The Six Key Ways To Send Emails To Your List

Knowing the right types of emails to put in front of the right audience is a real skill, but once you master it, your business can reap the kinds of rewards you’d never imagined. When I say “the right types of emails” I am not referring to what is written in the email as much as why, how, and when it is being sent.

Email marketing is not as simple as sending an email to a past customer or cold emailing someone who you think might be interested in your product or service. Rather, it is a refined digital marketing strategy that includes sending targeted emails to prospects and customers in a way that is more likely to convert prospects into customers, as well as turning one-time buyers into loyal fans who will advocate on your behalf.

Emails Still Work – If You Get the Timing Right

Despite the rise of social media, most marketers believe that email remains the most effective way to nurture leads, to build rapport, and to convert them into customers. Most consumers check their emails at least once each day, but the same cannot be said for their social media accounts.

So what are the main ways to send emails to your list? The following illustrates the differences and when you need to use them.

Broadcast emails:

Use these when you need to send the same message to everyone at once.

Triggered emails:

These are based on a purchase, site visit, or engagement. Your CRM (content relationship management) software will be able to automatically send emails when your contacts take one of these actions – it is when they are most interested.

Targeted emails:

These are most effective when you have segmented your email list, based on certain criteria. These could include: abandoned a shopping cart, asked for more information but did not respond after it was sent – in fact almost any criteria can be used to segment your list.

Email autoresponders:

Use your autoresponder to send a welcome message automatically, build a rapport via a series of welcome messages, or to deliver lead magnets (e.g., lead gen reports or videos) automatically.

Email funnels:

These emails will deliver a series of automated emails that take your prospects/leads on what appears to be a natural journey that will lead to them becoming paying customers.

Scheduled emails:

These are super powerful as you can set them up well in advance to be sent to your mailing list on a specific date and time. They are great for holidays, birthdays, events, or special scheduled sales events.

List Building and Email Marketing Software

Active Campaign is possibly the most streamlined of all the CRM software options available and allows you to segment your mailing list and create and schedule your emails. Right now Active Campaign is offering a 14-day free trial, so I recommend you visit the website to see for yourself how this type of sophisticated email marketing software can help your bottom line.

Share Button

Converting Browsers to Customers: The Steps You Need to Know

Builders are lucky. While there are dozens of problems to be solved on a building site, builders benefit from a huge advantage: a blueprint from which to work. This document is the results of hours of work, problem-solving, and collaboration between town planners, architects, builders, and local governments to make sure that when the final result is ready, it does exactly what it’s supposed to do.

But building a website and online coaching program is different. There is no set of rules and blueprint to be followed that helps improve your chances of success. And often, there is less collaboration and more of you just guessing what might work best.

But it doesn’t have to be that way. By understanding the key steps of turning a browser on your website into a customer, you can start building your own blueprint.

Generating Leads

Once browsers find their way to your website, you want to know who they are. Think of how much more effective real-world retail stores would be if they knew a little something about you when you came in to browse, so that store assistants could point you in the right direction.

That’s what well-designed websites let you do. You can incentivize browsers into giving you their email address or contact information by offering them something valuable in return like a guide, subscriber-only resource, or a discount off their first purchase in return.

Follow Up Funnels

Following up has been shown through countless trials to increase rates of conversion from browser to customer. Some rules of thumb even say that between five and ten repeated exposures to a marketing message are required before a customer recalls them or trusts them.

By following up, you can send tailored, specific messages to previous browsers to “get them over the line” to becoming a customer.

Sales and Ordering

In its early days, Amazon spent millions of dollars in court defending its patent to a key piece of technology. It wasn’t an algorithm that optimized how their massive distribution centers worked or one that predicted what shoppers would want in advance. No, it was simply the technology behind its “one-click purchase” button.

This is a powerful illustration of a simple fact: you need to make it as easy and seamless as possible to buy your product, right down to the last detail.

Luckily, there are tools that let you optimize all of the key stages of the process described above.

ClickFunnels lets you do simple but powerful website creation where you can attract leads, take payments, and deliver digital products all in a single, unified platform.

