Facebook Ad Manager

Does who you’re listening to affect how you react with people?

Today I'm going to share one of the crappiest moments that I’ve had as a Facebook Ad Manager. It's probably not going to be what you think at all, but it just really didn't align with my values and my integrity. I do not want to make excuses or blame anyone or anything. It was entirely on me. However, it was influenced by who I was listening to.

At the time, there were some podcasts that I was listening to that made me feel quite toxic. So the attitude and atmosphere stirred something up within me. Whether that was my own issues that were doing it or whether it was because it didn't align with who I am, where I come from, the person I want to be, and how I want to treat people. So listening to this podcast, having this influence in my head really stirred me to act in a way that I regretted immediately.

What had happened was I was working as a Facebook Ads coach, and there was a client in a community that we were in who was doing a launch. We were helping run this launch, and I was going through and reviewing all the ad campaigns. Now there was someone else who was running the ads now. So I went in, and I had a look at the ads and the targeting. Everything was not as you typically would have it. There were all the warm audiences in with the lookalikes, and it was just a hot mess and all over the place.

At this point, because of where I was at, I had built up this sort of anger and toxicity. So I got a screenshot of it and made it so nothing would identify that person. I posted it to my Facebook with “this is why I'm training Ad Managers because of this sort of rubbish that people are doing.”

You know that if you put something on social media, it's out there for the world to see, and this person went to my newsfeed, and they saw it. Busted! Then grief, remorse, shame, all came on top of me. It was like, what the hell did I just do? That is not the person I want to be.

In another Online Confidential episode, I’ve talked about not throwing people under the bus because I’ve been thrown under the bus. But that was exactly what I had done to this other person. I felt so bad and shameful. I really wanted to go and crawl into a hole.

Then the apologies went out. I apologized to the people I was working with for any inconvenience or I caused with them. I apologized to the client and their Ad Manager. I felt really awful, and for me, that was a real low point.

Even though other Ad Managers were commenting on my posts going, oh my gosh, that's terrible. Blah, blah, blah, blah. It's not the person that I wanted to be. I allowed myself to be influenced by all these podcasts, particularly this person I was listening to at the time.

From there, it was a big wake up call for me to go. Is this the kind of person that I want to be? Do I want to go off in this direction? No, it certainly is not. So even to this day, I'll see this person in the newsfeed, or I'll see the podcast around, and I just cannot listen to it.

I want you to be very aware of who you're surrounding yourself with, who you're listening to help inspire and motivate you. Does it align with your values, whether it's the values for you personally in your life? Is it the values that you want for your business?
How to Run Facebook Ads for clients

Another example was when I was trying to figure out, do I want to build an agency or do I want to do more intimate work, building up this team of 12 that I had. Is this the kind of business I want where it's more boutique, and I'm working with just a handful of people? Coming from my in-house stays working exclusively with the company, I knew the value that was there.

So listening to this agency training was not even aligning with the kind of business that I wanted to build. There are many people out there who are business coaches and so looking at them, their lifestyle, and how they build a business.

I've got a few coaches where I'm a member of their membership community, and there are different things that I draw from each of them. For example, one of these coaches has built a business catering to the lifestyle they want to live. Then other business coaches are working all the time, and they're just busy, busy, busy. So they’ll teach and say, this is a kind of business strategy, and this is what you need to do. And I go, is that in alignment with the actual business that I want?

I know how many hours you're working, and you've got a team of 30 that's helping you do all this. Is that the kind of business that I want, or do I want to model this other business where I have more of a lifestyle? I have less of a team; however, I can still have a very profitable business with this model.

So be very aware of who you're hanging around and who you're listening to with these podcasts. Ask yourself, are they speaking directly to me, are they speaking the words that align with you, your personality, and where you want to go?

I hope you found this valuable, and if it brings up anything for you, I'd love to hear from you. You can email us at [email protected]. I'd love to have your feedback about this episode and if it's helped you be aware of who you're listening to and the direction you want to go in your life.

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Vanilla. Great for Ice Cream, not for Ad Copy

If I see one more webinar ad for a business coach who coaches about business coaching that is vanilla, fluffy, and vague, I'm going to 🤢.

As an ad manager, it's generally not our job to be a copywriter. However, a lot of the time, a lot of us are. We take that on board as we create the copy to go in the ads because that's just how it's done. Ideally, you get to a place where you're either outsourcing it and your clients are paying for it, that's part of your billing system. Or your clients are providing it to you because, honestly, no one knows your clients better than they do.

So how do you create copy that will stand out in the newsfeed for our webinar ads that invite coaches to watch a webinar about coaching other coaches? It's going to be that big, woefully vanilla, or vague copy. That's kind of like a headline that says the three key foundations to working with premium clients with grace and ease. So it’s like, what the hell does that even mean? How is that speaking to me? And then the copy itself is full of all this other sort of stuff that's just filling up the newsfeed, and Facebook does not like that kind of vagueness with their ads.

It's not going to cut it these days as we go into this pixel iOS14 world. So your ad copy and creative needs to be clearer than ever before. You need to speak to the ideal client in a way that you've never spoken to them before, and that will lift you out of the newsfeed and connect you with your audience.

This all comes back to what we call a brilliant marketing message. It's one of the things that we teach in my Elite Ad Manager Certification. It's taking all the waffle and jargon out of these ads and out of these headlines to make things super streamlined, focused, and more powerful.

I was recently looking at holding an event and thought a cruise would be fun. Now yes, after COVID, cruises kind of seem like a big petri dish of germs. But there's still a lot of fun! So we were looking and came across Virgin Voyager. The new cruise line going out by Virgin company out of Florida.

Richard Branson's quote was “create a longing for the sea, not just a cruise ship.” That, to me, was a sign of a brilliant marketing message. It was that yearning for the sea rather than just, oh, here's another ship, right? Make them look forward to the whole experience of it.

So as we create our ads for our clients, or they provide us with that copy, having an eye for that brilliant marketing message that's going to reduce the fluff, reduce the vagueness, and not make things vanilla is so imperative to be able to have that eye, to be able to see it.

Now, one of the ways that you can do that, and what I love, is to get testimonials from clients or the client's clients. Because chances are if you were to say to your client, “explain to me who your ideal client is, what their pain points are and what they want to achieve.” Chances are you're going to get all this jargon spewed at you. They're going to say they want to have some systems and frameworks to consistently implement and post and blah, blah, blah.

How to run facebook ads for clients

It's going to be all the same vanilla, vague wording. What you want is to get the words from the horse's mouth. So ask your client to provide you with testimonials from their clients so that you can see what they're saying, where they were before working with your client and now where they are afterwards and then be creative with that. Use their exact wording, but then add additional adjectives, action words, and words relevant to their field and to their niche into that copy. So that it really resonates with that audience.

