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Do you have your business manager insurance policy set up?

Do you have your business manager insurance policy set up?

Do you have your business manager insurance policy set up? Hmm, probably not. So what is a business manager insurance policy, or maybe you're even asking what is business manager? Well, I'll take a step back if you don't know what business manager is.

Business manager is another sort of entity of Facebook. That is where the business stuff gets done. So you've got Facebook in your personal newsfeed, but over in business manager, that's something that you need to create. And that's typically, you know, when you're saying to Facebook, yeah, that I'm serious, that I have a business, I'm going to be putting money into ads.

And so over there in business manager is where you take care of business. You'll have your ad account there. You'll have your pixels there. You'll have your page there as well, most of the time. And there's other things like events manager and audiences, and you set up your payments and billings and stuff.

And when you're an ad manager, you'll have your business manager. And then when you get clients on board, they will share their ad account to your business manager. So that rather than you getting added to all these different people's ad accounts, you have your business manager, your clients share their ad account to your business manager, where you work on their ad accounts, they see everything that's going on in their ad account.

They still retain full ownership, but it's just where you access it via your business manager so that you can very easily jump between clients ad accounts and such. Okay. So that's what business manager is. Now most people will just set up one business manager and a lot of ad managers and ad agencies will have one business manager. But if there's anything that we've seen with Facebook, lots of things go on and there's lots of bugs. And one of the problems can be that your business manager, all your ad accounts might get shut down. Your ad accounts get shut down. Your business manager can also get shut down. Things can also happen like with your own personal profile, it may just be accidental,but it might be that your profile just seems to disappear on Facebook for 48 hours and you reach out to them and you get it all reinstated. But then if your profile is gone, then you can't access your business manager or do anything.
How to Run Facebook Ads for clients
So we need to set up some insurance policies. So that one, we protect our business. We protect our client's businesses in that we're still able to access their accounts and still be able to manage campaigns.
So what is a business manager insurance policy, it's actually where you set up a secondary business manager to use as a backup in case of emergency.

So what that will look like, you'll have your business manager that you will set up, you'll say business manager one. And it's your main business manager that you have shared with all your clients and such but business manager two, your insurance policy is one that you would get somebody else to set up. So just in case anything ever happens to your profile because then you wouldn't be able to access business manager one or two regardless.

So you have a trusted partner, whether it's a spouse or business partner that sets business manager two up. And then they can add you in there as an admin and then in business manager two, they'll have to create a page. You have to have a Facebook page. It will be claimed by that business manager that can just be like a default kind of page. You can just create one, you don't have to do anything with it. And it will have an ad account that will come with it also.

So that ad account can be business manager two ad account. So that's a backup ad account you can have for yourself. And when that is done you will be able to put some ad spend through it. You can share your page. Your page can go to any ad account. You know, it's not locked to any ad accounts. So your page can be added to business manager two. And then once it is, which is a very simple process. You can just run ads for a dollar a day engagement campaigns that are connected with the page. And therefore once you've got your ads going through there a dollar a day. You're putting some ad spend through and that'll open up some other features to business manager like being able to share assets between business managers, but also we need to put that ad spin through so that the ad account doesn't get disabled.

Because, you know, we've found that Facebook will disable ad accounts that have been dormant. Haven't been having any ad spend in six months or so they can shut them down. So just by putting that dollar a day through there, one, you're also building up engagement with page audiences as well, which you can use in your main ad accounting business manager one, but it's just keeping that ad account active.

So business manager two is where somebody else that you trust sets it up and therefore you can be added as an admin to it. So that in the worst case scenario, if your business manager does get shut down, you have another business manager, which your clients will be able to share their ad account then too. So they've lost access to your main business manager and therefore you'll be able to reach out to them and say hey, look, let's share to this business manager instead, it's all there ready to go. So they just need to say, okay, partner with this business manager and away it goes.

So another reminder or another thing to consider when you are setting up business managers and such is to turn on two factor verification. That's super important. What that does is that helps to make sure that your ad account has higher security, then not having it on because what can happen is if you have people in your business manager. So if you've got like a VA on board or some other people like your trusted spouse. And they don't have two factor verification on their personal Facebook account, they could get hacked. And what that means is if they get hacked,
they can get into your business manager, get into the ad accounts and launch some ads for some dodgy products at a thousand dollars a day, which is not a good time for anybody.

So that's why when you go into your business manager, go down to the security or settings and make sure you turn on two factor verification for everybody in your business manager. What that means is when they go to Facebook on a different device, or go back to Facebook now for the first time, they will need to set up two factor verification, but that's it. It's just a one and done process. They don't have to do it every time, just when they go on a new device and Facebook recognizes them. And that's it.

So two factor verification, very important for any business manager. So just to recap, you'll have your main business manager where you'll have your client's ad accounts all attached to, but then you'll have your backup insurance policy, business manager. That's owned by somebody else. And therefore it's got an ad account in it, which is running just a dollar a day ads, keeping that business manager in that ad account active. And if God forbid your business manager gets shut down and you've got clients that you're running ads for, they can then share their ad account with your backup business manager.

So that's just something to keep in mind, definitely something you need to set up. If you are running ads for clients, it is very important that you do have that backup in place and that you can keep running ads for your clients even if your business manager does get shut down.

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Should I offer additional services to my ad management business?

Should I offer additional services to my ad management business?

So you've got ad clients on board. That's awesome! Now, inevitably, you're going to get a few requests that are going to be like, could you just do me a landing page or can you just hook up my email integration? Or what about bots? Bots are doing great. I hear maybe we could use a bot now. That's all great ideas! And inevitably, yes, that does happen when you're running someone's ads.There's all these other pieces that can go with being an ads manager, but you need to decide one, if you do want to provide that service. And if you do make sure you charge additional.

It's not part of your ad management services, your ad management services are this, and this is what they signed up for. And any additional work will be quoted at whatever. So if you do have a client that's reaching out and they say, Oh, can we just add this on, just get a funnel, just you know do the emails. Say here, great! Yeah, I'd be happy to look at that for you or just put together a proposal for you and we'll see from there. So make sure you are charging extra for it because it is going to take you more time.

It'll take your time off your other client accounts or time away from your family to get this done. And it could be worthwhile if you're getting paid well for it. That's absolutely fine. But then you could also outsource somebody else who it is, their zone of genius and get them to do it as well. So you've got to make sure that you protect yourself, you protect your business, you protect your boundaries and say, yes, this is an additional service. We can have a look at that for you, but do you even want to go there because a lot of these other additional things that you could be tacking onto your ad management services, they require a good level of expertise and skills.

For example, bots, yes, It's hugely popular, but there are so many compliance issues with them. I keep getting bot messages from people who are in the marketing space and who should certainly know better. Their bots are not compliant and they're on their way to bot jail. Facebook is cracking down and putting a lot of businesses, you know, stopping their messenger services because they have been not compliant. And so that's not something that you want to be doing running bots for clients, and you don't exactly know the compliance and their bot gets shut down.

