer to getting an ad manager, which would ideally be you.

I hope you found this useful today. And if you want to learn more about strategies to becoming an elite ad manager and working with premium clients who pay you premium prices, head over to to learn more about the certification program and when we're running the next intake.

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How To Convert Discovery Call Leads to Actual Sales

Are you tired of being on discovery calls all day, every day and they go for an hour and you don't have any sales or new clients to show for it? Well, listen up because that's what we're going to be talking about today. In this installment of Online Confidential, where I take you behind the scenes of Secret Ad Manager Business.

So you're out there, you're networking, you're in groups, you're getting leads and people are booking calls with you and you're getting on calls. Fabulous! That's great. But these discovery calls can go on for an hour and you go on about teaching mode. You look at this, you look at that. You even look in their ad account, but you're not getting the sales from them. And it's just not a good use of your time. So what do you do?

And it's also not that advantageous for your client as well. So how can you turn that all around? How can you turn those discovery calls that go on forever into a 20 minute call and make a sale from the end of it? That's what we're digging into now as an ad manager, you do not just want to get on a call with a client and then pitch them your price and say, yeah, we can run ads for you with this price. That's like danger Will Robinson, because you just don't know what you're going to get in for. You're going to get in the ad account and you going to go, oh my gosh, this is missing things and things have been disabled. There's no pixels. And you'll be in all sorts of strife. So here's five things that you can do. Five offers you can pitch to your clients so that one you can get paid for these discovery calls. And then also for the work and the research that you'd normally would have to do anyway, before taking the client on board, how it benefits your client and how it benefits you as well.

So first of all, when it comes to these discovery calls, so many of us are booking in like a 45 minute call. I don't know why, maybe just because we're told that in the coaching niche. That's fine. They can do that. They don't have to go in and look at ad accounts and such, right? They just need to hear the story, go through their script and pitch them. When it comes to running ads for clients, we need more information. We need to see under the hood what's been going on in the ad account, what assets they have, what funnels they have in place. So being on a 45 minute call can just extend that out.

And I know people get on the call and they're on there for like 90 minutes. One of the things we teach our elite ad managers in my certification program is to start off with a 20 minute call. Okay? And that 20 minute call you get on with your client is where you hear what their pain points are, where they're at, what they have attempted already and where they're needing help. From there, you can make one of these five offers depending on where they are at.

Now, number one, if they have never run ads before, the first thing that you could provide to them, that's going to be a great benefit for them, rather than getting on more calls with more ad managers saying they need to run ads is a strategy session. If they've never run ads before they need a plan in place so that they are ready for traffic when they get their ad manager on board. So if they've gone through say, yes, we have all this, or I've got a bit of a webpage, I've got this other thing, I've never run ads before. You say, you're great. What we could do is get on a strategy session call. And what we'll do on that call is we'll be able to go through and identify what assets that you have in place, where you had been getting traffic from already, all those products and offers that you have so that we can get a plan together. Make sure you're ready for Facebook ads before you even hire a Facebook ad manager.

And so, you know exactly what needs to be done so you can hit the ground running. So we can book in one of these strategy sessions for you. It's 90 minutes and that would cost you just $197! Bargain! That is going to save them so much time, and 197 that's on the cheap end guys. You can charge a thousand dollars for these strategy sessions or even $2,000 for these strategy sessions. Depends on what your expertise level and your skill level is at. If you are newer, then you're going to be pricing your service a bit lower so that you can get this experience, get some case studies, get some testimonials and increase your prices as you go. So that's the first thing you can offer. If they've never run ads before you can offer them a strategy session.

Another thing that you can offer them, if they've never run ads before, or if that doesn't have a particularly big ad budget could be my $10 a day client attraction code. That's perfect. If they're just wanting to start building an audience, if they're just wanting to be visible to their ideal clients, you can set up an ad campaigns for them using just $10 a day. With this strategy that I have that, it involves videos and engagement campaigns, video view campaigns, and an extensive retargeting strategy to draw in the audience, build them up and then offer to convert for them. So with the $10 a day client attraction code, your potential client doesn't even need a website. You're keeping them right there on Facebook.

So if they are getting assets built, funnels built, et cetera, you can already be building up that audience for them so that when that funnel is ready to get launched, they have an audience that they can run ads to. So the $10 day client attraction code is something else that you can offer to your clients. That can be $200 to get that set up $500 to get that set up, whatever is sitting comfortable for you and your level of expertise.

How to run facebook ads for clients

The third thing that you can offer is an audit. So if they have been running Facebook ads and they've had all sorts of issues, maybe previous ad managers have been running or maybe they've been running it themselves. That's where audit is going to be super valuable. You're going to want to do that anyway, before you sign up a client. So you know what you're getting yourself, self-imposed right. You can see if pixels are all screwy or if audience targeting has been a mess or things have been shut down. And there's a ton of disabled ads in there and their funnels are all crossed all over the place. So doing an ad account audit, super valuable for your client to see what has gone wrong in the past, where opportunities have been missed, also super valuable for you before to know what you're getting in for. And so perhaps you will go, I do not want this person as a client and you can give them, this is what needs to be done, and they can get a whole roadmap of where to go from here. Or you can see that. Yep, I would love to work with this person. There's a lot of opportunities missed and I know it can absolutely crush it for them. So again, offering an audit at the end of a 20 minute call, then you could be pricing that at again, 197, 500, a thousand, $2,000 for an audit, depending on your skills and expertise level.