Another way is to use your clients USP, now that's their unique selling proposition. Each of us is unique, and that gets lost a lot in the newsfeed. It generally all comes back to who is the stereotype. This is what our graphically designed image will look like, and here's our wording that's going to go in the ad. That's going to be the same as everyone else's wording.

I think we get that from school, maybe, right? Whoever handed in an essay, and when you get really creative, it was marked wrong. And so we get put into this little, “this is how it must be,” but when it comes to business and life for yourself and your clients, the USP, the unique selling proposition is often you. People do business with people.

So showing your uniqueness in your ad copy, messaging, and using the words that your client actually says. How do they speak? Are they all formal? How do they sound when they're off the cuff, and you're just talking to them? How can you incorporate that into the ad copy, as well as the testimonials that you're pulling in from your client’s clients?

Now, if your client doesn't have many clients or testimonials, or even if they do, I recommend you head over to Amazon and look at book reviews relevant to the niche that your client is in. Go through, see what people are saying in these book reviews and incorporate that as inspiration for your ad copy.

Putting that uniqueness and standing out in the newsfeed, we look at our clients, how they communicate, and how they generally talk. We're looking at testimonials, what their ideal clients actually have said and bringing that into our ad copy, as well as looking at a brilliant marketing message. So identifying, seeing what all those words do, the three key foundations and attracting premium clients with grace and ease, is that really what they're wanting? Why do they want it?

I was talking to one of our Ad Managers who was getting a pool built, and they had been able to get this pool installed because of the bonus she got running Facebook ads for clients. So incorporating something like that into your marketing message, like imagine flying first class, thanks to working with premium clients and taking the vacations that you've been wanting to.

So what is it that your ideal clients want? What are the struggles that they are actually facing and incorporating that into the ad copy? Stay away from vanilla, vague jargon terminology and get back to being human and putting that uniqueness back into our ads of being an individual and representing that in our ads.

I hope you found that valuable today, and when you next, see some ad copy, analyze it, look at it, see how there may be jargon in the terminology and how it can be swapped out with things that are just every day speaking to people. See where they're at, thoughts they're having in their minds and hearts, and bring that to life in the ad copy.

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Is a lack of systems really what’s stopping you from 5 figure months as an Ad Manager?

I’ve talked to a lot of Ad Managers and asked them what the obstacles are for them to be able to grow and scale their business. A lot of the time, they will say systems. Now systems have become a bit of a sexy word in this sort of marketplace. Everybody loves systems!

I love the idea of having these systems, but people think that just because they have systems in play that they're ready to scale. Well, you don't need to have systems in place to get to five-figure months. You will need them at some point especially when you want to get team members on board to help you.

For me, I teach Facebook Ad Managers that to have a boutique agency where they can be very profitable and still be able to have weekends off and go on vacations, they need to get a marketing assistant on board who can help them run ads. So at that point, you do need to have systems in place so that your marketing assistant or whoever you've got on board can follow these systems and make sure that things are run nice and smoothly for your clients.

It's systems that have enabled businesses like McDonald's, for example, to have such huge success, every restaurant, every franchise has the same systems, right? They all have the kitchens built the same way. They have the same sort of deliveries. They have all the things in place so that if you go to a McDonald's here in Queensland or McDonald's over in Los Angeles, things are still going to be the same. The cheeseburger will still have those little bits of onion on it and a piece of pickle that most people pick off and throw on the wall.

It's all going to be there because they have systems. So when it's just you, and you are just getting started or maybe you've got a couple of people on board, that's when we are dialing in some systems and processes. But it's not a reason why it's stopping you from five-figure months.

Chances are, what's stopping you is fear. That fear can present itself as either procrastination where you just keep putting things off or perfectionism where it's like, “oh, I've got to get this done and also this done. Right?” Then you keep working on things to make it perfect before it gets out there. Before you can get a new client on board, you just have to work on this first. You need to get this funnel going. You need to get this lead magnet, and you need to have whatever project management tool set up and organized.

One of our coaches in the Elite Ad Manager Certification is Renee Hribar, our sales coach. She is phenomenal with sales! She's been in the sales space for over 20 years, and her sales strategies and tactics have brought in probably about a hundred thousand dollars for my business alone.

I love Renee because she is a get out there, get it done, talk to people, and make sales kind of person. Whereas in the past, I have been very much caught up in that procrastination and perfectionism. There was a time recently where we were launching something. I was doing a bit of a test on my Elite Ad Manager Certification program and providing a self-study option. I spoke to Renee about how we could present it all, what we would do, and how we would offer it to people. She's got this strategy she calls a duck launch system so that you don't have to have a whole sales page together. You just have a Google doc, and it's all very personable.

When we run Facebook ads for people, it can be very impersonal. So when we go out there, people are opting in, and it's just all automated, and that's what we find safe and comfortable. However, Renee teaches us to talk to people, which is a great and central way to make sales for your ad management business.

So, as we spoke about all of this, we had a plan come together. Now, what that meant for me being that procrastinator or perfectionist and wanting to get into it and also knowing how to build funnels and email automations. I did up the whole sales page, the email automations and loaded up the campaigns. I wrote up all these emails, got the tagging right in ThriveCart, got Zapier connected to send the product from Thrivecart over to Kajabi, all of the bits and pieces I went off and did. So about six hours later, I finally had all the pieces together.

How to Run Facebook Ads for clients
Well, if it were Renee, she probably would have sold 10 of these offers in six hours because she would have just got out there, started talking with people. Plus, she would already have been talking to people initially. So that people who are already in a position that when you offer something, they go, “yes, please. I've been waiting for whatever it is that you're going to put out next.”

So that's the difference between five-figure months and non five-figure months, right? It's whether you go out and just take action. Things do not have to be perfect! Do not procrastinate on them. Look at how I can just go out and talk to people to bring them in as clients.

So while I got caught up with the funnel and the system to bring in someone to generate this sale and go through all of it, Renee would have just gone out and spoken to them, saying, “sure, here's a link, go over and purchase,” and the purchase would have come in.

So, getting to five-figure months could be just having five clients, and you're charging $2,000 a month. If you're just starting, then I wouldn't exactly recommend $2,000 a month. One because you would probably be very nervous with charging that. Also, if you haven't got proven results, you might be charging $500 or $1,000 initially, but we've got strategies to increase your prices over time.

