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3 things I’ve learnt in generating over $2 million dollars with Online Courses

Now, you probably think to make over $2 Million in Revenue selling online courses, my clients are big-gun online marketers….

Let me just tell you now, they are not.  You don't have to be a big guru with a huge marketing budget. One of the keys to having a profitable online program is to start where you are with what you've got.

 

By implementing the 3 strategies below and consistently put in the time and effort, you too have the potential to make a very generous living selling your online program to a global audience.   We're in a happy, happy place in time right now with technology that is available to us.

 

Pro-tip #1: Facebook Ads

One of the keys I've learned for my clients creating $2 million in revenue with their courses is to know how to produce converting Facebook ads. Facebook are an ATM Machine (yes I know that means Automatic Teller Machine Machine – but that's what we say right!).

My clients have generated these sort of sales just using Facebook ads. That's the kind of results you can get when they are done right. When they're done wrong, well that’s when people say, “This doesn't work, I give up!” My advice to you is: don't give up!  Keep testing and trying!



Where many people fail with Facebook ads, is that they don't know their audience.  This is ESSENTIAL to your business – full stop!  You need to know your audience.  And when you do, and you do your data mining in Facebook, then you're on track for some sweeeeeeet, low cost, high converting Facebook ads that bring in sales.   You need the right audience – which you have because you've done your research on Facebook, you know where they're hanging out and you target your ads to them.

 

Another part of successful Facebook ads is the right message. You got the right audience, and then you need to have the right message that's going to be speaking to them. So that your Facebook ads are resonating to them, it's identifying the problems, it's identifying solutions for their problems and it's striking a chord with your potential students. The right audience and the right message are two of the KEYS for successful Facebook ads.



Pro-tip #2: The “Landing Page”

Now, when you're investing in Facebook ads you're going to be sending the people who ‘click' on your add to another web asset (like your website_ to take further action.  In the case of online programs, a very effective strategy is to send traffic to a Landing Page.  This is a page specifically designed to offer the potential student a sliver of information from your online program that want to know – therefore give you their email address in return for that information.  You don’t want to be sending them straight to your homepage, you don’t want to be sending them to some sort of random page where there are multiple things to click on and take their focus away from the action you want them to take.  Also your landing page needs to reflect the ad they clicked on that sent them there.


It's like you've got on a plane to Thailand.  When you arrive, you expect to see Thai writing on the wall when you get there.   If you get off the plane and see Swahili written all over the wall you're going to turn around, get back on the plane and go talk to the captain!   That's the same sense of expectation we want with our Facebook Ads to our Landing Page.  It's got to have the same ‘ad-scent’. When people look at your ads and click the link on your ad, they need to go to the page that reflects your ad. It's got to have the same sort of image, it's got to have the same headline, it's got to compliment what's being said on the ad so that when they get there it is a natural progression. The ads pique their interest and the landing page is where they're thinking, “Yep, I just want this information.”


So you need a landing page that compliments your ad with one call to action. You've got to be precise and you've got to be clear, that's why you don't want to send people to a home page or another page that's got all widgets and banners down the side, or ads and banners all over the top (unless you're sending your audience to a blog post  – like this 🙂 ).  Your potential students are thinking, “What do I do? I don't know what to do, I'm outta here” and they bounce off your site and back to Facebook. So have a clear call to action – clear and concise. You can just copy the headline over from your ad, copy the image over from your ad, and then just have a couple of bullet points.





Another thing to keep in mind, is millions of people only ever access Facebook on their mobile device, so make sure your website is mobile friendly.  


That's why we keep it short, and when they have gone over to the landing page on the mobile, there's not a lot of scrolling, not a lot of things to look at, it's right there in front of them. ‘Tap, here's my email address, give me the information”. That's the next part, the third part that is a key for profitable online course, is the follow up series because really, the percentage of people that come over to your site and are ready to buy for the first time is really, really low, like 1%.  People that don't know you from a bar of soap generally aren't really ready to pull out their wallet and spend $500 or $1000 on a product.


