business

What is one of the best skills you can have as an ad manager

What is one of the best skills you can have as an ad manager, it may not be what you think. So being an ad manager, you probably think there were a lot of skills that are required, and yes there is. And you may think one of those skills is being a Facebook ad Ninja. Well, it is, but there is something that is even more important than being able to launch campaigns, measure the ROI, see what the click through rate is and optimize all the stuffs. One of the things that I've been talking with, and is it always something that comes back to me with the clients that I work with is communication.

You see a lot of people when they're working with ad managers, communication just falls off the person that who has been running ads just disappears. They don't hear from them or they have to, the client has to keep reaching out and asking questions and seeing what's going on, touching base to see if there is anybody still there running my ads and to get updates on what's going on. Now I get when campaigns go South sometimes you want to avoid those conversations.

You may not want to talk with your ideal clients or even when things are going really well. And you're busy with everything else. Sometimes the client communication can just slip through the cracks, which is a big mistake because it's, at those times when the clients start feeling like are they really giving my ads the attention they deserve or they really giving me the attention I deserve, I'm paying you to run these ads and all the negative thoughts start coming into it. Relationships are key to doing business.

When you communicate with your client, you are building up your relationships so that when things do get tough and admittedly they do with Facebook ads, not every campaign you launch is going to run out the gate and be 10 X ROI, a return on investment by the way. And so there will be ones that don't work. That's the name of the game. And when things don't work, it's being able to communicate with your clients and having that relationship to fall back on that they know that you've got their back because you're communicating with them.

That's, what's going to see you through and have a great longterm relationship because really the last thing you want as an ads manager is to be turning over clients every three months especially when you're working as a freelancer and you're working intimately with them. It takes a lot of time and effort to be onboarding clients all the time. . And then offboarding clients as well.

How to run facebook ads for clients

You really want to be working with clients for the longterm and communication is a key to that. So one of the things that I do when I start working with someone is I will communicate with them every day for 14 days. Just give them updates on what's going on with their ad account. Even if not too much it's happened. You've just been researching like audiences before the campaigns launched, or you've submitted copy off to the copywriter. You would just say, Hey, just touching base. We've got some copy and I'm getting created for your campaigns. We expect to have that back by Friday. I'll send that through to you for your review and comments, easy as that they know something's happened or the next day we've been dialing in, we found some great audiences.

We've been doing a lot of research here and looking into your previous data on your ad account. And we can see there's some great opportunities. And when we launch these campaigns that we would like to try, . So just communicating every day, because that first 14 days is really like a honeymoon period where you're setting up the relationship and the expectations. .

If you take someone on board and then they don't hear from you in the first three or four days and they're thinking, what on earth is going on? I haven't heard, I guess they're . Is there anything that I should be doing? It puts some doubt in, so be on the forefront with communication and just be touching base. Then as things are progressing and you're running their campaigns, a weekly report is something that clients love. They don't all read it, and they don't need to know everything that you are looking at when you're running the campaigns, all the conversion rates and everything like that, just a summary of this is where, how much the leads cost. This is how much it was cost per sale. This is how many sales that we're tracking.
And this is what the landing page conversion rate is like. Um, these are some areas that we”re going to be continuing to try some, um, audience testing with, or loading in some new copy this week, just a summary then as well saying what's happened in this last week and what you're looking at doing this week, whereas things have gone South.

What you're doing to overcome that and get things up to speed again. . Communication is gold there in your weekly reports as well. Then also just each week, a touch base at the start of the week saying, Hey, this is what we're working on this week, X, Y, Z. And then at the end of the week, do a wrap up. Because when you are working from home, things can roll over into the weekends so easily and you really want to take the weekends off. ? You want that to be your time? Not only because we're here to have this work life balance but also so that you can refresh and you can come into it being creative again on Monday.

So do a wrap up at the end of the way saying, Hey, . So as we discussed at the start of the week, we've done X, Y, Z, just signing off for the week. Do you have any questions? . And then they see a chance to come in with any questions, yeah great these are awesome. Answer the ones that you can and get back to the ones that you can't. I'll get back to you at the start of the week next week, and give you an update on these other questions. . So that is a great frame of it and then also, if there is something that's underway or in progress, or that's being actioned, if you do daily updates, just I have my clients in a Slack workspace, their own Slack workspace. And I might just say, hey, we've started working on this today. Um, I'll let you know how that goes, or we're anticipating, we'll be launching these ads today or any other back and forth communication that's going on.

