Archives for July 2022

Diversify Your Ad Management Services The Right Way

Are you thinking about diversifying your Facebook ad management services? In this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share four ways to diversify your Ad Management services and leverage your expertise with Facebook ads.

Even though there’s a lot of great value in being known as a specialist and an expert who has the systems and procedures in place so things run like clockwork, when it comes to Facebook ads, things change all the time. So, you don’t want to have just one service type to offer. 

You don't want to just have one thing going, even though there's a lot of great value in that. Okay. You get known as the specialist, you get known as the expert, you get systems and procedures in place so things can run like clockwork, but when it comes to Facebook ads, we know that everything's changing all the time.

When clients’ ads don't work, they want to cancel and go and try Google ads or they want to try Pinterest ads, and what a lot of ad managers end up thinking is: “I need to learn how to run Google ads. I need to learn how to do Pinterest ads” and their heads get so full.

There are so many things you could be doing but it doesn't mean you should do all.the.things.

If you've got a lot of great expertise with Facebook there are several ways to package up your expertise without having to go off and learn new skills or platforms.

Done for You Services

A Done for You service is just one way to bring in revenue with your Facebook ad expertise. That's where a lot of ad managers start and get stuck.

You’re just doing the done for you service and think you've got to stick with doing Done for You services but you have to learn all these other different platforms and offer all these different services. 

However it’s possible to expand your business by diversifying with other revenue streams that leverage your Facebook ad expertise. One way to do that is with coaching.

Facebook ads Coaching

Not everyone who comes to you is a great lead for your Done for You service. They may have a low budget or they may be just starting out. If so, you can offer them coaching instead of your Done for You service because they still want to do Facebook ads but they’re not at a stage in their business when having an Ad Manager is a good financial decision. 

It may be that they don’t want to learn how to do Facebook ads, but the truth is, they may have to roll up their sleeves and learn until their business can support the investment in having you onboard as their Facebook Ad Manager.

You can still help them, but offer them coaching instead of your Done for You service.

There are a couple of ways that you can package up coaching. Just with Facebook ads coaching you have an area you can diversify different revenue streams for your business.

1. Do One-on-one Coaching 

It’s more of a premium VIP service where they’re buying your time one-on-one. They get your your eyes on their ads with your suggestions and you can help them so they can learn. You save them so much time and frustration and money by helping them get their ads right with a personalized hand-holding approach.

2. Offer a Group Coaching Program 

This could be an entry level option. Where your one-on-one coaching is a VIP premium service, for a lower rate they can join your group program which might be a group coaching call on Wednesdays at 10:00 AM. Whoever turns up to the coaching call gets your time one by one to go through their campaigns and make suggestions, see what’s going wrong and help them to optimize. 

That's two ways that you can do coaching. You’ve got the option of offering group coaching and/or VIP coaching. What if your time is really valuable to you?

Well, that's where you have to weigh up the cost of the one-on-one coaching package. You’ll need to think about how many you can do. And yes, if you charge well enough for it, maybe it's $2,000 a month for the VIP coaching, or maybe it's $1,000 a month then four of those is $4,000 a month for four hours work a week.

That could be very worthwhile. Otherwise, you could have a group coaching program with 10 people each paying $500 a month. That's $5,000 a month for 4 x 1 hour clinics in the month. This coaching package will combine beautifully with your Done for You services. 

By having these types of offers you diversify your Done for You service with coaching packages.

3. Offer In-House Consulting 

Another avenue you can explore to increase your revenue with your Facebook ad expertise is in-house consulting. You can find companies and businesses where you could coach their in-house person and give them direction and advice for their Facebook ads and their Facebook ad strategy. 

For example, think about real estate agents. If there's a chain of real estate agents where a group of franchised agencies are all owned by one person, they may want to get you in to consult with their team.

They might have 10 different agency locations where they may have multiple people who do their social media and try to do their Facebook ads. You could be consulting to them in-house and give them the latest strategies, making sure they’re all on the same page and up to date with all the changes on the platform.