How to Run Facebook Ads for clients

So you need to consider, what's your expertise like, do you want to add that on? Do you want to learn and be proficient in that as well as another thing to offer that as a service, there are obviously a lot of complimentary things when it comes to ad management, obviously funnels building a funnel and running ads. Those two go hand in hand, people have their funnels, they have their websites and they need to get traffic to it. So that is a very complementary one. It takes time to build a funnel for sure, but you can get pretty proficient in it pretty quickly.

But again, you just need to make sure that one, you either have the capacity or the time to be able to do that. Or if you know someone or you can outsource it to someone or subcontract to someone who can do that for you, because all these different areas will take you away from your zone of genius which at the moment is being an ads manager is knowing the latest news in the ads front and doing all that you can to make your clients' campaigns work liaising with your clients. Looking at the data, looking at the reporting, learning, continually learning about ads and what might be happening, what the shifts are on the platform this week, or even today, and how you can turn things around for them and being a guide to your client as well.

Sharing those things that you're learning here as an ad manager, as a specialist in running ads, to bringing that information back to your client, and it would be like, look, we're getting some great click-throughs to the page. All this is working really well, but people just aren't opting in. And after having a look at the page, I've been considering that, okay, the messaging and what we're using in the ad copy and what the offer is all about is getting lost. And so that's why people aren't opting in because the messaging on the page isn't reflecting the ad and it isn't reflecting the offer. So it's that insight that you can bring when you're skilled is that Facebook ad manager. And you're really dialing into your own zone of genius that sets you ahead and apart from the crowd.

Another one will be like, can you do my social media posts as well? So, you know, if that's your zone, if that's what you'd like to do as well, then you can consider doing it.
But just remember, it's going to be distracting you from that zone of genius of being an ads manager and from being an ads manager that can charge premium prices. So that's a few things to consider. And remember it is your business just because your clients might want this, this, or this, it doesn't mean you need to provide that service.

And by providing it, it could be stretching you thin in so many ways. So focusing on your lane and just doing what works for you and for your business, it's okay to say no to a client. It's okay to say that sounds like a great idea. Unfortunately I can't help you with that, but I do know someone who can. There's no drama in that your clients will have much more respect for you doing that rather than saying yes. And taking everything on board and then not being able to manage it all. So take those things into consideration. Yes. It's fine to provide the additional services, but what's it going to cost you? Can you give up the time that you need to commit?

Remember it will take time away from your family, from your other clients, do you have the expertise to be able to do it? If you’re not sure if you can do what they want and if you want to learn it. Like, for example, if they want you to do YouTube ads as well, you can say that sounds like a great idea. I don't know YouTube ads, but if you're willing, I'm happy to learn on your account. And they could say, yeah that sounds great. Better than me learning how to do them.

Just the main thing is what you want for your business and does it reflect and fit your lifestyle? If not feel free to say no. If it does feel free to say, yes, it's your business, that's the beauty of it.
That you can make your own decisions and work from home.

When a client might ask you for an additional service, remember it's not part of your ad management agreement, that it is additional and you’re going to say that sounds great and I can get you a price for that. And we'll look at getting that together for you. So it's not part of your ongoing ad management services. It's additional. And if you don't want to do it, if you don't have time, if you don't have the capacity, because if you say yes to something else. You're saying no to other things. And what is it that you're saying no to? It's your business, create the business and the life that you love.

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Getting yourself out there and looking for ad management clients.

So you're getting yourself out there and you're looking for ad management clients. And what do you do then? How do you go about getting them on board and getting them to work with you?

So you may think getting a client on board to run ads for maybe the hardest thing but sometimes it's that onboarding process, which can be very challenging. It can take up a lot of time, and that's why you want to have some slick and smooth systems. So that it's just an easy breezy walk in the park for you and not causing you any more stress or adding any hours to your day.

Because when you're running an ad management service, like I recommend where you're working exclusively with a smaller amount of people, and you're not getting leads every day and you're not onboarding three clients a week. I'm exhausted just thinking about it. I just love working with clients, doing a great job, partnering with them and working with them more on a long term basis. So this is especially where you want to have these systems down smooth because it's not something that you're doing every day.

So you don't want to have to come back. When you do onboard a new client and go now, what was I doing? What do I say? Where do I go? So having a system that is smooth is going to serve you very well in the long run. And when you're getting started out, there is not a whole heap of software and things that you need.

There's just a couple, there's one in particular that I recommend that you pay for, but the rest can just all be done with Google docs and it can be a very straightforward, not overwhelming process. Now, one of the other platforms that you can be using is a tool called Calendly or another booking, sort of a calendar system. So that's especially handy where you can send people to go and have a discovery call with you. But if you're having conversations with people or people are getting recommended to you and it's personal, I love to keep it personal because that also sets the stage for how you're going to be working with them. So I am a bit resistant to just sending people, you know, if we're having a conversation that want to book in for an ad call, yes, it's convenient where you just go up, go find a time on my calendar, but I've learned from some of the best that to keep that conversation going and just suggest a couple of times to them, it can get a bit out of control sometimes with time zones working across the world and everything.

But typically I haven't really had too much of an issue where I'll say, great, let's jump on a 20 minute call and have a chat about what sort of support you're looking for for your ads. So let's just book in 20 minutes. I have this time and this time do either of those suit you, and typically they come back to me going, yes, that is perfect. And we lock in a time, then I'll just send, via Google calendar or just send them an invite and I make it a zoom meeting. So using zoom, you can use that, you know, for free and you will just integrate your Google calendar with zoom. So therefore you can get, just say, make it a zoom meeting. And there it is. The calendar invite is sent off. Their time is locked in and the zoom meeting link is right there. It's so straightforward and easy. You could also use Google Hangouts if you didn't want to have the zoom integration, but that's step one where you're talking with the person you arrange a time and then you send off the invite and you have your meeting.

How to run facebook ads for clients

Now, like I said, you could use a tool like Calendly. That's typically what I do use for my booking software. And when you are using that, then you have that integration and then Calendly will be sending the reminder in the emails when someone books the time. So it is a bit more automated. It's a bit more of a process to set up but once it's set up, it's set up and that's all fine. It's up to you. How tech you want to get. But like I said, I love to keep it personal. And so I want to keep that conversation going with that person. So that's what I do, propose two times from them rather than just shifting them over to the calendar and we'll organize a time together.

It just helps, you know, to establish that rapport and that communication. So then you get on the call and you go through what they may need and what kind of support thereafter. And from there you would make your decisions as to like, yes. Okay. I can help you with this. Yes, we would be a good fit and go from there.

