What Are Your Responsibilities as an Ad Manager?

Are you responsible for getting leads for your clients, or are you responsible for the sales for your client’s offer? Are you responsible for copy, creative, or videos? That’s what we’re diving into. First off, it depends on what is in your service agreement. Especially when it comes to copy, creative, and videos because a […]

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How to Provide a Stellar Off-Boarding Experience

Off-boarding clients. It’s something that’s not often spoken about when we talk about running ads for clients. However, it is inevitable for various reasons. You are going to be off-boarding clients. Whether they’ve had a change in direction with their Facebook ads or their overall strategy. Whether they’ve decided to pause Facebook ads because they’re […]

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What Is the Minimum Ad Spend That a Client Should Have for Your DFY Services?

So you’ve jumped on a discovery call. You’ve had a great conversation with a client, and you go, “Yes, you’ve got a great product. I’d love to help you with your Facebook ads. How much is your ad spend?” Maybe you figured that out beforehand with a pre-qualifying form, but nonetheless, let’s say you’re on […]

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Are Your Clients Q4 Ready?

At the time of recording, Q4 is upon us. That crazy season with Facebook ads where it’s super competitive but also super lucrative. So what do you need to do now to help ensure that your client has the right expectations for Q4 in 2021 and that you and your client are best prepared for […]

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Does Who You’re Listening to Affect How You React With People?

Today I’m going to share one of the crappiest moments that I’ve had as a Facebook ad manager. It’s probably not going to be what you think at all, but it just really didn’t align with my values and my integrity. I do not want to make excuses or blame anyone or anything. It was […]

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