So with coaching, you've got premium VIP coaching and group coaching. Plus, there’s also in-house consulting as another option.

4. VIP Days

You can also offer other services like Facebook ad set-up services which you could package as VIP days. When it comes to VIP days, you don’t have to be locked into being with a client face to face or via zoom all day. 

After all, there are a lot of things that can go wrong with Facebook ads. The platform is always having updates, they just move buttons, they move little features, and it can take up a lot of your time. If you're sitting there with a client saying: “oh my gosh, this used to be here” it can be a bit awkward. 

Instead, you can do your VIP day or set up service without being in constant contact with your client on a specific day. It doesn't have to be a specific day. It could be a week that you make available to get things set up within the week. You'll have their lead generation campaigns, their client attraction code, or whatever your VIP Day service is, you'll have it all set up within the VIP timeframe. 

It may be that on Monday you have a one hour call and make sure you've got all the necessary logins and you've got the resources, the assets, the copy, the avatar, all the things that you need at the start of the VIP week so you can work on the completing the project. Then you have a call booked for Friday where you hand over the completed project with a walk through to show them how everything is set up and it's all done, ready for them to take over.

If you were to do a VIP Day and charge $2,000 to get that set up service done that is saving them hours and hours and hours of time trying to figure out how to do it all themselves. They’ll avoid costly mistakes like loading a traffic campaign to get leads and wonder why it's just not working, or wasting their money by loading ads that are not compliant and they get their ad account shut down.

A VIP Day is a super valuable service. If you did just one VIP Day that could be another $2,000. If you are still working full time in a nine to five job this service gives you the flexibility to be able to come home, do some work on this setup and then go back to work the next day, come home, and keep working on the set up and it complements your nine to five. 

With this approach, you don’t have to decide to quit completely and all of a sudden get your Facebook Ad Management business up and running. 

I’ve shared four ways to diversify your Ad Management services and leverage your expertise with Facebook ads.

  1. VIP coaching
  2. Group coaching 
  3. In-house Consulting, and 
  4. VIP Day setup services. 

These are four ways you can add additional revenue streams to your Done for You services with your Facebook ad expertise without having to learn other platforms like TikTok, Pinterest, Google ads, and all the other things.

I'd love to know what you think? Have you tried diversify? What additional offers do you have to complement your Facebook ad management services? 

Send me an email at [email protected] I'd love to hear your thoughts. That's it for today's episode.

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Don’t Let Your Money Stories Limit What Your Clients Pay You

Do you price your services based on what you think your potential client will pay you? Well, that's what I’m talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business. 

I was talking to one of our Certified Elite Ad Manager students recently. This student loves doing tech integrations, which is a nice added bonus for a client if they've got someone who can manage Facebook ads for them and also do tech set up as well. 

Pricing ‘other’ services on top of ad management

I'm not saying you should include a service like tech set up in your ad management services. Instead, offer it as an added service so it's not part of the scope for managing Facebook ads. 

If you identify the client needs additional work and other services, because chances are likely you’ll get in to do their ads, and then discover for example, they don't have follow up emails in place and they don't have all the other things that work hand in hand to make Facebook ads a success. 

This is the situation the Elite Ad Manager found themselves dealing with. All these extra tech things needed to be done on the client side. After looking at what they needed, the Elite Ad Manager offered them a price to get the tech set up done. But at the end of the day, all the work they did was completed at a really low hourly rate because all.the.things took a lot longer than they originally expected.

And they always do. You need to price in a time buffer. 

If you think something will take five hours, expect it will take 10 hours. It always takes longer. In this case, the Elite Ad Manager said, ‘I only charged $$$$ because that's just what I thought was a good price’. 

In fact, the ‘good price’ offered to the client came from a limiting personal belief and story about money, and also their belief about how much their services are worth.

