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How To Leverage Facebook’s New Page Engagement Audience To Rapidly Grow And Scale Your Business – Part 1

Excellent news!

Drum roll!

Facebook has just launched the new Page Engagement Audience, and this is a game changer, and today I can’t wait to share with you how you can take advantage of this new feature to grow and scale your business.

On the other hand, we're also going to be talking about whether or not you're ready to do Facebook Ads. Watch the video or read more about Page Engagement Audience below:

I love helping business owners get their online marketing just right. So, today, like I said, amazing news that has come out from Facebook. If you are an online marketer, or if you know someone who has an online business that they're wanting to get up and running, share this with them.

Feel free to share this out there.

You are going to love this information, particularly about the new custom audiences of Page Engagement. It is huge. It is a huge opportunity for businesses. That's what Facebook does, really well, is that they are always refining, they're always tweaking.

There is no greater place that you can get a more targeted audience than on Facebook.

They are doing great things for us as business owners. It is in their best favor to provide such a great platform to advertisers and businesses who will spend money with them to make money.

That's what we're all about here. We're not just wanting to gamble on our Facebook ads, we're wanting to have a strategy, which leads to the 2nd part of today's topic.
We're going to be talking about are you even ready to do Facebook ads. Feel free to share.

First topic is the new Facebook.

You would go into your Ads Manager to audience, custom audience, then it will be the bottom one that says Page Engagement. It will be a blue box around it that says “New”. Not everybody has this yet but it's exciting for those who do. Because, this is a great, great way to re-target a warm audience.

Now, we're going to be creating warm audiences that we can re-target to.
Re-targeting is huge, okay? Re-targeting is a game changer for businesses and it gets your prices right down when you're targeting to warm audiences.

Warm audiences are people that already know you and are a step closer to you than those opting in or to purchasing your product.

These are people who have visited your page, so that's awesome, because a lot of people … They'll come check you out, visit your page and then never come back in. This is an opportunity to get back in front of them.

It will also include people who have engaged with any of your posts or ads. If you've done ads before and you've done maybe conversion ads or like ads, or even post-engagement ads, where people have maybe just clicked, shared and moved on. This is a great way that you can get back in front of them.

Previously, they were just gone and lost. Now you can get back in front of them.

You can also include audiences that have clicked on any call of actions on your site, so you know on your page. So, if you've got a button that says, sign up, join, whatever, learn more. These people that have already expressed an interest in your ad, will be able to get re-targeted with your ads.

Also, people who have messaged your page. That can be huge because a lot of pages are getting a lot of messages. People are clicking and just sending request because it's quicker than emails, isn't it?

If they send off an instant message to your page, they are expecting a reply. A lot of pages get a lot of messages. You're able to target this audience in your ads as well. It's phenomenal.

People who have saved any of your page posts. So, if you've got content that you're putting over on your page from other pages and people have saved that for later, that's also going to be in your audience.

The new Page Engagement Custom Audience is a fantastic feature for marketers. That's something that you really want to get onboard with.

So, before we even go there, we need to ask, are you actually ready to do ads?

While this is all great and exciting and everyone in business knows that Facebook is where you need to be because that is where the people are, more than any other platform.

When they're standing in line at the bank.

When they're traveling at home from work on the bus.

They're on their phone and most likely they're on Facebook checking in to see what their friends are doing. That's when you've got an opportunity to get in front of them.

Now, I've got a little story with regards with that and the re-targeting. So, it does all tie in with our Page Engagement Audience. My husband's parents have just come up. We live at the coast and they've come up for a couple of days.
She said, “I was looking up hotels, motels up here OF where to stay and I clicked on one and the next thing you know, I'm seeing ads for this Holiday place that I'd just clicked on.

They're following me around, how did they know my information?” It's like, they don't really know your information, but the cookies, or whatever it is, knows your IP address and knows that you've visited their site.
So, they're re-targeting to you which is awesome. That's what our new Page Engagement Audience takes that to a whole new level.

That power of re-targeting to people who have seen your ad and then you're standing out to them again, even more. I'm sure all of us have seen these at this stage.
That used to just be available to the big boys, okay. But, anyone can do it. Anyone can do it now. You know, right?