Typically what that looks like is you may send them a proposal. I will often ask for a proposal or what it may look like to work with you. And that's where I love to use a tool called 17 hats, because you can set up, um, formatted con contracts, quotes, and invoices as well, so that you can have your quotes already set up. You don't have to customize them each time. Sure. There may be different projects, but for you and I'm keeping things nice and smooth for not just onboarding, but for ongoing working with a client, if you have a pretty standard service agreement or, you know, this is the quote, and this is what we do, it makes it so much easier for you to go,
yep. This is what we do.

Here's all our line items. And this is the quote. So when you send through the quote, they can see it. You will also be notified that they have viewed it as well. So you can keep track of how things are progressing and you can adjust and change your quotes around and, you know, add new lines when it comes to submitting your quote. I really recommend that you break down the prices rather than just sending off a quote that might say, okay, Facebook ad services, $3,000 a month. People go, well, where's that all? Well, break it down. You'll be saying that you'll have weekly reporting so that it allows for four 30 minute calls with the client per month. You'll be putting in that it might include ad copy or ad creative,but not videos. So break it all down as to what is included so that they can see, Oh, okay, there's this, there's this there's this, there may even be prices attached to it that you know, that yes, we're allowing for whatever weekly reporting. Obviously you wouldn't have a price on that, cause that'd be all part of the service better. You'd have your weekly reporting, this, that, and everything else you'd have, like, you know, up to four 30 minute calls valued at this price, this price, this price. So they can actually see, Oh, okay. So that's how it comes up at $3,000. Yep. That's all great. So it's just reassuring for your potential client to see, you know, what value they are getting.

Even though we know that you're going to bring them more value because you're a Rainmaker and you can bring in more revenue to their business, right. But sometimes they just need a bit of help getting over the line and seeing that themselves. So you can send off a quote via 17 hats, and then you can have an automation that's all set up so that once they sign it and they accept that quote an invoice actually gets sent straight away or a service agreement.

So you can set all of that up. So that here's the next step and the next step and the next step. So it's not coming back to you and has to wait and be in your inbox. And especially again, with time zones and people being asleep, it can all be automated. So therefore you can send through and they'll sign the quote it'll come through and then automatically your invoice can go through and they can pay the invoice or you send through the service agreement straight away. And the service agreement again, can be a very standardized agreement. That's outlining what you've had on the quote and other more in depth details. Like you'll talk about fees and when they're due and when they're payable and how they're payable and all the rest of it.

So quote, service agreement, sign that, and then the invoice can go off and the invoice can be sent straight from 17 hats again, and your clients can pay via 17 hats. So it's a great all in one tool. And when you've got legal documents like that, it's essential that you do get them where they are legally signed.

It's not just sending off a Google doc or something in that case. So that's why I really recommend that kind of platform there. So that's one platform that you'd be paying for that's about $40, $45 a month, I think. So check that one out. If you're needing some sort of a platform to help you do all that and condense all of that, legalees kind of stuff.

Then after that Google docs is going to work really well for you. That's typically where we'll have our clients come on board and we create a new Google folder for them. We'll have an inhouse folder, which has just for me and my team where we're just, you know, saving all the stuff that we have to do. And then there's a client facing folder as well, which is where we'll ask the client to drop any assets. They have photos or videos or any email copy. So we'll have a client facing folder and our own internal folders. And from there, that's where we'll share things with the clients and they'll share back. So we'll share a Google document and say here, fill this out, give us all the information on your USP, your unique service proposition or who your ideal avatar is. And from there we just have the Google docs and with that, when we come up to creating our scope documents of like, we've got the client on board, we'll then do a strategy session. And that strategy session is where we'll talk to them or go, okay, great. So here's our plan for the next 90 days.

And we've got it all mapped out and that strategy session we can come back and we can just create, you know, so here's the framework. Here's what the funnel is going to be. This is where we're going to be driving traffic to, and that can just be done on a Google slide presentation. Okay. we'll create all our rectangles and our flow charts and things like that.

And then it's very easy to duplicate it and save it as a template so that you've got a framework to be working with other clients as well. So you'll have your Google slide where you'll have, here's what we'll be working on over the next 90 days. And from there as well with emails or ad copy, you can link it from, you know, put a link in your slide presentation that we'll go over to a Google doc. That's got the email copy or the ad copy, and you can also have links to your spreadsheets. Now when it comes to spreadsheets, that's what I like to use for reporting and getting information back to our clients. That's often something that really confuses a lot of ad managers.

They'll say, what should I put in the reporting? What do they want to hear? And there's all sorts of expensive reporting software, but you really don't need it when it comes to the end of the day, what your client wants to know is, um, how much they've spent and what the results have been. Okay. So that's, you knowhow much has been spent, how much has the lead cost? How much is the cost per sale and those kinds of information, they really aren't that interested in here's how many impressions you've got, and this is what their click through rate is. They're not really worried about that. What they're worried about is the results and how much they've spent.

So put getting your info from ads manager,just into a simple Google doc. A spreadsheet is all that you really need, especially at the early stages when you're running ads for clients, you there, you know, maybe a time and place when you do have, if you do have a lot of clients or having massive ad spends massive big campaigns, then maybe your reporting software might be useful for you, but I'm sure you'll get away with just being able to use a spreadsheet.

So as you can see there isn’t a big ask for lots of software packages that you have to invest and spend all this money on all these things. So you can just get away without even having a calendar to start with like how. You can just be talking with people and communicating, and then teeing up times. But you will want to get a calendar at some point and you can get them on a free trial or even. I think Calendly you can get free for a long time. So give that a go. And then also maybe just 17 hats, great software where you get the legal stuff taken care of and then Google docs it's as simple as that.
So there's a really very, very low barrier to be able to start getting clients on board. And when you have those kinds of systems especially when you can send your quote and your invoice and then you'll send an email there to schedule once it's all teed up and it's like the next step is, you know, we're going to have our strategy call.

It's all very systemized and processed. So when you are onboarding the next client, you don't even have to think about anything. It just all goes through and you know exactly what's going on.

That's a bit of behind the scenes about how to onboard a client and keep things nice and smooth and under control so that when you get a client on board, you're not feeling overwhelmed and stressed out about all this work that you've got to do to suddenly get them on board. It's all done and dusted.

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What is one of the best skills you can have as an ad manager

What is one of the best skills you can have as an ad manager, it may not be what you think. So being an ad manager, you probably think there were a lot of skills that are required, and yes there is. And you may think one of those skills is being a Facebook ad Ninja. Well, it is, but there is something that is even more important than being able to launch campaigns, measure the ROI, see what the click through rate is and optimize all the stuffs. One of the things that I've been talking with, and is it always something that comes back to me with the clients that I work with is communication.

You see a lot of people when they're working with ad managers, communication just falls off the person that who has been running ads just disappears. They don't hear from them or they have to, the client has to keep reaching out and asking questions and seeing what's going on, touching base to see if there is anybody still there running my ads and to get updates on what's going on. Now I get when campaigns go South sometimes you want to avoid those conversations.

