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Converting Browsers to Customers: The Steps You Need to Know

Builders are lucky. While there are dozens of problems to be solved on a building site, builders benefit from a huge advantage: a blueprint from which to work. This document is the results of hours of work, problem-solving, and collaboration between town planners, architects, builders, and local governments to make sure that when the final result is ready, it does exactly what it’s supposed to do.

But building a website and online coaching program is different. There is no set of rules and blueprint to be followed that helps improve your chances of success. And often, there is less collaboration and more of you just guessing what might work best.

But it doesn’t have to be that way. By understanding the key steps of turning a browser on your website into a customer, you can start building your own blueprint.

Generating Leads

Once browsers find their way to your website, you want to know who they are. Think of how much more effective real-world retail stores would be if they knew a little something about you when you came in to browse, so that store assistants could point you in the right direction.

That’s what well-designed websites let you do. You can incentivize browsers into giving you their email address or contact information by offering them something valuable in return like a guide, subscriber-only resource, or a discount off their first purchase in return.

Follow Up Funnels

Following up has been shown through countless trials to increase rates of conversion from browser to customer. Some rules of thumb even say that between five and ten repeated exposures to a marketing message are required before a customer recalls them or trusts them.

By following up, you can send tailored, specific messages to previous browsers to “get them over the line” to becoming a customer.

Sales and Ordering

In its early days, Amazon spent millions of dollars in court defending its patent to a key piece of technology. It wasn’t an algorithm that optimized how their massive distribution centers worked or one that predicted what shoppers would want in advance. No, it was simply the technology behind its “one-click purchase” button.

This is a powerful illustration of a simple fact: you need to make it as easy and seamless as possible to buy your product, right down to the last detail.

Luckily, there are tools that let you optimize all of the key stages of the process described above.

ClickFunnels lets you do simple but powerful website creation where you can attract leads, take payments, and deliver digital products all in a single, unified platform.

This part is important. There is no doubt that there are more tools than you could probably ever hope to know about out there that do one or two things extremely well. But when you are thinking about your own workflow, you don’t want to be endlessly toggling between programs and screens. You want a single platform that does everything well. That was the original genius of Facebook. There were already microblogging platforms, ways to send digital invites to events, and the ability to share photos before Facebook came along. But the genius was putting all of the major parts in one place and integrating them in a way that made sense. That’s the same principle that you want from your business tech and one that this service offers.

And there’s no risk to you, you get a 14-day free trial to get access to the product and explore how it works. So what are you waiting for?

Sources: https://www.clickfunnels.com/?cf_affiliate_id=422408&affiliate_id=422408

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Four Ways to Turn Your Expertise Into an Online Business

Passion is great. Being great at something is valuable. Being able to combine the two into a meaningful professional career? Well, that’s the dream. But for those who want to be online coaches, the gap between the desire to take this path and knowing how to make money from it can feel like a bridge too far. So I’ve come up with a range of tangible ways that show how successful online coaches can turn their passion into a business. Any of these might be right for you or might serve as inspiration for your final service.

Let’s get started.

Courses

Now, more than ever, we are happy to pay for content that we find valuable. Netflix, Spotify, Apple Music and the resurgence of high-quality news websites like The Economist and The New York Times are all examples of this.

One of the best trends out there for online coaches to take advantage of this behavioral change by consumers is to create an online course. You may choose to have this as a free product to attract users and collect email addresses, or you may decide to charge a fee. Or the best fit for your service might be a “freemium” model where you give an early part of your course out free, with the rest paid.

Build a Following

Whether it’s on Twitter or via publishing on a website like Medium or to your own web page, building a following is crucial to building your personal “brand” and finding the right audience to pitch your offer. These early interactions also help you turn your expertise into a fully-fledged business by finding out what people are willing to pay for, and what they are not. And if you can be helpful, you’ll automatically build a list of people who are happy to hear what you’ve got to say when you launch your business in full.

Reach Out

If you’ve got a valuable skill, but you’ve never sold it without a large business to back you up before, then you have the experience gap that every freelancer dreads. You can fix this gap by offering to work for free. Not for long. But initial lead generation and business building by offering free work, proving your worth, then upselling into a paid product is a great way to get your foot in the door, especially when you don’t have a track record as a sole trader to point to.

Connect the Dots

If you are a professional in your field with strong experience, chances are you’ve got a valuable network of other professionals in a range of fields. Research businesses in your area. Look at local advertisements, shopfronts, and businesses. See what you could offer them to help them, or what someone you know could offer. If you introduce an idea and a business opportunity to one of your contacts, they will feel obliged to return the favor in the future. That’s the kind of lead building that can turn into a highly beneficial two-way relationship.