This part is important. There is no doubt that there are more tools than you could probably ever hope to know about out there that do one or two things extremely well. But when you are thinking about your own workflow, you don’t want to be endlessly toggling between programs and screens. You want a single platform that does everything well. That was the original genius of Facebook. There were already microblogging platforms, ways to send digital invites to events, and the ability to share photos before Facebook came along. But the genius was putting all of the major parts in one place and integrating them in a way that made sense. That’s the same principle that you want from your business tech and one that this service offers.

And there’s no risk to you, you get a 14-day free trial to get access to the product and explore how it works. So what are you waiting for?


Share Button

Four Ways to Turn Your Expertise Into an Online Business

Passion is great. Being great at something is valuable. Being able to combine the two into a meaningful professional career? Well, that’s the dream. But for those who want to be online coaches, the gap between the desire to take this path and knowing how to make money from it can feel like a bridge too far. So I’ve come up with a range of tangible ways that show how successful online coaches can turn their passion into a business. Any of these might be right for you or might serve as inspiration for your final service.

Let’s get started.


Now, more than ever, we are happy to pay for content that we find valuable. Netflix, Spotify, Apple Music and the resurgence of high-quality news websites like The Economist and The New York Times are all examples of this.

One of the best trends out there for online coaches to take advantage of this behavioral change by consumers is to create an online course. You may choose to have this as a free product to attract users and collect email addresses, or you may decide to charge a fee. Or the best fit for your service might be a “freemium” model where you give an early part of your course out free, with the rest paid.

Build a Following

Whether it’s on Twitter or via publishing on a website like Medium or to your own web page, building a following is crucial to building your personal “brand” and finding the right audience to pitch your offer. These early interactions also help you turn your expertise into a fully-fledged business by finding out what people are willing to pay for, and what they are not. And if you can be helpful, you’ll automatically build a list of people who are happy to hear what you’ve got to say when you launch your business in full.

Reach Out

If you’ve got a valuable skill, but you’ve never sold it without a large business to back you up before, then you have the experience gap that every freelancer dreads. You can fix this gap by offering to work for free. Not for long. But initial lead generation and business building by offering free work, proving your worth, then upselling into a paid product is a great way to get your foot in the door, especially when you don’t have a track record as a sole trader to point to.

Connect the Dots

If you are a professional in your field with strong experience, chances are you’ve got a valuable network of other professionals in a range of fields. Research businesses in your area. Look at local advertisements, shopfronts, and businesses. See what you could offer them to help them, or what someone you know could offer. If you introduce an idea and a business opportunity to one of your contacts, they will feel obliged to return the favor in the future. That’s the kind of lead building that can turn into a highly beneficial two-way relationship.

Of course, these techniques only scratch the surface about how to turn your expertise into a highly profitable online business. Learn how to do it well, from a master coach in the field. It’s well worth your time and effort to get a copy of the Expert Secrets book. The author is highly credentialed in his field and has dozens of positive reviews to accompany his work as validation. And all you need to do is head to the website and pay postage. Not a bad investment!


Share Button

The Best Knowledge Sources for for Coaches, Consultants and Digital Course Creators

There’s an often-repeated saying that the jobs that our kids will have don’t exist yet. That can seem a little glib and far-fetched when you hear it out of context. That is until you realize that professional e-sports (video game) athlete, drone pilot and self-driving car engineer are not only jobs but among the highest paying ones in a growing economy. Ten years ago? Well, these jobs just didn’t exist. 20 years ago? They were hard even to imagine.

Similarly, “online coach” or “Facebook ad freelancer” were not jobs that anyone had heard of, much less knew how to do several years ago. But now, there are hundreds of experienced, motivated professionals doing just that.

The Education Gap

But almost every other profession in the world has a head start. University courses, formal education, and generations of professionals and companies have accumulated a wealth of knowledge in medicine, engineering, social sciences, and manual trades.

For online coaches, there is no college course or well-known building blocks to seek out to build knowledge. But that doesn’t mean that those sources aren’t out there.

Think Differently

There is more content being created today, by a wider variety of creators, than there ever has been. And the rise of the consumer internet and powerful platform business models means that those content creators can now reach those eager to learn, like you, without the need for a well-connected publishing agent or syndication deal.