Pro-tip #3

One of my clients generated $350,000 in sales in just seven weeks, selling a $997 info product. Not bad numbers hey? Now, do you think all of those sales came from straight off the bat on the first visit or direct from their webinar? No.  This is where Email Marketing comes into the equation.   


Your email campaigns are where so many of your sales are going to be coming from because emails provide you with an opportunity to build up a relationship with your potential students.  They'll sign up for something that piques their interest – ‘Okay, great, you've got some information that can help me solve this problem, I want to know more about it!’  So they sign up and but there’s a voice in their head saying, “Okay, so why should I trust you? Why should I invest my money into you? Why should I listen to you?”


That is where your Email series can help provide value (even though I'm really disliking that term at the moment. Everybody is out and they're saying, “Provide value, provide value” and lot of people are saying, “Well what is value? How do I provide value? Break it down for me.”) Providing value is giving them information that's going to help them solve a problem or achieve a solution to their problem. That's one of the ways that you can provide value.


Again, it's knowing your potential students, that through your email series you can speak into them.  That's where you're bringing information to help them, establishing a relationship, building the know, like and trust factor. It's such an important part of a profitable online program.


From there it's a natural progression.  People will start to see you as an authority, they will start to respect, they will start to trust you. Then, when you offer them a solution with your paid course, they're more likely to say, “I’m in!”.   You've given them a free offer from the landing page and then you've developed that relationship, and your authority through your email marketing.


From there, that's when sales will generate and really kick off and you will be building up a tribe of ambassadors who know you and love your program and then when you have another program to release, they're the first in line to get it from you. They’re raving to their friends about the difference that your course has made in their life.




So that is the three keys that I've been using, continually learning and tweaking to achieve over $2 million in sales with my clients and their online programs. Yes, Facebook ads are powerful! No doubt about it! But, before you invest into them, you need to have your landing page set up, you need to have your email series in order.  Otherwise if you're just doing the Facebook ads without these other pieces in place, you're not going to get such effective sales coming from them. It's part of that system.  You need a system in place to be able to promote your online course.


I do actually have a free infographic that helps map it all out for you. You can go to… 

https://jodymilward.com/fbfunnelflowchart  

…to get your copy to download.  That's going to help you get a visual like, “Okay, so these are the steps I need to do to create a Facebook Sales Funnel.” From there that is the foundation to putting this all together to get your online sales system working like a machine for your online courses.


Click here and grab that free flowchart to help you get that visual, and map it all out, and then think of how can this apply to your business, where can you improve it? Improve your landing pages, improve your email marketing, and from there, finding your audience, getting your message to your audience, honing in on where they are and what are their pain points. That's when you're going to start to see awesome results from your marketing efforts for your online programs.




I’d love to chat with you LIVE on my Facebook Page when in bring you some of the latest tips to help you build your business and sell your online courses.  Click here to Like my page & get notified when I go LIVE!


Jody

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Why Your Facebook Ads Don’t Convert & 3 Things You Need To Do To Fix It!

 3 KEYS TO ADS V1 Crayons

“I’m starting to realise how important copywriting is in my Facebook Ads”

 

…is an all too often comment from entrepreneurs with a product or service they are wanting to promote.

 

I know first hand just how awesome Facebook Ads are…

 

really awesome.

 

I've done Facebook Ad Campaigns for clients which have resulted in 10,000 leads and $350,000 in sales, built 7 figure businesses and seen 10x return on investment (ROI), heck even  5,500x ROI using the power of retargeting ads (but we'll leave that for another post).

 

But I also know if you have crappy copy, your Facebook Ads are not going to convert – or if they do, you will be paying a higher cost per click.

 

Trust me.  I’ve been there and done that.  I haven’t invested the time to write and rewrite ads, tweak headlines, test and test again and the results have been like a black firecracker in the night sky.  There’s been an excitement and expectation of something spectacular happening – hundreds of conversions for just pennies and sales galore… but *poof* money up in smoke and nothing to see.

 

You’re left with your jaw hanging, staring at your screen.

 

Then you kinda get over it and end up writing something like “I got what you want, just click the button and gimme your money.  Now.”

