How do I test new ads in my client's Facebook ad account? That's what we're going to be talking about today in this installment of online confidential, where I take you behind the scenes of Secret Ad Manager Business. So this was a question asked by one of my elite ad managers students. Now, this is a question, not just for somebody new, but for any ad manager, who's been running ads for a long time. Sometimes we just don't know, we feel like we're winging it, or we find ourselves asking…should I be doing it this way or should
How do you set up your Facebook ad clients the right way? So you're getting Facebook ad clients on board, hurray for you. That's awesome. But are you setting up to work with them the right way? Believe it or not, there is a right way and not so right way. And that's what we're going to be looking at now…the right way is to use Business Manager. If you're not using Business Manager, run over now to business.facebook.com and set up your own Business Manager. It’s essential for you to be able to work with various clients and not
What do you do when your client's offer is not converting and when they don't want to do anything about it? So being a super awesome and diligent ad manager, you know what data points to look at, and maybe you've watched a few previous episodes where we have talked about getting ads to convert by looking at the various copy and creative to make sure that what you're doing with regards to ads is working. So, armed with all the data and great click through rates, various audiences tested, and different headlines, copy and creative – you have everything
If you're running ads for clients and you've had that thought, “Man, I'm a crappy ad manager!” then lean in because that's what we're talking about in our online confidential, where I take you behind the scenes of secret ad manager business. Now, if you've had that thought that “man, I'm no good at running ads, I shouldn't be charging people. I'm going to give up because they're not getting results and I should refund them,” don’t worry because you're not alone. Many, I would dare say that all, ad managers have had that thought at least once a day,
Want to create copy that converts for your Facebook ads? That's what we're diving into today. In this installment of online confidential, I’m taking you behind the scenes of Secret Ad Manager Business. In the previous installments of Online Confidential, we've looked at ways that we can improve the performance of our ads and get our audience to convert. So we've looked at the creative, that image or video that we've got in our ad. Is it scroll stopping and making people stop in the newsfeed and have a look? Then the next section they're going to look at is
So people aren't clicking on your ads? It hurts, right? I know, I’ve been there. In the last few weeks, we've looked at the creative aspects of our ads, as well as our headlines with a brilliant hook to capture the attention of our ideal customer and audience. Maybe they are looking and reading the ad, but then they're not clicking that all too important CTR link click that's taking them over to the page that we want them to. This may be happening because the messaging is not on point. In this episode of Online Confidential, we’re focused on
Does your ad headline have a hook or is it ho-hum? So many ad managers end up also being copywriters, while a lot of us aren't trained to be copywriters, we just seem to slip into it. Therefore, knowing how to create some great copy, some headlines, particularly those that have great hooks, is essential to the performance of our ad campaigns. Now, even if you are not writing them, and a copywriter or your client provides copy to you, you can have a great eye to see if you think it's going to convert or not. And as we
My ads aren't converting! That's something I hear a lot from ad managers, and that's what we're going to be talking about today. So previously, we also looked at what to do if your ads aren't converting, but identifying the bottlenecks along the way, not just looking at your ad manager and those ad metrics, but also steps of the funnel that could actually be the problem and not your ads. But we have to also look at the ads being the problem. If you looked at your metrics and you go, yeah, that click-through rates only like a 0.3,
Help my ads aren't converting! That's a call-out I hear a lot in my ad manager communities and many ad managers have ripped out their hair thinking that their ads aren't converting were in fact, the ads were doing the job that they were meant to do, but it was another part of the process where things were falling down, causing a bottleneck. And so people weren't converting. So being able to identify where those bottlenecks are is such an important thing. When you're running ads doing paid traffic to a website or going for conversions, you need to be
September 2021
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