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How To Leverage Facebook’s New Page Engagement Audience To Rapidly Grow And Scale Your Business – Part 2

HOPE MARKETING

Ever heard of hope marketing? You know the kind where ya' pays ya' money and ya takes ya' chances? Most of us marketers have and it almost always ends in failure.

You must have a strategy when it comes to promoting your products and/or services using Facebook advertising.

So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. That's “hope marketing” Instead, you need to have a strategy in place.

SALES FUNNELS

That's where sales funnels come in. You may have heard of that before. You may not have heard of that before, but what it basically is, is just getting a strategy together.

Having a plan together of how you're going to be getting your online leads and sales. Watch the video or continue to read below:

Whether that is through paid Facebook ads or whether it is just working on things organically, which does take a really long time, by the way. You really do want to get into Facebook ads.

But before you do, you want to have this strategy setup so that when people people do start coming into your funnel, they will be aware of what the next step is.

They'll know whether they're going to opt in for something, and then they are on your email list and then you can keep contacting them. You're not just relying on paid traffic.

Sales funnels are a really, really critical part of an online business. That is what takes business owners from just having a hobby to actually having a business where you can start seeing leads, where you can start seeing sales come in.

It can be more of a predictable income stream as well instead of just hit and miss. It's a really, really vital part of the puzzle. I know there is so many bright, shiny objects.

I got into online marketing years ago. I wasn't always into online marketing and sometimes I wish I wasn't because there is a lot to it. It can mess with your head, but when I started it years ago, there were so many options.

There was so many platforms and so many tools, it was like, okay, let's put an eBook out. It was like, okay, how do we sell it. What's our platform, where do we go, what sort of website do we need.

Because of so many options it was overwhelming and confusing. That is where a lot of online entrepreneurs can get stuck by trying to figure out all the platforms, by trying to figure out the best way to do things.

As I've been working with business owners and helping them with their sales funnels, I've really seen that there is a really streamlined approach that you can do.

That is what I want to help business owners to achieve. They can streamline the process so that they don't have to get caught up in all these different platforms that are going on.

They can just focus on what they do for their business and have a simple, simple system that they can tweak and refine.

You're not going to get it right on the first go but you can tweak things along the way very easily yourself.

Don't have to worry about going to any web developers any more. That is just a costly thing and also you're at their mercy. It could take two weeks to get something changed on your website.

NEW TOOLS HAVE MADE THINGS A LOT EASIER FOR NON-TECH PEOPLE TO SAVE TIME AND MONEY

Just simple tools and strategies that you can use and apply to get your message out there and get it heard by your ideal clients is what you need. Your followers are going to resonate with you and resonate with your message. Those people that you want to serve and help.
Very simple streamlined tools and systems. They can be put on autopilot.

Once you've adjusted them and got things going then you can scale off. That's when you can start putting more money into Facebook ads and the systems are already there and in place for you to just be able to go, okay, I'll spend an extra $20.00 today on Facebook ads.

More sales and leads come in without you having to do any extra work. It's automated and it's scalable, which is what we want.

As online entrepreneurs, we want things to be automated, we want things to be scalable. It's so doable and it's so simple.

When people who are just starting out with an online business ask me “What should I use for my website?”  I have one word for them

Clickfunnels.

This software is a game changer for people who want to build an online business.  Say ‘bye bye' to expensive developers, complicated coding and band-aids to stick a multitude of platforms together.

This program puts a whole Sales Funnel together from Landing Page, to checkout and then delivery of your online program (if you have one and if you don't already, plan to do one!)

It's the program I use for clients with 6 figure ad budgets and multiple 6 figure revenues.

But don't let that intimidate you.

Like I said it's SUPER easy to get up and running with a simple sales funnel and then you can scale it like crazy when you're ready.

Here's a link for you to check out Clickfunnels for yourself – it's a 14 day FREE trial so you could even be getting sales before your trail ends.

I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business.  You'll be able to watch and ask me any question you may have about your funnel.  Here's the link to join me  https://www.facebook.com/JodyMilwardbiz/

Look forward to seeing you there 🙂

Jody

PS…
This is my affiliate link for Clickfunnels which means to do get a small commission if you proceed with a paid membership.
But s.e.r.i.o.u.s.l.y…..  this program could be the difference between getting stuck in overwhelm, or getting sales…  Here's the link one more time:
https://jodymilward.com/clickfunnels

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How To Leverage Facebook’s New Page Engagement Audience To Rapidly Grow And Scale Your Business – Part 1

Excellent news!

Drum roll!

Facebook has just launched the new Page Engagement Audience, and this is a game changer, and today I can’t wait to share with you how you can take advantage of this new feature to grow and scale your business.

On the other hand, we're also going to be talking about whether or not you're ready to do Facebook Ads. Watch the video or read more about Page Engagement Audience below:

I love helping business owners get their online marketing just right. So, today, like I said, amazing news that has come out from Facebook. If you are an online marketer, or if you know someone who has an online business that they're wanting to get up and running, share this with them.

Feel free to share this out there.