So, if you've got five clients on board who are paying you $1,000 a month, that's $5,000. That's huge for a lot of people, and with five ad clients a month, that could be part-time hours. So if you're just working with five people, you don't have to worry about having all these systems in place. While you may say, I need systems to scale and grow my business and get new clients on board. Yes, systems are important. But you do need to have your own processes to follow; just don't get caught up in it.

If that’s what's holding you back is perfectionism or procrastination, and it’s stopping you from just talking to people, getting them on board, and doing things manually initially. It will get to a point where you've probably done it a few times, and that's when you can start to systematize it. Then when you're ready for someone else to come on board, that's when you really refine the system, and the secret on that is it doesn't have to be you creating all the systems.

When you get a marketing assistant on board, for example, that's where you could have a basic document with the flow to show what we do. They do it a few times, and then you have them create the system and process. A simple, easy way to do that is to record a Loom video and they can just be explaining and walking you through it.

That’s what you can do as well, and then you just hand it over to them. If you record using Loom, Zoom, or whatever screen-share app, you would also get it transcribed. So that way, there's the video and also a printout of it. So whoever it is that you hand it over to, you can have them watch it, organize the transcription, go through it, edit it, and refine it so that it is accurate and nicely written out. So it doesn't have to be you that is creating all the systems.

I hope you’ve found this week’s Online Confidential helpful in figuring out what's stopping you from hitting those five-figure months running ads for clients.

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Have you ever been thrown under the bus?

Have you ever been thrown under the bus?

Well, I have, it's not a nice experience! But unfortunately, sometimes we may do that as Ad Managers. So we’re going to unpack what it may look like to act with grace as an ad manager because it's inevitable as you go into accounts.

If you're running campaigns for clients, there will be a few broken things along the way. For example, there will be broken funnels where you have no control over the funnel or things have been broken with ads or you're doing audits on ad accounts and things aren't working so well.

It's a great thing to be able to hold your head high and treat other people with respect. Even if things haven't been done a hundred percent the correct way, which I've seen so often with various ad accounts. Ad accounts that have been run by high profile people in agencies where a lot of opportunities have been missed as well as everyday ones when clients have been running their own ad accounts. So it's about talking and communicating with them in a way that's gracious and not throwing them under the bus.

One of the reasons I'm so passionate about this is because I was thrown under the bus, and it was not a good experience at all. It was back in about 2016 or 2017 and the ads and the webinar funnels had been going off. Things were going so well, but it started to slow down. We continued to do all this testing, changing the landing pages, testing with ads, audiences, and all the stuff you do but things weren't working so well.

In hindsight it was happening all across the board and that goes back to the whole webinars are dead, which people have been saying for a number of years. But they're not dead! They still work, but things are constantly changing and ads are going to be different on Facebook from one week to the next.

What might've worked a week ago isn't working this week. So you're always testing. We had been doing all of that, lots of testing, lots of things going on. We then decided we'll get someone else to come in and have a look at the account. Now one of the things as an Ad Manager that we need to let go of is ego.

You may not want anyone else to come in and look at the account because you may feel that I know what I'm doing, I don't need anyone else to come on board and have a look. We need to surrender so that we can help our clients get the best results. Ego needs to be left at the door.

Anyway, we got a consultant who came on and who happens to have an agency as well. We got them on board to have a look at the ad account. I was on the call with my client and this other person, so it was all done in full transparency. They came in and had a look, and said, “oh, I'd be doing X, Y, Z, blah, blah, blah.” And it's like, I have been doing these things. If you looked at the ad account for longer than five minutes, you would actually see that, yes, I have tested this, and we have done this. We have done all of these things.

However, this person obviously had an agenda. They were keen to get a new client on board. Now all went well. My client called me up afterwards and said that was not how I expected that to go down. You know, I'm really sorry that you went through all of that. We're a hundred percent happy with you and how everything's going.

So everything went well. But I've obviously remembered the experience. It's very easy for people just to come in and have a superficial look at things.

How to Run Facebook Ads for clients
There's actually another time where I had another client and again, the same sort of thing. We had been trying all kinds of things for this client's account, but just nothing was working. We'd gone and tested all the different audiences, different messaging, different angles, different avatars, even different art, landing page software to speed up page load times, even different URLs in case Facebook was hating the URLs. We'd been working on it for months.

While we had generated a million dollars with it, performance was really struggling at this stage. So they reached out to someone who has a podcast. I heard about this on the podcast and was like; this is actually my client. This person was saying, “oh, this is their trouble. It's this.” Without them knowing the whole story.

It’s so easy for people just to make these assumptions and say, “oh, this isn't done, this isn't, and this isn't done”, and to throw people under the bus. I've gone into audit ad accounts, and I have seen ads that were retargeting campaigns that were created four months ago, and they still haven't fed out at all. And it's still turned on and obviously has not been checked. That’s really concerning that’s happened.

But for me as an Ad Manager, auditing the accounts, going back to the client saying, “look, you know, these haven't been running for four months. This is not good. You need to sack that person.” Is a horrible feeling, right?

For me, I don't want to be doing that. If you're like, yes, they have been doing the wrong thing, but I want to make sure that I'm acting with integrity and that I am able to hold my head high without stabbing anyone else in the back. That's not what we want to be doing here. And also, for the client, how gutting can that be to hear that they're not managing my campaigns properly. I've been paying them, and I've been doing all this ad spend. It's a horrible feeling for them.

So whenever I'm doing, for example, an audit, where I can see that retargeting campaigns haven't been getting run, ads that haven't been beating out all these mistakes in their targeting and such. So I instead position it more as, “here are some opportunities that have been missed. By correcting these, it would go a long way to help the performance of your campaigns.”

So rather than just going, oh, X, Y, Z hasn't been done, and this is really bad and pointing out mistake after mistake in a way that's obviously tearing someone else down is not ideal, in my opinion. I want to make sure I act with grace to fellow ad managers as much as possible because it's a hard gig. We don't always get it right, but we're all human, after all.

If things aren't going well, if there are bottlenecks in the ads, don't just point fingers, saying it's someone else's fault. If conversions aren't happening. Is it the ads? Is it the funnel? Don't be quick to point the finger at something else that may be out of control for you. If it is an issue with the funnel or it's their fault, they need to be able to do this. Make sure things are documented and passed along. “I did mention this as a concern, you know, two weeks ago that this needed to be updated”, but just act with grace. We're all in this together!

We all ultimately want to get results for our clients. However, if it happens that someone isn't acting with the best interest of a client on board, you can still hold your head up high and work with your client and assure them that you're here for them. You're here to support them a hundred percent of the way. Don't throw the other person under the bus. Act with grace with all that you do when it comes to running ads for your clients.