Of course, these techniques only scratch the surface about how to turn your expertise into a highly profitable online business. Learn how to do it well, from a master coach in the field. It’s well worth your time and effort to get a copy of the Expert Secrets book. The author is highly credentialed in his field and has dozens of positive reviews to accompany his work as validation. And all you need to do is head to the website and pay postage. Not a bad investment!

Sources: https://expertsecrets.com/freebook

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The Best Knowledge Sources for for Coaches, Consultants and Digital Course Creators

There’s an often-repeated saying that the jobs that our kids will have don’t exist yet. That can seem a little glib and far-fetched when you hear it out of context. That is until you realize that professional e-sports (video game) athlete, drone pilot and self-driving car engineer are not only jobs but among the highest paying ones in a growing economy. Ten years ago? Well, these jobs just didn’t exist. 20 years ago? They were hard even to imagine.

Similarly, “online coach” or “Facebook ad freelancer” were not jobs that anyone had heard of, much less knew how to do several years ago. But now, there are hundreds of experienced, motivated professionals doing just that.

The Education Gap

But almost every other profession in the world has a head start. University courses, formal education, and generations of professionals and companies have accumulated a wealth of knowledge in medicine, engineering, social sciences, and manual trades.

For online coaches, there is no college course or well-known building blocks to seek out to build knowledge. But that doesn’t mean that those sources aren’t out there.

Think Differently

There is more content being created today, by a wider variety of creators, than there ever has been. And the rise of the consumer internet and powerful platform business models means that those content creators can now reach those eager to learn, like you, without the need for a well-connected publishing agent or syndication deal.

So what are the main places that online coaches should look to build their base of knowledge and arm themselves with the best weapons to win on the business battlefield?

Top Tools

Podcasts – podcasts are having a seriously impressive growth phase. When they first were launched in earnest by Apple, they were seen as the boring cousin to the extensive library of music that you could access through iTunes. These days, iTunes is about to be folded into other Apple products, and podcasts are very much a growth industry.

Companies like Gimlet Media, Wondery, and Spotify are proving the success of the format, paying millions of dollars for the best content creators and hosts.

And among the huge variety of podcasts, there are some stellar ones for business builders and creative types. Discovering the type of podcast best suited to you can be done within the podcast player of your choice, with most grouping them by category or interest area. Some

good places to start are “How I Built This”, “Business Wars”, “TED Radio Hour”, “NPR – Planet Money” and “The Pitch”. Each of these tells rich, slickly produced stories, with plenty of inspiration and tales of caution that you can learn from.

Books – books are still the number one medium when it comes to transferring knowledge from a professional or experienced practitioner to someone who wants to learn. But online distribution means that finding an audience is now much simpler and that more “niche” thinkers can get their valuable ideas out there without a publishing company killing the book because they don’t think it can sell tens of millions of copies.

One of the best resources in this space for an audience like you is the Book, which is an absolute must-have for anyone who is building an online business. If you are interested in spending your time and money on Internet marketing and e-commerce strategies more effectively, then head over to the website now. The best part? All you need to do is pay for postage and handling, and your copy of the book will be on its way to your door.

Sources: https://dotcomsecrets.com/go?cf_affiliate_id=422408&affiliate_id=422408

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The Rule of 7 and Going Where the Fish Are

Hopefully, you are here because you were intrigued by the slightly strange article title. I’ll admit, when I was trying to think of a title that tied both of the ideas for building your sales that I wanted to talk about here together, I struggled.

So instead of coming up with a boring generic thing that covered both, I thought I’d go with the slightly unconventional option and explain why the “rule of 7” and “going where the fish are” are the two strategies you need to be using to get more sales.

The Rule of 7

Previously, researchers thought that we were rational beings who weighed up all of the options before making the best choice. But recently, it’s become more and more clear that’s not actually the case.

The modern world is confusing and filled with information. Some estimates say that we are required to make literally thousands of micro-decisions every day, from what we eat multiple times a day, to the route we are going to travel, to what work we are going to prioritize today. If you own and run your own online business or small business, then you probably have far more decisions per day than the average human!

That’s why repetition and “remarketing” matters. And that’s where the rule of 7 comes in. It’s estimated that buyers who don’t know about a new product or service need to hear about it or see it at least seven times before they take any further action on it. Don’t take it as a hard and fast prescription for success. The actual number might be six or eight. But the point is clear – once just ain’t enough.