This is a huge mistake. When you have limiting beliefs about money, and you have stories that have possibly come from what you were taught as a child, like what you heard about money in the past, or the way your parents talk about money, it will influence the way you price your services.

The Elite Ad Manager only charged a nominal rate and when all was said and done, the time and effort it took them equated to an hourly rate that they could have outsourced offshore. It was a learning experience and it's always a rite of passage when things like this happen.

What you’ll find is if you don't offer the client ‘this service’ at ‘this price’, they'll go off and pay someone else and you'll think, ‘I could have done it for that price’.

So instead, we end up thinking the client won't pay more. It's the story that we tell ourselves…

‘They won't pay me that much’.

‘That's too much to charge’.

‘I'll only charge them this much’.

Your value is not just an hourly rate

When you're talking about ads, online funnels and all the assets that are needed to run traffic to and make sales in an online business, you’re talking about an incredibly valuable skillset.

Just one sale could pay for your services to set something like that up, maybe two sales, maybe not even one sale would cover it, depending on the price point. Always remember, you provide a super valuable service. Don't let your limiting beliefs about money dictate how much to charge clients. 

Consider the expertise that you have. Consider the time you have put into honing your skills. Also consider how much you‘ve invested financially to learn those skills and continue to invest time into learning. What sacrifices have you made with your time to develop your expertise? Maybe it’s not having dinner with the family, because you've been on a training webinar. What about all the other things you’ve missed?

When you're charging people, your value is not just an hourly rate. It's the culmination of all the things that come with you when you provide a service to a client. You save them from having to do things they don’t have the bandwidth for, and you save them the stress of trying to figure it all out on their own.

Appreciate your worth, appreciate your value. 

Don't be afraid to charge what you’re worth rather than what your stories make you think they'll pay you. Chances are they will pay you what you suggest. After you say, ‘It's going to be a thousand dollars to set up your Client Attraction Code for you’, pause and just hold that space. 

Be confident and comfortable with your value. 

So today, consider those times you’ve pitched your prices or your services to clients and think about where it came from. Did you pitch confidently because you have an abundance mindset about money, or did you pitch with a lack of confidence because you have limiting money beliefs?

If you think you’ve pitched from a place of limiting money beliefs then explore those limiting beliefs and release them because there really is enough to go around. 

And when you’re a Facebook ad manager, there are millions and millions of businesses that need Facebook ads. Plus, if you like the tech stuff, they need that work as well, which means you have a super valuable and in-demand skillset.

Value yourself, value your services and price yourself accordingly. 

That's it for today. If you've had situations when you’ve undervalued yourself and priced a service the client snapped up straight away and it made you think ‘OOF. I knew I charged too low for that’.

I'd love to know. Send me an email [email protected] I'll have a read and I'll personally get back to you. 

 
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How And When To Use Collection Ad Formats

Have you tried using the Collection Ad format in your Facebook Marketing campaigns? 

In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I reveal why I love using Collection Ads to tackle those tricky bottom-of-funnel retargeting challenges.

When it comes to retargeting the bottom-of-funnel audience you’ve got two problems. The first problem is getting the ad into the newsfeed, and the second problem is getting people to engage with the ad.

In this article, I share a strategy I’ve been using with Collection ads that solves both those problems.

I’ll give you my Elite Ad Manager tips on,

  • What the Collection ad format is,
  • How to set up a Collection ad, and
  • When to use a Collection ad

I really, really love the Collection Ad format because it looks a bit different in the newsfeed.  Yes, sometimes it's great to look very organic and very native, like a post from a friend, but sometimes you just want to stand out and get noticed.

Let’s dive in.

What is the Collection Ad format?

The Collection ad format helps you to stand out in the newsfeed, but not in the same way a big graphic design image does that screams “I’m an ad!” Instead, the Collection ad format looks different because it pulls in images and information from an Instant Experience template that’s already been set up.