(ok, maybe now quite so abrupt, but you’ve thought it haven’t you…. Or maybe it’s just me….)

 

But the words you use in your Facebook Ad – every single word – are vital to the success of your campaigns and the profitability of your business.

 

The better your copy converts, the more you sell.

 

Simple huh?

 

Sure, your ad creative (image, video etc) is really important too but this post is about copywriting. Using words that pique the interest of the reader, prick their pain point, and promise a light at the end of the tunnel bring in profits.

 

I’m sure you have a fabulous product or service that will help be a solution for someone’s problem and improve their life in some way.  I love it!  But if you don’t get your message heard and sales in, then you aren’t going to help anybody and that is tragic for you and the hundreds or even thousands of people you could be serving.

So how do you write better copy in your Facebook Ads?

 

Well this where the private investigator in me comes out a bit.  You gotta spend sometime researching….

 

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

1. KNOW Your Ideal Client.

If you’ve done the hard yards to put a program together or committed to providing a service, I would think you would have a good idea of who your ideal client is.  But sometimes, we need to take some time to refocus on our client and get really specific.

“I sell weight loss services to women” is kinda broad.  I mean your 22 year old single lady with no kids is less likely to engage to the message that you would give to a 43 year old mother of 3 (like me)

 

So that may just mean instead of having 1 ideal client avatar, you may have 2, 3 or more.  So take the time to research each avatar you’ll be targeting.  Come up with a name, where they live, career, kids, even print a picture of your ideal client to really bring it home.

 

If you have clients already, have a look at their Facebook Profiles.  Depending on the security permissions they have set, you may be able to see what Facebook Pages they like and get more information about their interests and where they are hanging out online.  This information will really help you when it comes to targeting the audiences you will serve your ads to as you can explore deeper with Audience Insights.

 

 

2. Know What Your Ideal Client WANTS.

One of the keys to copywriting that converts is to not write about yourself though at surface level that is how it looks.  What you’re really writing about is the reader – answering their questions and offering a solution.  Remember, you’re client doesn’t particularly care about you (sorry to bring you the harsh news!), they are thinking “What’s in it for me?”

 

Write copy that speaks to the reader’s feelings, desires, dreams and fears.  Tony Robbins said “Emotion is the force of life, it’s what drives us” and it’s certainly what drives your ideal client to click on your ad.

 

So how do you find out what they want?

 

Facebook groups are a fantastic place to start.  Find groups where your ideal clients are hanging out and listen to what they are saying.  What questions are they asking?  What pain points are they wanting to solve?  Depending on the group rules, you may also be able to ask strategic questions to help you better serve your clients – current and future ones.

 

So use the priceless information from Facebook groups as a framework to write the copy for your ads.  What positive change can you bring to your reader to help solve their problem?  Focus on that rather than the actual product or service.

 

3. Headlines Are KING!

According to Copyblogger, 8 out of 10 people will read your Headline but only 2 out of ten will read the rest of your copy.

 

Wowzers…..

 

So if you don’t have a Headline that makes someone tap on the screen and stop scrolling, then you’re in the Newsfeed Whitewash….

 

So armed with your Client Avatar and the questions from Facebook Groups you have an arsenal of ideas to craft a killer headline.

 

For inspiration to put it all together, check out Amazon and look at books that align with what you are offering.

 

What…more research?!

 

Yup

 

Book reviews are a goldmine for creating copy that converts.  People who loved the book often seem to provide excited statements which feature the benefits they have received from the book.  Also negative comments can also help to address issues which you can counteract in the copy you write for your product.

 

Be sure to also test the length of your headlines.  AdEspresso tested thousands of Ads and suggests that Headlines with only 5 words convert the best.

 

“If I had more time, I would have written you a shorter letter”

 

Benjamin Franklin and Mark Twain are some of the people who have been attributed to this quote.  It is a Copywriter’s golden rule and especially when it comes to Facebook ads as you have just seconds to capture the reader’s attention with a catchy headline and stimulate just enough interest to get that click.