Then again, just like we have the wrap up at the end of the week signing up for the week at the end of the day, saying, , just touching base at the end of the day, we've got X, Y, Z going on. . Now the key to this when, if you have 10 or 20 clients,
yes, that's going to be harder for you. But what I encourage you to do as an ad manager, where you're charging a higher rate, so you may think you need 10 or 20 clients or 10 clients for example charging a thousand dollars. You need to get 10 to make 10,000 a month. Well, that's where, when you're a bit more experienced, I would be recommending you as an ad manager, be charging at least $2,000 a month. Plus a percentage of ad spent. So even $3,000 a month and percentage of ad spend. So obviously you don't need to have that many clients to break that 10 K Mark. So, charge what you're worth and communicating are a couple of big things.

So obviously if you do have more clients, if you are working with 10 or 12 clients, get a VA on board, have someone to help you. That's going to be essential, especially with your communications and everything in the back end. Now, with that, that's where I would also recommend that you continue the communications. It's that relationship that you're building with with your client.

You don't want to assign that to somebody else. You continue to communicate and have you a VA or someone else to support you, who could do those other things in the back end, such as taking the daily data. . That's something that you don't exactly need to do. You're looking in Facebook all the time. You just outsource it. Have someone who can come on board and they can put all the daily data in and the weekly reporting that will save you hours, that you can put back into communicating with your clients as well, to build those relationships and have a happy ongoing clients. And that's what we love as ad managers.

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Have you ever wondered how much you should charge as an ad manager?

How much should I charge as an ad manager? That's a question I get asked all the time by members of my inner circle and other ad managers that I've been coaching over the years. So how much should you charge as an ad manager?

Well, that's kind of a bit of a long piece of string. It depends on a few various options, like who it is that you serve and what your experience level is like. And also what your mindset is like as I've spoken with ad managers over the years, and they've really struggled with charging higher prices, a lot of it comes back to their own mindset and what they think that they're worth.

You see a lot of ad managers and a lot of people in general, they struggle with the thing called imposter syndrome. And it's especially true for ad managers. A lot of us can feel like we get our worth from the results that we get with our ads. If things are doing great, we're riding high and you have that confidence to charge more but if things aren't going well, then it's kind of like, gee, should I even give them a refund? Well, that's a whole nother kettle efficient something for a whole nother episode. But coming back to our mindset and realizing what you're worth as an ad manager is one of the biggest things that's going to help you to decide what you can charge as an ad manager.

And we'll circle back to that one shortly, but first of all, what should you charge? Well, there's going to be various different levels, obviously when you're just starting out, you're not going to be charging $3,000 a month. Hello? Sorry. No, if you're new to it and if you've got, you know the learner wheels on. It's really not, integrous, if that's such a word for you to be going out and charging these high fees, if you don't know what you're doing.

So initial stages while you're learning you charge appropriately and you make it clear to the person that you're working with, that, yes, I am fairly new to Facebook ads but if you are happy to give me a go with this minimal charge and I'll give you my all and you don't have to learn Facebook ads, I'm doing all that for you. And I'll be able to apply everything that I'm learning into your campaign so that you can get the best results possible. And they'll go sure, yeah, that sounds great. I don't want to have to learn them, so please go ahead, feel free and do it.

So for myself, when I started out and I wasn't quite sure what I was doing. With my first client, I got paid $12 an hour to run Facebook ads. It's a starting point. And you know, I'm very glad to have had that experience. I've worked really hard by the hours I would have put in it was probably more like $4 an hour.

How to run facebook ads for clients
Because I just went above and beyond and seriously, that's sometimes what you need to do, especially when you're learning on the job as well. So you'll be putting in extra time to do that extra learning and then be implementing. So if you're starting out as an ad manager, hooray, kudos to you! Probably don't go with those thousand dollar marks.I would probably be benchmarking at a minimum of $500 a month to manage someone's ad campaigns.

And a great place to start is with a training program that I have for that, which is called the client attraction code. It's a fantastic strategy to help get you up and running with learning Facebook ads, as well as bringing great value to businesses. As they build audiences, you can go out, target their ideal client, start building that audience and be drawing them in and attracting their ideal client. So you can grab that over at jodymilward.com/tendollars. And that's a great place to start learning Facebook ads and offering that as a service to clients.

