Simple Ways to Level Up Your Email Marketing Campaign

If you are just starting out on your online business or your online coaching journey, then you’ve probably already been presented with multiple sources of evidence about the effectiveness of email marketing. But chances are that these sources are written by people who have something to gain from email marketing or email software.

I’m not that person. The truth is, email marketing is hard, and most of it gets deleted before it gets read. But that’s not to say you shouldn’t do it. It’s simply to say that you should take the time and effort to do it well.

With that in mind, I’ve got some hard-won secrets from pros around the web of tactics and strategies that have the potential to take your email marketing from the trash to the “must open” list.


Since the first recorded human languages were based on cave paintings on walls and hieroglyphs on pyramids in Egypt, it’s probably not surprising that our brains are hard-wired for images. Images result in better email campaigns. It’s been proven time and time again. For brands like Patagonia or DJI (the “Apple” of aerial drone companies) this gives them a clear advantage: a library of beautiful, compelling imagery to use in their emails.

But even for other brands, well-chosen, professional images can give your email marketing a unique branding element. Does it take time to find these images? Yep. Is it worth it? Absolutely.


If you know your subscribers’ names, then you need to be using them in email subject lines. This simple act can have more impact than any other single tactic. A high-quality email marketing client or customer relationship management (CRM) platform will help you do this effortlessly. If you don’t know subscriber names, that’s ok; you can still personalize by location, local holiday, event or even sporting team. Anything that increases familiarity will get you noticed.

Calls to Action

A call to action is the most important part of the email, and often the one that is done the most poorly. This single thing is the way you build the bridge from the inbox of your recipient to your website or business. A useful trick to get great calls to action is to start with your desired action and work backwards from there to the rest of your email. So, if your call to action is to get people to your website, then your email could be “Seven of the best strategies to boost your email productivity”. The email itself could contain the first four, with the call to action to your website being “to see the final three, head on over to”.

A high-quality CRM software tool will help you manage your email marketing and mailing list in a way that can turn it into a business asset that generates leads and sales. One that I would have no problem recommending is Active Campaign, which is simple, responsive, and professional. With my link, you can access a 14-day trial, so have a look at what it can do for you today.


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Creating Connection in a Crowded Market

For online coaches, digital marketers, and anyone else trying to make an income on the Internet, the biggest challenge has to be finding potential clients. Almost paradoxically, the increased connection created by the Internet has made it harder to identify and engage with a target audience.

Having a product that customers want is no longer enough. To be successful nowadays, you need a pitch that differentiates you from the competition and cuts through the noise. This gets harder every day, with more entrepreneurs coming online and creating content.

So, how do you stand out from the crowd and connect with new customers?

Get their attention

The Internet is a massive maze of information and opinions, so the likelihood of a potential customer just stumbling across your content is very low. As such, you need to make sure that those who are in the market for your products and services see your details. Use Search Engine Optimization (SEO) techniques to help when developing your online content.

Collect their details

When it comes to making a sale, contact information is invaluable. As such, it’s important to have a way to collect a potential client’s details on their first visit. This can be as simple as a registration form. However, you will need to offer something in return for a client’s information, like:

Regular update emails
Access to free online courses
Discounts on future purchases
Follow them up

Chances are, clients won’t take action on their first visit – in fact, it will usually take several visits before they ‘buy’. You can help speed up this process by maintaining contact with prospective customers and reminding them of your offering. Following up can also help reinforce your position as an expert or leader in your industry.

Get them to ‘buy’

Once a customer is ready to take action, you need to make it as easy as possible for them to ‘buy’. One way to do this is to build a ‘sales funnel’ that directs customers to the products they want and guides them through the sales process. Whether you’re ‘selling’ a service (like online training), expertise (like consulting services), or a physical product, it’s important to define a clear path from discovery to sale.

Need some extra help?

While there are many tools to help you develop an effective web presence, I recommend using ClickFunnels. It’s a platform I’ve used many times and has helped my clients generate over $1 million. It’s easy to use (you don’t need to be tech-savvy!) and provides access to all of the functionality you could need in one place. Visit ClickFunnels for more information and to start your 14-day free trial.


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Understanding Websites vs Sales Funnels (And How it Affects Your Business)

Websites used to be pretty straightforward. A website was like a digital billboard or sign. It was set up to give people who already knew a little bit about you or your business a way to research you without having to give you a call or come into the office.

But the flaws of that model are obvious. It requires you being searched by name, and for your potential customer to know what to search. Google changed all that.

Indexing the Web

By developing the background technology to index every page on the Internet, Google was able to “crawl” and organize the Internet. Impressive stuff. For businesses, that signaled a massive change. Instead of customers having to know where they were going when they started searching, they could find your business or service on their own. These days, that’s called organic search traffic.