I hope you found this valuable, even though we're not exactly talking about ads or strategies and such, but just the way that we carry ourselves as Ad Managers. I believe when we do, you're going to attract those people back to you as clients, as contractors or people in your sphere who are going to compliment that for you as well. And I know for me, I'd much rather be working with people in that kind of environment than a toxic environment where it's every man for himself.

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The Secret to adding $100k to DFY Ad Management Services

Want to know how I added over six figures to the revenue for my done for you Facebook Ad Management Services?

Well, it was with a low ticket offer or what we like to call a Self-Liquidating Offer. It was part of an overall strategy that I have developed while running ads for clients in the coaching and digital course space. I bundled up my methodology, put it into a Self-Liquidating Offer and sold it for $27. I'm not even including the revenue that was generated from the sales of the product in the hundred thousand dollars.

This strategy also brought in some ideal clients who purchased this product and said, “Oh my, this is amazing! I love what you do. I have watched this training, and it is fabulous, but I don’t want to run ads. I want you to run them for me.”

I had people reaching out to me with a credit card in hand, ready to sign up for my done for you services without even selling to them. The selling had already taken place by them buying my Self-Liquidating Offer. So they came on board as premium clients that I typically charge $4,000 per month, plus a percentage of ad spend.

When clients came on board, we managed their ads for some time and that brought in over a hundred thousand dollars. So it’s probably more like $130k, $140k. I haven't exactly kept tabs on it, but it's well over a hundred thousand dollars.

How to run facebook ads for clients

So why wouldn't an ad manager want to have their own SLO?

While you can run Facebook ads for clients, it's amazing to add additional revenue sources to your business and having an SLO, you can run on autopilot! You don't have to make discovery calls to make sales. You could be doing anything. You could be out having coffee with a friend and your phone dings because you've generated a sale.

And I tell you what, that is such a great feeling for a service provider to actually be able to enjoy that passive income. I wouldn't exactly say it's fully passive, right? There is still work to be done, but it's a great way to offset some lead gen costs. To get people to come into your sphere and know a bit about you, your systems, processes, what you do, and who you are. They then ascend to becoming your done-for-you clients.

So here's four reasons why I think all ad managers should have their own SLO.

Number #1 – Productize a piece of your service.
You have a very valuable skill set that so many businesses need and some of them may or may not be ready for your done for you services.

That's fine, but there will be those ones who are, and they come in after they experience your offer and experience your way of doing things. They love it and want to work with you.

So just productizing a part of it. Like my Client Attraction Code is part of an overall system, which I call the Social Charlie system, where we have all these top of funnels and we keep our top of funnel nice and wide. We bring people in. Then we have this whole retargeting stack of three streams to capture people the whole way through to continue to nurture them and convert when they are ready to make that decision.

We can catch people when they are solution aware and are looking for that solution. We can also draw in and nurture those people who are not at that stage, but we can build that awareness, affinity, and authority with them so that when they are ready to purchase, we are the ones that are on their minds. That's the section of the audience that so many people miss.

Our Social Charlie system is this big comprehensive system and just a fraction of that is helping people to attract and build an audience. That's going to indoctrinate them into their way of doing things, nurture that relationship and have people ideally reaching out to them going, “I've seen you in my newsfeed. I love what you're doing. I'd like to know more about working with you.”

As an ad manager, there is a lot to running Facebook ads. So you could put a product together of some of the things that you've learned or that you’ve applied to your clients. It could be about audience research, pixel installing or teaching about standard events, custom events, and custom conversions. With all these iOS changes that are going on these days, people need help with setting that all up as well. It could be on ad copy and creative. It could be looking at the data metrics, how to scale, or how to optimize. There's so many facets to Facebook ads that you could just zero in on one. That's going to talk to who your ideal client is, draw them out and be attractive to them.

So productize a piece of your process. I always think it's a great idea for ad managers to be running their own ads. When you have an SLO, you put your ad spend behind it; you’re putting your money behind it. So now you're experiencing what it's like for your clients to be spending money on Facebook ads. This gives you a great opportunity to do some more testing that maybe you wouldn't be able to do on your clients.

Number #2 – Making money with an additional revenue stream for your business.
Normally you would be putting your content out there. You would be doing lead gen campaigns to get people to come in and book a call and I've done all that. And man, I've had some calls that were not ideal clients. So putting your SLO out there, you're getting sales at any time. On a day off, while having a coffee or even making money while you sleep. Because it's out there generating revenue for you as well as paying for your ad spend.

Ideally, even if it doesn't cover it fully, at least it's going a long way to offsetting your ad spend.
And that's what an SLO is, a Self-Liquidating Offer. Your lead gen campaigns are bringing people into your world to nurture them, ideally paying for itself.

Number #3 – Attracting those done for you clients by putting your content out there.
You can be hitting a pain point of an ideal client who's maybe doing their own ads and they've been doing it for a while. They feel stuck where they're at and would like to hand over their ads to someone else, but they don't know where to start. They see all these ad managers around and have heard all these horror stories.

How do I find a great ad manager? Well, they can buy your program and can see how you do things. They say, “oh, I like the way they do this.” And then they reach out to you. By bringing in those done for your clients, it's a great way to be able to tap into that audience and bring in these qualified leads who have their credit cards in hand, and they're just ready to buy from you.

Number #4 – You can be building a list of buyers.
Rather than just building an email list where people are disinterested or not engaged, and they're not even opening their emails, you've got people paying to be on your list, and you are creating a great quality list. As an ad manager, you probably neglect having a list of your own because you're busy building up your clients list.

However, this is a great way to help you build your own list and add people who have purchased so that you can offer an additional service. Now, whether it's going to be done for you services, that's one offer. Another one could be that you hold a monthly workshop or every two months, every three months, whatever you can fit into your schedule. You could say, “Hey, I'm doing a workshop on …” (something else that's going to compliment your existing SLO).

So, for example, if you did an SLO on audience targeting, you could be doing a workshop on optimizing your ads or reading the data. Additional workshops you could be offering to these people, who've already shown enough interest in what you have to offer to purchase from you.

You might also offer some coaching spots. If people aren't at that stage of looking for an ad manager, they may be interested in some one-on-one coaching or office hours, as I like to call them. For example, you could have a group of people and for two hours every week, you have your office hours, people can jump in, and you answer their questions. Or you can even do consulting, strategy sessions, or offering audits.

There are so many additional things that you can offer. It’s about bringing in a great quality audience with an SLO. So that's four reasons why I believe ad managers should have their own SLO so you can generate additional revenue, build a list of buyers, or have offers that you can sell to people along the way who maybe aren't ready for done for you services. As well as experimenting with ads with your own ad spend, which is a great thing for ad managers to do.