You may not want to talk with your ideal clients or even when things are going really well. And you're busy with everything else. Sometimes the client communication can just slip through the cracks, which is a big mistake because it's, at those times when the clients start feeling like are they really giving my ads the attention they deserve or they really giving me the attention I deserve, I'm paying you to run these ads and all the negative thoughts start coming into it. Relationships are key to doing business.

When you communicate with your client, you are building up your relationships so that when things do get tough and admittedly they do with Facebook ads, not every campaign you launch is going to run out the gate and be 10 X ROI, a return on investment by the way. And so there will be ones that don't work. That's the name of the game. And when things don't work, it's being able to communicate with your clients and having that relationship to fall back on that they know that you've got their back because you're communicating with them.

That's, what's going to see you through and have a great longterm relationship because really the last thing you want as an ads manager is to be turning over clients every three months especially when you're working as a freelancer and you're working intimately with them. It takes a lot of time and effort to be onboarding clients all the time. . And then offboarding clients as well.

How to run facebook ads for clients

You really want to be working with clients for the longterm and communication is a key to that. So one of the things that I do when I start working with someone is I will communicate with them every day for 14 days. Just give them updates on what's going on with their ad account. Even if not too much it's happened. You've just been researching like audiences before the campaigns launched, or you've submitted copy off to the copywriter. You would just say, Hey, just touching base. We've got some copy and I'm getting created for your campaigns. We expect to have that back by Friday. I'll send that through to you for your review and comments, easy as that they know something's happened or the next day we've been dialing in, we found some great audiences.

We've been doing a lot of research here and looking into your previous data on your ad account. And we can see there's some great opportunities. And when we launch these campaigns that we would like to try, . So just communicating every day, because that first 14 days is really like a honeymoon period where you're setting up the relationship and the expectations. .

If you take someone on board and then they don't hear from you in the first three or four days and they're thinking, what on earth is going on? I haven't heard, I guess they're . Is there anything that I should be doing? It puts some doubt in, so be on the forefront with communication and just be touching base. Then as things are progressing and you're running their campaigns, a weekly report is something that clients love. They don't all read it, and they don't need to know everything that you are looking at when you're running the campaigns, all the conversion rates and everything like that, just a summary of this is where, how much the leads cost. This is how much it was cost per sale. This is how many sales that we're tracking.
And this is what the landing page conversion rate is like. Um, these are some areas that we”re going to be continuing to try some, um, audience testing with, or loading in some new copy this week, just a summary then as well saying what's happened in this last week and what you're looking at doing this week, whereas things have gone South.

What you're doing to overcome that and get things up to speed again. . Communication is gold there in your weekly reports as well. Then also just each week, a touch base at the start of the week saying, Hey, this is what we're working on this week, X, Y, Z. And then at the end of the week, do a wrap up. Because when you are working from home, things can roll over into the weekends so easily and you really want to take the weekends off. ? You want that to be your time? Not only because we're here to have this work life balance but also so that you can refresh and you can come into it being creative again on Monday.

So do a wrap up at the end of the way saying, Hey, . So as we discussed at the start of the week, we've done X, Y, Z, just signing off for the week. Do you have any questions? . And then they see a chance to come in with any questions, yeah great these are awesome. Answer the ones that you can and get back to the ones that you can't. I'll get back to you at the start of the week next week, and give you an update on these other questions. . So that is a great frame of it and then also, if there is something that's underway or in progress, or that's being actioned, if you do daily updates, just I have my clients in a Slack workspace, their own Slack workspace. And I might just say, hey, we've started working on this today. Um, I'll let you know how that goes, or we're anticipating, we'll be launching these ads today or any other back and forth communication that's going on.

Then again, just like we have the wrap up at the end of the week signing up for the week at the end of the day, saying, , just touching base at the end of the day, we've got X, Y, Z going on. . Now the key to this when, if you have 10 or 20 clients,
yes, that's going to be harder for you. But what I encourage you to do as an ad manager, where you're charging a higher rate, so you may think you need 10 or 20 clients or 10 clients for example charging a thousand dollars. You need to get 10 to make 10,000 a month. Well, that's where, when you're a bit more experienced, I would be recommending you as an ad manager, be charging at least $2,000 a month. Plus a percentage of ad spent. So even $3,000 a month and percentage of ad spend. So obviously you don't need to have that many clients to break that 10 K Mark. So, charge what you're worth and communicating are a couple of big things.

So obviously if you do have more clients, if you are working with 10 or 12 clients, get a VA on board, have someone to help you. That's going to be essential, especially with your communications and everything in the back end. Now, with that, that's where I would also recommend that you continue the communications. It's that relationship that you're building with with your client.

You don't want to assign that to somebody else. You continue to communicate and have you a VA or someone else to support you, who could do those other things in the back end, such as taking the daily data. . That's something that you don't exactly need to do. You're looking in Facebook all the time. You just outsource it. Have someone who can come on board and they can put all the daily data in and the weekly reporting that will save you hours, that you can put back into communicating with your clients as well, to build those relationships and have a happy ongoing clients. And that's what we love as ad managers.

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Have you ever wondered how much you should charge as an ad manager?

How much should I charge as an ad manager? That's a question I get asked all the time by members of my inner circle and other ad managers that I've been coaching over the years. So how much should you charge as an ad manager?

Well, that's kind of a bit of a long piece of string. It depends on a few various options, like who it is that you serve and what your experience level is like. And also what your mindset is like as I've spoken with ad managers over the years, and they've really struggled with charging higher prices, a lot of it comes back to their own mindset and what they think that they're worth.

You see a lot of ad managers and a lot of people in general, they struggle with the thing called imposter syndrome. And it's especially true for ad managers. A lot of us can feel like we get our worth from the results that we get with our ads. If things are doing great, we're riding high and you have that confidence to charge more but if things aren't going well, then it's kind of like, gee, should I even give them a refund? Well, that's a whole nother kettle efficient something for a whole nother episode. But coming back to our mindset and realizing what you're worth as an ad manager is one of the biggest things that's going to help you to decide what you can charge as an ad manager.

And we'll circle back to that one shortly, but first of all, what should you charge? Well, there's going to be various different levels, obviously when you're just starting out, you're not going to be charging $3,000 a month. Hello? Sorry. No, if you're new to it and if you've got, you know the learner wheels on. It's really not, integrous, if that's such a word for you to be going out and charging these high fees, if you don't know what you're doing.

So initial stages while you're learning you charge appropriately and you make it clear to the person that you're working with, that, yes, I am fairly new to Facebook ads but if you are happy to give me a go with this minimal charge and I'll give you my all and you don't have to learn Facebook ads, I'm doing all that for you. And I'll be able to apply everything that I'm learning into your campaign so that you can get the best results possible. And they'll go sure, yeah, that sounds great. I don't want to have to learn them, so please go ahead, feel free and do it.

So for myself, when I started out and I wasn't quite sure what I was doing. With my first client, I got paid $12 an hour to run Facebook ads. It's a starting point. And you know, I'm very glad to have had that experience. I've worked really hard by the hours I would have put in it was probably more like $4 an hour.