I love to use Collection ads for retargeting people for webinars. As you know, it’s getting harder to retarget and get back in front of audiences who have clicked over to a website page. With smaller retargeting audiences, it can be tough to see results with a traffic campaign or conversion campaign aimed at getting the people you’re retargeting over to watch a webinar.

Typically, you might try a video campaign where you’ll upload the webinar video, or if it's been on the Facebook page, you’ll share the video using a video view campaign. The video view campaign is one option. Another option is to use the Collection ad format.

I love using the Collection ad format because when I set up an Instant Experience ad to be the webinar registration page or sales page, I can use the Instant Experience ad template and the Collection ad together.

How do you set up a Collection Ad?

You build out the Instant Experience ad inside the ads set up area with information from the webinar page or offer page, so the Instant Experience acts like a sales page in the Facebook feed.  Or you can set it up to be a hybrid.  For example, I'll put the webinar at the top of the Instant Experience ad with the Get Customers or Client Acquisition template, which is a really simple and nicely designed template to use.

It’s very easy to set up. First, place the video at the top of the Instant Experience template where there’s an image/video placeholder, then beneath that, you add a headline and a description, and below the headline and description, there’s a carousel space to add three or four additional images for the offer. The carousel images are where you can add things like customer testimonials.

Here are the steps to create the Instant Experience template:

  1. Add a video/image at the top of the Instant Experience
  2. Add the copy for the headline and description
  3. Add three or four images to the carousel section
  4. Add the links for the call-to-action buttons

So now you have set up an impressive Instant Experience ad. 

To set up the Collections ad, you create a new ad and select Collection as the ad format. Then select the Instant Experience ad template you previously created. 

What you’ll see in the newsfeed is the video or image you've placed at the top in the Collection ad.  The ad copy and the image or video, which might be the webinar video on the Instant Experience template, will be pulled through with the images in the carousel with the headline and copy you added to the Instant Experience template.

Now you’ve created an impressive Collection ad.

It gets attention when it appears in the newsfeed because it’s a bit different. People stop scrolling because they’re curious and wondering, ‘what kind of ad format is this?’ Anyway, that’s what we ad managers think, right? 

Everyone else is just curious because it looks different, and it’s an impressive format.  It grabs attention which is the goal. The more attention you attract from the newsfeed, the more engagement you’re likely to generate. 

When they click on it, it opens up the Instant Experience, and they’ll see more information with the call to action to get them over to the registration or checkout page. So if you put enough information in the Instant Experience, people can instantly learn more about the benefits of the offer, and they’ll be primed to go over and buy.

This is an example of how I love to use Collection ads in a campaign strategy for something like a webinar.

When can you use a Collection Ad?

You can use Collection ads with a few different campaign objectives. For example, you can try a Conversion campaign and see if that will feed out. I have seen where it hasn't fed out as a Conversion campaign, but when we put it into a Reach campaign, it did feed out.

I've noticed Collection ads generally have a really good click-through rate. People click on them. They engage with them and open them up. 

By using a Collection ad, you solve those two problems I mentioned at the beginning.  The first problem is getting the ad into the newsfeed, and the second problem is getting people to engage with the ad.

Have you used the Collection ad format? 

I'd love to hear about your experiences with Collection ads, or if you're excited to give them a go now that you know more about them. 

Send me an email at [email protected]

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How To Get More Sales From Ads Without More Ad Spend

How can your clients get more sales without any more ad spend? 

That's a problem most business owners would love to have a solution for and today I’ll help you with the answer in this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business.

Your client wants more sales and that's what you want for them, but how can more sales be generated without increasing the ad spend? 

They may have a strict budget and can't increase the ad spend, or perhaps there’s a  very small bottom of funnel audience with a tight retargeting window. 

For example, your client has a deadline funnel after a webinar and you’ve got just four days until the cart closes but you're only getting 20 people a day from ads to register for the webinar. Over four days until close of cart, that’s only 80 people at the bottom of the funnel. That's a small number and it’s going to be hard to get retargeting ads out to that small audience. 