Facts like this make it clear why “legacy” advertising formats like radio and out of home advertising (billboards and digital signage) are still so effective and growing, even though digital marketing has emerged as a dominant force in recent years. Simply putting an ad for a product on a morning radio show, and having a billboard for that product on a busy highway means that commuters in that area might be exposed to the advertising message for that product up to ten times in a week.

That’s one piece of the puzzle.

Going Where the Fish Are

Of course, digital allows you to take that billboard or radio message and “level it up”. When people who are interested in your product or service visit your website or click on one of your ads, they are showing what’s called “positive intent”. That means that they’ve shown some level of interest already.

That also means that they are further along the journey to becoming a customer than someone who passively views your Facebook ads without engaging with them.

So the simple question is this: who do you want to target? The large number of people who passively see your messages or the small number of people who’ve displayed positive intent? The answer, in a heartbeat, should be retargeting and remarketing to the small number of leads who’ve shown positive intent.

That’s what tools like Connect Retarget help you do. is a tool that has advanced behavior-based custom audience building, which retargets only your most engaged visitors. It lets you put your ads in front of those visitors multiple times, to get closer to that “rule of 7” while spending a fraction of what you would if you were to buy radio time or billboard space.

Put simply, it lets you “go to where the fish are” when you cast your marketing message into the world. And that is a recipe for much bigger “catches” and returns on investment when it comes to your marketing dollars.

Sources: https://connectio.io/connectretarget/?utm_source=affiliate&utm_medium=affiliate&utm_campaign=connectretarget&affiliate=socialcharlie

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Create Facebook Video Audiences

How to create Facebook Video Audiences  with your videos

 

With Facebook recently reaching a milestone of 2 Billion viewers, there is no doubt your potential customers are on Facebook.  12 Million Australians scroll through their newsfeed everyday and spend over an hour a day on the Platform. If you’re not using video as part of your Facebook Marketing strategy, you are missing out on a number of benefits.  Firstly, Facebook favours video, and it especially loves when people go Live, by notifying people who are interested in your page, when you go Live.  You don’t get that kind of free promotion when you do a good ol’ status post!  Secondly, and this is a real golden nugget… behind the scenes you are accumulating a list of warm prospects with every video you post from your Business/Fan Page (not Personal Profile).   

 

It’s what I call an Invisible Facebook Marketing Funnel.  You see, not only are you getting increased FREE reach with your Facebook Live and Video Posts, but Facebook is building an audience of EVERYBODY who views at least 3 seconds of of your videos.  WOW!

 

 

Seriously I could kiss Mark Zuckerberg!

 

 

There’s a saying for online businesses: “The money’s in the list” – and it’s true.  Once you’ve done the hard work and earned the trust of your potential student or client, you can then contact them whenever you wish, to build a relationship that will take them from subscriber to sale.  

 

 

However, it’s getting more difficult to get people to hand out their email address these days.  Their inbox is filling up with spam… so they becoming less likely to sign up for every offer in their Newsfeed.  

 

 

But don’t despair, this is where the Invisible Facebook Marketing Funnel works it’s magic.

 

 

So today, I'm giving you some FREE training (seriously, this information could make you thousands buy creating these custom audiences!)

 

Open up a new browser window (or print this out)  and follow the steps below.

 

Firstly if you haven't setup your Ads Account in Facebook, click on the downward arrow on the right end of your Facebook Navigation bar and select either Create Ad or Manage Ad.  You may need to enter billing details (FB is always changing!)

 

Once you have your Ads Manager open you want to create an Audience.

 

Here's the steps:

 

Ads Manager > Audiences > Create Audience > Custom Audience > Engagement on Facebook

 

Facebook Video Audiences

 

 

 

Click on the downward arrow and a little drop down will appear.  Select: Custom Audience > Engagement on Facebook

 

Facebook Video Audiences

 

 

 

 

 

 

 

 

On the next screen select: Video

 

Click on: Browse  

 

You will then see a number of different timeframes for people who have viewed your video.  At this stage, I would suggest selecting either 3 Seconds or 25% (depending on length of video).  The shorter the timeframe the larger your audience will be.

Facebook Video Audiences

 

 

 

 

 

Once your selected your timeframe you will then need to click on: Choose Videos

 

Here you can select the videos you would like to build an audience with.  Perhaps all videos or just a few that have a message that will compliment your offer.

 

Once you’ve selected your videos you can then chose the time frame for your audience.  People who have seen the video anywhere between 1 day and 180 days (maximum).  Then give your audience an appropriate name.

 

Facebook Video Audiences

 

 

 

 

 

 

 

Click on: Create Audience and then you will see your Custom Audience listed here.  It can take up to 30 minutes for your audience to populate.