 

I know it can be hard to get your creative juices flowing sometimes.  That's where it's great to look at and model what is already working for top online marketers bringing in 6 or 7 figures from their Facebook Ads.   So if you're needing some inspiration, click the image below to steal my Swipe File

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

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How To Get Free Fans On Your Facebook Page

How To Get Free Fans On Your Facebook Page

How To Get Free Fans on your Facebook Page?! from Jody Milward on Vimeo.

So you've got a really engaging post on your page that is getting great engagement and interaction. Aside from saying “At last!”  what are you going to do with all those people who Liked your post?  Just let them scroll off into the News Feed never to be seen again?

In this little “How To” video, I show you how you can turn those casual Likes into Page Fans – for FREE!

Building up your ‘Likes' on your Page has nothing to do with being popular.  Social Proof is very important.  Who would you rather do business with?  Someone with 74 Page likes, or someone with 350 or 3500 Page Likes.

Also when you are wanting to promote with Facebook Ads, you will often find it is cheaper to promote to your Facebook Page Audience (which is a warm audience) rather than cold audience you have no relationship with.

 

Give this a try on your Facebook Page.  I'd love to know your results.  Join my private Facebook Group and let me know how it worked for you.  Just click on the link: https://www.facebook.com/groups/GoldilocksAcademyMastermind/

 

Know anyone who would find this info useful?  Tap a button below 🙂

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Claim Your Facebook Web Address

Claim Your Facebook Web Address

Have you claimed the Facebook web address for your page?
When you create a Facebook Page, it is given a URL something like facebook. com/27862354872683 (a series of numbers).  You need to allocate a specific Facebook URL or Facebook Web Address to ensure your Page is easily found so it will say facebook. com/yourpagename

In this video I show you just how to do that – because you want people to find your FB Page right?!

So be sure to check your Facebook Page and claim the Facebook Web Address you want for your page!

 

Did you find this information useful?  Please share and let others know of this key information to help them get their Facebook marketing just right!

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When is the Best Time to Post on Facebook

When Is The Best Time to Post on Facebook?

This is a question I hear often.  There is no point standing in a room and sharing a fabulous message when the room is empty.  So why would you post on your Facebook Page when your Fans are not on Facebook?  You need to time your posts to go out at just the right time – when your audience is active.  This way, they are online and ready to engage with your posts straight away.  When Facebook sees your posts getting instant attention, their algorithms will push your post further out into the Newsfeed – increasing your organic reach (i.e. FREE!)

So in this little “How to” video, I show you the Ninja tactic to know – not guess – KNOW, when your audience is online and when is the best time for you to post.

Want to discover up to date Facebook Marketing Strategies to grow your business? Click the link to join my FREE Facebook group where I'll bring you the latest news and answer your Facebook Marketing questions.  Click the link below to request access…

Goldilocks Academy Mastermind Facebook Group.

Did you find this information useful?  If so, please feel free to share…

 

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Videos are Hot on Facebook

Get Massive Organic Reach on Facebook With Videos When You Do It Right!

Videos are HOT on Facebook right now – BUT this is one major thing you need to know!

Posted by Jody Milward on Sunday, September 20, 2015

Are you tired of posting quotes and images that aren't getting seen.  You can still get great organic reach with your posts and the secret weapon – Videos!
There is no doubt that videos are hot on Facebook but before you start sharing videos across from Youtube – stop right now!  Facebook wants to leave Youtube in the cyber dust when in comes to video content so if you're sharing Youtube video to Facebook – then you're wasting your time!  You need to upload your videos directly to Facebook for maximum organic reach.
What do you do if you don't have any videos to upload?

Share a video from another Facebook Page to your page.  Recipes, inspirational and yes, even cute cat videos are great to share over to your page.  Just look for Videos that have had a lot of views already so when you share it to your Page, it's already proven that it's what people want to engage with and Facebook will put it out into people's News Feed.  You will also find that by doing this, when you do your next post you'll be more likely to have an improved reach as the video has created momentum for your next post.

Have you been posting Videos to Facebook?  Have you found it improve your organic reach?

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Facebook News Feed Preferences

Tired of missing posts you want to see!  Customise your Facebook News Feed preferences and see the posts that matter to you.