So what can you do to help your client accelerate their sales without any more ad spend? 

I’m about to share a strategy I love to use in my business and give my clients and yes, it does go a little beyond the role of an ad manager, but let's be honest, ad managers are faced with this situation all the time. 

Your clients come to you and treat you like a business coach, a financial advisor, a marketing strategist, you’re often wearing all the hats! 

And this piece of advice probably falls under marketing strategy, but it's a great strategy that you can suggest to your clients and leave it up to them to decide if it makes sense to incorporate in their business. This is also a strategy you can build out and charge accordingly for if that’s how you want to structure your services.

More sales with personalization

The strategy to help your clients get more sales is one I’ve found personally to be really effective and it involves incorporating personalization with a nine-word email and an online video tool I love to use called Bonjoro. 

It’s a great strategy for getting infront of smaller audiences, it may not be as feasible with a large audience of webinar registrations because it is highly personalised, but for smaller audiences it’s definitely a strategy I find very effective for increasing purchases when the cart closing date is fast approaching.

The strategy works really well for high ticket offers.  I use this strategy for my Elite Ad Manager Certification which sells for $6,500 without any sales calls.  It also works well for offers priced around $497.  In the case of a $497 offer, there will likely be more people coming in, but this strategy is worth considering because it’s such a powerful method for converting high intent purchasers.  If there were a hundred people registered for a webinar, your client might not want to send each one a Bonjoro. 

This strategy works really well for high ticket offers, webinars and lower priced offers when the open cart emails are being sent.

The strategy in play

The strategy starts in the email platform when people click on a link in the email that takes them over to the sales page they’re automatically tagged and enter a new automation called the ‘nine-word email sequence’.  This is happening inside the client’s funnel, not through the Facebook ads you’re running.  The ads are doing their magic and getting into the feed as much as possible but with bottom of funnel audiences so small and tricky to retarget, running this strategy alongside the ads can be super helpful for boosting those purchases.

Once the contact enters the nine-word email sequence, there’s a wait period of 30 to 60 minutes before they’re sent a short nine-word email. You don’t want this email to go out as soon as they enter the automation in case they’ve purchased or are in the process of purchasing.  

After that initial wait period, if they haven’t purchased, then they receive the short nine-word email that simply says,

“Hey Jodie, 

Do you have any questions about the Elite Ad Manager?

Jody”

 

So this one is a little longer than nine words but you get it.  It also looks very native and very organic. It’s not a templated email, so no header or footer images. It’s as if it's just been sent very naturally.

This very short and simple email encourages people to hit reply if they’re still on the fence and have questions.

Once the nine-word email is in their inbox, there’s a double whammy conversion booster with adding Bonjoro and personalizing the purchasing experience for the higher intent audience.

If they click the link to the sales page and haven’t purchased after the 30 to 60 minutes then they receive a Bonjoro.  I absolutely love using Bonjoro in my business because it gives me the ability to send a personalized video to the contact.

These are the actions in the CRM,

  1. The contact clicks the link to the sales page from an email
  2. The contact then enters an automation where they wait for 60 minutes
  3. After 60 minutes, if they haven’t purchased, they receive my nine-word email
  4. Then a trigger sends them over to Bonjoro and allocates a task to me that lets me know a contact is in the nine-word email sequence and I need to record a quick Bonjoro video for them
  5. There’s another 60 minute wait period which gives me the chance to record the Bonjoro.  In the Bonjoro I’ll say, 

“Hey Jodie, just reaching out to see if you’ve got any questions about the Elite Ad Manager? Doors are closing very soon and I’d hate for you to miss out. If you have any questions, just hit reply and I’ll personally answer them.”

When they receive the Bonjoro video they press play and the whole experience of receiving a personalized video from me where I say their name makes them feel really special. In this day and age when everything is automated (and I love automation) but it means a lot to someone when there’s a personal touch.  So why not use it when a tool like Bonjoro makes it so easy.

