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Profile? Page? Please?!

Ok, number 1 rule for Facebook for Business is you you need a Facebook Page.

This may come as a bit of of a surprise to a number of folk out there – but one of the most common questions people starting out on Facebook have is:
What's the difference between a Profile and a Page?”  This is probably the number 1 question which gets asked time and again because their on Facebook and they think they are one and the same.

So let's have a look at it…

Here is my Facebook Personal Profile.  You can see it's my Profile because it has my name and details about me. Also there is no Like, Invite Friends to Like or Call to Action Button – as you don't have these options on Personal Profiles.  Personal Profiles are where we post to catch up with friends and family and wish each other Happy Birthday rather than picking up the phone and calling them! (If you do that – stop it – pick up the phone and call your mother! 😉 )

Jody Milward FB Profile Image

 

 

Now that we know what a Personal Profile looks like, here's what a Business Page Looks like

Facebook Business Page

 

You'll see where my name is, there is a description for the ‘entity'.  Mine says “Business Person”  but there are a number of options for you to chose from, depending on how you set up your page – Local Business, Company, Brand etc….

I'm sure your little eyeballs have also noticed the Likes, Share and Call to Action Button – which I have chosen “Sign Up”.  These buttons are KEY features for your Business Page to increase your following and connect with your community.

“Ok, that's all great, but WHY do I need a Business Page to promote my Business on Facebook?”

Well that's a great question.  Let's see why…

1. Facebook doesn't approve of people using their personal profiles for ‘pimping' to their friends.  Ultimately Facebook is a social platform – where people catchup and hangout.  If people are using their personal profiles to promote their products or services – it reduces the quality of the users experience and that makes for an unhappy Facie.  Facebook is focussed on quality user experience, so they are endeavouring to keep their users newsfeed as engaging as possible and managing the marketing posts to people don't get bombarded with “BUY NOW” messages and ensure quality content.

So you need another reason?  Ok then…

2. Google spiders Facebook Business Pages.  This means that Google looks at and tracks the posts on your business page which helps your SEO.  Active Facebook Business Pages can rank higher in a Google search than many static Websites which means your Facebook Page could make it to the first page of Google long before your website does – woohoo!

Still need convincing?…

3.  You can't advertise using a Personal Profile.

If you're hoping to get on Facebook make a couple of posts which ‘go viral' and ride the wave of sales without putting any money into marketing, then I suggest you sit down and wait for the Tooth Fairy to bring you $2 when your teeth start falling out 🙂  If you're in business you just can't afford not to spend some money marketing, and Facebook is an extremely effective platform to use the ‘refractor beam' to laser in on your ideal clients, increase brand awareness and connect with your potential clients for a fraction of the price of other marketing options. Even Google is advertising on Facebook – so what does that tell you?

So I trust you're now convinced to create a Facebook Page for your Business – so how do you do it? – Easy peasey.

Create Facebook Business Page

 

Simply go to your Facebook Personal Profile and click on the little downward arrow over to the left.  Choose “Create Page”  and away you go.  There will be a number of options to chose from which you can change later on.

However when you choose the name for your page, don't get too creative!  You want to choose a name thats easy to remember and easy to spell.  Also keep in mind what you are doing now, is not what you maybe doing 5 years from now.  So it may be a good idea to use yourself as the brand (as I have done) that way, you have an open platform to market what ever you like over the years instead of being restricted by your current interests.

One very important little note here is this – you can only change the name of your page ONCE!  So have a think about what you are going to call your Business Page and think twice before you change it.

 

 

Cheers

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Facebook FOMO

Are you suffering from Facebook FOMO?

Have you heard that people can make money on Facebook and you want in on the action? Firstly, in case you’re not familiar FOMO it’s the “Fear Of Missing Out”.

 

The good news is you certainly can get in on the Facebook action.   Facebook Marketing is a powerful tool for someone who wants to promote their business on Facebook.

“But what if I don’t already have a business?” I hear you ask? Well, lets investigate that option for you because obviously if you want to be making money you have to have a product or service. So let’s do a bit of research (I was after all a Private Investigator!) and look at the very first steps to take before launching a business on Facebook:

 

  1. Your Product or Service.

One of the most powerful aspects of Facebook is the ability for you to build a community.   You can have hundreds, thousands, tens and hundreds of thousands of people following you, looking to you as the expert of your field. So that then begs the question – do you love it? If you don’t love your existing business, perhaps you can do something with your passion or hobby that’s been sitting on the sidelines. I’ve seen people who were promoting health and nutrition products lose the fire because this niche wasn’t their passion – they were passionate about bookkeeping (crazy I know – I’m sooo not a bookkeeper!) You want a product or service that you love and can easily rave about – that is infectious and people will come to you like bees to honey! If you don’t know what your perfect product or service is, take some time to think about 5 things that you love, are obsessed with, can easily talk about and have a great interest it. This is a great way to identify the product or service for you.

 

  1. Is there a Market for your Product or Service

Again, my P.I. background has taught me that research saves much heartache! Do some super sleuthing to see what the market is like for the product or service you are interested in selling. You can easily do this by Google search, Facebook Search (using the little search bar at the top) and using the Google Keyword tool . this is a handy tool where you can put in the words “electric foot warmer” and you will see how often the term is searched and if it’s a low, medium or high keyword (high – searched a lot and a lot of competition in the market place!)

A Google search is great value to see what else is out there – what others are doing and also to help identify what you can do different. You need a USP – a Unique Selling Proposition. What can you do differently that will set you apart from the rest. The marketplace is crowded and you need to stand out; because average is dead.

The most unique thing of all is YOU. There is only 1 you – remember that and use it to your advantage. Incorporate your qualities into your business and branding because people do business with people.

With love

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