So from there though, if you have a client that is wanting to do lead generation campaigns,
that is someone who, or when they want people to opt in for a checklist or teach it or watch a webinar, then that would be a lead gen campaign. Now, in my inner circle, we had a couple of members recently who were working with clients who had like a $600 a month budget, which is not much wiggle room. It's about $20 a day.

So when you're doing lead gen campaigns at that level, yes, that could be something that you could again offer for like a $500 a month price point as you get to learn, because obviously that business owner, they don't have that big budget for someone to go all in spending, you know, $3,000 a month on their ads. They're just sort of starting out as well.

So it's a bit of a testing ground. So again, great place for you to learn but we need to make sure that the client would have those clear boundaries and expectations of like, well at $20 a day, we might get two leads in. We might get four, but there's a bit of testing underway. So when you are just starting out, don't overcharge and don't pretend to be something you're not, don't pretend to be someone who's been running Facebook ads for a long time.

You have all these case studies and success stories and stuff, be honest, okay, that's going to serve you so well in the long run. As you communicate with your clients saying yeah I am new to this. This is something that I'm learning, but I'm willing to do this at this reduced rate just for a little while, while you're getting your learner wheels off. And we can talk about increasing what your monthly retainer would be after you've, you know, worked with them for maybe a month or two and generating some results for them.

So that is a way you should be starting off as an ad manager and providing ad management services to clients and answering that question of how much should I charge? Now I know ad managers, who've been doing this for a couple of years. They know their stuff. They've gotten great results for clients, but they're still just charging a thousand dollars a month.

Now this is where I'm trying to teach them, educate them and show them that the value that they are bringing by running ads for clients and they're managing $5,000 a month ad spends they're generating leads and helping that business owner get sales and increase their revenue. So when you are doing that, when you are a Rainmaker for a business and you can do something,
that's helping them to improve their revenue, then you need to charge accordingly.

You are a very valuable asset to that business. And as you get the skills as you get the experience, and as you know what you're doing, then yes, charge a higher rate. And I'm not saying an hourly rate at all, go for a monthly retainer. And then that's up to you is how many hours are you going to do? I know for myself, I do put in a lot of hours and that's why like I charge a higher premium rate because as I like to say, when I kind of have a boutique style that I work with people it's very exclusive, very close. And so I give them the white glove treatment rather than the rubber glove treatment.

So when you're working and you have that kind of level of service, you can charge more and work really nicely intimately with people. And they know they're well looked after and well taken cared for. So if you're in that interim of like, I have just started out, but I don't have that confidence to be charging higher rates yet.

Look at what you've done. Look at the case studies, look at your own mindset, consider how you're viewing yourself. If you're viewing yourself as someone who is just, you know winging it and not getting results now, and then you need to look at your mindset and you need to, you identify that you have a very valuable skillset.

And by having that skillset, you're helping other people build their business. They need you! And so when you are a great ad manager, when you give it your all, and you do do your best, you are justified by charging those rates of what, $2,000 a month, $3,000 a month.

And then also this is where it's very popular with ad managers to either charge a percentage of ad spend on top of that monthly retainer, or possibly even a percentage of sales that have come in via Facebook. So you can see there, if you're charging $2000 or $3,000 a month and you work with a client that is, you know spending $10,000 a month and you're getting 10% of the ad spend so you get an extra thousand dollars. So you're rewarded for your hard work. What other businesses or careers can you get rewarded like that? Where it's like here, this is what I charge. And then I'm getting rewarded for my work. Sales, I know you get that with commissions but it's also a great benefit to being an ad and to be able to add that on because you're doing a great job and you should be rewarded for it.

Now you may be thinking most people can't afford to spend $2,000 a month for an ad manager. Well, if you have that conversation with someone where you are having a discovery call and you're seeing if they're a great fit for you and if they say, Oh, $2,000, I don't have that kind of money for an ad manager. Then they're not your ideal client. It's as simple as that. Some people will say yes, some people will say no. So what! You will find that with the rates that you charge, you will attract the right clients for you.

So if someone can't afford you, that's fine. You know, that's where they'll maybe need to go and hire somebody who is starting out an intern, so to speak. But if they're wanting someone else who is more experienced, then they need to pay for that service. And if they can't afford it, that's fine. You say, good luck. Look, I look forward to working with you at some point, when you are able in a position to be able to afford this management fee, that's it,

it's not the end of the world. There are millions and millions of businesses all around the world that you can tap into to offer Facebook ads as a service to, and between you and me, when you are working with people that are easy to say, yeah, sure. $2,000 a month. No problem, let's sign up! They're going to be sweet clients and away you go,it is possible.