Superbowl … Huge. 114 million viewers. It's like, that is mind boggling. For a 30 second ad for Superbowl, it cost five million dollars. That's huge money.
So, Doritos, or whoever it may be, spend five million dollars for a 30 sec ad to 114 million people which might include the 90 year olds who don't have teeth to chew the Doritos with, or something. It's just out there. It's a brand awareness that's going to a huge audience, it's not all your ideal client.

Now, Facebook … You can do video view ads to increase your brand awareness as well.
Target your ideal audience for just one cent. You can get one cent video views. How massive is that? You can just spend one cent getting to your ideal client and get a huge reach. You don't have to be spending big bucks on Facebook ads to get your brand known and to increase your leads and sales.

But, if you don't have a strategy in place, if you don't have a system in place then you are just gambling with your Facebook ads. With the money that you're putting in, you don't know what you'll get back because you don't have a system.
So, if you're just randomly sending ads out saying buy this, buy this, hoping they will come back and by, then that's really not the smart way to be doing your Facebook ads. You need to have a strategy in place.

I'll be FB Live at 9am Thursday (Qld time) / 3pm Wednesday PT where I'll be talking more about Sales Funnels and how to use them to bring in leads and sales in your business.  You'll be able to watch and ask me any question you may have about your funnel.  Here's the link to join me  https://www.facebook.com/JodyMilwardbiz/

Look forward to seeing you there 🙂

Jody

Thanks for joining me today, I hope you have a great one and I'll see you next time.

Talk soon.

Jody

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Why Your Facebook Ads Don’t Convert & 3 Things You Need To Do To Fix It!

 3 KEYS TO ADS V1 Crayons

“I’m starting to realise how important copywriting is in my Facebook Ads”

 

…is an all too often comment from entrepreneurs with a product or service they are wanting to promote.

 

I know first hand just how awesome Facebook Ads are…

 

really awesome.

 

I've done Facebook Ad Campaigns for clients which have resulted in 10,000 leads and $350,000 in sales, built 7 figure businesses and seen 10x return on investment (ROI), heck even  5,500x ROI using the power of retargeting ads (but we'll leave that for another post).

 

But I also know if you have crappy copy, your Facebook Ads are not going to convert – or if they do, you will be paying a higher cost per click.

 

Trust me.  I’ve been there and done that.  I haven’t invested the time to write and rewrite ads, tweak headlines, test and test again and the results have been like a black firecracker in the night sky.  There’s been an excitement and expectation of something spectacular happening – hundreds of conversions for just pennies and sales galore… but *poof* money up in smoke and nothing to see.

 

You’re left with your jaw hanging, staring at your screen.

 

Then you kinda get over it and end up writing something like “I got what you want, just click the button and gimme your money.  Now.”

(ok, maybe now quite so abrupt, but you’ve thought it haven’t you…. Or maybe it’s just me….)

 

But the words you use in your Facebook Ad – every single word – are vital to the success of your campaigns and the profitability of your business.

 

The better your copy converts, the more you sell.

 

Simple huh?

 

Sure, your ad creative (image, video etc) is really important too but this post is about copywriting. Using words that pique the interest of the reader, prick their pain point, and promise a light at the end of the tunnel bring in profits.

 

I’m sure you have a fabulous product or service that will help be a solution for someone’s problem and improve their life in some way.  I love it!  But if you don’t get your message heard and sales in, then you aren’t going to help anybody and that is tragic for you and the hundreds or even thousands of people you could be serving.

So how do you write better copy in your Facebook Ads?

 

Well this where the private investigator in me comes out a bit.  You gotta spend sometime researching….

 

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

1. KNOW Your Ideal Client.

If you’ve done the hard yards to put a program together or committed to providing a service, I would think you would have a good idea of who your ideal client is.  But sometimes, we need to take some time to refocus on our client and get really specific.

“I sell weight loss services to women” is kinda broad.  I mean your 22 year old single lady with no kids is less likely to engage to the message that you would give to a 43 year old mother of 3 (like me)

 

So that may just mean instead of having 1 ideal client avatar, you may have 2, 3 or more.  So take the time to research each avatar you’ll be targeting.  Come up with a name, where they live, career, kids, even print a picture of your ideal client to really bring it home.

 

If you have clients already, have a look at their Facebook Profiles.  Depending on the security permissions they have set, you may be able to see what Facebook Pages they like and get more information about their interests and where they are hanging out online.  This information will really help you when it comes to targeting the audiences you will serve your ads to as you can explore deeper with Audience Insights.