If your client has 20 or 30 of these to do, it doesn't take long to quickly record each one for 20 to 30 seconds each. That’s 10 to 15 minutes that could generate sales that might not have happened. Every time I’ve used Bonjoro I’ve received replies.

People say, 

“Hey, love that personal video. Thank you so much. I was just wondering if you have a payment plan?”

 

This simple strategy brings a high intent audience closer to purchasing in just four steps,

  1. They click on the link to the sales page from an email
  2. They go to the sales page
  3. After 60 minutes they receive the nine-word email
  4. After another 60 minute wait they receive a personalized Bonjoro

An extra tip for high ticket offers

For high ticket offers, the same steps apply but there’s a second email that follows up that nine-word email in 24 hours if there’s been no response or purchase.

It’s another opportunity to elevate the personalized experience and create another touch point for connecting with them. The purpose of the second email is to invite them to book a 15-minute call so they can ask any questions.  

Some people need a more personal touch to have their questions answered and build trust.  

So when those bottom of funnel ads aren’t feeding out, this strategy of combining the nine-word email with Bonjoro is super effective for boosting purchases in the funnel. It will help your client increase their connection with their audience and by personalizing their journey to purchase it builds trust and increases sales.

This is a strategy you can recommend to your clients if it sits well with them and their goals. It will make you look like a hero and they'll say, ‘Oh my gosh, that's a great idea! You’re the best!” 

If they give it a go they’ll have a great strategy for converting people into their offer and they'll get more sales. It will make you look incredibly good at what you do.

I’ve just shared one of my favorite strategies for getting more sales without increasing ad spend. I personally use it and I've suggested this strategy to clients as well. It never fails to get more sales. 

I'd love to know if you use this strategy. If you suggest it to a client, send me an email [email protected] I'd love to hear about your results with this strategy. 

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What To Do When Your Client Decided To Do A Promotion… Yesterday!

What do you do when a client gets in touch and says, “Hey, I want to do some ads tomorrow for this new promotion”.  How do you respond to the client and avoid being pulled in every direction? 

I’ll give you the steps to handle impulsive situations like this one in this episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager” business.

You’ve got that email, message in slack or DM in Facebook from a client who’s all fired up to get ads up and running stat!

They say, 

“Hey, I want to get a promotion started tomorrow and I want to get ads launched asap”. 

What do you do? 

Do you drop everything and get those new ads underway? 

Well, you could… but here’s what I recommend you do instead to save yourself from going into a tailspin of stress and overwhelm.

Get clear on the client’s objectives

First of all, stay calm and schedule a chat with the client to discover what their goals are for the promotion. Now, I want to say I completely get where clients are coming from because they’re business owners. Sometimes we need to hustle to catch up on sales goals or perhaps they’ve got an ingenious idea that seems sure to work and speed to market is needed.

As the ad manager, what is the best way to manage impulsive requests like this from clients? 

Be proactive and have a conversation with the client first so you understand their goals and if it’s possible, you can tailor an appropriate strategy for them.

Maybe they just need some retargeting campaigns to compliment an email strategy. Maybe they're going to do a webinar in a week's time to pitch a new product or to get more sales of a new product and they need to get in front of cold audiences.

Once you understand what's required you're in a better position to make an informed decision and set realistic expectations for the deliverables. Don't feel obliged to say you can get their campaigns up and running right away.

Set the client’s expectations

Instead, you’ll be in a position to say, 

“Okay great, I can see what you want to achieve. Give me 24 hours. I need to prioritize some of my other clients and get some things in order to give me capacity to do this for you. I'll think through the strategy and the assets that you're going to need. I’ll get back to you in 24 hours.”

Give yourself that space of time so you don’t feel pressured. You don’t want to feel like you’re under the pump and make promises you won’t be able to deliver on. It's okay to say, 

“Great idea. Give me 24 hours. I'll get back to you.” 