Have you ever found yourself scrolling through your newsfeed and suddenly thought “Hey, I've haven't seen a post from (insert name here)!”  So you look them up and you see they have been posting!  Facebook's algorithms have decided that you're not really interested in what they post so therefore out of the 1600 or so posts you may see each day – these won't be one of them (along with another 1300 posts from your connections).

This is where Facebook News Feed Preferences come in handy.  You can select up to 20 Personal Profiles or Pages that you want Facebook to always show in your news feed.

If you're on a Laptop, this is how you set your preferences:

  • Settings > News Feed Preferences
  • Click on People
  • Then click on the arrow next to Following on the right
  • Select > See First

To select Pages you want to see first:

  • Settings > News Feed Preferences
  • Click on People
  • Then click on the arrow next to Following on the right
  • Select > See First

Now, if you're one of the 399 Million who only access Facebook on their phone (crazy numbers right!)  Here's how you do it:

  • Tap on your ‘More' icon (at the moment, 3 lines in the bottom right corner of your screen)
  • Select > News Feed Preferences
  • Prioritise who to see first
  • Tap on the Profiles or Pages you want to see first.

Remember you can only select 20 to see first in your News Feed.

 

 

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Posting Predicaments!

Post Facebook

“How often should I Post on Facebook?”

This is another contender for the #1 question that people have when it comes to promoting their business on Facebook.  Some pages post once a week, once a day or even 26 times a day!  The real question is “How often does your ideal client want you to post?” If you're posting great content which they want to see and engage with, then they will welcome your posts  (but I do think 26 in one day could be wearing out your welcome and burning you out in the meantime!).  If you only post on Facebook 3 times a day and your content is missing the mark for your audience, they will probably hit the “Unlike Page” feature pretty quickly.

Your Facebook page provides a way for you to connect with your community, and establish relationships.  If you were trying to build a relationship with someone, talking to them every now and then would be slow road to friendship.  The same applies on Facebook.  You need to regularly provide conversation to your Fans to build a relationship, establish trust, earn the right to then promote your product and have them happily provide their most important asset, their email address, to you.

There is on average 1500 potential posts which can appear on a persons Newsfeed every day.  If you post once a day, it may well be like finding a needle in a haystack. Another statistic for you – your Page posts will only have an organic reach to approximately 16% of your Fans. So unless you're Hugh Jackman, only posting once a day (while preventing social media death to your page by not posting), is like Social Media Coma – the lights are on but nobody's home. However, the number 1 rule for to post on Facebook is content!  You need to create posts that your fans are going to like, comment, share or click on.  This tells Facebook that people are ‘picking up what you're putting down', and you get the big thumbs up which will get your posts into the newsfeeds of your fans for further organic reach.

So what posts do people engage with you say?

1.  Well, have you ever noticed the loads of positive, encouraging quotes in your newsfeed?  That's not by accident.  The number 1 thing on Facebook that gets engagement is quote images.  People ashare things that will make them look good.  So post at least 2 encouraging/inspirational quotes a day.  Make up your own or goolde some.  Images always get more engagement, so head to picmonkey.com or canva.com or wordswag.co for a couple of easy peasy programs to help you create image quotes that POP out of the newsfeed and increase engagement.

2. Have you noticed how crazy popular reality shows are?  That's because people connect with people.  Your fans want to connect with you.  I'm not saying to get out the phone and start recording the next argument you have in your house (definately not!) but every so often put a photo of you, your life, up on your page.  It could be a behind the scenes business shot – people love backstage access!  You will definitely want to upload a short video to Facebook – this could be something encouraging, inspirational or again something behind the scenes.  Facebook loves video and you will see your reach and engagement go through the roof.  I love video as it also makes it personal.  Your fans see and hear you so when you post to them in future, they start hearing your voice and mannerisms, further establishing their relationship with you.

3.  Share the love.  Facebook likes it when we play nice.  Facebook likes it when we play nice and give kudos to other pages. So another fantastic way to increase your organic reach is to Share a post from another page to your page. Look for a post which has had high engagement with likes, comments and shares and remember to keep it complimentary to and inline with your brand. For inspirational posts, check out the Zig Ziglar page on Facebook – over 3.2 million followers with high engagement on the posts = a winner to share!