 

 

Once your audience is ready, you can then create ads for this ‘warm’ audience.  And because it is highly targeted and this audience has had the opportunity to get to know you via your Live Streams and Video Posts, they will be more likely to give you their email address and what is even sweeeeter is, it will likely cost you less to acquire a new lead because, because the audience will be more responsive (they are ‘warm’)!  

 

 

Are you saying ‘Wow!’ right now?  

 

 

You should be!

 

 

 

This is big and news.

 

Why spend money on Ads to cold audiences ‘hoping’ they will opt in?  Put a $5 a day (it could even be $1!) behind a Facebook Live or Video Post that has had good engagement (use the Video View objective) and build your own warm audience which you can then promote your offer to.

 

 

You wanna kiss Zucks too right?

 

 

 

So get cracking with your videos, play around in Ads Manager and build your audiences.  You’re ahead of the pack with this info – make the most of it!

 

Cheers

 

Jody 🙂

 

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Facebook Like Ads

Facebook Like Ads….


Yeah….

 

There's a bit of controversy about that those because a lot of people dismiss them as a vanity metric.

 

First of all, I just want to make sure we don’t get Like Ads confused with people going to places like Fiver and giving them five bucks and getting a thousand Likes. Those likes are (C-R-A-P), which is not good for you in the long run because it's not going to create an engaged page, which is what we're doing with our Like Ads – we're investing into Facebook Like Ads and playing building relationship with our ‘Fans’


Many people think that putting money behind Like Ads, is just a vanity metric – to make your page look good.  However, Facebook love to keep people on their platform & if you're doing Like Ads that's one way of keeping them on the platform. They come and like your page & then you build the relationship with them on your page with information they will enjoy and engage with.  However some people complain, “Oh, Facebook isn’t showing my posts to anybody!  Do I have to pay to get it in front of my audience now?” Well yeah sometimes you do. But there's very effective ways of doing that with your page engagement selection of the ads – when it's just costing you half a cent, it can go a long way. Then when people will Like and Share it increases your organic (FREE) reach as it goes to your fans friends then all their hundreds of friends on Facebook etc, and you've got a huge organic reach.

Investing into Like Ads builds an audience on your page. An engaged audience. A targeted audience. So you need to do your research in Audience Insights, know which pages your ideal students are Liking and engaging with and then, invite them to like your page as well.   You do your Like ad, they Like your Page and start engaging with your posts. Then, as I said, when they engage with your posts, it spreads like wildfire to all their friends.

Granted, Likes on your Facebook Page is rented space. What we ideally want to do is to get people from our Facebook page over onto our email list. That's something that we own and we can communicate and we can talk with them any time we like.  But you've got to develop a relationship because I don't know about you, but how many times a day do you see things coming up in your newsfeed saying, “Sign up here. Sign up here. Sign up here.” You don't know who they are. You sign up and then your inbox is full. Facebook is an awesome way where you can keep the engagement, keep the conversation going with people where you stay front of mind, so that when they do go into their inbox that has 693 emails that are unopened, they'll see one from you and they'll open that one. Which is another really important reason to get people to Like your Page – to stay front of mind, be relevant and engage with them.

As I said earlier, Facebook are really loving it when we keep people on the platform. The strategy of doing a Like ad and then Boosting posts to them which could either be promotional posts or engagement posts as well, will be much cheaper than if you just try and do website conversions. The Facebook advertising platform is getting very, very competitive. Facebook have actually said that they're going to be running out of ad inventory halfway through this year. Don't panic though. They're looking at other ways that they can incorporate ads. Have you seen Messenger ads or sponsored posts in your Facebook Groups?

 


But back to Like Ads, (I'm sorry, there's just so much in the world of Facebook ads isn't there?)

 

ike Ads are a very effective way to build an audience, build trust, build relationship, and when you look at it, it might take a bit of working out to find a sweet spot for your Like Ads. If you can get them down to twenty cents a day or less, that's awesome. It's going to take some tweaking and testing like all Facebook ads do. You're going have to find your audience and find the message that they want to hear, that's really going to resonate and connect with them. But when you do hit that sweet spot and you've paid twenty cents or less, then, when you do want to do website conversion ads, the fans of your page are likely going to be much cheaper than cold audiences.