The Downsides of Organic

Of course, organic has its drawbacks too. A person who is purposefully searching for you already knows something about you and is probably trying to “fill in the blanks” or get a little more comfortable with your business or background.

Compare that to a browser who finds you organically. Their “blanks” are much more numerous. They know very little about you, don’t have a strong intention to purchase, and are less informed about your product. At this point, you have to take them on a journey to get them familiar with you, your product, your business, and how you can solve the problem that led to them searching in the first place.

Luckily, there’s a name for that process, and resources to help you do it.

Funnels not Websites

The process of educating a browser and turning them into a customer is called the awareness funnel, or the buyer’s funnel. Your goal is to optimize every step of this process so that your potential customers’ questions are answered as they become aware of them as they browse your site.

These questions might be “why is this person qualified to help me?”, “do they have the right experience?” and “how much does their service cost?”. You want to be able to map the typical browsers journey through your website and answer all the questions they have so they are likely to convert to a customer before they click away.

This isn’t an easy process. And it is rarely one that a business can get right the first time. That’s why tools like ClickFunnels work. They increase your chances of success by increasing your “shots on goal” with customers. You can find out exactly how they do that with their current 14-day free trial that can open up the world of lead generation and sales conversion through effecting marketing and sales funnels.

What are you waiting for? Head over to ClickFunnels and see how you can take your customer acquisition to the next level.


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Growth Hack Your Online Business by Taking Advantage of Research

“Growth hacking” is one of those trendy phrases that has emerged in recent years. It was initially popularized by tech-entrepreneur types that you might encounter in Silicon Valley. But even if you’re not a billion-dollar startup with a few hundred staff, you can take the growth hacking playbook and apply it to your online business while you work from home.

Growth Hacking for Small Businesses

The role of a growth hacker is to conceptualize, plan and execute marketing programs. This action is not a single “linear” process. Instead, a growth hacker will roll out and test each step of the program, and ideally, measure it.

As each set of data comes in, they then refine their process to optimize the marketing process for growth. This process is loosely called “hacking” the marketing funnel to find the kinks and flaws then design ways around them to get better awareness and sales.

A Worked Example

A pretty simple example works wonders to illustrate the concept. Say you have a web page that is meant to sell your books and “how to” guides online. It does ok – for every 100 visitors you get to the page, one or two converts into purchasers. But you’re interested in doing better.

So you set up two versions of the page. One version shows people your existing page and web copy. The second one is a different version with a bunch of testimonials up front as the first thing a browser will see.

After two weeks, the results are in. The page with the testimonials drives twice as many sales as the unaltered page, with a similar number of visitors. That’s step one of your growth hacking journey. Now the next step is to think of another refinement or potential improvement and test it. This could involve manipulating the background color of the page, having video rather than text-based testimonials, or offering a free preview before you even ask the browser to purchase.

Or You Can Take A Shortcut

Of course, the suggestions above may or may not work for your specific product or niche, and they are only a tiny sample of the literally dozens of things you can try to grow your online business. What you really want is a coherent, well-organized “playbook” for growing your business online.

Ideally, that playbook should be well-researched and tested in the real world. There are a few resources like this out there. But very few have over 220,000 copies sold. Even fewer occupy a best-seller position on Amazon and USA Today lists.

But that’s what DotComSecrets is. For anyone looking to grow their business online, but also to take the most efficient route to doing that, this book can be an invaluable resource. All you need to do is pay postage and handling and it’ll be on its way to you.


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Facebook Ads are Way Less Effective Than They Used to Be… For Most People

Facebook is an incredibly impressive company. It grew from a single college campus to several, before spreading nationwide and globally in less than a decade. It now measures its audience of users in the billions and is entrenched as part of the social media and Internet landscape. It also rakes in hundreds of billions of dollars in advertising revenue as companies the world over pay for access to those billions of members.

The News Feed, Stories, and Messenger are all valuable Internet properties that we all spend time on.

That means that advertising on them should be a slam dunk for your marketing efforts, right? Well, not quite.

Facebook Ad Effectiveness Falling

The reach of Facebook is not in doubt. What is in doubt is the competitive dynamics around ad buying on Facebook. As more and more businesses get increasingly sophisticated about marketing online and redirect marketing budgets towards online advertising, the costs of placing ads online grow. It’s simple supply and demand: more demand + same supply = prices going up.

That means that each customer who sees your ad costs more to acquire. And that means that the returns that you get on your investment (ROI) for marketing online fall.

Problems That Emerge

That means that you are now more likely to lose money by throwing some Facebook ads out there than you used to be. Based on the math of users and how much it costs, you are less likely to find the right users with your ads. By the right users, I mean those users who are most likely to be interested in your service because of their buyer traits and characteristics.