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Are the riches in the niches?

They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that's one way that I like to say, it's all I know how I'm going to say niche or niche.

Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding that area or that particular industry that you like to work with running ads for.

Now for me, I work with coaches and digital course creators. So I'm very familiar with lead generation campaigns, webinar registrations, email sequences, the whole shebang that goes into what it takes to have an effective online marketing strategy for a coach or digital course creator. Now there's a lot of different niches. You may choose that working with local businesses is a great niche for you.

You may choose that service providers like possibly mortgage brokers or insurance brokers could be a great niche for you. You might look at brick and mortar stores. Even shops like clothes stores could be a good niche for you or there's e-commerce, which is a whole nother kettle of fish, which is not my zone of genius. So we won't talk about that. But that is eCommerce is a great industry to be learning how to be an ads manager as well. So there's a lot of different areas.

Now, when you start out as an ad manager, you may not have a particular niche. You might just put it out there and drum up business from a variety of places. So for myself, I had some real estate agent clients. I had someone who was running a webinar that used to be a former CNN anchor. So that was very cool and a few different other sort of lead gen campaigns. What that causes then is possibly a bit of confusion as you're looking in different sorts of, you know, learning the backgrounds of, you know, what would make good real estate ad campaigns versus other campaigns for other various kinds of industries and niches. So you can be a bit scattered for lack of a better word in that you've got to understand this one, understand this and understand this. I mean, even with the coaching and digital course space, there are so many niches in there.

It could be working just with business coaches, with health coaches, you could be working with creatives. So there's other different specific niches that you could be working with just in the courses and the coaching digital course creation area. I think I said that all correctly. So lots of different niches.

How to run facebook ads for clients

Now, how do you choose one? Well, like I said at the beginning, you may just have a few on hand. And from there you can decide which ones that you'd like to work with and then look at targeting more people like that, so that you can get in front of them and attract them to you for your ad management services because you'll know the ins and outs you'll know some of their pain points and you'll know some strategies that can help them generate more leads with Facebook ads.

And that's what you can start putting out with your own ads, which I've done in another episode of online confidential, and how you could do that with my product, the client attraction code, that'll teach you how to do that brand awareness strategy. If you can put your knowledge and experience into some little ads yourself and get them out, target your ideal clients and draw them into you and they'll go, you know, exactly what I'm talking about. And so I need you to run ads for me because you know my audience and you know the struggles that I have as the business owner and they have as my clients.

So you may find a few different clients and then you'll zone in on one. Or perhaps another great way to find your niche is to look at your past experience. What passions do you have? Like for example, do you have a passion in like, I'm thinking of like little toy boats that you know, float around. So you've got some sort of hobby that you're interested in. Is there a market there that needs Facebook ads? If so, tap into that, you know, so like for a hobby store, yes. I'm sure they would love to get more clients. So you could be doing ads for hobby stores, right. If you're a musician, you could be doing ads for musicians, if you're an author and you're interested in self publishing, there's a lot of people who are interested in self publishing or putting the books out there.

So if you've got an interest or hobby, look at using that and with your skills and experience and again, knowing the pain points of your ideal client. How you can incorporate Facebook ads to overcome those pain points. So hobbies or interests, or past experiences, a great place for you to also be able to bring your skills to the table and your understanding to serve your clients even better.

Or if you don't have that, then it is a matter of just getting out there, working with a few businesses and seeing what really works well. Now, another thing to consider when you're looking at your niches is looking for ones that have high lifetime value customers. Where you've got ones that would just be like one off service, then you'll need to do a lot of lead gen campaigns.That is where you're continually getting people to opt in for something. Whereas, services that have a lot higher lifetime value. Like, you know, Medi spas are a popular one. Orthodontists are another super popular one. Chiropractors are another super popular area. So there's some solid industries or niches that you could go out to first of all, to be offering your Facebook ad services too.