So if you're interested in creating an SLO, I have a Self-Liquidating Offer Intensive if you haven't run one already. This is an intensive training! We go through all the steps of what you need to do to create an SLO, what would be a good topic for an SLO, creating the sales pages, emails, and email sequences. Using products such as Active Campaign, where there's all the sequences and Thrivecart, which I’ve found to be a great payment gateway because you can track the individual purchases, which so many other platforms do not allow you to do and that is a crucial part of it.

The Self-Liquidating Offer Intensive covers all of that for you, as well as giving you a system so that if you want to add it to your services, to offer clients, whether it's building out an SLO or just running the ads for an SLO, that's all in this training.

Here’s the link to go learn more about the Self-Liquidating Offer Intensive. I hope it has inspired you to see that there are so many more opportunities for you rather than just running strict, done for you services, and believe this is all I can do.

There's lots of opportunities because you have such valuable expertise.

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How to make additional money as a Facebook ad manager

If you’re wondering how you can make additional money as a Facebook ad manager, other than just doing done-for-you services.

Keep reading!

Now knowing how to run Facebook ads for clients is a super, super valuable skill.
You are a Rainmaker for businesses and can help them turn things around and change people's lives, employ more staff and make a big difference in the economy.

So what can you do that’s not just limiting you to a limited number of done- for-you services? Your knowledge, your experience is so, so valuable. So how can you offer it to more people?

Let’s look at four ways that you can do that. Number one is obviously the done-for-you services. That's your premium services, and that's what you charge a significant rate for as you have experience and expertise.

If you're starting out, then you're not starting out at $2000 or $3,000 a month because you need to get some runs on the board. But ultimately you want to be charging $2000 or $3,000 per month or more running ads for clients. It's a premium service as you're taking a lot of pressure off them that they don't need to learn Facebook ads.

They leave it with you to handle. And as long as they've got that validated funnel, that proven offer, and they know who they're talking to, you can just work the ads. You take that all off their shoulders and that is immensely valuable. So we've got a done-for-you service which as you know we can only take a limited number of clients like that on board.

Another service you can provide is a coaching service and that can be completely scalable. You can have office hours of say two hours a week where people who have hired you for your coaching program, can come in and join you in these office hours. So if they've got any questions about their ads, if they've got bottlenecks, if they want your help, they can just tune into these office hours. You're there on zoom and they can all jump in and you answer their questions. They can learn so much from you and answering their questions directly, or if there's others on the call as well, then they can learn from those questions as well.

So coaching is an amazing opportunity for you because again, you have these skills, you have this expertise that so many business owners want to know, and they can't all afford your services, maybe the lower rate, or maybe even at the higher rate, but you can provide a scalable coaching program. The office hours make it very simple and very easy in that you have a day that for two hours you can just jump on a call.

How to run facebook ads for clients

You can also add on a VIP package to that coaching service with those office hours. So say you've got Wednesdays from 8:00 AM to 10:00 AM office hours. And people can just jump in then and answer their questions. You can also offer a VIP service that could be access to you via Voxer. For example, that Mondays to Fridays, if people have got questions, they can just send you a Voxer and you answer like just one a day. That's a big key here! You want to have those boundaries set. You don't want to be hit up in Voxer like 12 times a day and then you're spending so much time in there.

Look at the voxes once a day and therefore people will be very thorough with their thoughts and what questions they have for you. And instead of asking you a little question here, you answer it. And then this is the next one. Here's the next one. It'll help them with their thought process and ask you better questions. And so for that VIP on top of the office hours coaching, that can be extra $200 a month or $500 a month or so for that VIP level.

So coaching is another service you can provide as well as consulting. So if there are businesses who have someone on their team already, who is running their Facebook ads, but just needs support, you can offer a consulting service for them.

You can catch up with them once a week. They can have access again to your Voxer and such, and you can support them. Now, that's typically not as scalable as your coaching. Like we were saying office hours, you can get as many people in. They can all join. Consulting is still more one-on-one. However, again, that would be a premium price because it's a one-on-one service. Your time is your time. You can not scale that. So again, you can charge a very good price to be able to provide that service when you have the expertise.

And then finally we have our VIP days. So this is where we've talked about in other episodes where you can do an audit service, you can do a strategy session and you can do a setup service. So this takes that to the next level. So a strategy session might typically just be for about two hours, whereas a VIP day, it could be five hours or so. And that's where it's a combination of the strategy session, but then you also go deeper into other levels so that you may really help them to map out, here's all these offers.

And what's been selling the best. What have people been opting in for. Follow the money is what I like to tell people. What have people been buying and focus on that one first and then build everything else around it with your VIP day.

That would also go into looking at, and making sure that you've got your messaging and avatar dialed in and all the other pieces. Looking at the sales page, what's on the sales page and is that talking to the avatar. So the VIP days would be a very intensive day, which again, is a premium service that people would be paying you more for because they have you exclusively for the day.

So that's four ways that you can expand on your Facebook ad expertise,including that done-for-you services. You can do coaching, which is completely scalable. Have as many people in your coaching as you want. And then also offer a VIP element for that coaching service. Because as I like to tell people, there's always people who like to sit in the front of the plane.So there'll be people who will just get the coaching program. And then there will be others who will upgrade for that VIP service on top.

Then you've got your consulting, which you do one-on-one help with someone on their team. And we've got these strategy sessions that you can also do as well. So a number of ways that you can maximize your expertise and not just be doing the time for money exchange.Yes, some of them still have an element of that, but it's a way that you're not locked into the done-for-you services, which we know can take up a lot more hours than we initially planned. And especially as we're going through iOS or the changes that roll out there and all the changes that inevitably happen with Facebook ads, we're always on our toes a bit there.

If you want to know more about making consistent 5k months as a certified elite ad manager, head over to eliteadmanager.com and check out our training, that helps you to become a certified elite ad manager and puts you ahead of the rest when it comes to providing ads for clients.

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Do you know what the difference is between Standard Events, Custom Events and Custom Conversions?

If you run ads, there's no doubt that you already know about sStandard Events and ustom Conversions as well. But something that a lot of Ad Managers don't know about are Custom Events, what are they and how are they different.

Let's just take a step back and look at each of them individually to start with. First of all, Standard Events.ow when it comes to our Facebook pixel, we have the Base Pixel. That's typically the big, long piece of code. The base pixel gets installed or depending on the software, you'll just put in your pixel ID, just that string of numbers that's for your pixel.