So what are the main places that online coaches should look to build their base of knowledge and arm themselves with the best weapons to win on the business battlefield?

Top Tools

Podcasts – podcasts are having a seriously impressive growth phase. When they first were launched in earnest by Apple, they were seen as the boring cousin to the extensive library of music that you could access through iTunes. These days, iTunes is about to be folded into other Apple products, and podcasts are very much a growth industry.

Companies like Gimlet Media, Wondery, and Spotify are proving the success of the format, paying millions of dollars for the best content creators and hosts.

And among the huge variety of podcasts, there are some stellar ones for business builders and creative types. Discovering the type of podcast best suited to you can be done within the podcast player of your choice, with most grouping them by category or interest area. Some

good places to start are “How I Built This”, “Business Wars”, “TED Radio Hour”, “NPR – Planet Money” and “The Pitch”. Each of these tells rich, slickly produced stories, with plenty of inspiration and tales of caution that you can learn from.

Books – books are still the number one medium when it comes to transferring knowledge from a professional or experienced practitioner to someone who wants to learn. But online distribution means that finding an audience is now much simpler and that more “niche” thinkers can get their valuable ideas out there without a publishing company killing the book because they don’t think it can sell tens of millions of copies.

One of the best resources in this space for an audience like you is the Book, which is an absolute must-have for anyone who is building an online business. If you are interested in spending your time and money on Internet marketing and e-commerce strategies more effectively, then head over to the website now. The best part? All you need to do is pay for postage and handling, and your copy of the book will be on its way to your door.


Share Button

The Rule of 7 and Going Where the Fish Are

Hopefully, you are here because you were intrigued by the slightly strange article title. I’ll admit, when I was trying to think of a title that tied both of the ideas for building your sales that I wanted to talk about here together, I struggled.

So instead of coming up with a boring generic thing that covered both, I thought I’d go with the slightly unconventional option and explain why the “rule of 7” and “going where the fish are” are the two strategies you need to be using to get more sales.

The Rule of 7

Previously, researchers thought that we were rational beings who weighed up all of the options before making the best choice. But recently, it’s become more and more clear that’s not actually the case.

The modern world is confusing and filled with information. Some estimates say that we are required to make literally thousands of micro-decisions every day, from what we eat multiple times a day, to the route we are going to travel, to what work we are going to prioritize today. If you own and run your own online business or small business, then you probably have far more decisions per day than the average human!

That’s why repetition and “remarketing” matters. And that’s where the rule of 7 comes in. It’s estimated that buyers who don’t know about a new product or service need to hear about it or see it at least seven times before they take any further action on it. Don’t take it as a hard and fast prescription for success. The actual number might be six or eight. But the point is clear – once just ain’t enough.

Facts like this make it clear why “legacy” advertising formats like radio and out of home advertising (billboards and digital signage) are still so effective and growing, even though digital marketing has emerged as a dominant force in recent years. Simply putting an ad for a product on a morning radio show, and having a billboard for that product on a busy highway means that commuters in that area might be exposed to the advertising message for that product up to ten times in a week.

That’s one piece of the puzzle.

Going Where the Fish Are

Of course, digital allows you to take that billboard or radio message and “level it up”. When people who are interested in your product or service visit your website or click on one of your ads, they are showing what’s called “positive intent”. That means that they’ve shown some level of interest already.

That also means that they are further along the journey to becoming a customer than someone who passively views your Facebook ads without engaging with them.

So the simple question is this: who do you want to target? The large number of people who passively see your messages or the small number of people who’ve displayed positive intent? The answer, in a heartbeat, should be retargeting and remarketing to the small number of leads who’ve shown positive intent.

That’s what tools like Connect Retarget help you do. is a tool that has advanced behavior-based custom audience building, which retargets only your most engaged visitors. It lets you put your ads in front of those visitors multiple times, to get closer to that “rule of 7” while spending a fraction of what you would if you were to buy radio time or billboard space.

Put simply, it lets you “go to where the fish are” when you cast your marketing message into the world. And that is a recipe for much bigger “catches” and returns on investment when it comes to your marketing dollars.