Facebook fans of your page are a warm audience that will often convert at a cheaper price when you're making an offer for them to buy or opt-in.  They will often convert at a cheaper price than a cold audience. There is real value in Facebook Like Ads. Don't just dismiss as a vanity metric. They're not. An audience on your Facebook page is very valuable. Sure it's a rented asset, you don't own it like your email list, but it's the progression. We're not just shouting out to people we don't know, “Hey, come and sign up and join my list.” It's like going on a first date and expecting to jump into bed together. No, there's a bit of courtship involved and that's where Like Ads are really good for you to get people to like your page, build that relationship and then go off and get married and sign up on the email list.

 

Investing into Facebook Ads is playing the Long Game with Facebook marketing.  Those who are focussing on the short play of Conversion ads and just wanting to sell products rather than build relationships with their audience are the once who will be left behind in the ever changing world of Facebook Ads.

 

If you want to want to work smarter, rather than harder with your Facebook Marketing, I have a small number of openings for 1 on 1 Strategy sessions.  This could be the key to propel your business further, faster than you could have imagined.  Run over now to secure your session  https://jodymilward.com/strategy

 

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What are the FIRST Facebook Ads you should do?

What are the FIRST Facebook Ads you should do?

Now that’s a loaded question….  And seriously,  you’ll probably get a different answer from everybody who’s done or even just thinking of doing a Facebook Ad.

 

Looking at my experience with Online Course Creators, has been that they are experts in the topic they have created a course about which isn’t always Facebook ads.  So for them to jump into the world of Facebook ads can be overwhelming and they throw some dollars at the Ads Manager and hope for the best.  

 

And then there’s the Facebook Pixel….

 

Well that really sends them into a spin….  Here’s a pro tip… Get the Facebook Base Pixel installed on EVERY web page that you own.  That way Facebook starts building an audience of anybody that has visited your website (creating a warm audience) ready for when you start your ads.



Now, the first kind of ads that you should be doing on Facebook are…..

 

…. Drum roll …

 

…Not conversion ads, okay?

 

If anyone tells you to start off doing conversion ads, don't do it because you would just throw your money away …  I'm afraid, in today's online marketing, people aren't so willing to just get their wallet out and give you their money. You need to build a bit of a relationship with them – that know, like, and trust factor. People need about six or seven touches from you before they're willing to entrust you with their time and money.  You need to build a relationship with your audience, and how you can do that is with the first Facebook ad that you do.

Now, Facebook have made it so easy for you. Instead of being a newbie and being overwhelmed, the best place for you to start with your Facebook Ads is to boost the post. Boosting posts used to be very taboo and there still are many Facebook Advertisers who haven’t yet discovered the power of a Boosted Post to a Custom Audience.

 


This is where you go into Ads Manager > Audiences to create an audience of people who would be your ideal client.   So say if your ideal client likes Tony Robbins, you create an audience of People who Like Tony Robbins, in the U.S.A., aged between 25 to 34, and save this audience.  Then when you’re on your Facebook Page and you’ve uploaded the post from to your page (or a previous post that had good engagement), you can just tap that blue Boost button and select your saved audience.  With those boosted posts, you can just put one dollar a day behind it. That can build a phenomenal audience as if your audience is in alignment with the message in your post, you could have people engaging with that post for just under three cents even as low as .005 of a cent or .002 of a cent.

That is a great way for you to start doing Facebook Ads. Start building an audience of people who get to know you while Facebook builds a warm audience of people who have engaged with your post. So, you’re not just throwing money at Facebook and hoping for the best.  You’re  investing into data, building an audience so that when you’re ready, you can retarget to that audience with another offer – like your your Lead Magnet.

 


Another really hot, hot strategy is Facebook Live. Live Streams are getting priority in people’s Newsfeeds.   You could go Live on your page with a video that would have great information that would benefit your ideal audience and then Boost your Live Video. Again, you're building an audience that you can then retarget to later.

 


So, start with Boosting your posts, either just a post you've already put on your page which has had great engagement or a Facebook Live. You can start testing audiences and fine tuning your message for just a dollar a day.   For example, you could put a dollar a day into a Tony Robbins audience. You could put a dollar a day into a Zig Ziglar audience. You can put a dollar a day into whatever other audiences. You could test five audiences. See who is more responsive. Then, target that audience in future, and the ones that are bit less responsive, forget about them, or try a different ad, and incorporate new audiences in as well.

Start building an audience, getting your brand out there.


If you haven't gone Live, I’m sorry, but you need to. I want to help you use this powerful Strategy to help you turn scrollers into students.  I've created a Cheatsheet that gives you the whole rundown about what you need to know about going Live, so it will help build up your confidence and influence. Download your FREE copy here:

 

Facebook Live Video Marketing

 

 

Do you have any questions about Facebook Ads or Facebook Sales Funnels for Online Courses?  Click here to send me your question.

 

Love

Jody

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