How to run facebook ads for clients
Because I just went above and beyond and seriously, that's sometimes what you need to do, especially when you're learning on the job as well. So you'll be putting in extra time to do that extra learning and then be implementing. So if you're starting out as an ad manager, hooray, kudos to you! Probably don't go with those thousand dollar marks.I would probably be benchmarking at a minimum of $500 a month to manage someone's ad campaigns.

And a great place to start is with a training program that I have for that, which is called the client attraction code. It's a fantastic strategy to help get you up and running with learning Facebook ads, as well as bringing great value to businesses. As they build audiences, you can go out, target their ideal client, start building that audience and be drawing them in and attracting their ideal client. So you can grab that over at jodymilward.com/tendollars. And that's a great place to start learning Facebook ads and offering that as a service to clients.

So from there though, if you have a client that is wanting to do lead generation campaigns,
that is someone who, or when they want people to opt in for a checklist or teach it or watch a webinar, then that would be a lead gen campaign. Now, in my inner circle, we had a couple of members recently who were working with clients who had like a $600 a month budget, which is not much wiggle room. It's about $20 a day.

So when you're doing lead gen campaigns at that level, yes, that could be something that you could again offer for like a $500 a month price point as you get to learn, because obviously that business owner, they don't have that big budget for someone to go all in spending, you know, $3,000 a month on their ads. They're just sort of starting out as well.

So it's a bit of a testing ground. So again, great place for you to learn but we need to make sure that the client would have those clear boundaries and expectations of like, well at $20 a day, we might get two leads in. We might get four, but there's a bit of testing underway. So when you are just starting out, don't overcharge and don't pretend to be something you're not, don't pretend to be someone who's been running Facebook ads for a long time.

You have all these case studies and success stories and stuff, be honest, okay, that's going to serve you so well in the long run. As you communicate with your clients saying yeah I am new to this. This is something that I'm learning, but I'm willing to do this at this reduced rate just for a little while, while you're getting your learner wheels off. And we can talk about increasing what your monthly retainer would be after you've, you know, worked with them for maybe a month or two and generating some results for them.

So that is a way you should be starting off as an ad manager and providing ad management services to clients and answering that question of how much should I charge? Now I know ad managers, who've been doing this for a couple of years. They know their stuff. They've gotten great results for clients, but they're still just charging a thousand dollars a month.

Now this is where I'm trying to teach them, educate them and show them that the value that they are bringing by running ads for clients and they're managing $5,000 a month ad spends they're generating leads and helping that business owner get sales and increase their revenue. So when you are doing that, when you are a Rainmaker for a business and you can do something,
that's helping them to improve their revenue, then you need to charge accordingly.

You are a very valuable asset to that business. And as you get the skills as you get the experience, and as you know what you're doing, then yes, charge a higher rate. And I'm not saying an hourly rate at all, go for a monthly retainer. And then that's up to you is how many hours are you going to do? I know for myself, I do put in a lot of hours and that's why like I charge a higher premium rate because as I like to say, when I kind of have a boutique style that I work with people it's very exclusive, very close. And so I give them the white glove treatment rather than the rubber glove treatment.

So when you're working and you have that kind of level of service, you can charge more and work really nicely intimately with people. And they know they're well looked after and well taken cared for. So if you're in that interim of like, I have just started out, but I don't have that confidence to be charging higher rates yet.

Look at what you've done. Look at the case studies, look at your own mindset, consider how you're viewing yourself. If you're viewing yourself as someone who is just, you know winging it and not getting results now, and then you need to look at your mindset and you need to, you identify that you have a very valuable skillset.

And by having that skillset, you're helping other people build their business. They need you! And so when you are a great ad manager, when you give it your all, and you do do your best, you are justified by charging those rates of what, $2,000 a month, $3,000 a month.

And then also this is where it's very popular with ad managers to either charge a percentage of ad spend on top of that monthly retainer, or possibly even a percentage of sales that have come in via Facebook. So you can see there, if you're charging $2000 or $3,000 a month and you work with a client that is, you know spending $10,000 a month and you're getting 10% of the ad spend so you get an extra thousand dollars. So you're rewarded for your hard work. What other businesses or careers can you get rewarded like that? Where it's like here, this is what I charge. And then I'm getting rewarded for my work. Sales, I know you get that with commissions but it's also a great benefit to being an ad and to be able to add that on because you're doing a great job and you should be rewarded for it.

Now you may be thinking most people can't afford to spend $2,000 a month for an ad manager. Well, if you have that conversation with someone where you are having a discovery call and you're seeing if they're a great fit for you and if they say, Oh, $2,000, I don't have that kind of money for an ad manager. Then they're not your ideal client. It's as simple as that. Some people will say yes, some people will say no. So what! You will find that with the rates that you charge, you will attract the right clients for you.

So if someone can't afford you, that's fine. You know, that's where they'll maybe need to go and hire somebody who is starting out an intern, so to speak. But if they're wanting someone else who is more experienced, then they need to pay for that service. And if they can't afford it, that's fine. You say, good luck. Look, I look forward to working with you at some point, when you are able in a position to be able to afford this management fee, that's it,

it's not the end of the world. There are millions and millions of businesses all around the world that you can tap into to offer Facebook ads as a service to, and between you and me, when you are working with people that are easy to say, yeah, sure. $2,000 a month. No problem, let's sign up! They're going to be sweet clients and away you go,it is possible.

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Are the riches in the niches?

They say the riches are in the niches or is that the riches are in the niches. The riches are in the niches, that's one way that I like to say, it's all I know how I'm going to say niche or niche.

Now it can be confusing aside from what actually is the correct way to pronounce it. What is a niche? What is that people might be talking about that you need to be zeroing in on especially as an ad manager so that you can work more effectively. Well, what that is is a niche is finding that area or that particular industry that you like to work with running ads for.

Now for me, I work with coaches and digital course creators. So I'm very familiar with lead generation campaigns, webinar registrations, email sequences, the whole shebang that goes into what it takes to have an effective online marketing strategy for a coach or digital course creator. Now there's a lot of different niches. You may choose that working with local businesses is a great niche for you.

You may choose that service providers like possibly mortgage brokers or insurance brokers could be a great niche for you. You might look at brick and mortar stores. Even shops like clothes stores could be a good niche for you or there's e-commerce, which is a whole nother kettle of fish, which is not my zone of genius. So we won't talk about that. But that is eCommerce is a great industry to be learning how to be an ads manager as well. So there's a lot of different areas.

Now, when you start out as an ad manager, you may not have a particular niche. You might just put it out there and drum up business from a variety of places. So for myself, I had some real estate agent clients. I had someone who was running a webinar that used to be a former CNN anchor. So that was very cool and a few different other sort of lead gen campaigns. What that causes then is possibly a bit of confusion as you're looking in different sorts of, you know, learning the backgrounds of, you know, what would make good real estate ad campaigns versus other campaigns for other various kinds of industries and niches. So you can be a bit scattered for lack of a better word in that you've got to understand this one, understand this and understand this. I mean, even with the coaching and digital course space, there are so many niches in there.

