What Is the Minimum Ad Spend That a Client Should Have for Your DFY Services?

So you’ve jumped on a discovery call. You’ve had a great conversation with a client, and you go, “Yes, you’ve got a great product. I’d love to help you with your Facebook ads. How much is your ad spend?” Maybe you figured that out beforehand with a pre-qualifying form, but nonetheless, let’s say you’re on […]

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Are Your Clients Q4 Ready?

At the time of recording, Q4 is upon us. That crazy season with Facebook ads where it’s super competitive but also super lucrative. So what do you need to do now to help ensure that your client has the right expectations for Q4 in 2021 and that you and your client are best prepared for […]

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Do You See Yourself as a Leader When Working With Your Ad Management Clients?

When it comes to working with your client, do you see yourself as a leader? You should! Your clients want to know that you have things under control and that when things go south, as they do in Facebook land, you have everything under control. They are confident in you, in your abilities, and know […]

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Does Who You’re Listening to Affect How You React With People?

Today I’m going to share one of the crappiest moments that I’ve had as a Facebook ad manager. It’s probably not going to be what you think at all, but it just really didn’t align with my values and my integrity. I do not want to make excuses or blame anyone or anything. It was […]

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Vanilla. Great for Ice Cream, Not for Ad Copy

If I see one more webinar ad for a business coach who coaches about business coaching that is vanilla, fluffy, and vague, I’m going to ????. As an ad manager, it’s generally not our job to be a copywriter. However, a lot of the time, many of us are. We take that on board as […]

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