So we need that Pixel everywhere to start with, on all of your wWebsite assets. Everywhere that people would land off of Facebook, that's relevant to our services. We want that pixel everywhere!
Now, then we want our Standard Events which are typically events that will fire on pages that we want to track.

For example the Lead Standard Event. We would typically install that on a page where somebody will land on the opt-in and then they'll put in their email address. Then they land on the Thank You or Confirmation page. And that is where a conversion has happened. So the Standard Event, pixel would be installed on that Thank you page. And that's what we are optimizing our Conversion Campaigns for.

When we run a Conversion Campaign, that's optimized for the Lead Standard Event,, Facebook will go and find more people who are likely to opt in.. We generally use a Lead for the very easy opt-ins such as PDFs or quizzes or guides and things like that.

Then we typically use Complete Registration Standard Event on webinar funnels, for example. So something that's a bit more of a bigger ask where they're going to sit and they're going to watch an hour's training, so complete registration there. Then when you've got your high ticket funnels, you would have a submit application for when they have submitted their application form and schedule for when they have actually booked a call.

So there are a number of different options there. We used to be very limited, but we've got a few more options these days. There's also of course, purchase and initiate checkout and add to cart. So again, initiate checkout can be on the page where there is a checkout form and then purchase is going to be on that page. They land, after they have put in their credit card details, say by now the purchase event has occurred. And it's on that confirmation page. Again, depending on your software, some may have that firing for you in the backend, but typically, you know, you'll have it on a confirmation page and that's where it will fire.
How to run facebook ads for clients

So there are standard events there that Facebook has standard, and they're going to be across everybody's ad account. Now custom events are like a standard event, but they're custom. They're unique for you! So where you may have the lead standard event installed, this is where I would customize that event for a particular funnel. So say for my ad manager guide funnel, I would have lead_AMG for the ad manager guide.

That way I can keep track in Facebook in the reporting and see what the lead event has fired for that ad manager guide. Because if I've got five different funnels that all have the lead standard event firing, then it could get a bit confusing with my ads because it might see that a lead event has fired, but it hasn't been for the funnel that I intended it to be for.

Because people end up in different places on your website. The last ad they may have seen was for my ad manager guide, but they may have opted in and invited the lead event for one of my other funnels. So it was actually that one and not the manager guide, but the lead event would fire in that one. Hope I haven't lost you there!

So custom events help you keep track of your funnels. So lead_AMG for ad manager guide, then I might have lead on the school for AME for ad manager express, for example. So you can customize them. Now, these are great because they're not URL based.

You could put this custom event on any page. So therefore if you've got a funnel, for example, the ad manager guide and the URL was admanagerguide.com. It's on the thank you page of it but for some reason I've had to change the URL. I can still just use that snippet of code and put it on another URL and it will continue to fire there.

So that's what makes custom events different to custom conversions because custom conversions are typically created from a URL. So if that URL needs to change, then you'll need to create a new custom conversion for it. So custom events are super flexible, very robust. And it's just the little piece of script code that is the same as the standard event that you just customize and you can install on any URL and it will just start tracking.

So that's why I love custom events because they are very robust, not URL based and save a lot of issues like when things are URL based. Now when you create a custom event, we also need to come back and create a custom conversion. Now I just said with our custom conversions, typically when people create them, they create them based on the URL.

Now, when you create a custom event, you will select that event rather than the URL. So yes, you'll need to fire it on that page. So you'll go through your funnel, you opt in, you'll do your pixel check and you'll see that it's fired. Then come back to your custom conversions and you'll be able to see it, generally takes a few minutes, can take up to 30 minutes or so, you'll see that event there in your list.

So rather than creating a custom conversion, based off a URL, you'll just say from an event and you'll see it there in the list and you'll select it, then you'll pair it with one of the standard events. So like I said, lead_ AMG is for people who've opted in for the ad manager guide.

So I would pair that with the Facebook standard event lead. So that's how you set up your custom events over into a custom conversion. And you need to do that step because then in ads manager they'll come up in the columns. You'll want to be able to create your new reporting, a column for lead ad manager guide. So that's why you need the customer events there.

So Facebook will start being able to track them and you'll start seeing them in ads manager. Now, like I said, custom conversions. Typically people create them based on the URL. Now, if you are doing that, there's a couple of things you need to make sure you don't select equals, unless you really know what you're doing. And you're doing that for a specific reason because there's so many variations that can happen with our custom conversion URLs.

For example, with your Facebook ads, people will click on your Facebook ad, they'll go over to your page. And you've probably noticed Facebook puts in a little question mark, and then it says, FB click. And then there's a whole other string and UTM parameters and all the rest of it. So that's why custom conversions or URLs using content equals is very dangerous because they can have a lot of variations.

Some might be HTTP, some might be HTTPS. So I always recommend to people that you create your custom conversions when you're using a URL that you select contains, and you only use that part of the URL that you absolutely need. So I typically won't include HTTP or HTTPS. I would just say Jodymilward.com/TYAMG, which is thank you,ad manager guide. So I know they've landed on that page. So it contains just that part of the URL. Therefore, if it's HTTP or HTTPS, it doesn't matter if Facebook puts the question mark, if FBQ click on the rest, it doesn't matter if there's various other parameters that have been put on the end of it.

As long as it contains this part, then create that custom conversion. So that's what you need to consider there. So standard events come from Facebook, here's your standard events. Custom events, you can customize them to whatever, and you just use the same sort of script that you use for your standard events, but just customized. Then you create a custom conversion of that custom event and then custom conversions where you may use a URL.

Now, when it comes to optimizing our ads these days and our aggregated events, we can only have eight aggregated events. So that's where I would not typically use our custom events for the aggregated events. It's much safer for you to be able to use your standard events. Therefore they can be applied across any funnel. So if you've got ads running for a funnel already, and you've used custom events or custom conversions that you've optimized for, you've put them in your aggregated events, but then you're going to be launching a new funnel And you need to make changes to those aggregated events that could just throw things right out of whack for you.

So best practice if you use your standard events in your aggregated events, that's going to save you a lot less grief as you roll out additional funnels, we'll make changes, but create your custom events or your custom conversions, but ideally custom events because they're so much more robust and use them for tracking in your ads manager and use your standard events for optimizing and in your aggregated events.

If you want to know more about making consistent 5k months as a certified elite ad manager, then head over to eliteadmanager.com and discover how it's possible, the problems that are existing in the industry and the opportunities that exist for elite ad managers.

