Do you price your services based on what you think your potential client will pay you? Well, that’s what I’m talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business.

I was talking to one of our Certified Elite Ad Manager students recently. This student loves doing tech integrations, which is a nice added bonus for a client if they’ve got someone who can manage Facebook ads for them and also do tech set up as well.

Pricing ‘other’ services on top of ad management

I’m not saying you should include a service like tech set up in your ad management services. Instead, offer it as an added service so it’s not part of the scope for managing Facebook ads.

If you identify the client needs additional work and other services, because chances are likely you’ll get in to do their ads, and then discover for example, they don’t have follow up emails in place and they don’t have all the other things that work hand in hand to make Facebook ads a success.

This is the situation the Elite Ad Manager found themselves dealing with. All these extra tech things needed to be done on the client side. After looking at what they needed, the Elite Ad Manager offered them a price to get the tech set up done. But at the end of the day, all the work they did was completed at a really low hourly rate because all.the.things took a lot longer than they originally expected.

And they always do. You need to price in a time buffer.

If you think something will take five hours, expect it will take 10 hours. It always takes longer. In this case, the Elite Ad Manager said, ‘I only charged $$$$ because that’s just what I thought was a good price’.

In fact, the ‘good price’ offered to the client came from a limiting personal belief and story about money, and also their belief about how much their services are worth.

This is a huge mistake. When you have limiting beliefs about money, and you have stories that have possibly come from what you were taught as a child, like what you heard about money in the past, or the way your parents talk about money, it will influence the way you price your services.

The Elite Ad Manager only charged a nominal rate and when all was said and done, the time and effort it took them equated to an hourly rate that they could have outsourced offshore. It was a learning experience and it’s always a rite of passage when things like this happen.

What you’ll find is if you don’t offer the client ‘this service’ at ‘this price’, they’ll go off and pay someone else and you’ll think, ‘I could have done it for that price’.

So instead, we end up thinking the client won’t pay more. It’s the story that we tell ourselves…

‘They won’t pay me that much’.

‘That’s too much to charge’.

‘I’ll only charge them this much’.

Your value is not just an hourly rate

When you’re talking about ads, online funnels and all the assets that are needed to run traffic to and make sales in an online business, you’re talking about an incredibly valuable skillset.

Just one sale could pay for your services to set something like that up, maybe two sales, maybe not even one sale would cover it, depending on the price point. Always remember, you provide a super valuable service. Don’t let your limiting beliefs about money dictate how much to charge clients.

Consider the expertise that you have. Consider the time you have put into honing your skills. Also consider how much you‘ve invested financially to learn those skills and continue to invest time into learning. What sacrifices have you made with your time to develop your expertise? Maybe it’s not having dinner with the family, because you’ve been on a training webinar. What about all the other things you’ve missed?

When you’re charging people, your value is not just an hourly rate. It’s the culmination of all the things that come with you when you provide a service to a client. You save them from having to do things they don’t have the bandwidth for, and you save them the stress of trying to figure it all out on their own.

Appreciate your worth, appreciate your value.

Don’t be afraid to charge what you’re worth rather than what your stories make you think they’ll pay you. Chances are they will pay you what you suggest. After you say, ‘It’s going to be a thousand dollars to set up your Client Attraction Code for you’, pause and just hold that space.

Be confident and comfortable with your value.

So today, consider those times you’ve pitched your prices or your services to clients and think about where it came from. Did you pitch confidently because you have an abundance mindset about money, or did you pitch with a lack of confidence because you have limiting money beliefs?

If you think you’ve pitched from a place of limiting money beliefs then explore those limiting beliefs and release them because there really is enough to go around.

And when you’re a Facebook ad manager, there are millions and millions of businesses that need Facebook ads. Plus, if you like the tech stuff, they need that work as well, which means you have a super valuable and in-demand skillset.

Value yourself, value your services and price yourself accordingly.

That’s it for today. If you’ve had situations when you’ve undervalued yourself and priced a service the client snapped up straight away and it made you think ‘OOF. I knew I charged too low for that’.

I’d love to know. Send me an email success@socialcharlie.com. I’ll have a read and I’ll personally get back to you.