You are going to love this information, particularly about the new custom audiences of Page Engagement. It is huge. It is a huge opportunity for businesses. That's what Facebook does, really well, is that they are always refining, they're always tweaking.

There is no greater place that you can get a more targeted audience than on Facebook.

They are doing great things for us as business owners. It is in their best favor to provide such a great platform to advertisers and businesses who will spend money with them to make money.

That's what we're all about here. We're not just wanting to gamble on our Facebook ads, we're wanting to have a strategy, which leads to the 2nd part of today's topic.
We're going to be talking about are you even ready to do Facebook ads. Feel free to share.

First topic is the new Facebook.

You would go into your Ads Manager to audience, custom audience, then it will be the bottom one that says Page Engagement. It will be a blue box around it that says “New”. Not everybody has this yet but it's exciting for those who do. Because, this is a great, great way to re-target a warm audience.

Now, we're going to be creating warm audiences that we can re-target to.
Re-targeting is huge, okay? Re-targeting is a game changer for businesses and it gets your prices right down when you're targeting to warm audiences.

Warm audiences are people that already know you and are a step closer to you than those opting in or to purchasing your product.

These are people who have visited your page, so that's awesome, because a lot of people … They'll come check you out, visit your page and then never come back in. This is an opportunity to get back in front of them.

It will also include people who have engaged with any of your posts or ads. If you've done ads before and you've done maybe conversion ads or like ads, or even post-engagement ads, where people have maybe just clicked, shared and moved on. This is a great way that you can get back in front of them.

Previously, they were just gone and lost. Now you can get back in front of them.

You can also include audiences that have clicked on any call of actions on your site, so you know on your page. So, if you've got a button that says, sign up, join, whatever, learn more. These people that have already expressed an interest in your ad, will be able to get re-targeted with your ads.

Also, people who have messaged your page. That can be huge because a lot of pages are getting a lot of messages. People are clicking and just sending request because it's quicker than emails, isn't it?

If they send off an instant message to your page, they are expecting a reply. A lot of pages get a lot of messages. You're able to target this audience in your ads as well. It's phenomenal.

People who have saved any of your page posts. So, if you've got content that you're putting over on your page from other pages and people have saved that for later, that's also going to be in your audience.

The new Page Engagement Custom Audience is a fantastic feature for marketers. That's something that you really want to get onboard with.

So, before we even go there, we need to ask, are you actually ready to do ads?

While this is all great and exciting and everyone in business knows that Facebook is where you need to be because that is where the people are, more than any other platform.

When they're standing in line at the bank.

When they're traveling at home from work on the bus.

They're on their phone and most likely they're on Facebook checking in to see what their friends are doing. That's when you've got an opportunity to get in front of them.

Now, I've got a little story with regards with that and the re-targeting. So, it does all tie in with our Page Engagement Audience. My husband's parents have just come up. We live at the coast and they've come up for a couple of days.
She said, “I was looking up hotels, motels up here OF where to stay and I clicked on one and the next thing you know, I'm seeing ads for this Holiday place that I'd just clicked on.

They're following me around, how did they know my information?” It's like, they don't really know your information, but the cookies, or whatever it is, knows your IP address and knows that you've visited their site.
So, they're re-targeting to you which is awesome. That's what our new Page Engagement Audience takes that to a whole new level.

That power of re-targeting to people who have seen your ad and then you're standing out to them again, even more. I'm sure all of us have seen these at this stage.
That used to just be available to the big boys, okay. But, anyone can do it. Anyone can do it now. You know, right?

Superbowl … Huge. 114 million viewers. It's like, that is mind boggling. For a 30 second ad for Superbowl, it cost five million dollars. That's huge money.
So, Doritos, or whoever it may be, spend five million dollars for a 30 sec ad to 114 million people which might include the 90 year olds who don't have teeth to chew the Doritos with, or something. It's just out there. It's a brand awareness that's going to a huge audience, it's not all your ideal client.

Now, Facebook … You can do video view ads to increase your brand awareness as well.
Target your ideal audience for just one cent. You can get one cent video views. How massive is that? You can just spend one cent getting to your ideal client and get a huge reach. You don't have to be spending big bucks on Facebook ads to get your brand known and to increase your leads and sales.

But, if you don't have a strategy in place, if you don't have a system in place then you are just gambling with your Facebook ads. With the money that you're putting in, you don't know what you'll get back because you don't have a system.
So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. You need to have a strategy in place.

I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business.  You'll be able to watch and ask me any question you may have about your funnel.  Here's the link to join me  https://www.facebook.com/JodyMilwardbiz/

Look forward to seeing you there 🙂

Jody

Thanks for joining me today, I hope you have a great one and I'll see you next time.

Talk soon.

Jody

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Why Your Facebook Ads Don’t Convert & 3 Things You Need To Do To Fix It!

 3 KEYS TO ADS V1 Crayons

“I’m starting to realise how important copywriting is in my Facebook Ads”

 

…is an all too often comment from entrepreneurs with a product or service they are wanting to promote.

 

I know first hand just how awesome Facebook Ads are…

 

really awesome.