Solutions Exist

So, none of that seems particularly positive. But there are ways to improve the ROI of your marketing budget by a huge amount. It has a lot to do with making sure that your ads hit the users who are most likely to be interested in your services. That means that your marketing dollars won’t be wasted.

A consistent, repeated process of retargeting and remarketing to interested users has the potential to improve your ROI by over 380% according to Connect Retarget. In fact, the method works so well that half of the world’s largest brands and almost 7 out of 10 marketing agencies have specific budgets set aside for it.

Retargeted visitors are 70% more likely to convert into customers than those who simply visit once. To find out the techniques that you need to learn to retarget the highest quality visitors to your website, you can visit Connect Retarget. and make a valuable investment in your online business today.


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Turning Expertise and Experience into A Business – A Roadmap

Careers used to follow a life cycle that was pretty easy to predict. A person would get a job, maybe after getting some education at college. They would work at that job, and after a period, upgrade that job via promotion to a more senior, better paying role. This would come with additional responsibilities. And this would go on until the person reached their “ceiling” in their organization or retired.

The Internet has changed all of that. Now those out there who spend their working lives accruing expertise, networks, knowledge and valuable experience can jump off the traditional career progression and turn all of those positive attributes into a livelihood.

Expertise Matters

Experts have never been more desirable to millions of people across the world. We crave experts to help us in almost every aspect of our lives. Whether that’s a coach to help grow our business, a health advisor to optimize our wellness, or a consultant who can advise on how to network and sell better at work there has never been more people seeking out someone to help them do “it” better.

Experience Matters

At the same time, there has never been more experienced, well-regarded professionals in the workforce who want to break the mold and get into business building, working for themselves and having a real sense of personal satisfaction about their work. These well-qualified, highly credentialed professionals are contemplating starting their own businesses to take their skills and apply them more directly for the benefit of their future clients.

But getting started is not an easy task.

Hurdles and Problems

There are plenty of hurdles and problems along the way, and many of them can take a promising dream and quickly pour cold water all over it. It pays to have a learning manual and guide to help illuminate the way forward so that you are well-prepared.

Expert Secrets isn’t the only resource in the space, but it’s a very well designed one. It breaks down the progression step by step from building the mindset and confidence needed to strike out on your own, to taking the right steps to turn that business into a full-fledged career.

There is a small pool of qualified people who can start an expertise and experience-driven coaching business. Fewer can do it successfully. And even fewer take the step needed to allocate their valuable time to best-practice resources before they begin to optimize their path from employee to successful coach.

Be part of the elite minority. Buy Expert Secrets and get your journey started in the best possible way.

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What’s a CRM and Why Do I Need One

When you started building your online business, you probably didn’t think about buying a whole range of tools to help you do it, especially keeping track of your clients.

Why would you? After all are literally dozens of email client tools out there that allow you to sort, search, and tag your emails and sort them into folders. Excel or Google Sheets are free, powerful and quick to set up. And messaging can be done via phone and email.


Growing Pains

But if you’re anything like most business owners, then chances are you’ve come to a realisation: Growing means administration. And the amount of administration does not grow at the same rate as your customers and clients. It grows exponentially. You can go from having 5 clients and 15 messages and emails a day to having 20 clients and upwards of 100 emails, messages, and notifications hitting your inboxes on a given day.

Just staying on top of your administration, responding to messages, checking that invoices are getting paid, and most importantly, that your customers are still delighted with your services, seems to take more and more time each day. Pretty soon you are considering getting someone to help you out and paying them for their help.

But before you do, wait. There’s a better way.

A customer relationship management (CRM) system is cheaper than an employee or assistant and can give you control back. A good one does more than just let you see all your customer data on a dashboard.

Points of Difference

A feature-rich CRM software program like Active Campaign will assist with email marketing, list building, and managing your mailing list. There’s no way to appreciate how much this actually helps until you roll it out.

The email features alone allow you to consolidate all of your messaging into one place. Even better, a strong focus on user experience means that the interface is simple, intuitive, and easy to learn.

Pretty soon, you will be able to set marketing automation options and messaging options to execute without having to be at the keyboard.

Automate Your Business, Grow Your Business

Get more sales at the start of the month? Perfect, you can set up marketing automation to remind your customers that the beginning of the month is a great time to buy, and even offer early-birds a discount.

Want to set automated customer satisfaction follow-up surveys a week after a customer pays a bill? You can do that too – set up an action to send a survey link to find out what your customers are loving and what you can do better.

ATMs reduced the need for tellers, and self-service gas pumps meant that attendants could work fewer hours. CRM software is the same thing for your business – it allows you to automate so you can get more effective and spend your time more productively.