It could be working just with business coaches, with health coaches, you could be working with creatives. So there's other different specific niches that you could be working with just in the courses and the coaching digital course creation area. I think I said that all correctly. So lots of different niches.

How to run facebook ads for clients

Now, how do you choose one? Well, like I said at the beginning, you may just have a few on hand. And from there you can decide which ones that you'd like to work with and then look at targeting more people like that, so that you can get in front of them and attract them to you for your ad management services because you'll know the ins and outs you'll know some of their pain points and you'll know some strategies that can help them generate more leads with Facebook ads.

And that's what you can start putting out with your own ads, which I've done in another episode of online confidential, and how you could do that with my product, the client attraction code, that'll teach you how to do that brand awareness strategy. If you can put your knowledge and experience into some little ads yourself and get them out, target your ideal clients and draw them into you and they'll go, you know, exactly what I'm talking about. And so I need you to run ads for me because you know my audience and you know the struggles that I have as the business owner and they have as my clients.

So you may find a few different clients and then you'll zone in on one. Or perhaps another great way to find your niche is to look at your past experience. What passions do you have? Like for example, do you have a passion in like, I'm thinking of like little toy boats that you know, float around. So you've got some sort of hobby that you're interested in. Is there a market there that needs Facebook ads? If so, tap into that, you know, so like for a hobby store, yes. I'm sure they would love to get more clients. So you could be doing ads for hobby stores, right. If you're a musician, you could be doing ads for musicians, if you're an author and you're interested in self publishing, there's a lot of people who are interested in self publishing or putting the books out there.

So if you've got an interest or hobby, look at using that and with your skills and experience and again, knowing the pain points of your ideal client. How you can incorporate Facebook ads to overcome those pain points. So hobbies or interests, or past experiences, a great place for you to also be able to bring your skills to the table and your understanding to serve your clients even better.

Or if you don't have that, then it is a matter of just getting out there, working with a few businesses and seeing what really works well. Now, another thing to consider when you're looking at your niches is looking for ones that have high lifetime value customers. Where you've got ones that would just be like one off service, then you'll need to do a lot of lead gen campaigns.That is where you're continually getting people to opt in for something. Whereas, services that have a lot higher lifetime value. Like, you know, Medi spas are a popular one. Orthodontists are another super popular one. Chiropractors are another super popular area. So there's some solid industries or niches that you could go out to first of all, to be offering your Facebook ad services too.

And when they get a lead or a new client on board, they are worth thousands of dollars to that business. So if anyone knows the value of getting in new leads, it will be those kinds of sorts of businesses. So that's a great place to look at. And again, you're likely to have them in your own local area, perhaps you even go to a chiropractor, perhaps you go to dentist, they could be great places to tap into to start with, because you've already got a relationship with those businesses and say, Hey, I'm learning Facebook ads. How would you like to, you know, get some up and running and I'll charge you just at a minimal fee as I'm getting, you know,

my toes wet and learning this industry. Nothing like relationships to be able to help kick you, kick you off in the right direction. Even with that, if you decided that you're going to be an ads manager, and you're going to be running ads for clients, and you want some clients, then just even do a post on your Facebook page, or your personal profile, just say, Hey, I'm learning to run Facebook ads. If anyone's wanting to get some Facebook ads done, just reach out to me. I'm sure, you know business owners, or have friends who know business owners who would love to talk to you about running Facebook ads. Whenever I go somewhere where there are other business owners around, and I say, I do Facebook ads. I go, Oh, wow, I've got to talk to you. So it's a pain point for a lot of people. They know they need to be on Facebook, but they don't know how to run ads or even where to start. So just even a post on your page can help bring in some first clients for you.

And then that can help you decide who it is that you like to work with and who you want to continue to serve. So whether you say niches or niches, it's where the riches are, and it helps you to be more streamlined. And with your services for clients, when you really can dial into just one area, one industry that you're wanting to work with, you will be much more efficient for you, and you'll get better results for your clients as well.

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Where do I find clients for my ad management services?

Where do I find clients for my ad management services?

That's something I get asked quite frequently as I work with a lot of ad managers. And that's what we're going to be covering today in this episode of online confidential, where I take you behind the scenes and we talk about secret ad manager business. So where can you find clients for your ad manager services?

Well, there are clients all around you and all over the world, so where you can particularly dial in and find them very easily and quickly to start with is to pay attention to who's advertising already. When you get, as we say, junk mail, those pamphlets that get delivered in the mail, whose pamphlets are you getting? Are you getting ones for people who do security screens on doors or for pool builders, who are those people that are sending and paying for pamphlets to get printed and delivered?

They've got a marketing budget so they can be great businesses to be reaching out to for your ad management services. Then look at the newspapers. Who's paying to have their ads in a newspaper, go and get in touch with those people as well. They'll be great places to introduce to ad management services.

If they're not advertising already and how you can find out if they're out advertising or even if they are advertising, they may be looking for someone new. So you can head over to the Facebook ad library and be able to see who is advertising. So if you found someone who's, you've got their pamphlet, you'd like to get in touch with them, go and check them out.

Now you can go to the Facebook ad library or an easier way is to go to their Facebook page. Then you'll see a section that says page transparency, whether you're on a mobile you'll tap on it or if you're on a desktop on the left hand side, you'll just click on page transparency and that'll show you there. It'll say this page is currently running ads, or this page is not currently running ads either way. It's a win because you can, if they are running ads, you can have a look at them seeing what they're doing and perhaps get back in touch with them saying, Oh, by the way, did you know X, Y, Z, you know, it could be that their ads are a bit risky and not compliant.

So you could maybe say, Hey, are you aware that with Facebook ad policies, you really can't be saying this and it slipped through for the time being, but I'd hate to see your ad account shut down. If they're not running ads and then say, Hey, I see that you're not running ads at the moment. And perhaps you have in the past, maybe keep an eye on them for a little while but you know, you're not running ads at the moment. Do you know, Facebook ads are a great opportunity to, you know, get more leads in sales. So go and check out businesses pages on Facebook and see if they're running ads, identify those one first of all, uh, that are coming through with junk mail, with newspapers also, uh, radio, listen to the radio, watch some TV and see what local businesses around you are running ads and tap into them again, run over, look at their Facebook page.

How to run facebook ads for clients

See if they've got any ads running, because really these guys that have a radio or television budget are spending so much money like for a prime time spot. And approximate costs would be for a 15. Second ad would be like $7,000. Depends if it's a more regional one, it might be a bit cheaper, but $7,000 for one 15 second ad in a prime time spot. Forget about the production costs. That's just air time. So a lot of money for one 15 second ad right? And they won't just need to do one.