 

I've done Facebook Ad Campaigns for clients which have resulted in 10,000 leads and $350,000 in sales, built 7 figure businesses and seen 10x return on investment (ROI), heck even  5,500x ROI using the power of retargeting ads (but we'll leave that for another post).

 

But I also know if you have crappy copy, your Facebook Ads are not going to convert – or if they do, you will be paying a higher cost per click.

 

Trust me.  I’ve been there and done that.  I haven’t invested the time to write and rewrite ads, tweak headlines, test and test again and the results have been like a black firecracker in the night sky.  There’s been an excitement and expectation of something spectacular happening – hundreds of conversions for just pennies and sales galore… but *poof* money up in smoke and nothing to see.

 

You’re left with your jaw hanging, staring at your screen.

 

Then you kinda get over it and end up writing something like “I got what you want, just click the button and gimme your money.  Now.”

(ok, maybe now quite so abrupt, but you’ve thought it haven’t you…. Or maybe it’s just me….)

 

But the words you use in your Facebook Ad – every single word – are vital to the success of your campaigns and the profitability of your business.

 

The better your copy converts, the more you sell.

 

Simple huh?

 

Sure, your ad creative (image, video etc) is really important too but this post is about copywriting. Using words that pique the interest of the reader, prick their pain point, and promise a light at the end of the tunnel bring in profits.

 

I’m sure you have a fabulous product or service that will help be a solution for someone’s problem and improve their life in some way.  I love it!  But if you don’t get your message heard and sales in, then you aren’t going to help anybody and that is tragic for you and the hundreds or even thousands of people you could be serving.

So how do you write better copy in your Facebook Ads?

 

Well this where the private investigator in me comes out a bit.  You gotta spend sometime researching….

 

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

1. KNOW Your Ideal Client.

If you’ve done the hard yards to put a program together or committed to providing a service, I would think you would have a good idea of who your ideal client is.  But sometimes, we need to take some time to refocus on our client and get really specific.

“I sell weight loss services to women” is kinda broad.  I mean your 22 year old single lady with no kids is less likely to engage to the message that you would give to a 43 year old mother of 3 (like me)

 

So that may just mean instead of having 1 ideal client avatar, you may have 2, 3 or more.  So take the time to research each avatar you’ll be targeting.  Come up with a name, where they live, career, kids, even print a picture of your ideal client to really bring it home.

 

If you have clients already, have a look at their Facebook Profiles.  Depending on the security permissions they have set, you may be able to see what Facebook Pages they like and get more information about their interests and where they are hanging out online.  This information will really help you when it comes to targeting the audiences you will serve your ads to as you can explore deeper with Audience Insights.

 

 

2. Know What Your Ideal Client WANTS.

One of the keys to copywriting that converts is to not write about yourself though at surface level that is how it looks.  What you’re really writing about is the reader – answering their questions and offering a solution.  Remember, you’re client doesn’t particularly care about you (sorry to bring you the harsh news!), they are thinking “What’s in it for me?”

 

Write copy that speaks to the reader’s feelings, desires, dreams and fears.  Tony Robbins said “Emotion is the force of life, it’s what drives us” and it’s certainly what drives your ideal client to click on your ad.

 

So how do you find out what they want?

 

Facebook groups are a fantastic place to start.  Find groups where your ideal clients are hanging out and listen to what they are saying.  What questions are they asking?  What pain points are they wanting to solve?  Depending on the group rules, you may also be able to ask strategic questions to help you better serve your clients – current and future ones.

 

So use the priceless information from Facebook groups as a framework to write the copy for your ads.  What positive change can you bring to your reader to help solve their problem?  Focus on that rather than the actual product or service.

 

3. Headlines Are KING!

According to Copyblogger, 8 out of 10 people will read your Headline but only 2 out of ten will read the rest of your copy.

 

Wowzers…..

 

So if you don’t have a Headline that makes someone tap on the screen and stop scrolling, then you’re in the Newsfeed Whitewash….

 

So armed with your Client Avatar and the questions from Facebook Groups you have an arsenal of ideas to craft a killer headline.

 

For inspiration to put it all together, check out Amazon and look at books that align with what you are offering.

 

What…more research?!

 

Yup

 

Book reviews are a goldmine for creating copy that converts.  People who loved the book often seem to provide excited statements which feature the benefits they have received from the book.  Also negative comments can also help to address issues which you can counteract in the copy you write for your product.

 

Be sure to also test the length of your headlines.  AdEspresso tested thousands of Ads and suggests that Headlines with only 5 words convert the best.

 

“If I had more time, I would have written you a shorter letter”

 

Benjamin Franklin and Mark Twain are some of the people who have been attributed to this quote.  It is a Copywriter’s golden rule and especially when it comes to Facebook ads as you have just seconds to capture the reader’s attention with a catchy headline and stimulate just enough interest to get that click.

 

I know it can be hard to get your creative juices flowing sometimes.  That's where it's great to look at and model what is already working for top online marketers bringing in 6 or 7 figures from their Facebook Ads.   So if you're needing some inspiration, click the image below to steal my Swipe File

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

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