 

 

2. Know What Your Ideal Client WANTS.

One of the keys to copywriting that converts is to not write about yourself though at surface level that is how it looks.  What you’re really writing about is the reader – answering their questions and offering a solution.  Remember, you’re client doesn’t particularly care about you (sorry to bring you the harsh news!), they are thinking “What’s in it for me?”

 

Write copy that speaks to the reader’s feelings, desires, dreams and fears.  Tony Robbins said “Emotion is the force of life, it’s what drives us” and it’s certainly what drives your ideal client to click on your ad.

 

So how do you find out what they want?

 

Facebook groups are a fantastic place to start.  Find groups where your ideal clients are hanging out and listen to what they are saying.  What questions are they asking?  What pain points are they wanting to solve?  Depending on the group rules, you may also be able to ask strategic questions to help you better serve your clients – current and future ones.

 

So use the priceless information from Facebook groups as a framework to write the copy for your ads.  What positive change can you bring to your reader to help solve their problem?  Focus on that rather than the actual product or service.

 

3. Headlines Are KING!

According to Copyblogger, 8 out of 10 people will read your Headline but only 2 out of ten will read the rest of your copy.

 

Wowzers…..

 

So if you don’t have a Headline that makes someone tap on the screen and stop scrolling, then you’re in the Newsfeed Whitewash….

 

So armed with your Client Avatar and the questions from Facebook Groups you have an arsenal of ideas to craft a killer headline.

 

For inspiration to put it all together, check out Amazon and look at books that align with what you are offering.

 

What…more research?!

 

Yup

 

Book reviews are a goldmine for creating copy that converts.  People who loved the book often seem to provide excited statements which feature the benefits they have received from the book.  Also negative comments can also help to address issues which you can counteract in the copy you write for your product.

 

Be sure to also test the length of your headlines.  AdEspresso tested thousands of Ads and suggests that Headlines with only 5 words convert the best.

 

“If I had more time, I would have written you a shorter letter”

 

Benjamin Franklin and Mark Twain are some of the people who have been attributed to this quote.  It is a Copywriter’s golden rule and especially when it comes to Facebook ads as you have just seconds to capture the reader’s attention with a catchy headline and stimulate just enough interest to get that click.

 

I know it can be hard to get your creative juices flowing sometimes.  That's where it's great to look at and model what is already working for top online marketers bringing in 6 or 7 figures from their Facebook Ads.   So if you're needing some inspiration, click the image below to steal my Swipe File

 

KEYS TO ADS FB AD SWIPE FILE BLOG IMAGE V2

 

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How To Get Free Fans On Your Facebook Page

How To Get Free Fans On Your Facebook Page

How To Get Free Fans on your Facebook Page?! from Jody Milward on Vimeo.

So you've got a really engaging post on your page that is getting great engagement and interaction. Aside from saying “At last!”  what are you going to do with all those people who Liked your post?  Just let them scroll off into the News Feed never to be seen again?

In this little “How To” video, I show you how you can turn those casual Likes into Page Fans – for FREE!

Building up your ‘Likes' on your Page has nothing to do with being popular.  Social Proof is very important.  Who would you rather do business with?  Someone with 74 Page likes, or someone with 350 or 3500 Page Likes.

Also when you are wanting to promote with Facebook Ads, you will often find it is cheaper to promote to your Facebook Page Audience (which is a warm audience) rather than cold audience you have no relationship with.

 

Give this a try on your Facebook Page.  I'd love to know your results.  Join my private Facebook Group and let me know how it worked for you.  Just click on the link: https://www.facebook.com/groups/GoldilocksAcademyMastermind/

 

Know anyone who would find this info useful?  Tap a button below 🙂

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Claim Your Facebook Web Address

Claim Your Facebook Web Address

Have you claimed the Facebook web address for your page?
When you create a Facebook Page, it is given a URL something like facebook. com/27862354872683 (a series of numbers).  You need to allocate a specific Facebook URL or Facebook Web Address to ensure your Page is easily found so it will say facebook. com/yourpagename

In this video I show you just how to do that – because you want people to find your FB Page right?!

So be sure to check your Facebook Page and claim the Facebook Web Address you want for your page!

 

Did you find this information useful?  Please share and let others know of this key information to help them get their Facebook marketing just right!