They would want to have a campaign so people can actually see the ads. And then when the ads are playing these days on TV, who's actually watching them, right. They'll have this big, here's our data, but who is actually watching them. What do you do when a commercial comes on on TV, do you go off to the kitchen, get a drink? Do you head to the bathroom? Do you pull out your phone and start looking at Facebook? Or do you do some channel surfing? How effective are those TV ads anyway, then radio as well? Where if you hear someone, that's got an ad on the radio, reach out to them because they're paying a lot of money for that air time.

And with TV and radio, there's no getting back in front of people. There's no retargeting. There's no call to action. You’re leaving the ball completely in their court for them to try and remember what that website name is or what your business name is. Let alone trying to remember a phone number right, with Facebook. You can get that all right there in front of them.

It's such a powerful marketing tool. And it's just a lot of businesses have not realized the opportunity and they need someone like you to come and introduce it to them. Google is the next one. Surprise. Surprise. If you're seeing someone who's running Google ads, reach out to them, run over to their Facebook page. See if they're running ads on Facebook as well. Because again, they've got, it's a sign that they've got some idea about online marketing, and they're interested in tapping into an online marketplace and getting leads that way, but maybe they haven't made the bridge over to Facebook again. And that's where they need you to educate them.

So there's a couple of ways that you can find people who are advertising already and helping them to realize that if they divert some of their marketing budget to Facebook could be very, very beneficial for them. So that's a couple of ways of where you can find leads and another strategy that I used as well was one called cold calling, which is oomph, it is a bit rough and painful.

Some people love it. Wasn't exactly my cup of tea, but what I found worked really nicely for me and generated the number of clients was to actually go to their website. And there's a thing called the pixel. The Facebook pixel, you can download a tool called the Facebook pixel helper. It's a free Chrome extension. So you need to use Chrome.

And what that enables you to do, when you look at any website, you can see if they have installed the Facebook pixel. Now, if they haven't got it installed, that means that they are not building an audience of people that visit their website. The Facebook pixel will track people who have visited a website, as long as they've logged on to Facebook on that logged device. And it does multi-devices, so whether someone's been logged on to Facebook on their phone or logged on to Facebook on their computer at home, or logged onto Facebook at their computer at work, it's their Facebook user ID. This is so exciting? I love it. Their Facebook user ID is tracked across each of those devices. And that's what makes it so powerful.

Whereas Google and cookies, don't, it's just IP based. So if someone's visited a website on their phone, Google is not going to capture them. If they look at the page again, you know, it's not going to recognize that they're coming back to it if they're on their device. So super powerful tip there. So the pixel helper is an extension that you can download and you can go and visit people's websites and you can see if they don't have it.

What I would then do is I would do a screen recording using another tool called loom L O O M and then just do a screen record. And I would be saying, Hey, I just visited your website and just wanted to reach out because just your Facebook pixel is not installed. And it's a super valuable tool that, you know, helps businesses to generate, you know, extra leads in sales, by being able to retarget their audience. And it's the tool that we've been able to use. It's helped us generate X, Y, Z for our clients, or get X, many leads.

So not only just showing them, Hey, you don't have the pixel tool, the pixel helper, that's not going to provide much information for them, but also be telling them what the benefit is of having the Facebook pixel installed and how it can help their business is where that strategy is gold. So I would go to the websites, do an email record loom and loom was super great as well because when I sent the email to the person who owned the website, it would actually put in the loom link and it puts a little screenshot of their website.

So it captures their attention. Hey, that's my website. What are they doing with my website? Why's my website in this email? And it catches their attention. And then you can also see if they have watched that video. So allows great follow up then that you can say, Hey, just sent through this video. And you know, you don't say, I know you've just watched it. You don't want to be too private of an instigator like I was. And you just say, Hey, just reaching out and following up. Did you get a chance to watch that video that I sent through? Do you have any questions about that? I'd love to help you out. And if you want to know more about how this pixel can help you with your business.

So there's some ways like print, who's sending out pamphlets, uh, who's advertising in a newspaper. Who's advertising on Google, who's advertising on TV and radio, go and check out their Facebook pages. Look at that page. Transparency. See if they're running ads, there will be great businesses to follow up with to see if they want your assistance with Facebook ads and then also go visit their websites. See if the pixel is on their page and if not, then they need to get that installed. Even if they're not running ads so they can build an audience of people. And when they do get started with Facebook ads, they have a great audience, or they're already there. They can just get underway with retargeting.

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How can you be an in demand ad manager without a marketing background?

How can you be an in demand ad manager without a marketing background?

So a bit about my background, I never had a marketing degree and I've gone from making $12 an hour as an ad manager to seven figures in the time that I've been running ads.

So how does that happen? Well, there's a few things that we're going to talk into, but first of all, a bit about me, if you don't know me, hi, my name's Jody, by the way. And I used to be a receptionist, just worked in a government department or a secretary you might say, and then stopped work to have a family.

After that, I needed to look for something that allowed me to work at home with the family, because kids would get sick and I'd have to call in and I couldn't go in. So I thought, well, what's something that's at least going to give me school holidays with the kids. So I don't have to worry about daycare during that time. So at that point, I thought I could be a teacher aide, perfect choice. Right? You get school holidays with the kids, it's all sweet, but then yes, the kids still do get sick. You still need to have days off. And when I was surrounded by 55 year olds in the playground, I realized pretty quickly, this was not the gig for me.

So I looked for what I could do working from home and all of them, behold, I became a private investigator. So it seems a bit of a jump. Yeah, I'll give you that. But that's where I ended up from there. I fell into the world of online marketing and Facebook. I was just drawn to it. I just loved the way that you could just do, run ads or communicate with anybody anywhere in the world. They gave the little person the opportunity to present like the big Coca-Cola's of the world. So I just loved it. And that's where I landed.

So for the last six years where I've been running Facebook ads and I started off at $12 an hour, not knowing much at all, going back into what we used to call power editor, which was like blows your mind. Pretty confusing stuff to where I am now, six years later, having earned seven figures, running ads for clients. And what I've discovered in that time is yes, you don't need a marketing degree. And as I have rubbed shoulders with hundreds and thousands of ad managers around the world, as I've coached them and worked alongside them,many of them, many of them majority, do not have marketing backgrounds. They've got very similar backgrounds to me. They used to work in corporate until, you know, they had kids and it was time to look for something that had a bit more family life balance. There's bankers, there's HR managers. There are military spouses as well.

So a great variety of people who have ended up now running ads for clients that never had a marketing degree. So what is that common thing? Well, one of the common things is that they had the desire to have that family life balance, that they could work from home, generate income, that they didn't have to be, you know, knocking door to door,inviting friends over for a barbecue, not that there's anything wrong with that. That's so good, but some of us, that's not what we're designed for. And so how could they be able to leverage working from home and generating income? Well, Facebook ads were a great way because it's such an in demand, service that businesses all around the world need.

