Passion is great. Being great at something is valuable. Being able to combine the two into a meaningful professional career? Well, that’s the dream. But for those who want to be online coaches, the gap between the desire to take this path and knowing how to make money from it can feel like a bridge too far. So I’ve come up with a range of tangible ways that show how successful online coaches can turn their passion into a business. Any of these might be right for you or might serve as inspiration for your final service.
Let’s get started.
Courses
Now, more than ever, we are happy to pay for content that we find valuable. Netflix, Spotify, Apple Music and the resurgence of high-quality news websites like The Economist and The New York Times are all examples of this.
One of the best trends out there for online coaches to take advantage of this behavioral change by consumers is to create an online course. You may choose to have this as a free product to attract users and collect email addresses, or you may decide to charge a fee. Or the best fit for your service might be a “freemium” model where you give an early part of your course out free, with the rest paid.
Build a Following
Whether it’s on Twitter or via publishing on a website like Medium or to your own web page, building a following is crucial to building your personal “brand” and finding the right audience to pitch your offer. These early interactions also help you turn your expertise into a fully-fledged business by finding out what people are willing to pay for, and what they are not. And if you can be helpful, you’ll automatically build a list of people who are happy to hear what you’ve got to say when you launch your business in full.
Reach Out
If you’ve got a valuable skill, but you’ve never sold it without a large business to back you up before, then you have the experience gap that every freelancer dreads. You can fix this gap by offering to work for free. Not for long. But initial lead generation and business building by offering free work, proving your worth, then upselling into a paid product is a great way to get your foot in the door, especially when you don’t have a track record as a sole trader to point to.
Connect the Dots
If you are a professional in your field with strong experience, chances are you’ve got a valuable network of other professionals in a range of fields. Research businesses in your area. Look at local advertisements, shopfronts, and businesses. See what you could offer them to help them, or what someone you know could offer. If you introduce an idea and a business opportunity to one of your contacts, they will feel obliged to return the favor in the future. That’s the kind of lead building that can turn into a highly beneficial two-way relationship.
Of course, these techniques only scratch the surface about how to turn your expertise into a highly profitable online business. Learn how to do it well, from a master coach in the field. It’s well worth your time and effort to get a copy of the Expert Secrets book. The author is highly credentialed in his field and has dozens of positive reviews to accompany his work as validation. And all you need to do is head to the website and pay postage. Not a bad investment!
Sources: https://expertsecrets.com/freebook