Those 24 hours will be time to let you think through the campaign strategy, plan it out and identify what needs to be done. You might have to consider if it’s actually in scope for you to do the work.  If it isn’t, you’ll be able to have a conversation about the out of scope parts or even reply with, 

“I'll get a proposal prepared for you because the work you need is out of the scope of our current agreement.”

If the work is in scope and you've got the outline and plan, now it's time to think about the strategy. What top of funnel ads will you need? What middle of funnel ads will you need? What bottom of funnel ads will you need? 

Once you’ve mapped out the strategy you can go back to the client the next day and say, 

“I've got the strategy planned out for you.  I can put it into the schedule and I'll be able to do X, Y, Z.  So that I can do this for you, I'll need these assets from you…”

You give them the list of assets and anything else you will need.  For example, you might want some email copy that you can use in the ads. If your client provides the ad copy, then you can let them know you need ad copy sent over for the different type of ads you’ve planned out, TOF, MOF and BOF, and the number of versions for each.

If you outsource copy for your ads, then you'll need to get information from the client such as their sales page, and quickly get that over and written up for you. 

Once you have all the assets planned and you know exactly what you need, get that information back to the client and say, 

“Okay, so that I can get these ads underway and launched by [the timeframe you want] I will need these things back within the next 24 hours, by close of business on [Wednesday], so that the ads can be launched on [Friday].”

Ideally, you’ll give yourself a day to load things up and iron out any issues with the ads.  If they've given you some copy that might not be compliant or you find other issues, you’ve still got Thursday when you can get back to them with whatever needs to be fixed.  They might be missing their privacy policy link on their landing page which is a flag for getting their ads rejected by Facebook. 

Since you’ve set the expectations from the start, you have the time to go over things and finalize any issues that may arise and have a pretty good shot at getting their ads underway on Friday or maybe launch them for Saturday. 

Be firm on maintaining healthy boundaries

Don't feel pressured. Even though your client may be feeling a bit of pressure to say, “We need to get these ads launched now”, take a breath. You've still got to look after your other clients as well so you need to make sure you've got space to go through the right steps and do a great job.

Also, make sure your client’s demands don’t derail your personal life. You might have plans for the weekend and family commitments. 

There’s a saying “Don't let someone else’s poor planning be your responsibility.”

The reality is, things happen very quickly in this online space. I’ve done it myself when I’ve wanted to get a campaign up and running quickly because it’s meant not missing an opportunity.  I've had an amazing team that's been able to jump into action and get it done. 

That's a bit different than being an ad manager who serves multiple clients and you've got to juggle all the responsibilities for managing different client campaigns.

You need to make sure that each client is looked after and not let one unprepared client railroad performance on the others. 

So take the lead with the client and set healthy boundaries.

First, schedule time to talk to your client. Understand what they want and get clear on what needs to be done. 

Secondly, set expectations so they know you’ll get back to them in 24 hours. Give yourself the time to plan out the strategy. Provide the detail of the assets required so you can deliver what’s being asked for and don’t let your client’s request send you into a tailspin of overwhelm and stress or take over your life to get it done.

If you can see it’s out of scope let the client know to expect a proposal and quote detailing the scope of the work. By doing these steps you’re respecting your boundaries even if it’s a tight turnaround. 

You might love working with your clients and serving them by doing the absolute best for them but you need to respect your boundaries first.  I know a lot of us wear our heart on our sleeve and it's probably your first instinct to say “Yes” and get it done but that can build up resentment for you. It can also cause mistakes as you load up the campaigns and load up other people's accounts. 

You need to make sure you look after yourself, set healthy boundaries and give yourself the space to do even the high pressure jobs really well.

Next time you have a client come to you with a brilliant idea that they’re fired up to launch straight away, just remember this article. Bookmark it so you can come back to it when it happens. 

I hope you've enjoyed this episode. If you've got any questions feel free to send us an email [email protected] or come and check us out on Facebook at Ad Manager Adventures.

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