So we've looked at strategy sessions, the $10 a day, client attraction code, and number three audits. What else you can offer is if they're not ready for ads, if they do not have the budget for someone to run their ads, you can offer them some coaching. Okay. That is the beauty of being an ads manager and having this knowledge in your head that you can provide it as a done for you service, but then for the people who are not ready for that, you can just offer coaching. So 20 minute call and it's discerned that they're not in a position to pay to run their Facebook ads, but I can still help you by providing you with my time and coaching you through how to set this all up. So you can say, at the end of that 20 minute call, you might go, okay, great. I hear where you're coming from here at this stage. You're not quite ready to have me onboard and running your ads yet, but how I can help you get to that stage is to offer you some one-on-one coaching sessions. So we can organize just a one-off two hour call, or I do have some packages of four hours for the month and we can get started with that for just $500.

So coaching is another great thing that you can be able to do for your clients so that you can get them to that stage where they're learning more about Facebook ads, they're digging in, they're getting results. And then when they're ready for an ad manager, you are the person that they go to.

And the fifth way that you can close the deal at the end of the discovery call is for consulting as well. So if you're working with a client who may be a bit bigger who has someone else on their team who is running their Facebook ads, you can come in and be a consultant to them. So you can actually go a bit more beyond Facebook ads. If you do have that expertise, which I train my elite ad managers to have a great knowledge of funnels as well, so that you can come in just working with their team that you're providing your insights and your expertise to them so that they can do their job better. So consulting services is another great way as an ad manager that you can bring in an extra stream of revenue other than just on fee services.

So I hope that's inspired you today to not just open up your calendar and take on anybody for a 45 minute discovery call. Look at condensing that back to a 20 minute discovery call, seeing where they're at, where their pain points are and how you can serve them straight away by offering a strategy session or an audit, the $10 a day client attraction code, coaching, or consulting services.

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Your Monthly Earning Potential As A Facebook Ad Manager

How much can you earn per month as a Facebook ad manager? That's what we're going to be talking about today in this installment of Online Confidential, where I take you behind the scenes of Secret Ad Manager Business.

So hold onto your shorts, we're going to be talking about some crazy numbers here today that you might just think would be an annual income, rather than a monthly income. As a Facebook ad manager, you are a rainmaker! You are essential to businesses increasing their revenue and so therefore the service that you provide is super valuable. A lot of ad managers that I talk to who are just starting out have their mind absolutely blown at the amount that they can make per year or per month running ads for clients, even myself!

I was talking to a colleague recently who by themself is managing a handful of clients, maybe 10, and they're making about $100,000 per month. And they're actually on their way to $200,000 per month, just with 10 or they were maybe getting another couple of clients on board to 12 clients gunning for $200,000 a month. Insane, right? Who would have ever thought going to school that you're going to be making $200,000 a month?

Sure. There are some people that may have felt that and kudos to them, but it’s certainly not something that we are taught at school, how to be an ad manager. This could be a career path and what your income possibilities are. So that is obviously one big extreme. And that's not obviously what you're going to be starting out with, right? If you are starting out as an ad manager, we need to start where we’re at a level that suits us and our confidence. Because if you are going to be pricing someone even $2,000 a month and you try and pitch that price, and you've never actually launched a campaign before, chances are you're going to choke, and you're going to feel a lot of pressure delivering for your client charging that amount.

So many ad managers do start out at a lower rate, ans get some experience on board. I tell people you need to be 100% transparent. I've never run campaigns before. I am just learning Facebook ads. I'd love to give this a go for you. And you know, a nominal rate of $500 per month where I'll go in and I'll do X, Y, Z. And rather than you, Mr. Client or potential client, I'm wasting time trying to figure out Facebook ads on top of everything else that you're already doing. I'll take care of all that for you.

And they’ll hopefully say, Brilliant. Please do. I don't want to waste my time in there. I'm too busy as it is. So starting off at a bit of a nominal fee, getting some runs on the board is super valuable for you. Get those case studies together and build your confidence before you know it, three months down the track, you can be charging a thousand dollars, $1,500, or even $2,000 per client. Now when people join my elite ad manager program, if they get in, in a certain window, we have an ad manager action plan meeting.

A 30 minute call where we look at their strategies to hit their income goals. Now for a lot of these people that are joining are mums or their transit, they've got little kids, or they've got older kids and chances are, they're not really looking for full-time work. Some of them are, which is great, which means a maximum of 10 clients or so, but others they're juggling little kids and homeschooling and various things. So five to six clients is enough for them. And maybe they only need to earn $5,000 a month or that's their first goal. When we sit down and we actually look at the lifestyle that they want, they only want to work part time and the actual income that's required for that, their eyes light up and they see how it is possible to actually hit $5,000 per month without having to go off to that nine to five and work all these long, crazy hours and worry about all the commuting.

