“How often should I Post on Facebook?”
This is another contender for the #1 question that people have when it comes to promoting their business on Facebook. Some pages post once a week, once a day or even 26 times a day! The real question is “How often does your ideal client want you to post?” If you're posting great content which they want to see and engage with, then they will welcome your posts (but I do think 26 in one day could be wearing out your welcome and burning you out in the meantime!). If you only post on Facebook 3 times a day and your content is missing the mark for your audience, they will probably hit the “Unlike Page” feature pretty quickly.
Your Facebook page provides a way for you to connect with your community, and establish relationships. If you were trying to build a relationship with someone, talking to them every now and then would be slow road to friendship. The same applies on Facebook. You need to regularly provide conversation to your Fans to build a relationship, establish trust, earn the right to then promote your product and have them happily provide their most important asset, their email address, to you.
There is on average 1500 potential posts which can appear on a persons Newsfeed every day. If you post once a day, it may well be like finding a needle in a haystack. Another statistic for you – your Page posts will only have an organic reach to approximately 16% of your Fans. So unless you're Hugh Jackman, only posting once a day (while preventing social media death to your page by not posting), is like Social Media Coma – the lights are on but nobody's home. However, the number 1 rule for to post on Facebook is content! You need to create posts that your fans are going to like, comment, share or click on. This tells Facebook that people are ‘picking up what you're putting down', and you get the big thumbs up which will get your posts into the newsfeeds of your fans for further organic reach.
So what posts do people engage with you say?
1. Well, have you ever noticed the loads of positive, encouraging quotes in your newsfeed? That's not by accident. The number 1 thing on Facebook that gets engagement is quote images. People ashare things that will make them look good. So post at least 2 encouraging/inspirational quotes a day. Make up your own or goolde some. Images always get more engagement, so head to picmonkey.com or canva.com or wordswag.co for a couple of easy peasy programs to help you create image quotes that POP out of the newsfeed and increase engagement.
2. Have you noticed how crazy popular reality shows are? That's because people connect with people. Your fans want to connect with you. I'm not saying to get out the phone and start recording the next argument you have in your house (definately not!) but every so often put a photo of you, your life, up on your page. It could be a behind the scenes business shot – people love backstage access! You will definitely want to upload a short video to Facebook – this could be something encouraging, inspirational or again something behind the scenes. Facebook loves video and you will see your reach and engagement go through the roof. I love video as it also makes it personal. Your fans see and hear you so when you post to them in future, they start hearing your voice and mannerisms, further establishing their relationship with you.
3. Share the love. Facebook likes it when we play nice. Facebook likes it when we play nice and give kudos to other pages. So another fantastic way to increase your organic reach is to Share a post from another page to your page. Look for a post which has had high engagement with likes, comments and shares and remember to keep it complimentary to and inline with your brand. For inspirational posts, check out the Zig Ziglar page on Facebook – over 3.2 million followers with high engagement on the posts = a winner to share!
There are a number of programs that can help you with your posts, one that will help you prevent your hair from going curly, is Postplanner. This is a fantastic App which can find great posts for you to post and share directly from their app. The cost is minimal and for the hours it can save you, you'll be grinning from ear to ear! You can find it here (just letting you know this is an affiliate link, but I wouldn't recommended it if I didn't use it and I know you will love it!)
See you on Facie!