There are a number of programs that can help you with your posts, one that will help you prevent your hair from going curly, is Postplanner.  This is a fantastic App which can find great posts for you to post and share directly from their app.  The cost is minimal and for the hours it can save you, you'll be grinning from ear to ear!  You can find it here (just letting you know this is an affiliate link, but I wouldn't recommended it if I didn't use it and I know you will love it!)

See you on Facie!

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Profile? Page? Please?!

Ok, number 1 rule for Facebook for Business is you you need a Facebook Page.

This may come as a bit of of a surprise to a number of folk out there – but one of the most common questions people starting out on Facebook have is:
What's the difference between a Profile and a Page?”  This is probably the number 1 question which gets asked time and again because their on Facebook and they think they are one and the same.

So let's have a look at it…

Here is my Facebook Personal Profile.  You can see it's my Profile because it has my name and details about me. Also there is no Like, Invite Friends to Like or Call to Action Button – as you don't have these options on Personal Profiles.  Personal Profiles are where we post to catch up with friends and family and wish each other Happy Birthday rather than picking up the phone and calling them! (If you do that – stop it – pick up the phone and call your mother! 😉 )

Jody Milward FB Profile Image

 

 

Now that we know what a Personal Profile looks like, here's what a Business Page Looks like

Facebook Business Page

 

You'll see where my name is, there is a description for the ‘entity'.  Mine says “Business Person”  but there are a number of options for you to chose from, depending on how you set up your page – Local Business, Company, Brand etc….

I'm sure your little eyeballs have also noticed the Likes, Share and Call to Action Button – which I have chosen “Sign Up”.  These buttons are KEY features for your Business Page to increase your following and connect with your community.

“Ok, that's all great, but WHY do I need a Business Page to promote my Business on Facebook?”

Well that's a great question.  Let's see why…

1. Facebook doesn't approve of people using their personal profiles for ‘pimping' to their friends.  Ultimately Facebook is a social platform – where people catchup and hangout.  If people are using their personal profiles to promote their products or services – it reduces the quality of the users experience and that makes for an unhappy Facie.  Facebook is focussed on quality user experience, so they are endeavouring to keep their users newsfeed as engaging as possible and managing the marketing posts to people don't get bombarded with “BUY NOW” messages and ensure quality content.

So you need another reason?  Ok then…

2. Google spiders Facebook Business Pages.  This means that Google looks at and tracks the posts on your business page which helps your SEO.  Active Facebook Business Pages can rank higher in a Google search than many static Websites which means your Facebook Page could make it to the first page of Google long before your website does – woohoo!

Still need convincing?…

3.  You can't advertise using a Personal Profile.

If you're hoping to get on Facebook make a couple of posts which ‘go viral' and ride the wave of sales without putting any money into marketing, then I suggest you sit down and wait for the Tooth Fairy to bring you $2 when your teeth start falling out 🙂  If you're in business you just can't afford not to spend some money marketing, and Facebook is an extremely effective platform to use the ‘refractor beam' to laser in on your ideal clients, increase brand awareness and connect with your potential clients for a fraction of the price of other marketing options. Even Google is advertising on Facebook – so what does that tell you?

So I trust you're now convinced to create a Facebook Page for your Business – so how do you do it? – Easy peasey.

Create Facebook Business Page

 

Simply go to your Facebook Personal Profile and click on the little downward arrow over to the left.  Choose “Create Page”  and away you go.  There will be a number of options to chose from which you can change later on.

However when you choose the name for your page, don't get too creative!  You want to choose a name thats easy to remember and easy to spell.  Also keep in mind what you are doing now, is not what you maybe doing 5 years from now.  So it may be a good idea to use yourself as the brand (as I have done) that way, you have an open platform to market what ever you like over the years instead of being restricted by your current interests.

One very important little note here is this – you can only change the name of your page ONCE!  So have a think about what you are going to call your Business Page and think twice before you change it.

 

 

Cheers

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