Why Properly Pricing Your Ad Management Services Is So Important

When you’re just starting out as an ad manager, you might not feel super confident about charging a higher rate for your services before you’ve got some runs on the board and successfully managed client ad campaigns.
Even if you’ve been managing ads for a few years and you have long-term clients, making the decision to increase your rate can be nerve-wracking!
So how do you know when it’s finally time to increase your rate?
And what do you need to consider to make sure you hit your income and lifestyle goals without burning the candle at both ends?
I dive into 3 big reasons why properly pricing your ad management services is so important on today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business.

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How To Get Most Our Of Your Lead Form Campaigns

Lead form campaigns may help to bring in lower cost leads, but they’re of no value to us or our clients if those leads are not converting or if they’re not even opening the emails. They have, in the past, copped a lot of slack because people can just tap-tap, and they’ve opted in, but they have no recollection of what they’ve even opted in for. In this article, we’ll discuss three ways to get the most out of your lead form campaigns so you can generate quality leads! First, we’ll discuss lead optimization. Next, we’ll dig into retargeting. And last, we’ll talk about checking your CRM data and then discussing what steps you can take from there in order to maintain quality over quantity.

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What Are Three Things That You Can Offer for a VIP Day as an Ad Manager?

I recently held a workshop for ad managers to talk about VIP days that ad managers can offer. VIP days are hot to try, and a lot of people are talking about them and how great they are. But unfortunately, a lot of ad managers don’t know what to say. In the workshop, I was […]

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Who Are the Trickiest Clients to Run Ads for?

You may be wondering who are the trickiest clients to run ads for. And no, I’m not talking about specific niches like CBD or things like that. I’m talking about actual clients who are the trickiest ones. Ones that I have seen over the years time and time again can be those clients who have […]

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How to Handle a Client Who Is Insisting on Using Their Own Ad Copy or Ad Creative?

So you’ve got a client on board, and they are adamant about the ad copy they want to use. Maybe they even have the punctuation, grammar and everything they want all laid out to a T. Or maybe they’ve got images that they’ve spent a fortune on getting or professional photo shoots that are graphically […]

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