How to run facebook ads for clients

Like I've worked with people in Canada and the UK and, uh, where else over in France and Australia and just all around the place and with team members there as well, uh, India and the Philippines and where else is there? I'm sure there's a lot of others, but as you can see, it's a global community global opportunity. So while you could start a Facebook ad management business with businesses that are all around you, you can tap into that global business pool and doors just open up for you.

But what are the things that you need as a great in demand ad manager? Well, I remember taking on a new team member one time and showing her all the ins and outs of Facebook ads and all the data gathering that goes with it. And she said at the time, Whoa, this is so much more than I thought with ads. I thought it was just getting some pictures and putting some, you know, ad copy together. There is so much more to it, but that's okay. You can learn all of those skills. And it's a very simple process to be able to do what you need to do is to be able to understand that there is a customer journey that it's not just a matter of throwing up an ad and then getting people to opt in and buy straight away.

We need to take them along a journey of awareness, where they first get to discover the business or the brand, uh, to consideration and then to purchase. And you can do that with your ads, bringing them in so that they start to see that, Oh, this business, I never saw this business before. What are they all about showing them some more ads that they can, consider what it is that you're offering, and then you convert them to a sale now to understand all of that and that process, it really comes back to you and being a hungry learner. That's the biggest thing that I see, like with people who are successful at running Facebook ads, because it's an ever changing platform. And these people that are really successful are ones that are looking to continually learn and update.

And they're not perfectionists either, but they have an eye for detail so that they can easily see and understand, uh, what's necessary as they put the ads together, they know to check what boxes that need to be checked to launch the ads and they follow a simple process or a system to be able to just run ads for various different clients. So having that eye for detail is one of the best things as an ads manager, and then also being able to look for and understand the data.

So that's where those industries that I mentioned before, like where secretaries and receptionists those a type personalities and those ones that love, or who have been working in an office or corporate work do really well at being Facebook ad managers, people who are creatives can also be great Facebook ad managers as well because coming up with the ideas and the strategies and the stories and the hooks that you can use use for your clients as you launch ads is a very,very powerful thing because it's that messaging. And it's that ad copy that really draws people into an ad. If you don't have great ad copy, then your ads, even while you might follow, um, all the checkboxes and set the thing, everything up correctly, they may not convert. So it's being able to learn and continue to want to learn.

And then also having that discipline, that's a big thing working from home that you do have to have that discipline and that drives yourself because you don't have a boss there breathing over your shoulder, it's up to you to step in and do the work. And with the people that I've been working with over the years, that even with little kids at home. Sure, it's been a challenge, especially now with COVID and having to look after the little kids at home, but you still have that flexibility that you don't have to go out anywhere that it is all here at home. And you can work earlier in the morning and a bit later at night and you get what you need to get done

So yeah, being a great ad manager, it involves learning. It involves having a great eye for detail. It involves communication as well. Being able to communicate with your clients. That's one of the biggest things as I talk to clients, and what I tell other ad managers is you need to have great communication. So if you do like communicating with people, if you do like talking with people, then again, that's going to be a great benefit for you being an ad manager that you can help to build. That really helps to build the relationships with your clients for the long run. So you get good clients and you work for a long time together because you've established that trust and that relationship.

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How can you stake your claim in the digital gold rush?

How can you stake your claim in the digital gold rush?

So with everything that's been going on in 2020, there's been an unprecedented rush of people looking for opportunities of how they can make money working from home, or build a business working from home.Now there's no doubt about it. Being able to work from home and create an income is one of the best things ever for me personally, when I was able to leave working in an office, leave corporate work and start working from home full time. It's been absolute bliss. And I couldn't imagine going back so more than ever, people are looking for these opportunities.

One, because it's been thrust upon them, perhaps that they've sat in now, suddenly do not have work and they have to look at what they can do from home. Two, as people look for these entrepreneurial adventures and as they hear about people making money online, how they can do it too. Now, how can you stake your claim in that Digital gold rush?

Well, first of all, let's take a step back in time to 1848. And when they discovered there's gold in them there, hundreds of thousands of people dropped everything left. Their families went across the other side of their country, left their country to go to California, to go hunting for gold, digging for gold and see what they could find and uncover riches and,you know, change their destiny.

Well, there was a very savvy group of people that realized that all these people that have traveled all this way that need to dig for gold need tools and need equipment. They need this stuff to help them find the gold. So they set up shop and they sold those pens and those four big pitchforks or whatever they use to the gold diggers.

And that's how they made their riches by providing a service to these other entrepreneurial folk who came and set up shop to go out and get dusty and dirty every day, digging for gold. These guys set up their shop. Here you go. This is what you need. This is what you need. And that's how they made their riches.

Now, how that applies to us this day and age is as people are going and they're setting up, uh, shops online as they're building businesses online, the coaching industry for example has tripled since 2015 and is projected to reach about $350 billion industry. By 2025. It is thriving and other businesses who have been working offline. I've been working with a number of these businesses,big multimillion dollar businesses that have been doing things offline and now saying, how can we embrace social media and digital marketing, it's pushed them into this stage of like how can we improve. And this is where the people are. How can we get out in front of them? So as they're looking at getting online strategies in place, being found online, what they need is that person who has the tools to sell to them so that they can attract their ideal clients so that they can find their riches in these new online markets.

How to run facebook ads for clients

And so that's where being an ad manager gives you that opportunity because as people are wanting to get online, as they're setting up shops online, like with their websites, or perhaps they've got websites and they realize we need to get more traffic to it, there's no point in having a website If nobody comes to visit it like a ghost town, they need traffic and being an ad manager,you can help them solve that problem. You can bring that traffic to their site, new customers coming in, filling their front doors, so to speak their digital front doors and opting in for things, getting those email addresses so that they can follow up with the emails and nurturing sequence.

And of course our retargeting ads. So they need traffic to their websites.
There's no point in just having a website and no one visiting it. They need traffic. And for a lot of people, Facebook ads are just too hard, right? They have enough on their plate, running their business, serving their clients to then go for and learn marketing and figure out how to figure out how to install a pixel for goodness sake.

You can do that all for them. You provide a very, very valuable service by running Facebook ads. Yeah, you are a Rainmaker. You are able to help them increase their revenues, which can then employ more people and also change the lives of their customers all over the world. It's such a beautiful ripple effect. So it is such a valuable skill,such an in demand skill that I'm coming across.

More and more as people and businesses are looking at how they can embrace social media into their digital marketing strategies. We've barely even touched the surface with businesses that have Facebook pages and who are actually advertising on Facebook. There's plenty of room, plenty of opportunity for you.

So I hope you found that useful and inspired you to think outside the box that maybe what you've known in the past of putting in resumes and trying to get a job and thinking that the only way to work from home is to go door knocking or, leaving pamphlets in people's letter boxes. There is an in demand service that can pay you very well when you know the skill and you apply it accordingly.

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