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When is the Best Time to Post on Facebook

When Is The Best Time to Post on Facebook?

This is a question I hear often.  There is no point standing in a room and sharing a fabulous message when the room is empty.  So why would you post on your Facebook Page when your Fans are not on Facebook?  You need to time your posts to go out at just the right time – when your audience is active.  This way, they are online and ready to engage with your posts straight away.  When Facebook sees your posts getting instant attention, their algorithms will push your post further out into the Newsfeed – increasing your organic reach (i.e. FREE!)

So in this little “How to” video, I show you the Ninja tactic to know – not guess – KNOW, when your audience is online and when is the best time for you to post.

Want to discover up to date Facebook Marketing Strategies to grow your business? Click the link to join my FREE Facebook group where I'll bring you the latest news and answer your Facebook Marketing questions.  Click the link below to request access…

Goldilocks Academy Mastermind Facebook Group.

Did you find this information useful?  If so, please feel free to share…

 

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Facebook Live Streaming

Confused about Facebook Live Streaming?

Do you need Facebook Mentions App? Do you need to be a Public Figure?  In Facebook's ever changing platform there's always something new to figure out.  The Live Streaming options which are rolling out are set to take your Facebook Marketing to new heights!  We all know Facebook loves video – but it loves live streaming more! There are a few different options as to how people can live stream.  Here I explain what you need to know about Facebook Live Streaming, what to do and what to look for.

Facebook Live Vs Facebook Mentions

Confused about Facebook Live? Do you need Facebook Mentions App? Do you need to be a Public Figure? Here I explain what you need to know about Live Streaming on Facebook, what to do and what to look for. Know someone who would love to know this info? Feel free to tag them.

Posted by Jody Milward on Sunday, January 10, 2016

Do you know people who would find this info handy? Click on the Share buttons below.

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Videos are Hot on Facebook

Get Massive Organic Reach on Facebook With Videos When You Do It Right!

Videos are HOT on Facebook right now – BUT this is one major thing you need to know!

Posted by Jody Milward on Sunday, September 20, 2015

Are you tired of posting quotes and images that aren't getting seen.  You can still get great organic reach with your posts and the secret weapon – Videos!
There is no doubt that videos are hot on Facebook but before you start sharing videos across from Youtube – stop right now!  Facebook wants to leave Youtube in the cyber dust when in comes to video content so if you're sharing Youtube video to Facebook – then you're wasting your time!  You need to upload your videos directly to Facebook for maximum organic reach.
What do you do if you don't have any videos to upload?

Share a video from another Facebook Page to your page.  Recipes, inspirational and yes, even cute cat videos are great to share over to your page.  Just look for Videos that have had a lot of views already so when you share it to your Page, it's already proven that it's what people want to engage with and Facebook will put it out into people's News Feed.  You will also find that by doing this, when you do your next post you'll be more likely to have an improved reach as the video has created momentum for your next post.

Have you been posting Videos to Facebook?  Have you found it improve your organic reach?

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Facebook News Feed Preferences

Tired of missing posts you want to see!  Customise your Facebook News Feed preferences and see the posts that matter to you.

Have you ever found yourself scrolling through your newsfeed and suddenly thought “Hey, I've haven't seen a post from (insert name here)!”  So you look them up and you see they have been posting!  Facebook's algorithms have decided that you're not really interested in what they post so therefore out of the 1600 or so posts you may see each day – these won't be one of them (along with another 1300 posts from your connections).

This is where Facebook News Feed Preferences come in handy.  You can select up to 20 Personal Profiles or Pages that you want Facebook to always show in your news feed.

If you're on a Laptop, this is how you set your preferences:

  • Settings > News Feed Preferences
  • Click on People
  • Then click on the arrow next to Following on the right
  • Select > See First

To select Pages you want to see first:

  • Settings > News Feed Preferences
  • Click on People
  • Then click on the arrow next to Following on the right
  • Select > See First

Now, if you're one of the 399 Million who only access Facebook on their phone (crazy numbers right!)  Here's how you do it:

  • Tap on your ‘More' icon (at the moment, 3 lines in the bottom right corner of your screen)
  • Select > News Feed Preferences
  • Prioritise who to see first
  • Tap on the Profiles or Pages you want to see first.

Remember you can only select 20 to see first in your News Feed.

 

 

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