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Services to offer a potential client

What service can you offer a potential client even if they're not ready for Facebook ads?
So congratulations, you've been on a discovery call and you've spoken to a potential client to see about how you can help them with their business by running their Facebook ads.
Now sometimes not everyone is a good fit for our services and you do not want to be taking on a client for a done for you Facebook ad service, if they're not ready for Facebook ads. So what are the other services that you could offer them that can help them get to a place where they will one day soon be ready for Facebook ads.

Three things that we're going to be talking about today, let's go. So the first thing you could offer them is a strategy session. Now this is ideal if they've never run Facebook ads before, a strategy session will help them to see what assets they have in place and therefore what kind of ad funnel they would need to be able to run ads for this service.

So if they've got a coaching service, then what ads would be best in there? What assets do they already have in place that we can say, okay, great you've got this lead magnet. So we want to have this at what we call the top of funnel. And some of those terms may not even be familiar to them, but us in ad land they're language we use every day.

So it had their lead magnet here at our top of funnel. Then you could re-target them with a webinar. That's going to invite people to book a call and book them for their coaching program or the consulting services and such. So a strategy session really will help you and help them to identify what their funnel would actually look like, what assets they need in play.

Making sure that they've got email sequences lined up for when people opt in. It's amazing how many people don't have that. And they just have people opting in and they are expecting them to sign up straight away. So making sure that they've got all those assets in place, because Facebook ads is just one part of it. So a strategy session to help them see the whole big picture that you can help them identify if they've got it all together, then how can you help them with their Facebook ads? You can be saying, okay, so we've got all this. This is our strategy session. You go through it all. This would be the funnel and what would be in play. And these are the type of ads that you would need to have with this piece and this piece and this piece.

How to Run Facebook Ads for clients
And then I go great, okay, well we can get the funnel together. That's awesome. How much is it for you then to run the Facebook ads for us? So from there you can do a proposal for them and you can see what exactly needs to be done so that you know what kind of work is going to be involved for you with that.

You're well-informed, you can avoid scope creep because you've done this strategy session. They know what needs to be done. You know, what needs to be done. Things are nice and clear for you. Now offering a strategy session you know, you can do that for $300, $500, even $1,000, depending on your expertise and experience level.

You don't want to charge a thousand dollars per hour. If this is your first strategy session and you have no real experience, we want to be ethical and we want to be acting in integrity. So if you are new to it, then it would be on the lower side of the spectrum. Then if they have been running ads before doing an audit could be a great place for them to start.

They may not have the funds to pay you for your done for you service, but you can say, I can have a look under the hood for you and do an audit of the ads that have been running, go through your funnel, see where the bottlenecks are, so that you can continue to run your ads.

But you've got some further insight as to what needs to be fixed. For example, you can see, oh, you were running traffic campaigns. When you should have been running conversion campaigns, or you were running these conversion campaigns and the click-through rate on the ads was only 0.3. We need that to be up around 1%. And we can do that by, you know, different copy, different creative, try different audiences. So offering an audit of what their ads have been doing, what their funnel has been doing would be immensely valuable so that they can go and implement what you've identified in the audit. They can see where now this has had an amazing result. Our conversion rate has gone from like 1% up to 4%.

This is amazing! And then there is a position where they can afford your done for you services. So another great option for you there. And again, with an audit, they can charge anywhere between $300 up to $2,000 based on the funnel, the client and your expertise level.

And a third thing that you can be offering is a set up service. So there is so much going on at the moment with domain verification, aggregated events and all the changes that are upon us with iOS and just the constant changing face of the Facebook platform. So by providing a setup service that can fast track your clients to be able to be in a position where they can start running some ads themselves.

So what would that entail? Well, you'd just get on a quick call with them to set up, you know, to get into their business manager, because there's things that you'll need to set up in their business manager. And once you have access to that, then you can get off the zoom call or whatever and go and set things up.

So that would be setting up domain verification, setting up aggregated events, making sure the pixel is set up on there and on the whole website. Ideally if they've got WordPress or something, installing pixel my site, making sure you've got conversion events installed on the relevant pages for the funnel that they're rolling out.

And then also putting ads into their ads manager, loading up campaigns, loading up ad shells. If they've got the copy and creative already, then you can just load that all up so that you can have everything set up for them ready to go. That would only take you a day or so. And it provides amazing value for them because seriously, a lot of people who don't know ads manager who are not living and breathing Facebook ads every day, it's a struggle.

It can take them a really long time. So this setup service is such a valuable thing to be able to offer them. And again, depending on you, your clients and your level of expertise would vary what you would charge for that. So maybe 300, 500 or a thousand dollars a day, that's complete in the offer, the setup service.

Which like I said, you could get done in a day. So that's three things that you can be able to offer to people who you've got on that discovery call with, and they're not ready for the done for you services, or they don't have the budget for the done-for-you services. You can offer them a strategy session. You can offer them an audit or you can offer them a set up service.

So you don't always have to just get a client on board for done for you services as an ad manager. Your expertise is so valuable. There's a whole spectrum of things that you can offer to their businesses. That's going to be immensely valuable to them and can help turn around their Facebook marketing efforts where there's been bottlenecks in the past. You can identify things that haven't been identified before and make a massive difference to their business.

So think a bit outside of the box. What else can you offer? What services have you been doing for clients that maybe they don't even know about that you can go, Hey, I can just offer this as a service. There are so many out there, but I've given you just three today. So if you want to know anything more about becoming an ad manager or even more so an elite ad manager, head over to eliteadmanager.com and learn more about our certification program and how we help you to make consistent five figure months running ads for clients. That's it for today. Look forward to seeing you next time.

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The best low cost or no cost tools you need

The best low cost or no cost tools you need to provide Facebook ad management services for clients

Wondering what low cost or no cost tools you need to provide Facebook ad management services for clients. Well, that's what we're talking about today in this episode of online confidential, where I take you behind the scenes to talk about Secret ad manager business.

So when you're running a business, you want your overheads to be as low as possible so that your profits can be as high as possible, or you can bring home as much money as possible and pay yourself. That's what we want for ad managers. So what tools do you need to be able to effectively provide an ad management service to your clients as well as not break the bank for you.

Now let's just consider, first of all, if you are going heavy into lead generation, that you're spending a hundred dollars a day on your Facebook ads or more to just get people opting in,
then your expenses will be a bit more with the software that you will require because you're going to need very heavy automations and some sophisticated software. That's going to be filtering out leads.

We're not really going to be diving into that one today because I focus on helping freelancers and ad managers have what I call like a boutique agency, where you're working intimately and exclusively with just a handful of clients so that you're not going to need these big, heavy automations.