Share Button

The Power of Audio for Small Businesses

The learning curve when you are starting your own business or coaching enterprise is steep. You need to learn a lot, and the topic areas are broad.

How do you build your service so that it appeals to your target market? How do you create marketing messages that find the right audience, and strike a chord with them? What is the best practice way of handling leads from your marketing? Should it be online, in-person or a mix of both? And how do you handle your business administration like filing requirements, paperwork, registrations, licenses and taxes?
Phew. It’s all seeming a bit daunting all of a sudden.

A Friendly Environment

Luckily, record unemployment rates, as well as historically cheap funding costs all over the world, coupled with the rise of the gig economy and more and more people wanting to strike out on their own and build successful, thriving businesses have all collided at this point in time.

There have never been more motivated, talented budding entrepreneurs out there who are looking to take the skills from a career of employment and apply them in the service of others while at the same time pursuing their own dreams of business building.

Service Providers

To serve this new class of businesspeople, more and more service providers have sprung up in cities everywhere. These range from traditional educational institutions like colleges to local government sponsored networking events and startup community-led conferences.

These service providers often host events that attract battle-hardened expert speakers in business building, who have the expertise and experience to answer all of the questions that earlier stage business owners might have. Of course, the problem with expert speakers is that as humans, we only have a limited capacity to retain things we hear if we only hear them once.

That’s where services like become invaluable. For audio files, Rev is able to transcribe audio flawlessly so that you can review, annotate and really soak up the lessons in the communication. Rather than spending your own valuable time straining to hear the words or trying to decipher your sub-standard hand written notes, you can turn your audio files over to Rev and have them return you a polished, clean draft that will help to build your knowledge advantage.

And it’s not just speeches. Podcasts, company website hosted interviews or YouTube clips, it doesn’t matter – if it’s audio you want to be able to read forever, then Rev can turn it into a high quality written document for you with simple, accurate transcription services at just $1 a minute, so you can spend your time on more valuable tasks.


Share Button

Level Up Your Marketing With Marketing Automation

If you are building an online business, whether that’s online coaching to spread your expertise to a wider audience, or a web-delivered knowledge platform, first off, congratulations! You are part of an emerging class of entrepreneur who is making a decision to be a business builder, and we think that’s awesome.
But if you’re just starting out, there can be a dizzying range of buzzwords and new concepts with which to get familiar. Marketing automation is one of them, and it’s the focus of this post. After reading it, you should be able to understand what it is and why it could be valuable to you.

What is Marketing Automation?

In theory, marketing automation sounds great, right? Marketing = getting more paying clients and customers, and automation = automatically. What’s not to like? But what’s actually behind this great sounding idea?
In the simplest form, marketing automation combines your overall marketing strategy with tailored software that executes many of the tasks in your strategy. So rather than emailing a potential customer directly, then following up manually when you remember to do it a week later, and attending to their enquiries when you have time, marketing automation steps in to help you out.In this example, you enter your potential customer leads into your marketing software. That software generates an email to send to these leads that are appropriately personalized based on the data you’ve entered. If you get a response, that gets categorized as a response to your email to be replied to within the amount of time you set. If you don’t get a response, the marketing customer relationship management (CRM) software you’ve chosen sends an automated follow up within seven days.With that very simple example, you can already see how marketing automation would ensure that every lead was nurtured in the same, consistent manner, and how this type of automation would free up your time to do more “client service” and less “client prospecting”.

The Limits

It’s also worth addressing some of the myths of marketing automation. Despite the name, it’s not actually possible to automate the entire marketing process! The most important part of the process that you still need to be able to do is generate leads.This is the process of meeting people, reaching out to them online, getting to know what they need or want, and getting their email addresses. That is the raw data you need to populate your email marketing database, that you can then “level up” with the tools you use for your marketing automation.A valuable marketing email CRM software tool is the first building block to a truly professional outbound marketing effort for your own online business. A tool like Active Campaign can be invaluable to give you back hours in your week that you can spend generating leads and serving customers, and with my link, you can road test the platform for 14 days with no risk and free of charge.


