Hi. If you're an online course creator and you're overwhelmed at all the tech side of
promoting your course or how to get your message out there, or how to get people to
buy from you, then this is what you're going to want to learn today.
People get a bit overwhelmed and tend to run in the opposite direction when we talk
sales funnels, but that's what we're going to be talking about today, right?
What I want to do is to help reduce the overwhelm for you when it comes to sales funnels.
Some people don't like that word. They go “Sales funnels, that's not very relational. Oh!”
You're in business, you're in business to make sales. Where the relationship comes in
with people who will be your students one day, we hope, is through the
What the sales funnel do is that actually is an avenue to build that know, like and trust
factor, because at the moment, you've got this great program, this great course that
nobody may know about or a very few people know about, and you need to get it at
Let's Talk About Lead Magnets
They need to know about you. That's the first step in the funnel, is getting them
to know you.
There's a few aspects to a funnel, and that first tip are lead magnets. A lead magnet is
where you provide something of great value to your potential student that
they're going to want.
They're going to give you their e-mail address in exchange for this information. I
don't know if you've got the new Facebook page layout. That's just been
released globally. It's been out in a few countries for a little while, but
globally it's just really kicked off.
Facebook, finally enough, as it does, has changed things up again. Now, our Facebook
pages are allocated in the tabs. There'll be a tab there for videos, a tab for posts, and
such. It's not just scrolling of who.
Again, that just highlights the importance of getting people's e-mail addresses, because
Facebook could do anything to your page at any time.
It could even go missing.
It could be deleted.
You need to get people's e-mail addresses, and that's the first step in the
funnel where people get to know you and they provide their e-mail address in
exchange for a great piece of information that they're looking for.
Ideally, the lead magnet, people also go, “How do I create a lead magnet? What would a
lead magnet be? What would I do?”
A great pro tip when it comes to lead magnets is that it's aligned with your core
Say, you do CrossFit, and you've got a program about CrossFit Training, the actual
physical exercises. Don't make your lead magnet about diet, because you're talking
about diet, and then in your core offer you're talking about physical exercises.
Keep your lead magnet consistent and have it splinted down from your core offer that it's
going to be talking about exercises as well.
Keep it consistent to the program that you want to be selling to your
students. That's where we start. That's where people get to know you, and that
starts building the relationship, it starts building the trust.
Once you've got their e-mail, you deliver them that lead magnet that's got the great information that's
going to help them transform their life just that little bit. Overcome a burden or whatever it is
that's keeping them awake at night or a problem that they want to solve.
You're giving them that information and they're going, “Wow! I love what this person had to say. They're in
authority in this area. I'm going to listen to them.” You deliver them your lead magnet.
Follow Up With An E-mail Series
The next step is you're going to be following up with e-mail series. In this e-mail series,
you're going to be developing the relationship and also giving them some extra great
information about other areas that they might be stuck in.
This e-mail series will again provide value to hem, help them overcome their pain point, but also build that
relationship, build trust. After you've sent them an e-mail or two, that's when you can
introduce them to your core offer, “Hey! If you loved this information, this lead magnet,
you're going to love my program Great Abs for CrossFit Trainers.”
I don't know. Great abs would be awesome. Wouldn't it? Yeah!
Introduce your core product to them and get them to transition over. Give them some
information about what's in the core product and warm them up that way.
The sales funnel and the lead magnet is the start of the relationship between a person who
doesn't know you at all, to someone who's going to be a raving, raving students, who's
going to be telling other people about your program and products.
I know a lot of people get caught in the tech and they overwhelm. You've got a fantastic
program, but you're just lost in the world of tech, there's WordPress, and there's all the
plugins that go … 20,000 WordPress plugins that go with it.
Then there's how do you deliver the course. Then there's your check out. Then there's your landing pages. Then,
like we said, e-mails. How do you organize all of that?
That's where I want to help you. I've helped business owners sell their products online
that have generated multiple six figures. I know a bit about what I'm talking
I've worked at the backend and I know the tech stuff, and I know how I can reduce the
overwhelm for you. There's just a couple of tools that you need to invest in, and they're
not expensive tools.
Some people might look at one of these tools, say, for example, ClickFunnels. I love
ClickFunnels. It does it all. You can get started with that for just$97. That's a sideline
If you're running an online business, you need to put so
me money into it. What people will do is they'll spend $20 a month on these two, and then
another $20 a month on this one, and another $20 a month on this one.
Then you got three different things going on that band-aids, sticking all these things together. Whereas just if you invest in
just one tool that ends up being that same price, it just streamlines it.
You can get your courses up and running and sold in as little time as possible. That's
what we want. We don't want you to be banging your head against every wall going,
“Oh! Should I use this tool? Should I use this plugin? Should I use this platform?” You
want to get your programs up and running so that you can just start promoting them.
Get them out to your potential students and get your message heard.
If you would like to talk more about sales funnels, if you want to talk about the online
systems that you need to get your programs up and running online and how to sell
them, we talked Facebook ads, we talked about sales funnels, then I would
love to invite you and join me in my academy. It's jodymilward.com/group.
There, we have a Facebook group where you'd be able to come in and you
can ask questions about things that might be holding you up, getting you stuck and getting your
message out there.
Say, you've got a problem, a landing page. That's another thing that
you need to have in the funnel. “What do I do with a landing page? It's not converting.”
This is a place where you can come in and ask and get help and see what's going on. I'd
love to have you there. I'll put the link in this post as well, in this live.
If you've got any questions at all, below, type them in, and I'll be looking at these in the
next day or so. I'll be able to come back to you and answer any questions that you have
about Facebook funnels. How to get your ads going to the start of your funnel to build
up that know, like and trust factor and get your message out there.
I'm Jody from Goldilocks Academy, and I love helping online course creators
get their marketing just right. Thanks for joining me today and I look forward to talking
to you next time.
To learn more, visit jodymilward.com.