And when they get a lead or a new client on board, they are worth thousands of dollars to that business. So if anyone knows the value of getting in new leads, it will be those kinds of sorts of businesses. So that's a great place to look at. And again, you're likely to have them in your own local area, perhaps you even go to a chiropractor, perhaps you go to dentist, they could be great places to tap into to start with, because you've already got a relationship with those businesses and say, Hey, I'm learning Facebook ads. How would you like to, you know, get some up and running and I'll charge you just at a minimal fee as I'm getting, you know,

my toes wet and learning this industry. Nothing like relationships to be able to help kick you, kick you off in the right direction. Even with that, if you decided that you're going to be an ads manager, and you're going to be running ads for clients, and you want some clients, then just even do a post on your Facebook page, or your personal profile, just say, Hey, I'm learning to run Facebook ads. If anyone's wanting to get some Facebook ads done, just reach out to me. I'm sure, you know business owners, or have friends who know business owners who would love to talk to you about running Facebook ads. Whenever I go somewhere where there are other business owners around, and I say, I do Facebook ads. I go, Oh, wow, I've got to talk to you. So it's a pain point for a lot of people. They know they need to be on Facebook, but they don't know how to run ads or even where to start. So just even a post on your page can help bring in some first clients for you.

And then that can help you decide who it is that you like to work with and who you want to continue to serve. So whether you say niches or niches, it's where the riches are, and it helps you to be more streamlined. And with your services for clients, when you really can dial into just one area, one industry that you're wanting to work with, you will be much more efficient for you, and you'll get better results for your clients as well.

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When is the Best Time to Post on Facebook

When Is The Best Time to Post on Facebook?

This is a question I hear often.  There is no point standing in a room and sharing a fabulous message when the room is empty.  So why would you post on your Facebook Page when your Fans are not on Facebook?  You need to time your posts to go out at just the right time – when your audience is active.  This way, they are online and ready to engage with your posts straight away.  When Facebook sees your posts getting instant attention, their algorithms will push your post further out into the Newsfeed – increasing your organic reach (i.e. FREE!)

So in this little “How to” video, I show you the Ninja tactic to know – not guess – KNOW, when your audience is online and when is the best time for you to post.

Want to discover up to date Facebook Marketing Strategies to grow your business? Click the link to join my FREE Facebook group where I'll bring you the latest news and answer your Facebook Marketing questions.  Click the link below to request access…

Goldilocks Academy Mastermind Facebook Group.

Did you find this information useful?  If so, please feel free to share…

 

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Facebook FOMO

Are you suffering from Facebook FOMO?

Have you heard that people can make money on Facebook and you want in on the action? Firstly, in case you’re not familiar FOMO it’s the “Fear Of Missing Out”.

 

The good news is you certainly can get in on the Facebook action.   Facebook Marketing is a powerful tool for someone who wants to promote their business on Facebook.

“But what if I don’t already have a business?” I hear you ask? Well, lets investigate that option for you because obviously if you want to be making money you have to have a product or service. So let’s do a bit of research (I was after all a Private Investigator!) and look at the very first steps to take before launching a business on Facebook:

 

  1. Your Product or Service.

One of the most powerful aspects of Facebook is the ability for you to build a community.   You can have hundreds, thousands, tens and hundreds of thousands of people following you, looking to you as the expert of your field. So that then begs the question – do you love it? If you don’t love your existing business, perhaps you can do something with your passion or hobby that’s been sitting on the sidelines. I’ve seen people who were promoting health and nutrition products lose the fire because this niche wasn’t their passion – they were passionate about bookkeeping (crazy I know – I’m sooo not a bookkeeper!) You want a product or service that you love and can easily rave about – that is infectious and people will come to you like bees to honey! If you don’t know what your perfect product or service is, take some time to think about 5 things that you love, are obsessed with, can easily talk about and have a great interest it. This is a great way to identify the product or service for you.

 

  1. Is there a Market for your Product or Service

Again, my P.I. background has taught me that research saves much heartache! Do some super sleuthing to see what the market is like for the product or service you are interested in selling. You can easily do this by Google search, Facebook Search (using the little search bar at the top) and using the Google Keyword tool . this is a handy tool where you can put in the words “electric foot warmer” and you will see how often the term is searched and if it’s a low, medium or high keyword (high – searched a lot and a lot of competition in the market place!)

A Google search is great value to see what else is out there – what others are doing and also to help identify what you can do different. You need a USP – a Unique Selling Proposition. What can you do differently that will set you apart from the rest. The marketplace is crowded and you need to stand out; because average is dead.

The most unique thing of all is YOU. There is only 1 you – remember that and use it to your advantage. Incorporate your qualities into your business and branding because people do business with people.

With love

jody signature

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