Share Button

Unlocking the Secrets of Online Marketing

Whether you’re setting up an e-commerce site, offering online coaching, or trying to make an income working from home, online marketing is essential.
But building an online business is hard – there’s new technology to master and an ever-increasing amount of background noise to cut through. Then, once you’ve managed to get a customer to your website, there’s still the challenge of actually making the sale. It’s a lot of work!Surely there’s got to be a shortcut…

Introducing DotComSecrets

If you want to grow your online business, I highly recommend reading DotComSecrets by Russell Brunson.Unlike many other books on online marketing, DotComSecrets is not a how-to guide. Instead, it offers practical advice on how to significantly increase your web traffic and conversions. It also explains – in plain English and with simple examples – all of the key concepts and tactics.Most importantly, it’s written by a genuine expert and is based on thousands of tests run over more than a decade.

Who is Russell Brunson?

Russell Brunson is a well-known entrepreneur and co-founder of ClickFunnels. He launched his first company while still at University and had made over one million dollars in sales less than 12 months after graduating.Over the last decade, he has helped over a million online entrepreneurs build their business and get their message across. Through this experience, he has learnt what works and wants to help even more people master the marketplace – which is why he wrote DotComSecrets.

Why is this book so good?

This book is a must-have for anyone building an online business. It clearly explains how to identify and address the real problems impacting your online marketing.

Here’s just a small selection of the secrets Russell shares:

  • The first thing Russell tells his new clients to help them start making money.
  • Russell’s  secret technique to turning underperforming companies into empires – he usually charges clients $25,000 for this formula.
  • The questions you need to ask yourself to start reverse-engineering your business.
  • Advanced sales funnel techniques that will help you find your dream customers among your increased web traffic.
  • The three questions you need to answer to be able to deliver hyper-targeted messages to your dream customers and start getting more traffic to your sales funnel.
  • How to protect your business from any future changes to the major search engines or social media sites.
  • What the ‘Attractive Character’ is and why it’s the biggest sales secret.

You can currently get a copy of DotComSecrets for free – you just need to pay postage and handling. For more information, visit

Share Button

Practical Ways to Build Your Online Sales Funnels

If you’ve been following some of the stuff we’ve been putting on the blog or doing your research about building your online business more generally, then you likely already know about sales funnels. These valuable tools can take browsers and turn them into repeat visitors, and with a bit of optimizing, paying customers.
The theory is great, but what about the practical steps to getting there? We all know the benefits of plenty of things that make our lives easier, but we don’t often know how to build those things ourselves. It’s the same with sales funnels.
That’s the gap we’ll fill in today, with some practical, simple to follow steps to think about when you’re building your online sales funnel.

A Landing Page

The landing page is like the handshake, smile, and first impression all rolled into one. A clean, well thought out page signals professionalism, a poorly designed one will turn away potential customers. An excellent landing page has some clear elements. First, a clear call to action. Most often, you aren’t trying to “make the sale” with your landing page. You are trying to establish the relationship. That means often, the best call to action will be a prompt for the browser to enter their email address.
You have to incentivize it though. Will the subscriber get preferred information? Will they get valuable tools to use? Will they get early access to something? Make your offer both compelling and relevant to your target audience, and you will see your sign-ups skyrocket.

Front and Back End

In a restaurant, the front end handles the customer service, the back end handles the food. There’s a similar dynamic in sales funnels. You want your “front end” offer in your sales funnels to be easy to get a “yes” to. Your front end offer is the best tool you have for selling your full “back end” offer. A good front end offer gives the new customer value for money and usefulness and invites them to interact with you and your product before you suggest any further products to them.

Upsell Carefully

Upselling works, but only if used carefully and sparingly. If a restaurant waiter asks you every time they walk past if you would like to order another drink or dish, you are likely to be put off.
But if they ask you if you’d like dessert or coffee after a particularly good entrée and main, you are much more likely to say yes. The same applies to sales funnels. Only attempt to upsell after there has been an initial positive interaction, or you risk alienating your customers.

Use the “Pro” Tools

The final tip is to use the same standard of tool that the professionals use when they are building sales funnels. For example, Clickfunnels is a powerful funnel builder that lets you attract leads, build relationships, and sell digital products without having to step off the platform.You can access an exclusive 14-day free trial to get access to the Clickfunnels platform and see for yourself how it works.


Share Button