One of my friends, who's another amazing ad manager, we've been ad best buddies for years now, Marsha, I recently did an interview with her to hear her story of coming from corporate America, to having kids and then working from home, learning how to run funnels, build funnels for people, and then going into ad management services and how she first charged someone like $50 for the first funnel or whatever.

And she thought, wow, this is amazing. And so from there, she's earning well in excess of $10,000 per month, running ads for clients making six figures per year, working from home part-time with her three little kids. So it's completely possible. So if you were to just have five clients paying you $1,000 per month for Facebook ads, which is completely like a base level price, totally achievable, that's $5,000 per month. Now what I do want you to consider, and this is what I point out in our ad manager action plan is that you do still have expenses on that, which you need to consider. You'll have to basically like a 30% tax that needs to be put aside.

How to run facebook ads for clients

You might want to get a VA on board to just relieve some time for yourself. So that could be, you know, 10 hours a week that you might have someone that's coming in and doing the reporting and various other administrative aspects you might want to pay for a bookkeeper. You may have some subscriptions that you're paying for as well. So we actually have a calculator that looks at all these other expenses so that you can see what you actually need to bring in so that revenue each month, so that you can actually take home that income goal into your pocket each month. So depending on those expenses, if you have VAs, if you're outsourcing copywriting, if you're outsourcing graphic design work, et cetera, to bring home $5,000 per month, you may need to actually make $9,000 in revenue. I know you might go wide.

Where does that $4,000 go? Well, hello, Mr. Tax Man, right? They liked to take their cut. So you want to make sure that You've earned it and you've put it aside. So you don't have to dig it out of your pocket. So even if you do need to make $9,000 a month to bring in $5,000 per month, if you have again, just five clients who are paying you $2,000 per month, that's $10,000 and you've got there. Okay. Even if you had clients at $1,500 per month, that's like six clients at $1,500 per month. Now, another thing to consider when you're running ads for clients is the ad spend that you're managing. Managing $3,000 a month in ad spend is a hundred dollars a day.

I was going to say, it's easy, but it's actually not as easy as running a thousand dollars a day. There's all sorts of different challenges when you're working with smaller budgets. But if you've got a client that's running $3,000 a day, $3,000 a day, that is awesome. But $3,000 a month with their Facebook ads, you can also be charging 10%.

That's a pretty typical nominal amount of ad spend percentage of ad spend to charge your clients. So you might have a thousand just to keep my numbers nice. And even a thousand dollars a month retainer plus 10% of ad spend. So if they're spending $3,000 a month in ad spend, that's another $300 that you would be charging them at the end of the month.

So your monthly fee from that client isn't just a thousand dollars. It's $1,300. And then if you're getting them amazing results and they're scaling up because sales are coming through and they scale up to 5,000 to $10,000 per month, then you'll get that 10% of $10,000, which is an extra thousand dollars. So that $1,000 client is now $2,000 client. And again, so if you're charging $2,000 per client, you've got five clients on board. That's $10,000 per month, but you'll be taking some out for all those expenses. So you might be bringing home 6,000 a month. But if each of those clients are also paying that 10% of ad spend that $10,000 per month can very quickly be $15,000 per month or more.

Okay. So that's how, as an ad manager, you can be making those $15,000 a month, that income that for so many people, maybe the equivalent of a year's income, you have the potential to make that in one month running ads for clients, because you provide such a valuable service. I really want you to get that. So many ad managers get caught up in their own mind and caught up in their own securities and caught up in their own money stories that they may believe.

And so therefore they don't charge what they are worth. You are a rainmaker for businesses. They need you. Your value is in the services that you provide and all those hours that you spend learning how to run Facebook ads and continuing to learn the latest tips, strategies, or changes on the platform. You provide such a valuable service, and it really is a premium service of businesses should be paying you for.

So recognize that and own that. If you are only charging $500 per month for clients, and you've been running ads for longer than six months, you need to increase your prices. If you're charging a thousand dollars per month, and you've been running ads for clients for more than six months, and you aren't getting results for your clients, you need to increase your prices.

You're not doing yourself or your clients a favor by charging, you know, prices that see you struggling and therefore needing to be on a constant chase to get more clients. If you're trying to work with 10 clients at a thousand dollars per month, you're going to wear yourself very thin. Your clients may not get results because you may drop the ball. And therefore you're on a constant hustle by using the model.

That's like what I call a boutique agency where you're working closely with clients in a one-on-one method where they're not feeling like they're just like in a cattle crush, just all coming in, that they feel that they have your attention and that premium service, you can charge premium prices. So if you want to learn more about that, increasing your prices and providing that boutique agency service by working intimately with your clients, then I invite you to check out the elite ad manager.

That's my certification program, where we help you to do exactly that, to increase your prices, get systems in place and provide a premium level of service for your clients, as well as learning the most up-to-date comprehensive ad strategies out there. So if you want to learn more about that head to and I look forward to seeing you there.

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