Active Campaign currently has a special 14 day trial on offer, and I recommend you don’t ignore this opportunity, so go ahead and register and then see what you can do to get more time in your day!


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Turning Audio Into Multi-Platform Content

It has never been easier to record, edit, and post audio online for customers to access and to use in your marketing. And thanks to the ease of use of podcast platforms, audio is in fashion again.

And it’s a great thing that it is. Audio content has plenty of advantages over written or video. For a start, it allows for passive engagement. That means that people can and do tune in to listen in a whole range of situations, like when they are commuting or working out. That’s a lot of hours in the week that people can allocate to listening to things that interest them, things that don’t require their full attention to engage with safely. It’s never going to be a good idea to try and watch a video while driving or going for a run!

The Audio Problem

But audio content can also get stuck in one format. If you have audio content, but your customers prefer to only listen to music, you’ve got a problem. And there are still plenty of people who prefer to take in information by reading.

Audio transcription and captioning is necessary work to turn your audio into blog content, case studies, or Facebook posts, but it is also time-consuming and uninteresting.

Your time can be better spent on value-added tasks like optimizing your website, searching for new leads, or developing your business. You don’t want to be spending your valuable time transcribing audio accurately.

Getting Help

Audio transcription services like Rev Partners offer affordable and accurate transcription services for high volumes of audio content that you produce. They can perform that essential step of taking words in soundwave form and putting it onto a screen. Once it’s in that format, you can decide how to slice, dice, polish and optimize it to repurpose as web content.

Focus on Value Add

And this means that you are working smarter, not harder. One of the maxims of running a successful business is to get as much leverage as you can out of your time.

If you go to a great seminar where the speakers appeal to your audience or record a fantastic interview with someone, there’s no reason that content should be stuck only in audio form. A transcription service puts those words onto a page and lets you focus on reformatting it and adding value so that you can distribute it across all of your platforms.

Rev transcriptions are done by native English speaking humans – and this is really important. It dramatically reduces the amount of editing and correcting you would otherwise need to do when you use other services.

And the good news is that right now Rev is offering easy and accurate audio transcription services for just $1 a minute. I recommend that you test them out today (there are definitely no contracts to navigate) and see how much more you can do with your audio content.


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Sales Funnels Basics (And Why It’s Important To Understand Them)

Regardless of whether you are selling a product or service, online or offline, there is a proven system for the process of obtaining leads and converting those leads into sales. That process is referred to as a ‘sales funnel’. The concept of a sales funnel isn’t new. It’s been around for decades, but it is only in the last ten years or so that the process has been refined and automated.

Automation has dramatically improved the effectiveness of sales funnels, and when you use a premium automation tool, it will become clear how it can help you to scale your business fast.

Selling On Autopilot

Few sales professionals or marketers would disagree when I say that sales funnels are one of the most important weapons in their kit and that having them can make the difference between trying to meet sales targets and blowing those targets into the stratosphere. Once you have a sales funnel in place (and you will have to be prepared to devote the time to do this), your whole sales process, from list building, through to action (a sale, phone call, appointment), can run on autopilot.

Knowing at least the basics of sales psychology will be invaluable in creating your sales funnel and getting your messages just right.

Understanding the Psychology of Selling

The top marketers in the world understand the concept that people will always do whatever they can to avoid pain – much more than we would do to obtain pleasure. The great copywriters of the world write in such a way that invokes pain and pleasure, and now that you know to look for it, you will see it in opt-in forms, sales letters, advertisements, and pitches.

I suggest that in your landing page or follow-up email communications, you use this knowledge when positioning your products or services. Consider: What are your customers going to gain by buying your product, and, at the same time, what pain will they be avoiding?

Likewise, the concepts of scarcity and urgency are fundamental in sales psychology, and again, you will often see these in sales copy – people hate the thought of missing out. Even in blog posts and follow-up email sequences, where the objective is to build a rapport, most marketers still include an element of persuasion in their copy.

Using These Insights In Your Sales Funnel

In simple terms, a sales funnel is a multi-stage system that uses a number of different media to automate a sales flow. They do this by drawing on those psychological factors mentioned above, e.g., correctly using the pain/pleasure paradigm, creating a truly appealing offer, building a rapport with your leads, and then reeling them in. Of course, there will be testing, modifying, measuring along the way to ensure you get things just right.

Your sales funnel will move a prospect from the point of first contact with you, right through to the point of purchasing.

Using Click Funnels

There are many different offerings when it comes to sales funnel software, and I urge you to look carefully at whether they can deliver what you need.

If you are considering ClickFunnels, the timing is perfect because right now they are offering a 14-day free trial, and you’ll see they offer coaching program and how-to webinars to help you on your way.


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