We're keeping things personal and we're giving a white glove service to our clients. So what tools do you need to be able to do that? Well, honestly, you can get this underway with free tools, like just using Google software. So for example, people want to book a call with you. Now, one of the biggest mistakes, I see a lot of ad managers and service providers making, is that when someone reaches out or you've got the opportunity to talk to somebody, to figure out if they're a good fit for your service, they will just drop their calendar link, you know, like Calendly or schedule once or something like that. And they'll say, sure, Hey, book a call.

Here's my calendar link. And they drop that link then it’s like off in the habeas. It's like a ghost town. It's like, what if they don't book in a call, it makes it a bit more awkward for you. Doesn't it, to then be able to go, oh, hey, I haven't got that link.

And you're sitting there going, oh, I wonder if they're going to book, what are you going to do? I gave them the link. They should book, but they don't. So it's just left a one way conversation going and you've left things out of control.

So one of the best things to do and what we teach our ad managers in the elite ad manager certification is to communicate with them and offer them a couple of times that are on your calendar.
How to run facebook ads for clients

So if they want to line up a call, you respond and say, Hey, that's great. I've got three 30 on Wednesday, or I've got 10:30 AM on Thursday. Which one of those suit you? And 90% of the time they'll come back with, oh yeah, that's great. One of these times will be good. Then you'll just send a reply saying, awesome.

I'll send you the calendar link. And off it goes, you can just use your Google calendar integrated, like with zoom, which is like free. Or you can even use Google Hangouts, which again is free. And you just integrate that into the booking. You send off a calendar, invite to their email and put a notification that they get a notification like one day before and 10 minutes before. And that's all done. It's all free. It's right there for you.

You stayed in control as well. You haven't just dropped your link and run. You've been able to offer these times, show them a premium level of service. Not just like feeling like here's my link, book it yourself. And off you go white glove service right at the start.

And they've booked in their time. Very personable. So your Google calendar is the number one thing that you can use for free to be able to get people to book a time with you. Now, if you want to have an application form, if you want to have them provide some details before the call, so you can go and check them out, show them some love, opt in for their email list and such then provide just a Google form again, which is free, which you can put some questions in after they've booked a time. You can say, awesome, great. We're all booked in by the way, so that we can get the most out of this call. Could you just quickly fill in this form?

And so I'll be able to review a few things before we actually get on the call and we can hit the ground running. So Google form, nice and easy. So that's a couple of free things that you can do right there.

Now, one thing that you will have to pay for which I recommend is a document signing software. So after you have your call, they love what you're doing and they're going, yes, we want to come on board. You'll be sending them an agreement. Now it’s very important that an agreement is easy for them to sign. I mean, I cannot believe the number of organizations and people that will send me something that's just in a Google doc these days.

And I'm supposed to print it, scan it, take a photo of it. That's hard work these days, right? We just want an e-sign document. Thank you very much! So provide that to your clients again, make it easy, show them that you're all about making their life easier. And you can do that really cheaply.

I like to use 17 hats, which we'll talk about in just a moment as well, but there are some document signing like I think it's E or DocuSign or something. There's loads of them out there where it might just be $7 a month or so, but that's a very important piece of software that you will need.

Your contracts will save you in times of things getting a bit confusing or at a hand, you'll always be able to refer back to them. So make it easy for your client to sign. And so that, you know, you don't get started and go, oh, by the way, I haven't got that contract signed. Hello!
So E documents where people can just sign the contract.

That would require a bit of a cost there typically. But you can get on a call. You can book them in. You can find out a bit more about them just with Google docs, Google forms. So there are a couple of free things.

Now when you've got them on board and you're going to have to do some reporting, there are lots of different reporting software out there. And again, if you are scaling things up and you've got lots of clients on board, you know, 10, 15, 20, you've got a whole team in play, then yes, you likely are going to want a paid service. However, I've tried those ones before and they've been good to be an automated kind of process.

But again, a boutique agency working with a limited number of clients, you can just do the reporting with just a spreadsheet. You can get their numbers from ads manager each week. You can do an export of the reports and just copy and paste numbers over into your spreadsheet. And that's where with my elite ad manager certification, we've got these templates, we've got reporting spreadsheets so that they can just put the numbers in. And then we see what's green, red, or yellow. We can see what's working well. Awesome! We can see what's in the yellow and go, okay, we need to watch this. And what's red and that identifies things that need to be changed, a major bottleneck that needs to be worked on.

So just putting the numbers in, we automatically populate those colors and we can see where the blockages are in the funnel. So a spreadsheet is free, right? Again, Google sheets, super easy, nice and easy to use. Then also you can use your Google folders as well for your client documentation. Again, you don't need to be paying for any software for that.

So lots of free options there for you. Now let's look at some low cost options. There are a number of great services that can help you combine a few of those things together. So if you are sending out your E documents that you're wanting people to sign where there there's quotes, proposals, and then the service agreements, they can do that. They can also incorporate some project management.

They can also incorporate calendars and some forms. And like I said earlier, 17 hats is one of the tools that you can use there. That's the one that I use. And it's a great little piece of software. There's various pricing options that can support you at various stages in your business. And therefore you can put your contacts in there. So your new leads, you can put your new clients in there, send through a proposal, they can sign it and automatically it can send them a service agreement and you can send them invoices as well.

So 17 hats is great for that. Another one is honeybooks and another is dubsado. So I haven't actually used honeybooks, or dubsado, like I said, I'm a 17 hats kind of girl, but they all do fairly similar kind of things in that you can have your forms, your documents, that they need to sign, send off some invoicing, have calendars integrated and also send out, you know, those forms.

So minimal costs there. I think they can start at say about $9 per month or so, or $13 per month. And if you're in business, you really need to expect to have some expenses and seriously $13 or so a month. That's just a couple of coffees. So there's no excuse why you couldn't use a service like that to make your life just a bit more streamlined and easier. But again, remember, even if you are using that kind of software.

I would a hundred percent when you're organizing that first time to talk with your client or potential client, keep the white glove service going, offer them a couple of times, never just drop your calendar link, offer them a couple of times. It makes it so much easier for you then to get back to them the next day or the day after. Hey, just circling back those two times that I've got you, that I offered to you, one of them's gone. So I'm just wanting to make sure that I can get you in this week. So does this time suit, or I do have this one, like in the following week. So give them those times white glove service. So there's a couple of tools that you can tap into right now that are free.

And a couple that just have a very minimal, low cost to be able to help you to provide a service that can help you make consistent five figure months. Now, if you want to learn more about that and how you can make consistent five figure months as an elite ad manager, then I invite you to head over to eliteadmanager.com and learn more about what it is that you need to do to be able to provide this service to clients.

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